| 高校图书馆阅读推广理论架构与实践——以重庆大学图书馆为例 |
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| 引用本文： | 王姝,魏群义,黄娟.高校图书馆阅读推广理论架构与实践——以重庆大学图书馆为例[J].图书情报工作,2014,58(11):73. |
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| 作者姓名： | 王姝 魏群义 黄娟 |
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| 作者单位： | 重庆大学图书馆 |
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| 基金项目： | 本文系中央高校基本科研业务费项目“基于网络环境下高校图书馆慈善与公益援助模式研究”（项目编号：CQDXWL-2012-197）研究成果之一。 |
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| 摘 要： | 当前高校图书馆阅读推广存在缺乏理论架构以及实践中主体缺失、活动单调、交互性差等问题，在借鉴民间公益组织、公共图书馆阅读推广经验的基础上，提出高校图书馆阅读推广五要素，即：用户、主体、载体、渠道、活动，并以此构建阅读推广的理论架构。介绍重庆大学图书馆设置文化育人中心，围绕"阅读让图书馆无处不在"的理念，采用各种举措，立体、全方位地开展阅读推广工作，以及引入激励机制、增强交互性、重视书评等创新实践。
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| 关 键 词： | 高校图书馆 阅读推广 架构 实践 |
| 收稿时间： | 2014-04-28 |
Theoretical Framework and Practice of Reading Promotion in University Libraries：Taking Chongqing University Library as an Example |
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| Wang Shu,Wei Qunyi,Huang Juan.Theoretical Framework and Practice of Reading Promotion in University Libraries：Taking Chongqing University Library as an Example[J].Library and Information Service,2014,58(11):73. |
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| Authors: | Wang Shu Wei Qunyi Huang Juan |
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| Institution: | Chongqing University Library, Chongqing 400044 |
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| Abstract: | This paper analyzes the current problem of reading popularization in university libraries, including lack of theoretical framework, subject deficiency, monotonous activities and poor interaction. Then it draws on the experience of nonprofit organizations and public libraries, proposes the following five elements of reading promotion in university libraries: readers, subjects, resources, channels and activities, and thus builds a theoretical framework of reading popularization. Chongqing University Library sets up the department "Cultural Education Center" to promote the reading idea "reading makes library everywhere" through a variety of channels and initiatives, and it also tries some innovative practice, such as introducing incentives, enhancing interactivity and attaching importance to the book review. |
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| Keywords: | university library reading promotion framework practice |
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