| B2C电子商务客户许可型信息互动机制的优化策略研究 |
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| 引用本文： | 毕达天,邱长波,滕广青.B2C电子商务客户许可型信息互动机制的优化策略研究[J].图书情报工作,2013,57(16):107-111. |
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| 作者姓名： | 毕达天 邱长波 滕广青 |
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| 作者单位： | 1. 吉林大学管理学院;2. 东北师范大学计算机科学与信息技术学院 |
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| 摘 要： | 通过对企业与客户信息互动相关理论的梳理,结合问卷调查与访谈,对目前B2C电子商务企业与客户开展信息互动的现状进行总结。对第二代电子商务浪潮中"感知性"电子商务战略的"客户许可型信息互动"进行分析。在讨论"客户许可型信息互动"面临的挑战的基础上,提出优化电子商务"客户许可型信息互动"机制的框架及改进策略。
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| 关 键 词： | B2C电子商务 客户许可 信息互动 优化策略 |
| 收稿时间： | 2013-07-06 |
Optimization Strategies on Customer Permission Information Interaction Mechanism of B2C E-commerce |
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| Bi Datian,Qiu Changbo,Teng Guangqing.Optimization Strategies on Customer Permission Information Interaction Mechanism of B2C E-commerce[J].Library and Information Service,2013,57(16):107-111. |
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| Authors: | Bi Datian Qiu Changbo Teng Guangqing |
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| Institution: | 1. School of Management, Jilin University, Changchun 130022;2. School of Computer Science and Information Technology, Northeast Normal University, Changchun 130117 |
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| Abstract: | This article has reviewed the relevant theory of customers-companies information interaction and summarized the present situation of customers-companies information interaction in B2C E-commerce by using questionnaire survey and interview. It then analyzes "customer permission information interaction" of perceiving E-commerce strategy in the second generation E-commerce tide. Based on discussing the challenges to "customer permission information interaction", this work proposes a framework to optimize the mechanism of "customer permission information interaction" and presents some improvement strategies. |
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| Keywords: | B2C E-commerce customer permission information interaction optimization strategies |
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