| 网络信息对顾客价值感知的作用机理研究 |
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| 引用本文： | 王军,徐敏娟.网络信息对顾客价值感知的作用机理研究[J].图书情报工作,2013,57(16):94. |
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| 作者姓名： | 王军 徐敏娟 |
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| 作者单位： | 吉林大学管理学院 |
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| 摘 要： | 构建网络环境下信息对顾客的作用机理模型,分析信息的构成及各类信息对顾客价值感知的影响,包括对期望价值、感知价值、体验价值、决策价值、反馈价值和净价值的影响。研究表明:完整真实的产品实意质量信息和象征质量信息,丰富的信用信息和服务信息,全面的支付信息、物流信息和多渠道的信息反馈平台,有助于提升顾客价值感知。
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| 关 键 词： | 网络环境 信息 顾客心理 价值感知 购买决策 |
| 收稿时间： | 2013-07-29 |
Study on the Action Mechanism of Internet Information on Customer Value Perception |
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| Wang Jun,Xu Minjuan.Study on the Action Mechanism of Internet Information on Customer Value Perception[J].Library and Information Service,2013,57(16):94. |
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| Authors: | Wang Jun Xu Minjuan |
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| Institution: | Management School of Jilin University, Changchun 130022 |
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| Abstract: | This paper constructs the action mechanism model of the information on customers in the network environment. Then it analyzes the information constitutes and the influence of different information on customer value perception, including expecting value, perceived value, experience value, decisive value, feedback value and net Value. The study shows that true and complete real quality information and symbolic quality information about the products, abundant credit information and service information, comprehensive payment, logistic information and multi-channel information feedback platforms, may help to improve customer value perception. |
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| Keywords: | network environment information customer psychology value perception purchasing decision |
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