| 连锁经营企业合作竞争情报可行性研究 |
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| 引用本文： | 周丹,吴晓伟,徐福缘.连锁经营企业合作竞争情报可行性研究[J].图书情报工作,2009,53(2):78-78. |
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| 作者姓名： | 周丹 吴晓伟 徐福缘 |
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| 作者单位： | 上海市上海理工大学军工路516号8舍306室 上海商学院 |
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| 基金项目： | 上海市教育委员会科研创新项目，国家自然科学基金，上海巿重点学科建设项目 |
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| 摘 要： | 连锁经营是当今商业领域中最活跃和最具潜力的经营方式。本文在分析连锁企业竞争情报现状和发展趋势的基础上，提出将合作竞争情报运用到连锁经营中的新观念。运用SWOT法详细分析实施必要性，并从组织可行性、技术可行性和风险评估角度论证连锁企业实施合作竞争情报的可行性。最后，提出合作竞争情报管理模式思想，为合作竞争情报活动的有序有效开展提供保障。
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| 关 键 词： | 连锁经营企业 竞争情报 合作竞争情报 可行性 |
| 收稿时间： | 2008-04-28 |
| 修稿时间： | 2008-07-07 |
Research on Cooperative Competitive Intelligence of Chain Operation Corporations |
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| Zhou Dan,Wu Xiaowei,Xu Fuyuan.Research on Cooperative Competitive Intelligence of Chain Operation Corporations[J].Library and Information Service,2009,53(2):78-78. |
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| Authors: | Zhou Dan Wu Xiaowei Xu Fuyuan |
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| Abstract: | Chain operation is the most active and potential operational type in today’s business domain. Based on the analysis of the status quo and the trend of development of chain stores’ competitive intelligence, this paper puts forward a new idea that the cooperative competitive intelligence be applied to the chain operation. The author goes into details of the necessity of the implementation of cooperative competitive intelligence into chain stores with the analytical tool SWOT. Then expounds and proves the feasibility of the implementation from the perspective of organization, technique and risk evaluation. Finally, the cooperative competitive intelligence managerial pattern is suggested to ensure the order and efficiency of cooperative competitive intelligence. |
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| Keywords: | chain store competitive intelligence feasibility |
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