The economic impact of television on the market for books |
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| Authors: | Sabine Mengin |
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| Institution: | (1) Cahiers de l’économie du livre, Centre national des lettres, the University of Paris, 53 rue de Verneuil, 75007 Paris, France |
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| Abstract: | In France, book information disseminated on television reaches large numbers of potential purchasers and increases sales of
the books featured, despite a ban on advertising. There is a clear relationship between television appearances and bestsellerdom.
The ability of television to influence sales affects the behavior of book purchasers (who focus on a small number of rapidly
changing titles), publishers (who devote advertising and production budgets to mediagenic titles), and book-sellers (who devote
more shelf space to titles promoted on television). This article analyzes the impact of television on the book market and
on trends in production and editorial decision making.
Translated by Beth Luey. |
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