A Look at Global Expansion for e-Books |
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| Authors: | Andrew Weinstein |
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| Institution: | (1) IngramDigital Retail Solutions, 14 Ingram Boulevard, La Vergne, TN 37086, USA |
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| Abstract: | Forecasts indicate a growing demand for digital content around the world. Converting to digital content can open up countless new revenue possibilities. Adding alternate channels may be worth consideration, but what are the options and what does it take to utilize them effectively? This article explores the opportunities that potentially exist for publishers with content that may be digitized and distributed to global markets. A brief review of the current marketplace is also incorporated, including current players and trends. Finally, an analysis of some of the potential issues, challenges and pitfalls is presented in context of delving into a new international digital content distribution strategy. |
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