| 高校学生使用移动图书馆的行为意向研究 |
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| 引用本文： | 朱多刚.高校学生使用移动图书馆的行为意向研究[J].图书情报知识,2012(4):75-80. |
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| 作者姓名： | 朱多刚 |
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| 作者单位： | 华中科技大学公共管理学院,武汉,430074 |
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| 摘 要： | 本文对移动图书馆的概念进行了界定,以技术接受模式为理论基础,识别了感知有用性、感知易用性、感知成本、使用态度、使用行为意向5个变量,进而提出感知有用性、感知易用性、感知成本、使用态度、使用行为意向变量间相互影响关系的假设,最终形成高校学生对移动图书馆使用行为意向的影响因素概念模型。在对武汉市高校学生问卷调研的基础上,通过结构方程模型分析,结果表明,感知有用性对使用行为意向具有显著的正向影响关系,同时感知有用性还分别对使用态度具有显著的正向影响关系。感知易用性对感知有用性有正向显著影响关系,感知成本对使用态度有显著负向影响,使用态度对使用行为意向有显著正向影响。因此,为了顺利实现移动图书馆的推广需要注重其有用性和易用性,最大限度降低其感知成本。
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| 关 键 词： | 高校学生 移动图书馆 使用行为意向 |
Research on Behavioral Intention to Use Mobile Library of College .Student |
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| Abstract: | This paper firstly defines and analyzes the concept of the mobile library,and then based on Technology Acceptance Model five variables are identified including perceived usefulness,perceived ease of use,perceived cost,attitude toward using and behavioral intention to use.Therefore,this paper proposes the hypothesis about the relationship among these five variables and finally constructs a conceptual model of factors affecting the mobile library usage.After the survey on wuhan college students,SEM is used to test the hypothesis about the relationships among the five variables Research results show that perceived usefulness has significant positive influence on behavioral intention to use,perceived usefulness has positive influence on attitude toward using,perceived ease of use has positive influence on perceived usefulness,perceived cost has negative influence on attitude toward using,attitude toward using has positive influence on behavioral intention to Use.So in order to successfully achieve the promotion of the mobile library,we need to pay attention to perceived usefulness,perceived ease of use and to minimize its perceived cost. |
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| Keywords: | College student Mobile library Behavioral intention to use |
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