共查询到20条相似文献，搜索用时 41 毫秒
1.
This article focuses on the complexities of managing multi-platform strategies in the complex and highly dynamic environments of contemporary media markets. Based on a comparative case study of two Nordic media organizations, the article identifies and articulates two sets of practices through which strategy is managed in the continuously changing print and online environments. While the practices that guide strategy development of print publishing tend to be content driven, brand constrained, commercially steered, and top-down monitored, strategizing for online platforms tends to be more technology driven, brand inspired, interactive, and entrepreneurial. For multi-platform media organizations this type of situation is challenging because the incremental and radical innovations that they pursue are platform specific, instead of aiming at exploitation and exploration on both platforms. To succeed in the market, the article argues, multi-platform media organizations need to develop strategies and organizational practices that allow them to be truly ambidextrous—to pursue both incremental and radical change—on all platforms. 相似文献
2.
Winning Is(n't) Everything: The Paradox of Excellence and the Challenge of Organizational Epideictic
Melissa Bigam Stahley 《Journal of Applied Communication Research》2013,41(4):311-330
Encompassing both the controlled messages of values advocacy and less explicit rhetorical actions such as philanthropy, community programs, and volunteerism, organizational epideictic affirms common values. This essay argues that such common values are problematized by the presence of paradox even in seemingly innocuous epideictic subjects. Through a case study of the National Collegiate Athletic Association's “Stay in Bounds” program teaching children to be good sports both on and off the field, the essay demonstrates the challenges of organizational epideictic through the paradox of excellence. It also provides suggestions for the management—but not elimination—of paradox in organizational epideictic, particularly directed at external publics. 相似文献
3.
This project provides an interpretation of how one cooperative support organization, the Nebraska Cooperative Council, discursively functions to help its constituent cooperatives consolidate resources in order to better intersect with organizations in a larger bureaucratic system. In analyzing qualitative data collected through in-depth interviews, surveys, and organizational documents, we found the paradox of stability and change a revealing prism through which to make sense of participants' experiences. We work toward locating and describing how the Council, through its boundary-spanning activities, helps cooperatives manage the paradox of stability and change while protecting their core participatory ideologies. By providing networks of learning, promoting the legitimacy of cooperative forms of organizing, and protecting cooperatives' interests, the Council is an entity helping cooperatives to reconcile their internal requirements for democracy with the external demands of the marketplace. 相似文献
4.
Anders Olof Larsson 《Journalism Practice》2017,11(4):438-457
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences. 相似文献
5.
David W. Worley 《Communication Studies》2013,64(4):278-283
The Eagleton phenomenon consists of a series of inter‐related responses by the major participants in the Democratic presidential campaign of 1972, resulting in a significant paradox centered on the theme of integrity. The substance and strategy of the rhetoric involved in that paradox is best understood by examining the initial and subsequent exigencies to which the participants responded, the influence of dominant ideas and values derived from personal experience and cultural context, and the way in which initial exigencies were transformed into ultimate perceptions. 相似文献
6.
Don J. Waisanen 《Communication Studies》2013,64(2):158-177
Over the past decade a remarkable number of revolutions worldwide imitated the touchstone youth movement Otpor, which played an influential role in ousting Serbian President Slobodan Milo?evi? in 2000. Given the continual presence of Western organizations and resources in Otpor's uprising, I argue that the movement demonstrates a type of communication termed glocal recursion—a rhetorical strategy that invites social change by imitating global methods of resistance, with slight variations, in local contexts. In addition to its time-based connotations (in which activists ground new messages in old texts), glocal recursion advances a space-based understanding of recursive appeals (with activists creating local messages from global structures). This essay analyzes four aspects of Otpor's glocal recursions, including its technological conditions, structured spontaneity, indigenous adaptations, and dialectical reappropriations. Various implications are drawn for communication research. 相似文献
7.
The boundary-spanning role of a cooperative support organization: managing the paradox of stability and change in non-traditional organizations 总被引：1，自引：0，他引：1
This project provides an interpretation of how one cooperative support organization, the Nebraska Cooperative Council, discursively functions to help its constituent cooperatives consolidate resources in order to better intersect with organizations in a larger bureaucratic system. In analyzing qualitative data collected through in-depth interviews, surveys, and organizational documents, we found the paradox of stability and change a revealing prism through which to make sense of participants' experiences. We work toward locating and describing how the Council, through its boundary-spanning activities, helps cooperatives manage the paradox of stability and change while protecting their core participatory ideologies. By providing networks of learning, promoting the legitimacy of cooperative forms of organizing, and protecting cooperatives' interests, the Council is an entity helping cooperatives to reconcile their internal requirements for democracy with the external demands of the marketplace. 相似文献
8.
Journalists and media organizations are often criticized by politicians, the public, and media scholars for not fulfilling their role in society. This study analyzed 242 codes of ethics in 94 countries to identify journalistic social role as perceived by media organizations. It identified and compared journalistic social roles toward society and toward loci of power, based on each country's geopolitical characteristics and type of media organization. Findings indicated a rather consensual perception of journalistic role around the world and across media organizations: neutral, detached from society and defensive—but not adversary—toward the loci of power. Findings also highlighted the control media organizations have in shaping these roles. 相似文献
9.
Paul D'Angelo 《Journalism Practice》2014,8(3):295-310
This article develops a theoretical model consisting of three mechanisms that link metacoverage, a type of election campaign news, to mediatization, a meta-process in which media organizations influence politics. The mechanisms hinge on the point that metacoverage—consisting of both topics and frames—constitutes a rich set of process-oriented cues that influence how campaign organizations adjust to the media logic in the course of performing functions associated with the office-seeking political campaign logic. A case study of 2012 US presidential election news was conducted to illustrate how metacoverage influences campaign strategies. 相似文献
10.
《Library Acquisitions: Practice & Theory #》1998,22(2):139-145
Organizations are living, not engineered, systems, and changing them is best done “biologically,” through understanding the sometimes burdensome appliances their evolution conjures. Institutional evolution is not some logical progressus toward a goal by the shortest route or with the smallest expenditure of energy. It is not a matter of simple observable cause and effect, but a complex web of adaptive behavior influencing behavior. Leaders who aspire to transform organizations are unlikely to succeed unless they understand the dynamics of their environment; conceptualize and put into action strategies that will enable the organization to gain and maintain a competitive advantage; and include their people, all along the way, in the process. 相似文献
11.
John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
12.
Hollie Smith Brianne Suldovsky Laura Lindenfeld 《Journal of Applied Communication Research》2016,44(1):78-95
Boundary theory has assumed that two distinct organizations—scientists and policy-makers—can interface with one another via an external boundary organization, yet boundary management contexts often call for different strategies where a neutral third party is not involved. Recent scholarship has highlighted alternative models for boundary organizations, including the emergence of boundary organizations within universities. Most of these studies have taken an organizational perspective, yet as universities increasingly fulfill the role of boundary organizations by direct engagement with policy-makers, we need a deeper understanding of the roles scientists should play within this context. This study highlights the need to understand context before designing and implementing boundary management strategies, and considers the complexities of direct engagement between scientists and policy-makers. We draw from a case study conducted in Maine to argue that there are contexts in which scientists need to manage and span the science–policy boundary. The complexities involved in preparing scientists to engage more thoroughly in policy activities and the challenges in garnering institutional support for advancing the participation of scientists in boundary-spanning activities are explored. 相似文献
13.
Ian E. J. Hill 《传播与批判/文化研究》2016,13(4):363-379
This paper examines the dynamite at the 1886 Haymarket Square bombing trial and in the courtroom address of accused bomb conspirator August Spies. The analysis focuses on the crucial object of the Haymarket events—the dynamite bomb—as much as it focuses on Spies's words. I argue that the material presence of dynamite interacted with polysemy and paradox when Spies preached dynamite. Spies delved into the polysemy of the term dynamite by drawing attention to the word's multiple meanings, and he constructed turnaround arguments warranted by dynamite to reverse the accusation of conspiring to commit violence back onto the state. 相似文献
14.
Necia Parker-Gibson 《Behavioral & Social Sciences Librarian》2013,32(3):1-6
This article offers a practical approach to locating and understanding unexpected sources of current information in industrial relations from four groups; non-profit, policy research associations; professional and trade associations; advocacy and lobby organizations; and private, profit-making agencies. These organizations are actively involved in sponsoring educational programs, updating standard news items, conducting surveys, plotting trends, stating policy concerns, reviewing legislation, and interpreting statistical data. Much of the important research and information generation in labor economics, benefits planning, affirmative action, human resources development, and other key areas can be traced to these organizations. A method for enriching collection development in industrial relations is offered, and a new reference strategy is suggested which emphasizes organizations rather than reference books as sources of information. 相似文献
15.
Carissa M. Holler Phillips 《Behavioral & Social Sciences Librarian》2013,32(2):85-106
Student consulting is a form of problem-based learning through which students work on strategic issues for organizations. To explore how students perceive their research-related tasks, 15 student consultants were asked to evaluate their comfort levels with seven tasks—adapted from the Association of College and Research Libraries' Information Literacy Competency Standards for Higher Education—in three contexts: class assignments, consulting projects, and future workplaces. The comfort levels revealed by the students have implications for a variety of instructional settings and offer many directions for future studies. 相似文献
16.
This paper considers a new model for forming ranked lists of scientific journals on the basis of a bibliometric analysis. The model is based on searching in anabstract database of a set of articles that is semantically equivalent to a set of articles of a user or group of users, for whom a repertoire of scientific periodicals is selected. In other words, a query must result in an assembly of articles with the same thematic orientation, which is expressed in the articles of an author. To achieve this goal, KeyWords Plus were used as a query for articles by workers from three scientific organizations in different scientific fields (biomedical, geological, and physico-mathematical fields). KeyWords Plus, which give a short retelling of each article, are joined in a query into groups, whose number was correspondingly equal to the number of articles of workers from these organizations. The query yielded lists of articles withthe same sequences of keywords, which proved their semantic proximity. Using different filters we analyzed the groups of journals that focused articles that are of interest to us to the greatest extent. The obtained lists were compared with the lists of journals that are most cited by the authors of the articles; the similarity of the lists in the field of natural sciences was ascertained to be significant and the similarity in the field of exact sciences was shown to be less. The possible spheres for the application of the KeyWords Plus method, which is an alternative to an analysis of citations, as well as the applicability of a new model to the Scopus database, where controlled thesauri are used as additional keywords, are described. 相似文献
17.
麦克卢汉的媒介冷热论一直困扰着学界。因为笼统地从信息清晰度和受众心理参与程度考察,往往得出相反的结论,形成媒介冷热悖论。笔者从抽象数据清晰度和具象数据清晰度两个维度对清晰度性质进行甄别,从感知参与和思维参与两个维度对心理参与性质进行区分,揭示悖论产生的原因,对清晰度与心理参与的相关性进行了重新审视,并对不同媒介的冷、热属性进行了具体分析。 相似文献
18.
通过回顾科普产业集群的理论与现状,梳理科学博物馆资源要素的功能与价值,提出多个科普主体基于共同科普目标的集群运行模式。结合长三角科普场馆联盟实践案例,论述主要资源要素如何推动科学博物馆聚落形成。在简析问题的基础上,提出未来科学博物馆区域集群聚落的发展策略。 相似文献
19.
We augment naive Bayes models with statistical n-gram language models to address short-comings of the standard naive Bayes text classifier. The result is a generalized naive Bayes classifier which allows for a local Markov dependence among observations; a model we refer to as the C hain A ugmented N aive Bayes (CAN) Bayes classifier. CAN models have two advantages over standard naive Bayes classifiers. First, they relax some of the independence assumptions of naive Bayes—allowing a local Markov chain dependence in the observed variables—while still permitting efficient inference and learning. Second, they permit straightforward application of sophisticated smoothing techniques from statistical language modeling, which allows one to obtain better parameter estimates than the standard Laplace smoothing used in naive Bayes classification. In this paper, we introduce CAN models and apply them to various text classification problems. To demonstrate the language independent and task independent nature of these classifiers, we present experimental results on several text classification problems—authorship attribution, text genre classification, and topic detection—in several languages—Greek, English, Japanese and Chinese. We then systematically study the key factors in the CAN model that can influence the classification performance, and analyze the strengths and weaknesses of the model. 相似文献
20.
Guided by the belief that anonymity inevitably breeds the kind of uncivil discourse that hurts their readers, many news organizations have chosen to ban anonymous comments sections on their websites in recent years. Unfortunately, little empirical research has been conducted to assess whether exposure to anonymous comments actually does influence people's attitudes. In this paper, we address this oversight by asking: do anonymous comments posted on a newspaper website shape how internet users feel about the media? Using an online experiment to systematically manipulate exposure to anonymous comments attached to a “hard news” report, we find strong evidence that exposure to non-attributed posts—regardless of their tone—leads internet users to feel more negatively towards specific news organizations and the media in general. 相似文献