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1.
商品授权是开发动漫衍生产品的重要模式,有利于形成动漫产业完整的产业链.本文分析了在商品授权中国产卡通面临的诸多问题,并提出了建议. 相似文献
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浅议动漫角色造型设计中的趣味性 总被引：1，自引：0，他引：1
动漫角色形象的趣味性是一部动漫作品的灵魂,它主导着整个动漫作品的情节、风格趋势等,只有在这样的动漫作品中,所塑造的角色形象,才能给观者留下深刻的视觉印象。才能更好的体现动漫角色造型的趣味表现性。 相似文献
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作为一种传播符号,卡通形象具有视听呈现具体可感、文化构成预先设定等特征。在传播过程中,通过整合卡通形象传播模式,综合运用各种传播策略,有利于打造并维护有持久生命力的卡通形象。 相似文献
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Caitlin McGurk 《New Review of Academic Librarianship》2016,22(2-3):192-202
ABSTRACTThis article is an exploration of the varying applications of comics and cartoon art as primary resources and pedagogical tools within the university setting. Following some background information on cartoon art forms including early American newspaper comics, nineteenth century humor serials, political cartoons and manga, the article explores how the perception of comics has changed and suggests ways librarians can work with academics to better utilize comics and cartoon art as educational resources. Drawing on the literature and the author's experience of working with Faculty and students at The Ohio State University, this article highlights ways to embed comics and cartoon art into the curriculum in disciplines ranging from Women's Studies to Psychology, ESL, History, Fashion, and more. The article aims to serve as a springboard for “thinking outside of the box” to maximize the value and use of library collections. 相似文献
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Bringing the Law to the Library: The Importance of Librarian Mediation in Access to Justice Services
Yolanda Patrice Jones 《Legal Reference Services Quarterly》2018,37(1):11-37
Library access to justice programs and services help people who need legal information and who cannot afford an attorney. Librarian mediation is a critical component in the provision of access to justice services. However, the value of library mediation, or assistance with using library resources, is often unrecognized, particularly where members of the public are trying to access electronic legal information sources, online legal forms, and other law technologies. This article will explore the role of librarians in providing access to justice services from the perspective of the work of Richard Susskind, which emphasizes technological approaches to providing legal services. While there is a place for technology in access to justice services, there is also a valuable role that librarians play in contributing to access to justice. 相似文献
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网络环境下动漫图书的编目规范化 总被引：1，自引：0，他引：1
文章结合动漫图书的特点,通过实例对成人馆和儿童馆两种不同分类体系动漫图书的标引、编目等问题进行分析,多角度深入研究了编目标准及提高编目数据质量的对策,以期对动漫图书编目的建设有所助益。 相似文献
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本文基于目前全国新闻报刊开设漫画专版此起彼伏的现象,通过对漫画专版在新闻报刊中的角色、特点和新闻属性以及如何应对当今动漫大潮等方面的问题的阐述,分析了新闻报刊中漫画专版的作用和地位,强调了新闻化运作在漫画专版中的重要性. 相似文献
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本文统计分析了近10年来《中国广告作品年鉴》内的动漫广告作品发现:动漫在广告领域中的应用呈现逐年增多的趋势,且应用范围几乎涉及到各个类别的广告;动漫广告注重动漫的形式感、视觉表现、拟人化表现等手段;在进行动漫广告创意时,对广告目的、广告产品的本身特征、消费者的期望度等都有很大程度的考虑。最后,论文提出了一些值得相关部门和企业关注的动漫广告发展建议。 相似文献
9.
Douglas Bruce 《Critical Studies in Media Communication》2013,30(2):229-245
–Recent studies have suggested the need to broaden our approaches to violence in children's programming. This paper uses the violence of “The Road Runner” cartoon series as a starting point for a mythico-rhetorical analysis of the message system contained in the cartoon. It explores how the animated short re-enacts the myth of Sisyphus in the context of the post-World War II technological boom in the United States. Technology is the source of most of the violence in the cartoon, and the violence is created by failures of technology. The use of a “children's” medium to critique our reliance on technology offers substantial freedom to the animator, and, in turn, to the viewer and the critic. Examination of “The Road Runner” yields insights into the meanings of cartoon violence, into how media reproduce mythic structures, and into the potentially rich message systems of children's media. 相似文献
10.
明星代言广告与卡通形象广告比较研究 总被引：2，自引：0，他引：2
本文主要从明星代言广告与卡通形象广告内涵出发,分析明星代言广告和卡通形象广告的优势和劣势所在,并且指出我国明星广告使用中存在的泛滥现象和使用卡通形象的缺失问题。 相似文献
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Adopting a communication mediation approach, this study explores the role of overall social networking service (SNS) use in facilitating people’s participation in collective political action through the mediation of online and offline political discussions. The study also underscores the moderating effect on the mediation process of both social identity and geographical origin. Moderated mediation analyses reveal that the positive impact of overall SNS use on participation mediated by offline discussion is stronger for people with higher Hong Kong identity and for people from Hong Kong. This moderated mediation model specifies the socio-psychological mechanism of participation in collective political action in an immigrant society such as Hong Kong. 相似文献
13.
This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing. 相似文献
14.
Hoon Lee 《Mass Communication and Society》2013,16(5):647-671
This study advances a communication mediation model of late-night comedy in an effort to understand the process wherein consuming satirical humor indirectly spurs political participation via the conduit of interpersonal talk about politics. The theoretical model was tested utilizing two different research designs. The findings from the experiment and the survey provide considerable support for the model, demonstrating that various structural features of interpersonal talk (e.g., discussion frequency, online interaction, and network size) positively mediate the association between late-night comedy viewing and political participation. Meanwhile, the assessments concerning the mediating role of heterogeneous discussion illustrate that late-night comedy can draw a higher level of political involvement from those who are highly educated. The present study urges the field to extend the scope of the communication mediation model by incorporating a greater number of media channels and more diverse aspects of interpersonal talk. 相似文献
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Moniek Buijzen Ph.D. Esther Rozendaal MSc. Ph.D. Marjolein Moorman Ph.D. Martin Tanis Ph.D. 《广播与电子媒介杂志》2013,57(4):509-525
In a survey among 360 parent-child dyads (children aged 8–12 years), parent and child reports of parental advertising mediation activities were examined. The first aim was to investigate how parent-child agreement in reporting mediation differed by family and child factors. Results showed that agreement was highest in communication-oriented families and between parents and girls. The second aim was to examine the role of agreement in predicting the mediation outcome (i.e., reduced materialism). Both measures predicted the mediation outcome, but its effectiveness was contingent on parent-child agreement. Mediation was most effective when parents and children both reported that parents often discussed advertising. 相似文献
17.
Little research to date has focused on adolescents’ initiation of watching sexually explicit Internet material (SEIM) and its antecedents. Based on 400 adolescents who had never watched SEIM at baseline (in a three-wave panel study among 1,467 13–17-year-old Dutch adolescents), we examined antecedents of the initiation of watching SEIM one year later. Logistic regression analyses indicated that boys were more likely to start watching SEIM than girls. A hypergender identity increased the likelihood to initiate watching SEIM among girls, whereas frequent exposure to the sexy self-presentation of others in social media especially increased boys’ chance of watching SEIM. An interaction effect between sexual experience and age was also found. 相似文献
18.
Compared to parental mediation research, much less is known about how children influence and guide their parents’ media use. This study examined whether children also mediate the television use of their parents. Measures of an existing television mediation scale were reversed to the perspective of the child guiding the parent’s television use. A sample of 187 parent-child dyads completed a cross-sectional survey in Flanders (Belgium). Factor analyses showed that the original subscales were reproduced with high internal validity. Both parents and children had congruent views about children’s television mediation; television mediation and children's restrictive mediation was positively associated with conflict in the family. 相似文献
19.
Alan K. Goodboy Matthew M. Martin Elizabeth Brown 《Journal of Applied Communication Research》2016,44(4):434-452
Bullying is a serious communication problem facing teachers, administrators, parents, and students alike. Although much research has examined bullying intervention and prevention efforts in schools, bullying on the bus has received little empirical attention, even though victimization regularly occurs in this school-related environment. The purpose of this study was to examine how bus drivers are affected by student bullying during their routes. Participants included 117 public school bus drivers who reported on victimization from students during their bus route and resulting driver outcomes. Results of path analyses revealed significant mediation models; the bullying of bus drivers had effects on driver outcomes (i.e. anxious driving, occupational self-efficacy, emotional exhaustion, and cynicism) indirectly through its effects on job stress. Moreover, results of conditional process analyses revealed that these mediated effects were moderated by years of bus driving experience (i.e. moderated mediation); the indirect effects on driver outcomes were stronger for more experienced drivers. 相似文献
20.
Applying the Theory of Planned Behavior (TPB), this study examines parents’ attitudes, social norms, self-efficacy, and intentions regarding parental mediation of children’s smartphone use. A survey conducted with parents of young smartphone users aged 10–17 shows that parents tend to perceive discussion-based active mediation to be more desirable, as compared to rule-making restrictive mediation. Findings also indicate that the extent to which parents believe that they have control over their parental mediation practices plays an important role in forming positive intentions to practice parental mediation, regardless of the mediation domain. 相似文献