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1.
企业社会责任传播发展及WEB2．0时代的机遇和挑战 总被引：1，自引：0，他引：1
本文深入研究了企业社会责任传播方式的发展和演变历程,通过学术文献及实务应用案例回顾,就现今企业社会责任传播最常见的四种形式——广告和公关稿、企业CSR主页、企业社会责任报告、Web2．0相关应用进行探讨,最后归纳了企业社会责任传播方式的演变规律,并对CSR传播的未来发展方向进行了展望。 相似文献
2.
公共关系的话语形态与社会责任 总被引：2，自引：0，他引：2
无论把公共关系视为一种管理职能、沟通手段,还是关系再造的方式、修辞的可能性,话语建构始终是公关研究的核心问题。从特定意义上看,百年现代公关史就是基于公关自身发展规律,因应技术、市场和文化变革,不断调整和优化话语形态的过程。本文首先清理公关话语形态的历史轨迹,进而分析当下流行的社会责任型公关或者说公关对社会责任话语的建构,最后以历史、逻辑相统一的分析框架,探讨公共关系-社会责任话语形态的发展趋向。 相似文献
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本文通过对5·12汶川大地震和8·8台湾莫拉克风灾中中国红十字会与台湾红十字会两家非政府组织(NGO)在危机期间的公共关系行为的考察,认为公共危机中NGO的公关活动是其履行社会责任的一种必要行为,其信息传播应该成为整合、动员社会资源的公关传播平台,构建真正意义上的公益传播模式;在具有国际影响的重大公共危机中,NGO的公关行为还可以成为公共外交的重要组成部分和国家形象传播中政府公关的有益补充。 相似文献
4.
出版企业的产品对人们思想、观念和行为方式会产生重要的影响,理应承担应有的社会责任。本文运用相关利益者理论,从出版企业对政府(股东)、对读者、对员工、对商业伙伴、对社区与环境的责任五个方面展开论述,以期能在此基础上制定出版企业社会责任指标体系,推进我国出版企业社会责任的实践。 相似文献
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为了更好地的帮助安徽等二三线市场的客户了解到最新的广告网络市场动态以及新技术、新资源的更新。金鹃聚力互动传播机构斥巨资打造舆情监测系统,为客户解决如何及时发现消费者对自身品牌及竞争品牌的各种意见反馈,并及时把握和引领消费者评价。舆情监测是通过互联网传播公众对现实生活中的某些热点、焦点问题所持有的有较强影响力、倾向性的言论和观点的一种监视和预测行为。金鹃和梅花网一起为客户打造了舆情监测产品,成为公关监测和情报搜集的第一工具,该产品主要用于监控自身企业和品牌的新闻报道,了解竞争对手的事件和行为,搜集和分析与企业战略相关的市场信息和负面新闻及时预警及追踪。同时该监测产品主要面向市场公关和各类信息研究职能,可以为企业市场部门例如公关、传播、媒体关系以及广告公关公司,为其服 相似文献
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对从事童书出版的企业来说,把企业社会责任和企业的发展战略结合在一起,不仅可以改善企业象,提高品牌美誉度,更可以帮助企业形成自己的核心能力,提高整个价值链的竞争力.本文在分析优秀业的案例和童书出版企业责任内涵的基础上,提出了企业社会责任实现机制的关键在于使其系统化、模式和能力化. 相似文献
8.
媒介对企业公益事业报道的现状分析及对策研究 总被引：1，自引：0，他引：1
<正>随着市场经济机制的确立,企业越来越具备市场主体的个性条件和整体环境。企业的行为会对社会造成很大的影响,企业要为自己的行为负责,也要承担相应的社会责任。这是企业公共关系中的一部分内容。公共关系是现代企业、政府与外部环境进行沟通以及企业自身内部进行沟通的重要渠道,而媒介又是企业、政府进行外部公关的重要工具。 相似文献
9.
论出版企业绿色文化建设 总被引：1，自引：0，他引：1
出版企业绿色文化建设是我国出版业发展的内生动力,是增强企业竞争力的必然要求,是企业履行社会责任的题中之义。出版企业可以通过整合企业绿色价值理念、健全企业绿色制度规范、运用企业形象识别战略,从精神层面、制度层面、行为层面和物质层面构建出版企业绿色文化,实现出版企业绿色发展。 相似文献
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以树立企业的良好社会形象为直接目的的公关广告凸显“以人为本”的特点,用公关广告进行情感公关,是企业经营制胜的有力手段。本文从公关广告中情感因素的角度出发,通过分析公关广告的情感诉求,探讨公关广告构建企业与公众心灵桥梁的攻心策略。 相似文献
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本文分析了公关伦理的哲学基础、理论流派和实践类型。公关伦理遵循伦理学的目的论和义务论两种思想方法;中国大陆的公关伦理主要表现为新闻伦理、劝服伦理、社会责任伦理和决策伦理四种形态;其实践类型主要有伦理型的商业实践,慈善性的社会捐助,社区性的志愿者活动,关联性的公益营销,公益性的宣传支持,政治性的沟通合作,文化性的娱乐活动共七大类,其中,以公益性的宣传支持和慈善性的社会捐助为主要实践活动。 相似文献
12.
Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach
Augustine Pang May O. Lwin Chrystal Shu-Min Ng Ying-Kai Ong Shannon Rose Wing-Ching Chau Kristle Poh-Sim Yeow 《亚洲交流杂志》2018,28(4):335-359
Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool. 相似文献
13.
《Government Information Quarterly》2022,39(2):101643
Social media have become a common organizational resource of governments and public administrations in different contexts. Previous authors have stated that social media institutionalization encompasses a process including stages from experimentation to complete command of the innovation. However, an understanding of barriers to social media institutionalization in public administration needs to be developed. In this article we focus on exploring what factors operate as barriers of the social media institutionalization process. Methodologically, we use a mixed-methods strategy combining different sources of data for triangulation purposes, including a survey on social media conducted to Spanish largest local governments. Based on this data, and following the literature on social media institutionalization, we construct a Social Media Institutionalization Index (SMI). Our SMI is founded on a set of variables measuring to what extent social media have been embedded in public sector organizations. Also, we conducted a case study in a city council based on semi-structured interviews. Our results suggest that social media institutionalization has not been fully developed in our sample of local governments. In addition, different variables (including security, lack of resources for maintenance, control and evaluation, organizational culture, or absence of governance framework) are perceived by public managers as institutionalization barriers, whereas the governance scheme of social media seems to be the critical variable. At the same time, we emphasize that some inhibitors might be overvalued by public employees. This article encourages future avenues of comparative research and practical recommendations to public managers leading social media in the public sector. 相似文献
14.
Seungho Cho 《亚洲交流杂志》2013,23(4):372-385
This study investigates the effect of corporate social responsibility (CSR) and corporate nationality on public reactions to negative news about corporations. To explain how CSR activity works as a buffer for a negative issue of an organization, we propose a halo effect theory. This study conducted an experiment using a 2 (CSR activity vs. no CSR activity) x 2 (domestic company vs. foreign company) between-subject design. For this experiment, we developed a negative news story about a fictitious Asian local company. The dependent variable was whether individuals showed willingness to take actions against this company. We found that both CRS activities and corporation nationality have the main effects on individuals' willingness to take an action against the local company. CSR activities and the company's national identity (being domestic) were significant positive factors in attenuating participants' intention to take action against the local company. Further, there was a significant interaction effect of CSR activity and the company's nationality on individuals' willingness to take action against the company: CSR activity had a greater positive impact on soothing the public's negative reactions when the local company was identified as foreign rather than domestic. The results were discussed as a halo effect of CSR activities. 相似文献
15.
Delivering on the promise of E-Government (E-Gov) to implement IT-enabled changes implies that processes and service delivery modifications are incorporated into the routine operations of the public sector. This is referred to as institutionalization. In contrast, institutionalizing E-Gov involves practices through which system functionalities and procedures come to assume an embedded status within the organizational environment. Prior research has focused on institutionalization but offered few clues on these institutionalizing practices of E-Gov within organizations. Our theoretical framework posits that institutionalizing of E-Gov can be analyzed as situated practices. We apply this conceptual approach to analyze the case of an 11-year implementation of a strategic E-Gov project that automated the land mapping registration services and their delivery to the public. We examine institutionalization outcomes as construction of actor-networks and institutionalizing practices as enactment of actor-network reconfiguration. Our findings provide evidence of black-box status for some E-Gov functions and situated institutionalization for others. We thereby extend the research on E-Gov post-adoption and post-implementation behaviors by providing early evidence of generic institutionalization measures and institutionalizing practices. 相似文献
16.
Environmental corporate social responsibility (CSR) has been a popular practice among corporations. However, the mechanism and effectiveness of environmental CSR in affecting corporate–public communication are still unclear. Against the theoretical backdrop of the ‘halo effect’ and through a controlled experiment with 742 participants from Hong Kong and mainland China, we find that: if a company’s environmental CSR activity receives higher support from the consumers, it is less likely for consumers to avoid advertisements endorsed by the company. The CSR green halo effect therefore exists. Moreover, consumers’ nationality and their three preexisting attitudes (general environmental CSR support, environmental beliefs, and favorability of products’ country of origin) are important moderators of the green halo effect and need to be considered in practice. 相似文献
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This study provides a comprehensive update of Chinese public relations education. Particularly, it (1) examined the challenges facing Chinese public relations education and (2) explored the positive changes that have emerged in Chinese public relations education. Researchers conducted 49 face-to-face in-depth interviews with Chinese public relations educators, students, and professionals supplemented with a content analysis of 22 Web sites of Chinese universities with public relations programs. Major findings include: (1) absence of doctoral programs, (2) rigid public relations curriculum structure, (3) dominance of traditional public relations pedagogy, (4) lack of qualified public relations educators, and (5) inadequate institutional recognition. In addition to these key challenges that Chinese public relations education confronts, it has also been undergoing some promising changes. For example, public relations education is adjusting to meet the needs of students. Educators are developing both educational and professional expertise. Moreover, there has been a rise of government public relations in the context of China's rapid economic and political reform. 相似文献
18.
Joshua M. Parcha 《Communication Research Reports》2017,34(3):275-285
This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions. 相似文献
19.
Hyo-Sook Kim 《亚洲交流杂志》2013,23(1):84-101
This study introduced publics' perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics' attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics' perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did. 相似文献
20.
Amy O'Connor Emily A. Paskewitz Derek A. Jorgenson Jessica M. Rick 《Journal of Applied Communication Research》2016,44(1):40-59
Corporate social responsibility (CSR) is widely understood as the various activities corporations engage in to meet stakeholder demands and demonstrate fit in society. Often employees are positioned as the beneficiaries of corporate largesse and worker recruitment and retention are offered as rationale for CSR activities. The voice of the employee, however, is noticeably missing from the CSR literature. This study uses a case study approach to explore how locked-out union workers define CSR. We conducted 51 semi-structured interviews and analyzed 27 secondary data sources. The results suggest that workers fuse together economic and ethical responsibilities to develop a portrait of their employer's CSR. Workers defined CSR as an economic/ethical responsibility that is intimately tied to a set of explicitly and implicitly communicated values. Our analysis exposed four additional dimensions that informed employees’ understanding of CSR: reciprocity, fair treatment, economic justice, and organizational structure. Propositions for future research and practical implications are offered based on the findings. 相似文献