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1.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

2.
ABSTRACT

As staffing models evolve for academic library service points, online chat reference services require strategic analysis to improve efficiency and effectiveness. This paper will examine the perception of chat reference before and after staffing changes from faculty librarians, staff, and graduate assistants to non-MLIS library professionals and graduate assistants at Florida State University’s a large, public research university library. Our survey explores satisfaction levels and perception of both patrons and library personnel before and after the staffing change.

Our analysis of 197 patron survey results determined that patrons are equally satisfied with non-librarian provision of chat reference services and found chat interactions to be comparable in quality and timeliness to chats staffed by librarians. Our research into staffer survey results revealed a slight decrease in satisfaction with operation of the service, notably in terms of confidence after the staffing transition even though this was not reflected in the patron satisfaction levels. This assessment indicates that library workers are equally as competent in staffing chat reference services as librarians from patron perspectives. As academic libraries continue to measure the value of staffing service desks with librarians, this study will provide relevant insight into how patrons and staffers are affected by changes in staffing models.  相似文献   

3.
Abstract

The climate of change in music reference represents a challenge to librarians. The three issues in the library literature that probably have the greatest impact on music reference service and are the subject of this paper are changes in users, sources, and modes of access to sources. These three issues are certainly related, as users need to use sources, and they need to know how to access them in order to use them. Reference librarians are called upon to mediate this process. Music library collections have their own peculiarities, however. Because they contain a wider variety of materials than many other kinds of library collections, reference librarians for music collections must be aware of the format, content, and intended uses of these materials, as well as the research patterns of their patrons. In the recent past, as cultural norms have changed with the paradigm of Western culture, users have wanted to use music libraries in new ways, and librarians are challenged to accommodate them. The musical genres used and requested by today's library patrons are different than they once were, both for listening and for academic study. Musical reference sources are being issued in electronic formats, and this represents a challenge for some users. The expanded use of interlibrary loan and electronic access to materials represents new opportunities and challenges. Music librarians are being called upon to provide services to patrons they may never see.  相似文献   

4.
《The Reference Librarian》2013,54(60):139-144
Summary

As reference librarians, our goal with every patron contact should be to go the extra mile, to make patrons stop and realize that they have received service beyond their expectations. Outstanding customer service is not so much a skill to be learned as it is an attitude. It's an attitude of genuine caring for people, a desire to help people to the fullest extent of our capabilities. It's exhibited by those who truly like people-all kinds of people-and who love serving people. Public librarians who do not possess this desire simply don't belong in the public sector of the library.  相似文献   

5.
ABSTRACT

Since the implementation of its instant messaging reference service in the 2000-2001 academic year, the librarians at the University at Buffalo (UB) have succeeded in creating a vital presence for virtual reference. The Instant Librarian chat service, open 57 hours per week during the fall and spring semesters, supplements the traditional face-to-face and e-mail reference services available at UB. Real-time reference using AOL Instant Messenger addresses the expectations of a well-informed population of UB users comfortable with the conveniences enjoyed via the Internet, such as file sharing and instant messaging. Librarians at UB use Instant Librarian to their advantage by employing active learning techniques, while answering both simple and complex questions. A chat session is a unique way to reach a patron who normally would not come into the library for help. In the chatroom, the librarian creates a positive teaching environment, prompting repeat visits and even in-person follow-up research consultations. This paper describes the nuts and bolts of UB's chat reference service and illustrates ways UB librarians attempt to incorporate teaching strategies within the online environment. The first section discusses issues such as staff training, technology/software problems, marketing/publicity matters, and the methodology and purpose of a user survey. The second section addresses the instruction element of UB's Instant Librarian. Librarians take advantage of the online environment to promote self-directed learning. The paper also includes a literature review highlighting published articles, books, and surveys that examine the significant facets of a real-time reference service.  相似文献   

6.
ABSTRACT

At a large university library, helping patrons use a full text database such as LEXIS-NEXIS places pressure on reference staff because the service is complex. Staff cannot give the proper attention to patrons because activity at the reference desk can limit the time spent with each individual. Full-text services require more instruction and reference help than electronic bibliographic databases, but patrons often come for assistance just before the assignment is due. To relieve such pressure, librarians at Penn State's Pattee Library developed Just-in-Time demonstrations to help patrons learn how to use LEXIS-NEXIS when they need it. The Justin-Time demonstrations provide a weekly alternative which relieves the “I need it now” pressure by providing instruction on a weekly basis. These demonstrations have been well received by patrons and staff.  相似文献   

7.
ABSTRACT

Virtual reference using chat or instant messaging clients (IM) has become an expected service offering for libraries seeking to cater to today's Web 2.0 patrons. The use of chat aggregators to monitor multiple accounts in one interface allows libraries to reach a wider audience of IM/chat users. Embedding chat widgets into library Web pages can further increase chat reference use because it allows patrons without IM/chat experience or accounts to reach librarians seamlessly. This article reviews the use of aggregator software for chat reference monitoring, examines the popularity of the MeeboMe! chat widget for embedded virtual reference and briefly describes the experiences and recommendations of librarians at Samford University Library as they have implemented its use.  相似文献   

8.
《The Reference Librarian》2013,54(79-80):157-161
Summary

One of real-time chat reference's strengths is the options it gives the librarian in terms of answering questions. Librarians can use text chat, send over a Web page (push pages), or let a patron watch them work over their computers. Options come with a price, though-transaction speed. While most librarians work from a speedy connection, patrons chatting with them are probably using slower dial-up connections. Chat software features are expanding quicker than most patrons can handle, so now it's time to focus on how to best serve the most patrons, instead of inadvertently catering to a select group of technologically savvy patrons with fast computers. Text chat is an excellent way to make sure the most patrons get the best results from real-time reference chats.  相似文献   

9.
Abstract

Explores virtual reference as a new career opportunity for librarians. Asks if this is a good, long career path, or if it will careen virtual reference librarians off into the slough of despond. The skills needed for the traditional reference librarian are compared to those needed by the virtual reference librarian; the challenges and advantages of working virtual versus traditional reference are identified; the types of questions and resources used in providing virtual reference service are discussed; and the types of interaction with the patrons are explored. The skills needed to manage and evaluate virtual reference services are also articulated.  相似文献   

10.
The cooperation and collegiality that can be a part of providing reference service bring joy to reference librarians fortunate enough to work in such an environment. This article examines the benefits one reference staff has found in attempting to maintain a collegial atmosphere. Collegiality contributes to building a positive daily environment, sharing responsibility for completion of special reference projects, and fostering professional and personal growth. By stressing cooperative efforts, reference staff members have broadened their skills in areas such as online searching and collection development. Librarians have increased their professional involvement through publication and conference participation. They have undertaken major cooperative efforts in projects such as weeding. Above all, they experience daily satisfaction in working with a team of professionals interested in providing quality reference service.  相似文献   

11.
12.
Cooperative reference service provides libraries with resources beyond their own collections and staff to provide answers to patrons' questions. The current state of service is examined through the literature and interviews with networkers. Factors to consider in planning cooperative reference service are suggested.  相似文献   

13.
14.
At an academic health science center, librarians identified problems, weaknesses, and strengths in reference services. The on-call reference schedule was discontinued and a question flowchart was developed for circulation staff. Only research questions were referred to librarians, who would respond if available. Circulation staff perceived the unscheduled, voluntary model was not working well for the patrons or the staff. After two months, the schedule was reinstated with a hybrid version of the previous on-call format. In the process of changing the service model, the library staff also underwent a cultural change.  相似文献   

15.
《The Reference Librarian》2013,54(83-84):57-70
SUMMARY

Reference librarians are expected to interact effectively with a variety of clientele and are taught skills such as approachability, showing interest, and verbal and non-verbal cues. Librarians who have a knack for interpersonal skills do very well both at the reference desk and interacting with their co-workers. An area that is rarely addressed in the literature (or in library school) is that of educating librarians about how to establish professional, collegial relationships with one another. It is assumed that if a reference librarian can interact well with patrons, in a professional manner, he or she will be able to successfully “fit into” almost any reference department. This article discusses the importance of interpersonal skills within the Reference Department and ideas for improving these skills to enhance co-worker relations.  相似文献   

16.
《The Reference Librarian》2013,54(83-84):145-155
SUMMARY

The science and technology subject group within the reference department of the University of Tennessee Libraries brings together librarians from reference and other departments who have collection development and subject liaison duties. The authors describe the group's composition and explain how the sci/tech librarians work cooperatively toward goals set by both the Libraries' Reference & Instructional Services and Collection Development & Management departments. The sci/tech group's primary cooperative functions are to facilitate librarians' mutual assistance in organizing projects, share insights for reference and collection development/management activities, plan instruction efforts, discuss web site development, promote mastery of resources and tools, and address other concerns. The subject group enables librarians to clarify plans and procedures and to come to grips with complicated budget matters. A fundamental benefit of group discussions is that they provide an opportunity to explore viewpoints from librarians outside the reference team, leading to more well-rounded decisions. Together with the other subject groups, the sci/tech librarians and their coordinator identify major needs for information and work to provide solutions that improve library services to the academic community.  相似文献   

17.
《Public Library Quarterly》2013,32(3-4):21-27
Abstract

Public libraries are often the first access point for additional information resources on health and medical topics. We, as librarians, must be aware of our role in the information seeking process, and communicate with the patron effectively in order to direct them to appropriate resources. Particular attention must be given in the reference interview, including adequate follow-up support and consideration for protecting confidentiality. This paper discusses elements of the reference interview and describes measures that can be taken to avoid personal liability while directing patrons to health information resources.  相似文献   

18.
The nature of music collections and their use means that patrons have always required specialized guidance from librarians to access what they need. Currently, library patrons' expectations are growing as collections and their delivery modes evolve. Music reference services must adapt to effectively address these needs. This article examines the challenges to delivering effective music reference service, the basics of reference assessment, and how assessment models such LibQual+, the Wisconsin-Ohio Reference Evaluation Program, and the Reference Effort Assessment Data Scale can help librarians build patron-centered music reference services.  相似文献   

19.
Summary

A librarian's duty to avoid the unauthorized practice of law limits what reference services can be provided. Traditional approaches to reference services are being influenced by new initiatives in delivering legal services and information. Pro se patrons and the reference librarians who serve them benefit from the web-based resources, authorized non-lawyer assistance programs, and other innovative programs now available. Identifying new resources and using them effectively should enable a librarian to provide excellent reference service while avoiding the unauthorized practice of law.  相似文献   

20.
《The Reference Librarian》2013,54(87-88):273-300
SUMMARY

This article explores the postmodern psychotherapeutic view of the therapist as a non-expert. The author seeks to draw an analogy between the professional expertise and knowledge of the reference librarian and the expertise of the psychotherapist, with special reference to the postmodern idea of the posture of non-expertise. Reference librarians will provide a higher degree of user satisfaction to patrons when the reference interview is approached as a collaborative and dialogic process that is grounded in the attitude of non-expertise. The stance of the reference librarian as non-expert will move the profession of librarian-ship away from the technocrat/expert model and back towards its earlier mission of service and human-centered values.  相似文献   

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