共查询到20条相似文献，搜索用时 15 毫秒
1.
Carolina Castaldi 《Research Policy》2018,47(3):606-616
Research on the use of trademarks by innovating companies is growing. Yet, large research gaps exist in our understanding of the use of trademarks beyond manufacturing and beyond specific service sectors. This study focuses on the creative and cultural industries (CCIs) and argues that these industries represent a salient case to advance research on trademarks. After reviewing the main characteristics of CCIs, a conceptual framework is developed to classify motives to trademark and motives not to trademark for firms in these industries. The paper offers original empirical evidence on the relevance of these motives from survey results on a sample of 486 European firms in five selected CCIs.Results from principal component analysis are used to propose a taxonomy of firms with specific attitudes and strategies towards trademarking. All results are discussed in terms of their implications for using trademarks as the basis for novel economic indicators of product variety and innovation. 相似文献
2.
This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms’ market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value. 相似文献
3.
《Research Policy》2019,48(9):103709
In this article, I study the relationship between valuable trademarks and a firm’s technology sourcing strategy. The Profiting from Innovation (PFI) and Transaction Cost Economics (TCE) perspectives have generated competing predictions regarding firms’ historical stock of valuable trademarks and their decision to pursue external technology sourcing. To conduct the empirical analysis, I use a sample of innovator firms in the manufacturing sectors from the Division of Innovative Labor survey, matched to the USPTO trademark data. Consistent with the TCE perspective, I find that firms with valuable trademarks are less likely to commercialize external inventions, and are likely to have lower innovation performance if they do so. I further show a boundary condition for PFI such that when firms are new entrants to an industry but already holding valuable trademarks, they are more likely to commercialize external innovations. 相似文献
4.
《Research Policy》2019,48(7):1841-1854
We study the impact of the European Union Trademark (EUTM), the first pan-European intellectual property right (IPR) title established in 1996. The EUTM drastically reduced the cost of trademark protection, particularly for firms active in many EU member states. As a consequence, the number of marks and the resources spent on protection increased substantially, indicating that there was a large latent demand for IPR protection. Our results suggest that the fragmentation of the EU IPR system, due to the resulting high cost of IPR protection, is an impediment to market entry and innovation, especially for companies operating in smaller EU member states. Our findings are informative for the governance of IPR protection in the EU as well as for plans to harmonize the IPR environment in other trade blocs. 相似文献
5.
《Research Policy》2023,52(10):104869
This paper investigates how human capital affects trademark applications at the firm level. We adopt a difference-in-differences strategy to examine the impact of human capital on trademark applications, taking advantage of a unique natural experiment in China that expanded higher education enrollment substantially in 1999. We find firms in industries with higher human capital intensities filed for more trademarks after 2003 than they did in prior years. We then investigate the mechanism through which human capital enhancement causes more trademark applications. We find that firms in industries with higher human capital intensities tend to invest more in R&D and worker training programs. We next find that firms that spend more on R&D and training programs tend to develop more new products. We also find firms that have more new products file for more trademark applications. The main policy implication of our empirical results is that encouraging human capital enhancement can generate more innovative products and trademarks. 相似文献
6.
国际汽车企业进入中国市场获得很大成功,汽车商标的汉译对它们的成功有不可忽视的辅助作用。本文先讨论商标语言的特点,商标翻译的目的与原则,再具体讨论汽车商标汉译所采取的各种策略。希望此探讨对中国企业走向国际市场,塑造自己的知名品牌有一定的启示。 相似文献
7.
Both China and India have been experiencing a historical take-off in the use of intellectual property rights (IPR). In terms of trademark applications filed with domestic IP offices in 2009, the evidence demonstrates that China now ranks 1st worldwide and India 5th, while for patent filings China ranks 3rd worldwide and India ranks 9th. This performance is remarkable as both China and India experienced negligible demand for IPR protection as recently as two decades ago. The IPR take up trends in these two countries are analyzed in detail, highlighting the structure of patent and trademark demand since 1990. Specifically, the available series are broken down and analyzed according to: (i) national versus foreign origin of patents and trademarks; (ii) technological (IPC) and trademark (NICE) classes; and (iii) the major individual patent users in each country. The data used refers to applications in the Chinese and Indian IP offices although the demand from residents of these two countries in both the international and other national systems is also assessed. Beyond the existing momentum in IPR registrations by China and India and their capacity to maintain it into the near future, the paper addresses practical questions about the strategies, motives and benefits behind the current trends. In particular, we seek to evaluate the capacity of both China's and India's National Innovation Systems to internalize the potential returns of this increasing demand for IPR. The insight reached finds that should both China and India sustain their current IPR growth rates, they will be able to catch up with the most advanced economies within the time span of a few decades. 相似文献
8.
Meindert Flikkema Carolina Castaldi Ard-Pieter de Man Marcel Seip 《Research Policy》2019,48(6):1340-1353
The use of trademark data in innovation studies is still limited because as yet no guidelines exist to ascertain which trademarks relate to innovation. This paper proposes that a branding strategy approach may help to identify innovation related trademarks. Companies use distinctive branding strategies for innovation and these branding strategies have important consequences for the design of new trademarks and their application scope. Based on a sample of Benelux and Community trademarks, we find that trademarks for brand creation relate more often to product innovation. In addition, we find negative effects of a trademark’s industry scope on its relatedness to product innovation, and of a trademark’s geographic scope on its relatedness to service innovation. Our findings bear several key implications for further research towards identifying innovation-related trademarks from a branding strategy perspective. 相似文献
9.
Trademarks as an indicator of innovation and industrial change 总被引：1，自引：0，他引：1
As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a complementary indicator in the portfolio of available empirical tools of innovation studies and industrial dynamics. Our empirical exploration is based on a study of community trade marks (CTM), an intellectual property right granted in the European Union, and draws on recent research on trademarking trends in Portugal. Quantitative as well as qualitative data, including survey data from a representative sample of Portuguese manufacturing and services firms, are used to identify the advantages and limitations of this indicator. 相似文献
10.
《国际创新研究学报(英文)》2022,6(4):229-237
In a highly competitive industry, it has been a best practice that dynamic capabilities guide technology firms to cope with challenging situations. Meanwhile, knowledge creation enables the firm to condition the success and continuity of innovations, entrepreneurial orientation to support companies in winning the competition, and gamification to engage employees in a collaborative way towards better firm performance. This study examines how technology companies can improve their performance using gamification, knowledge creation, and entrepreneurial orientation. To test the proposed model, we collected data using a questionnaire survey of 124 technology companies in Indonesia. The theoretical model used structural equation modeling (SEM) with SmartPLS 3. The results show that all constructs have a direct and positive relationship, except for the direct relationship between gamification and firm performance. Thus, entrepreneurial orientation and knowledge creation are essential components of technology companies that mediate the effect of gamification on firm performance. This study provides a theoretical and empirical basis for the antecedents of technological firm performance. 相似文献
11.
Innovation-related activities within firms have traditionally been viewed as primary drivers of product and service differentiation and hopefully firm performance. Such views assume the effective transfer of newly developed products or services to a market willing to transact for the innovative products at a price that sustains the research, development and commercialisation processes behind the initial investments. In this paper, we ‘unpack’ this model linking primary R&D and related activities, the steps taken within the firm's market and transform its operational presence, and measures of firm performance. Using a sample of 449 Australian manufacturing companies from the Business Longitudinal Survey from the Australian Bureau of Statistics, the paper develops a mediated model by which we examine the impact of innovation on firm performance mediated through a firm's market engagement and transformation strategies. This paper finds that organisational performance is driven by innovation only when mediated through these transformation outcomes. The results contribute to the innovation literature in finding that innovation-related activities can only drive a firm's competitive advantage when they occur concomitantly with actual changes in the market position and offerings of firms. 相似文献
12.
This paper analyses innovation paths and the innovation performance of low-technology firms in comparison to medium- and high-technology firms. Firstly, it shows that low-, medium- and high-technology sectors consist of a considerable mix of low-, medium- and high-technology firms. Thus, it is necessary to look at the firm level when analysing how innovation patterns differ depending on the level of R&D intensity. Secondly, the product and process innovation performance of low-technology firms in German industry is analysed based on data from 1663 firms in the German Manufacturing Survey 2006, applying a set of both product and process related innovation output indicators. The empirical results show that low-technology manufacturing firms lag behind their medium- and high-tech counterparts regarding their product and service innovation performance, to a large degree on purely definitional grounds, but that they seem to perform equally well and in some respects even better at process innovation. 相似文献
13.
《国际创新研究学报(英文)》2020,4(1):1-15
The purpose of this study is to explore the impact of third-party relational governance on the performance of collaborative innovation in China. By integrating the relational view and innovation appropriation perspectives, this study analyses the effects of three mechanisms of third-party relational governance—co-reputation, interorganizational routines, and technological norms—on collaborative innovation performance. Additionally, this study investigates the moderating effects of the protection of intellectual Property Rights (IPR) on the relationship between third-party relational governance and collaborative innovation performance. Survey data of high-technology firms in China are used to empirically test the hypotheses. The results show that third-party relational governance has a positive effect on collaborative innovation performance and that IPR protection has different moderating effects. This study contributes to the relational governance literature by adding the perspective of third parties and analyzing three mechanisms of third-party relational governance in a single model. This study also contributes to the innovation appropriation literature by examining the role of IPR protection in governing collaborative innovation in China. Finally, this study offers suggestions on how Chinese firms should govern their collaborative innovation to remedy the limitations of a weak IPR legal institutional framework. 相似文献
14.
《Research Policy》2022,51(2):104442
Prior research has focused on how firms use a variety of organizational mechanisms to protect their R&D investments from misappropriation risks in foreign countries. Little is known, however, about how firms can rely on non-market factors to induce preferential treatment by host government authorities, thereby protecting their intellectual property overseas. In this paper, we investigate two such non-market factors, one at the country level, the other at the firm level, that are likely to influence the choice of where firms locate their innovation activities: host country inclination towards the firm's home country and the firm's political capabilities, respectively. We thus examine how IPR policies and non-market factors interact in protecting firm innovation from misappropriation and in making countries more attractive for innovation-related activities. We find support for our predictions in a sample of 1,341 foreign R&D investments made by 163 firms from 14 home countries over the period 2003–2016. 相似文献
15.
我国民营科技企业知识产权管理战略研究 总被引：10，自引：0，他引：10
随着民营科技企业成为我国国民经济增长的重要力量，如何构建知识产权战略，如何提高运用知识产权的能力和水平，增加中国拥有自主知识产权的数量与质量，已经成为决定企业生存发展的重要因素。本文分析了民营科技企业知识产权管理的作用，并针对当前我国民营科技企业知识产权管理中存在的问题，提出了解决问题的对策。 相似文献
16.
产品创新是一个“发明+商业化”的过程。为得到较高的产品创新绩效,企业不仅需要良好的新产品开发绩效（发明）做支撑,还需要在新产品的商业化过程中,具有相匹配的创新成果转化绩效。基于此,文章以知识基础观和理性行为理论为理论基础,探讨企业新产品开发绩效与创新成果转化绩效之间的偏离,即产品创新绩效偏离对双元学习平衡和互补的影响,并引入企业家导向这一企业产品创新过程中的关键情境要素,分析其对偏离和双元学习平衡或互补之间关系的调节作用。利用国内257家制造业企业的有效问卷数据检验理论模型,研究结果显示：（1）偏离负向影响双元学习的平衡,正向影响其互补;（2）当企业的新产品开发绩效大于或等于创新成果转化绩效,即偏离为正时,企业家导向加强了正偏离与双元学习平衡之间的负向关系,削弱了正偏离与双元学习互补之间的正向关系;（3）当企业的新产品开发绩效小于创新成果转化绩效,即偏离为负时,企业家导向削弱了负偏离与双元学习平衡之间的负向关系,加强了负偏离与双元学习互补之间的正向关系。 相似文献
17.
对高科技企业的股权集中度与绩效之间的关系做实证研究,结果表明:高科技企业的股权集中度对公司绩效的影响不同于传统企业,作为人力资本和无形资产密集的高科技企业,股权集中程度越高,公司绩效越低,而传统企业股权集中程度的提高对公司绩效具有正向的影响。 相似文献
18.
战略创新、管理创新和产品创新是企业最重要的三种创新形式,但是既有研究对它们的探讨分属于不同领域,对三者间关系缺乏系统分析,未能提出理论上的整合框架。同时在开放式创新范式下,企业的合作方(供应商和顾客)对企业创新影响的研究较为深入,但是企业与竞争对手的联系对创新的影响尚未在现有研究中得到应有的关注。因此,本研究致力于探讨战略创新、管理创新和产品创新之间的关系及产品创新对企业绩效的影响机制。基于全国247家企业的问卷调查数据,本研究的结果表明:(1)企业战略创新、管理创新和产品创新之间的关系,以及突破式和渐进式产品创新对企业绩效的影响均不平等;(2)企业竞争者联系是三种创新模式间关系的边界条件。本研究对跨领域企业创新的研究和创新管理实践都具有一定的意义。 相似文献
19.
The role of corporate technology strategy and patent portfolios in low-, medium- and high-technology firms 总被引：2，自引：0，他引：2
Ulrich Lichtenthaler 《Research Policy》2009,38(3):559-569
Previous research into technology strategies and patent portfolios has focused on high-technology firms, whereas low- and medium-technology companies have been relatively neglected. Therefore, we analyze how corporate technology strategy and the size and composition of patent portfolios affect the performance of low-, medium- and high-technology firms. Data from 136 European companies are used to examine four hypotheses relating financial performance to technological diversification, technological aggressiveness, patent portfolio size, and patent portfolio quality. The cross-industry sample allows analyzing the different consequences of these strategic parameters in low-, medium- and high-technology firms by considering technological intensity as a moderator. Our first finding is that the positive impact of technological aggressiveness is limited in low- and medium-technology companies. Secondly, technological diversification has a positive effect in high-technology firms and a negative effect in low-technology firms. Thirdly, patent portfolio size has a positive effect only in high-technology firms. Finally, patent portfolio quality has an equally positive influence on all firms’ performance. In part, these results conflict with the findings of previous research into high-technology companies, and they call for rethinking the role of technology strategies and intellectual property portfolios in firms across industries. 相似文献
20.
We investigate how outside directors on supervisory boards influence innovative activities of the firms they advise and monitor. Based on panel data on the largest German companies, the econometric analysis shows a positive influence of external executives on innovative firm performance, measured by patent applications. Differentiating between outside directors from innovative and non-innovative companies reveals that only outside directors from innovative firms increase patenting activities at the firms they advise and monitor. This effect increases with the technological proximity between the appointing firm and the outsider's home firm. Outside directors from non-innovative firms are negatively associated with the appointing firm's innovativeness. The results indicate that external executives with an appropriate professional background can provide valuable specific knowledge and expertise to the board. 相似文献