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1.
Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed. 相似文献
2.
Valerie Ellen Kretz 《Communication Studies》2019,70(2):208-234
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed. 相似文献
3.
This study presents the results of a laboratory experiment that considers the implications of adding interactivity to branded in-program overlays, essentially creating a new model of advertising. The results demonstrate the viability of this new model. Interactive branded overlays generate a substantial amount of interactive response and have no adverse effects on the program's viewing experience. However, because program interactivity distracts viewers from their primary goal, processing program content, interactive overlays are perceived as intrusive, and the response rate to in-program triggers is lower than that for interactive ads within the ad break. We show that by carefully combining in-program interactive banners with program-related trivia banners, perceived intrusiveness, and negative spillover effects on the viewing experience can be minimized. Program interactivity was perceived as less intrusive, and was therefore more effective, in the context of a program featuring high- rather than low-prominence product placement. Implications and future research directions are discussed. 相似文献
4.
Yinjiao Ye 《Mass Communication and Society》2013,16(4):458-478
Prior research has typically focused on materialism and the perceptions of general others' affluence to explain the link between television viewing and life satisfaction. This study extends our understanding of such a relationship by demonstrating the mediation of health-related perceptions. Surveys were administered to 274 college students at a large southeastern university, and the data were subjected to path analyses. Results reveal that overall television viewing was associated with viewers' perceptions of others' health risks and of personal health risks; in turn, these perceptions significantly related to life satisfaction. Further, overall television viewing was indirectly associated with perception of self-efficacy in maintaining personal health, which in turn reduced life satisfaction. These results indicate that health-related perceptions help establish the association between television viewing and life satisfaction. Theoretical and practical implications of this study are discussed. 相似文献
5.
Brian L. Quick Ph.D. 《广播与电子媒介杂志》2013,57(1):38-55
The present investigation applies cultivation theory to describe the role of viewing Grey's Anatomy on patients' predispositions. Results demonstrate that heavy viewers of Grey's Anatomy perceive this program to be credible. Credibility was positively associated with a perception that real-world doctors are courageous. A direct association did not emerge between Grey's Anatomy viewing and a perception that doctors are courageous, although an indirect effect emerged, mediated through credibility. A positive association emerged between perceptions that doctors are courageous and patient satisfaction. Results are discussed with an emphasis on the role of entertainment programs in cultivating patients' predispositions about medical doctors. 相似文献
6.
《广播与电子媒介杂志》2013,57(3):330-345
This study is designed to examine the uses and impact of interactive program guides (IPGs), a television technology that enables viewer inter- activity. Data were obtained from a television survey of 365 IPG users in a medium-sized Midwestern community. Results showed that age, premium channel subscribership, perceived IPG utility, and IPG complexity were significant predictors for IPG use. Further, the study found evidence that the IPG has influenced users' viewing behaviors. IPG use was related to watching more television, viewing enriched program types, and having a larger digital cable channel repertoire. 相似文献
7.
The researchers use three secondary analyses to explore further the “affluenza” claims linking amount of television viewing with consumerist/materialist values and “affluenza symptoms” such as life dissatisfaction. Those links were generally supported by multiple regression analysis, though at low levels of explanatory power. Heavy news viewing ran in the opposite direction, with heavy TV news viewing correlated with less consumerist values. The authors also found that viewing by streaming on portable devices did not show affluenza correlations. These findings suggest that active audience program selectivity plays a broader role than that envisioned by cultivation theory. 相似文献
8.
简要论述用户体验和可用性理论,介绍用户体验调查方法、调查对象等,以提高用户在使用清华大学手机图书馆网站过程中的体验水平。从页面信息的展示机制、用户行为的导引机制和用户错误行为的预防与纠正机制三个方面提出可用性设计方案,结合用户体验调查的结果,分析用户对这些方案的满意程度,同时对一些新方案实施的必要性进行检验。根据设计和调查过程中总结的经验及国内外手机应用的研究成果,提出手机图书馆网站的可用性设计原则。 相似文献
9.
Jan Van den Bulck 《广播与电子媒介杂志》2013,57(3):316-326
This article elaborates on research suggesting that the VCR is a time shifting device leading to more selectivity. It argues that time shifting can lead to time reduction or time filling and that selectivity can entail diversification or concentration of the TV diet. In both cases, however, no significant difference in TV viewing may occur as well. Data from a representative sample of 909 Flemish respondents showed no evidence of time‐reduction. The VCR is mainly used as a time‐filling device. VCR‐use does not seem to lead to concentration, but rather to diversification of the TV diet. Authors have claimed that the VCR is a device which allows better management of the viewing experience and which liberates viewers of the constraints of viewer or program availability. This article suggests instead that it may be more productive to look at the VCR as another channel (albeit it with peculiar characteristics). It influences the viewers’ TV consumption only to the extent that it is part of the viewers’ “channel repertoire” for selecting programs. 相似文献
10.
This study updates and extends our knowledge of cable television community access viewership, a little researched topic of the past decade. Results of a random telephone survey are reported that reveal community access viewership has increased in recent years. Program viewership preferences and sources of program information are discussed. Community access viewing motivations and satisfaction are examined as predictors of channel viewership. Possible factors explaining the high level of reported viewership are suggested and recommendations for future research are proposed. 相似文献
11.
微博等社会媒体正面临用户活跃程度下降,老用户停止使用的困境。以往的信息系统持续使用理论忽略了用户情感的重要作用,因而对微博等信息系统用户持续使用行为的解释力不足。基于此,本文旨在探究微博用户情感体验与用户满意度之间的关系。研究分两个阶段进行:第一阶段采用心理学中的情感测量方法,分析微博用户在使用过程中的情感体验;第二阶段测量在前一阶段中得到的各种情感的强度,通过回归分析验证用户情感与用户满意度之间的关系。研究发现了用户使用微博中体验到的、出现频率最高的16种情感,其中9种正向情感和7种负向情感,正向情感与用户满意度之间存在显著的正向影响关系,微博用户使用经验对正向情感与用户满意度之间的关系有正向调节作用。这对全面理解微博用户的行为规律具有理论意义,对微博平台运营以及微博营销等应用有实际的指导意义。 相似文献
12.
Carmen D. Stavrositu 《Mass Communication and Society》2014,17(1):148-171
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction. 相似文献
13.
The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms. 相似文献
14.
Dynamics of Individual Television Viewing Behavior: Models,Empirical Evidence,and a Research Program
Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program. 相似文献
15.
Camille Zubayr 《广播与电子媒介杂志》2013,57(3):346-363
This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing. 相似文献
16.
Russell B. Clayton Jessica L. Ridgway Joshua Hendrickse 《Communication monographs》2017,84(3):406-422
During individual laboratory sessions, 49 women with an actual-ideal self-discrepancy randomly viewed 12 images of media fashion models varying in body types. Heart rate was recorded during image exposure. Self-report social comparisons and body satisfaction were measured following exposure to each image. A visual recognition test was administered following the last image. The results indicated that women reported the greatest body satisfaction and the least amount of social comparisons when viewing plus size models, but body satisfaction decreased and social comparisons increased when viewing average sized followed by thin size models. Further, as social comparisons increased (e.g., internal processing), external resource allocation and encoding decreased. The theoretical and applied implications from these findings are discussed. 相似文献
17.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait. 相似文献
18.
Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing. 相似文献
19.
Elizabeth L. Cohen Nicholas D. Bowman Alexander L. Lancaster 《Mass Communication and Society》2016,19(2):149-172
Viewers regularly watch television with others, but the role of coviewing is often overlooked in entertainment effects models. Further, the models are rarely investigated in natural settings, limiting their ecological validity. The current study used experience sampling via text message to examine college students’ daily coviewing behaviors. Momentary assessments were taken 3 times a day for 1 week. Respondents reported their happiness during viewing and the enjoyableness of their experiences. Consistent with emotional contagion theory, data suggest that increases in emotional intensity mediated the effect of emotional contagion on program enjoyment, but only among respondents who reported coviewing with someone else. These results provide preliminary evidence that social context is partially responsible for contagious transfer of affect during entertainment experiences. 相似文献
20.
Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model. 相似文献