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1.
Amidst funding cuts, increasing competition, and growing demands for service, nonprofit human services organizations are increasingly recognizing the importance of marketing communication, especially branding. However, Van Riel and Fombrun’s (2007) corporate communication theory suggests that focusing too intently on branding may actually weaken these organizations over the long term. Drawing on a series of focus groups with a cohort of human services nonprofits, this study extends Van Riel and Fombrun’s theory into the nonprofit context and reveals the importance of a balanced approach to nonprofit corporate communication.  相似文献   

2.
ABSTRACT

News nonprofits in the U.S. have been proliferating over 15 years as a way of addressing troubles in the business model for news. For these newsrooms, collaboration, with each other and with mainstream news, has emerged as a key way to build readership and attain relevance in a crowded media space. Still, past research has told us that the strong connection to mainstream news has constrained these organizations’ critique of journalism. In Europe, nonprofit news remains nascent and represents a response to declining trust in and engagement with journalism, and rising populism across the continent. Against this very different context, this study examines two players at the forefront of the European news nonprofit movement. It demonstrates the path dependency inherent in the origins of these organizations: In Europe, they are a response to a different societal change, and thus developed rather differently than did their peers in the United States, with a focus on redefining the idea of collaboration and the role of their audiences by seeing citizens as collaborators, both in the creation and in the dissemination of news. By seeing citizens as collaborators, not just readers, they work to empower and build news audiences as well as participants.  相似文献   

3.
《Journalism Practice》2013,7(1):49-64
Emerging business models for news have the potential to affect the nature of democracy. As the economic foundations of mainstream journalism become increasingly shaky, a new economic model is emerging in the form of news organizations operating as nonprofits. These are mostly run by former newspaper journalists bringing with them traditional journalistic norms they worked under previously; now they are operating under a vastly different economic framework. These organizations are producing a growing amount of public affairs news while mainstream news production shrinks. The research question examined here is whether this emergent form (1) changes but maintains core norms and practices of the journalistic culture from which it arose, or (2) transforms norms and practices into something new. I briefly review norms and practices of traditional journalism to create a framework against which to compare behaviors at one nonprofit news organization, MinnPost, through ethnographic observation and in-depth interviews. My findings indicate that MinnPost values some traditional norms (e.g. loyalty to citizens); other norms are valued but not fulfilled in a traditional way (e.g. comprehensiveness of news coverage); yet others are largely eschewed (e.g. forum provision). This suggests a set of evolving journalistic tenets, which observations indicate are linked to MinnPost's economic structure. It points toward how emerging business models are changing journalism, and by extension could be affecting American democracy. This paper is part of a larger project investigating how nonprofit news organizations are changing the information available in local news environments.  相似文献   

4.
对非营利组织——图书馆的研究   总被引:3,自引:0,他引:3  
廖腾芳 《图书情报工作》2004,48(11):87-89,97
在介绍我国县级以上图书馆发展现状的基础上,论述图书馆的非营利组织地位和中美两国对非营利组织的优惠政策,并提出借鉴国外的做法,将图书馆建成非营利组织,以解决图书馆的资金与资源问题。  相似文献   

5.
公益性信息机构信息资源开发利用的模式创新研究   总被引:1,自引:1,他引:0  
剖析公益性信息机构信息资源开发利用与一般机构信息资源开发利用相比具有的特殊性,即信息资源的开发利用是信息机构体现自身价值的基本方式,并进一步论述公益性信息机构信息资源开发利用模式创新与信息机构服务创新之间的内在关系。在此基础上,将服务创新四维度模型引入进来,并提出从概念创新、传递创新、界面创新和技术创新四个维度指导公益性信息机构信息资源开发利用的模式创新。  相似文献   

6.
本文基于信息公平理念,从信息资源公益性开发利用的概念出发,分析信息公平与信息资源公益性开发利用的关系,信息资源公益性开发利用是实现信息公平的主要手段,信息资源公益性开发利用的目的就是维护信息公平,消除数字鸿沟。最后提出信息资源公益性开发利用的对策。  相似文献   

7.
In debates about journals, their publishers and the future of both, it is important to be clear about what we are discussing. In this article, the sparse existing literature is surveyed, and original sources examined to provide further detail. The membership lists of six leading publishing associations, and the websites of their members, were also studied. More than half of all peer‐reviewed journals in Ulrich's are published by or on behalf of/in association with nonprofit organizations. Other than the top few commercial publishers, there is little difference in size between the two types; the ‘long tail’ of publishers are small and therefore vulnerable, and yet most are not represented by any trade association. The majority of journals come from the USA or the UK. Nonprofits launch fewer new journals, but are also less likely to close journals. The quality advantage of nonprofit journals may be reducing, but nonprofit journals still predominate among the most highly cited journals.  相似文献   

8.
Based on qualitative data from participant interviews, this study explores how nonprofit arts managers construct the notion of career, and more specifically, how they frame the nature of their work and career choices. Findings revealed that participants employed a spiritual framework of calling, service, sacrifice, and personal rewards to socially construct, understand, and legitimate their nonprofit careers. These framing devices provided the language for participants to make sense of their career decisions and to define their career successes in terms of their own values instead of traditional measures of extrinsic rewards. As contemporary workers place increasing importance on meaningful work, spiritually centered discourse has implications for career theory and organizational practices in both for-profit and nonprofit sectors.  相似文献   

9.
科技数字图书馆系统建设之我见   总被引:2,自引:0,他引:2  
文章在对科技数字图书馆系统概念内涵进行规范的基础上提出在建设过程中应处理好其与传统图书馆、用户、因特网、出版单位、非赢利性信息服务机构及国外科技数字图书馆系统之间的关系及处理原则, 有一定的参考价值。  相似文献   

10.
传统和数字条件下的图书馆合理使用制度   总被引:2,自引:0,他引:2  
本文首先简述了美国、英国、日本、德国、中国在图书馆合理使用方面的法律与规定,内容主要涉及图书馆在复制著作权作品时的免责条件,这些条件包括:非营利性的公共图书馆,为了非营利性目的,有限制地复制著作权作品;接着讨论了数字图书馆的特点、数字图书馆合理使用制度存在的必要性、数字图书馆在合理使用的范围、量的规定、判断标准方面的特点;最后探讨了美国、澳大利亚、韩国、欧盟等在数字图书馆合理使用方面的规定与措施。  相似文献   

11.
Library consortia are typically nonprofit entities that exist to promote the interests and concerns of their member libraries. Activities may include licensing e-resources such as databases, ejournals, ebooks, and other library tools; operating shared library platforms; providing union catalogs and regional delivery and a host of other services. Most library consortia are governed by a board of directors and have active involvement with librarians in their member institutions. Conflict of interest policies have been instituted in many library consortia to provide good governance and to make sure that the needs of the organization are the primary purpose of participants and not the personal interests of stakeholders. An examination of some of the key elements of conflict of interest policies in nonprofit organizations are examined with specific application to library consortia. The key elements in all of the policies that were examined are transparency and disclosure. Organizations vary on the level of proactive disclosure that is required with some requiring extensive disclosure statements and others providing a simple acknowledgement of a conflict of interest policy.  相似文献   

12.
Spotlight     
Against a backdrop of pessimism about the future of investigative reporting, this study reports major findings of a survey of mainly US-based investigative journalists (N?=?861). Although respondents reflect some of the current negative discourse, they also report high perceptions of autonomy and job satisfaction and say resources for investigative reporting are maintaining and even increasing. The survey provides empirical indication of the migration of investigative journalists to nonprofit newsrooms, with nonprofit journalists offering especially positive appraisals of the state of their craft. Also explored are investigative journalists’ professional role conceptions as well as perceptions of the nature of their relationship with the public and public policymakers.  相似文献   

13.
李佳妮 《图书馆论坛》2006,26(4):141-142,81
从深圳地方文献征集工作的实际经验出发,借用市场营销中的4Cs理念,阐述了地方文献征集工作的对象、成本、效率和沟通方法。  相似文献   

14.
Information intermediaries collect, organize, and distribute information to their clients. This study examines three institutional forms of information intermediary: the for-profit firm, the nonprofit organization, and the government agency. Using results from the economics and information science literature, five tests are proposed that characterize particular information markets. For a given information market, these characteristics determine the institutional form of information intermediary that will maximize the total social and private benefit from information consumption. Although many kinds of information can be effectively delivered by for-profit information intermediaries, socially beneficial information often requires subsidized provision from government or nonprofit intermediaries in order to encourage consumption up to socially optimal levels. Applications to current topics in information distribution are also discussed.  相似文献   

15.
This study examines the arrival of refugees from Burma, also known as Myanmar, to the Midwest of the United States and how the depiction of the refugees in online media often deploys contradictory messages about these new communities. Specifically, this analysis investigates the images and texts created by both U.S.-led refugee resettlement agencies and Burmese-led nonprofit organizations in Indiana. The project weaves together findings from the analysis of online media content along with interviews of twelve organisation leaders and staff members. The analysis reveals that the media created by the two types of organizations differ substantially. While the U.S.-led refugee resettlement agencies portray the refugees as “strangers” deserving of “the life ahead” and as worthwhile citizenship projects, the Burmese-led nonprofit organizations focus on the education of youth as future leaders and on its own members who serve as role models for the ethnic communities. This project underscores the broader implications for how refugees are portrayed in the West’s media during a period of massive exodus of refugees from nations with repressive governments and the need for more research about this topic that transcends national borders.  相似文献   

16.
This article highlights the need for database collaboration among OCLC and librarians in order to create the cooperative database that the entire library community needs to move ahead in the future. The author critiques recent OCLC strategic directions and suggests that the Dublin giant needs to focus essentially on its cooperative nonprofit roots to best serve the library community and library users in the years ahead.  相似文献   

17.
文章从中国国家图书馆的职能定位、资源和服务现状、国家数字图书馆工程概述、服务创新等方面介绍了国家图书馆坚持公益性办馆,以“国家图书馆二期工程暨国家数字图书馆工程”建设为契机,逐步创新和优化国家图书馆的服务。该文为《数字图书馆论坛》2009年第12期本期话题“各国科技信息机构纵览”的文章之一。  相似文献   

18.
韩松涛 《图书馆》2006,(4):17-20
本文以信息基础设施建设,政府信息公开、盈利和非盈利信息服务机构为切入点,讨论了信息自由与经济平衡发展的互动,认为两者存在着相互促进的关系。  相似文献   

19.
本文以<2009中国风能产业国际竞争态势研究报告>的形成过程为例,展示了公益类科技情报机构提供产业竞争情报产品的方法.产品形成过程体现了面向我国本土风电装备企业提升竞争优势的需要,开展竞争对手、竞争环境的信息收集和研究的竞争情报思想,综合使用了文献资料研究、到代表性公益类科技情报机构调研、到产业终端产品工作场所调研、到产业集聚区将代表性企业集中起来召开座谈会并实地调研、召开情报学专家参加的专题咨询会、向产业界专家咨询等方法.该报告的核心内容主要包括三部分:一是中国风电装备市场国内外竞争者演变与展望,二是中国风电装备市场最重要的5家国外企业研究,三是国外风电装备整机企业在中国市场的竞争力量化评估.  相似文献   

20.
我国博硕士学位论文资源共建共享机制构建   总被引:4,自引:0,他引:4  
可以从管理机制、运行机制和服务机制几个方面去构建博硕士论文资源共建共享机制。可建立以董事会为主导的混合管理模式和联合、开放、共享的公益性运行机制,以及非盈利基础上的三层服务机制。图4。参考文献2。  相似文献   

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