共查询到20条相似文献，搜索用时 31 毫秒
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《Communication Teacher》2013,27(4):189-191
Course: Mass Media Objectives: Students will be able to distinguish between advertising and editorial content; compare the economic differences among magazines; analyze the relationships among articles, advertising, and audience; and practice content analysis 相似文献
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A few years ago, publishing companies started to sell digital copies of their magazines. This study investigates a consequence of this change: the increasing online trade with illegal copies. We collected data on almost 10,000 issues of German magazines that are illegally offered online. The files are distributed in a three-sided market, in which a small number of platforms bring suppliers of illegal copies, consumers, and advertisers together. The market has been growing rapidly—between 2009 and 2012 by a factor of 10. In contrast to the legal magazine market, the illegal trade mostly concerns IT and consumer electronics magazines. 相似文献
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Maija Töyry 《Media History》2016,22(1):13-26
The publishers and editors of the early Finnish women's magazines were familiar with Central European, English and Swedish women's magazines. A women's magazine started the history of Finnish magazine publishing in 1782. However, it survived less than 6 months and the next 2 women's magazines appeared only 70 years later. The article asks how the publishers of the first four magazines chose, adopted and localized this particular international magazine genre. Successful localization needs the approval of the content by the readers. Only the fourth women's magazine Koti ja Yhteiskunta (Home and Society) published in 1889–1911 managed to create a permanent readership. The central theoretical concept used to analyze the localization is the gender contract, which defines the rights and duties of women in society and is renegotiated as women's situation is changing. 相似文献
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《Slavic & East European Information Resources》2013,14(2-3):21-29
SUMMARY The authors discuss the development of the Slovak periodical press within its historical context and their expectations for its future. The article covers general characteristics of Slovak magazines and newspapers from World War II to 1989, and their later development since the Velvet Revolution up to the present. It also discusses the Slovak press outside of Slovakia from the late nineteenth century. 相似文献
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Beatrice L. Caraway 《期刊图书馆员》2013,64(1-2):9-33
Abstract An exploratory study of the information-seeking experiences of women's studies faculty provided interesting insights into their use and collection of periodical literature. Using in-depth interviews and observations, as well as postings from a listserv, the study identified problems, influences, and expectations involved in faculty's daily work with magazines and journals. 相似文献
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AbstractDisoloured and pure smalt were investigated by means of X-ray diffraction, electron microscopy and reflectance spectroscopy. It was found that the discolouration of smalt could not be explained in terms of devitrification or recrystallisation. Electron micrographs of replicas show a distinctly attacked grain surface with residues of organic material. Ultramicrotome thin sections of discoloured grains illustrate that an unaltered core is embedded in a material no longer showing the conchoidal fracture and presumably consisting of an organo-metal compound.The reflectance spectrum of discoloured smalt gives evidence that the cobalt ion is in sixfold (octahedral) co-ordination rather than in fourfold (tetrahedral) co-ordination, while the characteristic blue colour of unaltered smalt depends on the purely tetrahedral co-ordination of cobalt.It is therefore concluded that the discolouration reaction may be started by the catalytic influence of cobalt on the oil medium but that eventually the grain surface itself is attacked,involving the oxidation of Co2+ to Co3+ and a change of co-ordination of the cobalt ions. The reaction proceeds from the grain boundary to the centre and may leave, at an intermediate stage of the process, an unaltered smalt core within the otherwise discoloured grain. 相似文献
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This study considered health coverage in 3 highly circulated U.S. feminist magazines: Ms., Bitch, and Bust. The authors used critical discourse analysis to examine 80 print and online articles for representations of liberal, social, radical, and postfeminist feminist ideologies in health coverage; the rhetorical strategies publications used for health content and how they compare with mainstream women’s magazines; and their emphasis on health policy and public health initiatives. The findings suggested that the magazines relied on discursive approaches resembling those of mainstream magazines when covering health, such as prioritizing personal health issues and individualized responses. However, through distinctive feminist lenses, they also performed better than mainstream women’s magazines in presenting health issues, representing a broader range of concerns affecting women, addressing people from diverse communities, and suggesting opportunities for collective response. 相似文献
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Rachna Prakash 《Journalism Practice》2020,14(5):574-591
ABSTRACTLocal TV news stations regularly post to social media, on Facebook in particular, in an effort to engage audiences, but little is known about the effect of this practice on newscast ratings. We examine the relationship between engagement on Facebook and newscast ratings using data from Shareablee and Nielsen respectively in regression analyses. We find that Facebook engagement does not cannibalize TV ratings, rather there is a clear positive relationship between the two. However, further analyses suggest that this relationship may be driven by interest in news events or other market-wide factors that result in both Facebook engagement and viewership increasing or decreasing simultaneously. 相似文献
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《Slavic & East European Information Resources》2013,14(2-3):119-150
SUMMARY Jewish periodicals have been published in Ukraine, in Russian and Ukrainian, over a 140-year time span. They are systematically described here, starting with the first such journal, Razsviet (Rassvet; Odessa, 1860–61), with accompanying bibliographical analysis. The central part of the article is a table noting all 311 periodicals' characteristics, including titles, cities and dates of publication, main features, and/or subtitles. Their stages of development, regional distribution, and languages of publication are reviewed. It is noteworthy that at the end of 2000, close to 100 Jewish newspapers, magazines, almanacs, and bulletins were active in the republic. The progress of the Jewish press continues in both quantity and quality. 相似文献
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A random sample telephone survey of 579 VCR owners revealed that length of VCR ownership was related to attitudes, behaviors, and communication technology ownership. The longer the VCR presence, the more likely respondents were (a) to express positive altitudes about watching and recording network television; (b) to record television shows; (c) to perform higher level recording behaviors (e.g., recording a program while watching another); (d) to record sports programs, news magazines, and public television shows; and (e) to seek particular tapes at the video store. The results support the contention that VCR adopters are not a monolithic group and that familiarity may cause the newest adopters to reinvent the way they use the VCR. 相似文献
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Dallas W. Smythe 《广播与电子媒介杂志》2013,57(3):191-192
When discussion of earth orbital satellites first left the pages of science fiction magazines and “became respectable,”; the use of these devices for relaying of television programs was first seriously suggested. Today, the future is so close upon us that there exists a recent Congressional Report with the title, Satellites for World Communication. Coupled with the world‐wide shortage of frequencies, the development of space satellites for broadcasting purposes could cause tremendous changes in the current systems of domestic broadcasting. Even though they will be first used for point‐to‐point communication rather than broadcasting, the means by which such satellites will be regulated may well become of as much importance to the broadcaster as the NARBA and similar agreements are today. 相似文献
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Merja Mahrt 《Mass Communication and Society》2013,16(6):852-874
This study examines the widespread notion that people turn to media to find reinforcement for their personal values. Based on a representative sample of subscribers to women's magazines, the article investigates relationships between readers’ own values and the values they ascribe to the magazine. For some titles, selective exposure to a periodical that presents values close to their readers is observed. For others, readers disagree on magazine values to an extent that indicates considerable room for interpretation of a magazine as an “open” text. Some women's magazines seem to allow their readers to project their own values onto the published contents rather than presenting a clear-cut, “objective” value pattern that could steer exposure. 相似文献
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Regina Romano Reynolds 《期刊图书馆员》2017,72(1-4):172-176
ABSTRACTThe International Standard Serial Number (ISSN) has been the standard, eight-digit code used to identify newspapers, journals, magazines, and periodicals on all kinds of media—print and electronic—for the past 40 years. Periodically, the standard must be revised to allow it to accommodate new formats, changes in the publishing industry and information supply chain, and other developments in the information field. Regina Romano Reynolds, director of the U.S. ISSN Center at the Library of Congress, describes the issues that the ISSN International Centre perceives as necessitating a revision of the standard and the likely next steps in the International Organization for Standardization standards revision process. 相似文献
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《The Reference Librarian》2013,54(74):91-101
Summary Among the many ways the World Wide Web has changed libraries are the additional tools gained by librarians and library users for answering reference questions. In addition to the growing number of licensed resources providing the full text of articles from newspapers, magazines, academic journals, and reference works are the millions of free Web sites offering an incredible variety of information about everything. Locating the most useful of these sites and organizing them into categories on library Web sites can be enormously beneficial both to patrons and libraries. After deciding to make their sites reference portals, librarians must make a number of important decisions. 相似文献
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《Communication monographs》2012,79(1):38-43
Factor analyses were made of instructor ratings of 442 freshman speeches. Each speech was rated on 11 scales. It was found that only 3 factors, rather than 11, were actually being discriminated among by the'raters. These were an analysis‐content factor, a delivery factor, and a language factor. It was also demonstrated that the variance not attributable to one of these three factors could be accounted for in terms of rating unreliability. 相似文献