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数字报纸开拓了传统报纸的价值链,拓展了报业的受众范围,延续了报纸作为主流媒体的地位。不过数字报纸在赢利模式．技术支持和忠诚受众等方面还存在很多不确定因素。本文对数字报纸的概念、优势以及发展障碍作了研究。 相似文献
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报业赢利模式调整浅析 总被引：1，自引：0，他引：1
近些年来,新闻媒体之间的竞争日趋激烈,尤其是竞争激烈的报业开始面对着赢利模式的困局,本文仅就报业赢利模式的调整进行一番剖析。 一、传统的报纸赢利模式面临挑战 传统的报业媒体赢利模式,无外乎发行和广告。凭借着严格的市场壁垒,报业获得过高额的利润,被称为 相似文献
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新媒体需要新思维——北京报纸网站发展思路解析 总被引：1，自引：0，他引：1
报纸介入新媒体领域一般都是从办报纸网站开始的,时至今日,几乎所有的报纸都有自己办的网站.但是,这么多网站,有几家能赢利?目前鲜见有报纸网站在信息传播和经营方面取得突出业绩,绝大多数影响力和赢利水平都远逊于报业集团的其他子媒体,报纸在网站方面的产出远不能和投入相对应. 相似文献
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新兴媒体如同“入梅”之雨,持续影响整个传媒领域。数字电视、IPTV、电子杂志、手机媒体、博客、播客、RSS阅读等层出不穷的内容提供方式和传播方式,正在改变人们接受信息的方式和阅读习惯。由这场“新兴媒体革命”产生的新名词——“第五媒体”,大有“开机有益”取代“开卷有益”之势。但是,新兴媒体拿什么来赢利,其赢利模式又是什么？几乎在同一时间成为人们争论的焦点。 相似文献
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"财经时代"来临,财经媒体扮演的角色愈发重要,其发展模式也受到越来越多关注。有尝试资本运作的,有试水新媒体的,有创新赢利模式的……在探索发展过程中,财经媒体的生存环境正在发生深刻变化,跨区域、跨媒体、跨国界发展逐渐成为财经媒体青睐的发展模式。为什么?它的核心竞争力怎样体现? 相似文献
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移动互联环境下的魅力结合——二维码在报刊媒体中的应用 总被引：1，自引：0，他引：1
二维码技术及生态系统已经比较成熟,且进入门槛较低.在移动互联网和移动智能终端普及的大环境下将其应用于报刊媒体,会在信息容量、传播形式、沟通模式、赢利模式等层面产生独特价值,并实现报刊媒体的跨媒体传播. 相似文献
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《乐清日报》将小记者活动作为媒体融合发展的尝试性项目,在传统媒体采编和经营活动中植入互联网思维的一种探索。通过小记者活动,改变了传统的"为商家找用户"的赢利模式,"带着用户找商家"。既着眼报业当前,更着眼报业转型未来,探索如何在媒体融合背景下开发新的媒体产品、打造新的用户集聚方式和赢利模式。 相似文献
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互联网时代——平面媒体的生死存亡时代 总被引：1，自引：0，他引：1
平面媒体的生死劫,关键不是死亡问题而是转变问题。报纸本身不会消失,而是报纸传播信息的媒介——纸张要消失。以后报纸存在的形式不再是一张张的纸,而是在互联网上以网站形式存在的电子报纸。平面媒体存在形式的转变必将带动着赢利模式的改变。传统平面媒体以广告费为主体的赢利模式也将被"新闻定制"服务费、手机报收费、会员制服务费等等收费方式替代或部分替代。 相似文献
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Kirsty Williamson Asim Qayyum Philip Hider Ying-Hsang Liu 《Library & information science research》2012
There is a paucity of research examining the everyday-life information seeking of young people, especially investigating the role that the news media has in providing information to young people for use in their everyday lives. A qualitative, interpretivist approach is adopted, involving 34 students, ages 18 to 25, from an Australian university. First, 20 students were interviewed about their news seeking (including topics and sources). Then 14 students participated in verbal protocol analysis, which involved a series of tasks concerning online and print newspapers. Lastly, students were interviewed about how they sought everyday-life information and whether they thought that they had incidentally acquired or encountered information on everyday-life topics in online or print newspapers in the recent past. Findings indicated that, contrary to expectations, traditional print media still played a role for young people, and social media were perceived as important for communication with friends, rather than for news gathering. Purposeful information seeking was more likely to occur online, but both print and online newspapers retained an incidental role in providing information to students for their everyday lives. Participants used a range of media to suit their particular needs and purposes. Thus, access to a wide variety of sources is important for everyday-life information seeking (ELIS) by young people. 相似文献
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M.E Ojo-Igbinoba 《International Information and Library Review》2013,45(2):83-90
Newspapers in university libraries have never fared well as a basic information resource. They are used rather to supplement an enlightened patron’s daily dose of gossip. It is the writer’s contention that newspapers provide more than this. They popularize knowledge and make it more accessible. They are important to research, fundamental to language and area studies as well as to scientific, legal and historical study. They are documents of history.The result of this survey is organized in five parts: controlling, delivery of services, development, size and methods of handling, and display.The findings indicate that newspapers are treated as serials and receive handling similar to that of serials. It also reveals one of the great distinctions libraries make between serials and newspapers: newspapers for the most part are not classified and therefore have not been fully integrated into the service provisions of the library. Therefore the university libraries’ newspaper collections should be organized for maximum use. 相似文献
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《International library review》1991,23(2):83-90
Newspapers in university libraries have never fared well as a basic information resource. They are used rather to supplement an enlightened patron's daily dose of gossip. It is the writer's contention that newspapers provide more than this. They popularize knowledge and make it more accessible. They are important to research, fundamental to language and area studies as well as to scientific, legal and historical study. They are documents of history.The result of this survey is organized in five parts: controlling, delivery of services, development, size and methods of handling, and display.The findings indicate that newspapers are treated as serials and receive handling similar to that of serials. It also reveals one of the great distinctions libraries make between serials and newspapers: newspapers for the most part are not classified and therefore have not been fully integrated into the service provisions of the library. Therefore the university libraries' newspaper collections should be organized for maximum use. 相似文献
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《Journal of Media Economics》2013,26(4):233-245
This study examines the differences in the profitability to nondaily newspapers resulting from preprint and display advertising. Whether the measure is overall profit or a comparison of a full page of display advertising to an 8-page tabloid preprint, display advertising is more profitable. Differences in the profit margin between display ads and preprints are not nearly as great as the differences in other measures of profit. 相似文献
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在媒体及信息多元化的时代,媒介环境也越来越复杂化,而作为传统媒体典型代表的报纸,正面临着严峻的市场竞争和新媒体异军突起的挑战。面对这样的局势,探析报纸媒体的新发展已成为了一项重要议题。本文针对灾难新闻报道具有特殊代表性的特点,在梳理现有研究和相关概念的基础上,以《光明日报》对1998年长江特大洪水、2008年汶川地震、2013年雅安地震的报道为例,利用内容分析法从报道内容、报道语言、关注程度三个角度出发进行了对比分析,总结其报道的差异性,从信息交流的角度分析报纸媒体如今的发展变化,并总结今后的发展趋势。 相似文献
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从新一代电子报刊看媒介融合走向 总被引：17，自引：0，他引：17
新一代电子报纸是近五年来在美国等国逐渐兴起的一种报纸形态。它兼具印刷界面与电子界面的阅读特点,以网络作为发布渠道,沿袭报纸的收费订阅模式。与电子报纸实践并行的是第三代电子杂志的不断开发,它的特点是注重多媒体手段的运用和互动的开发,在生产与发布上走向专业化、集中化,在接收平台上除了网络外,还将面向更多终端,它也带来了多种营利可能。电子报纸与电子杂志虽然未必是终极状态的产品,但它们反映了媒介融合过程所带来的业务形态融合、市场融合、载体融合以及机构融合等各个层面的变革。 相似文献
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This case study explores relationships among news organizations in one media ecosystem to determine how willing journalists may be to form a more collaborative information network. A three-step, mixed methodological approach is employed: the ecosystem was “mapped”; an ongoing dialogue with journalists was initiated, and in-depth interviews were conducted with journalists and community storytellers to understand existing news flow in this region. Preliminary findings suggest a willingness to collaborate; however, legacy media may have more reservations about collaboration than journalists at community newspapers, public broadcasting stations, and entrepreneurial startups. 相似文献
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《Journalism Practice》2013,7(2):193-209
Through focus groups with four self-described “independent” college student newspapers, this study provides a new perspective on how to view student media independence. Choices student journalists make concerning sourcing, funding, location and guidance may contribute to the newspaper's level of independence more than how much an institution attempts to control the student media. Expressed invitations by student journalists to non-students and faculty in guiding editorial content and by using university resources to produce a newspaper, such as Internet access, relinquishes the students' control to the university and other non-students. 相似文献
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《Journalism Practice》2013,7(4):373-389
This article analyses whether a specific news event is reported differently online compared to print newspapers. The question is hardly new but has increased in importance as more readers pass from print newspapers to online news. The conditions of news selection and production are discussed departing from the theories of market-driven journalism and media logic, and are related to aspects of audience needs and gratifications, as well as professional norms and standards. A content analysis of news reporting during the 2010 Swedish election campaign reveals no significant differences between how major newspapers reported the aspects, issues and actors online compared to in print. Individuals using online news received the same information about the election campaign as those reading the print paper, which indicates a displacing rather than complementary effect of online journalism on print journalism. 相似文献