共查询到20条相似文献，搜索用时 31 毫秒
1.
网络环境下感知风险、信任对消费者购物意愿的影响研究 总被引：1，自引：0，他引：1
感知风险是影响消费者购买行为和决策过程的重要因素,也是消费者行为研究的重要内容,而消费者对网上购物的感知风险更成为促进消费者网上购物的关键。在信任模型的基础上,首先对感知风险理论进行了总结回顾,梳理了以往感知风险理论研究的维度。在分析网络环境下信任、消费者感知风险、购物意愿三者关系的基础上,提出信任是感知风险的前因变量;感知易用性和信任共同影响感知有用性,进而影响购买态度和意愿;同时信任对购买态度有直接影响。基于此提出了网上消费者购买意愿模型,并对今后的研究方向作了展望。 相似文献
2.
基于中国网络购物环境,以SOR理论为基础,研究网络退货政策各维度对消费者购买意愿的影响机理.研究结果表明:网络退货政策的三个构成维度,退货时限、退货操作和退货费用是通过影响感知质量和感知风险来进一步影响消费者购买意愿的.三者对消费者购买意愿的影响程度从大到小依次排列为退货操作、退货费用和退货时限. 相似文献
3.
With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers’ ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors. 相似文献
4.
[目的/意义]旨在探讨影响农村居民图书产品网络购买意愿因素,为相关管理提供参考。[方法/过程]以S-O-R模型为基础,引入受教育水平作为调节变量构建三阶段模型,基于我国七个省份480位农村居民的一手调研数据,采用结构方程法探究感知风险的不同维度与农村消费者图书产品网络购买意愿的关系。[结果/结论]感知风险中的财务风险、隐私风险、产品风险、时间风险对农村消费者网络购买意愿有显著的负向影响,社会风险影响不显著。信任是财务、隐私、产品、时间风险与农村消费者网络购买意愿关系的中介变量。受教育水平在部分影响关系中起显著的调节效应。 相似文献
5.
为了理解在线评论对消费者网络购买意愿影响的主要动因,基于计划行为理论、技术接受模型理论和网购顾客消费体验对在线评论行为作用模型,构建在线评论对消费者网络购买决策影响的动因模型,并提出若干假设,最后通过数据采集,采用AMOS21.0软件进行数据分析,对模型和假设进行了实证研究,统计分析结果表明: 消费者——网站关系、在线评论数量、在线评论质量、在线评论接收者专业能力、在线评论接收者涉入度、在线评论接收者感知风险影响消费者网络购买意愿,在线评论者资信度和在线评论的时效性影响不显著.基于此,本文对结果进行了讨论,并对消费者和网商营销提出了建议. 相似文献
6.
Ilyoo B. HongAuthor Vitae Hwihyung ChoAuthor Vitae 《International Journal of Information Management》2011,31(5):469-479
The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research. 相似文献
7.
影响顾客网上购物因素的实证研究 总被引：3，自引：0，他引：3
网络购物中的心理障碍是阻碍网民在网上购物的重要因素。本文从口碑的正负两方面,信任的两个维度即能力信任和善意型信任,以及感知的网络风险几个方面考量它们对顾客网上购物的购买意愿的影响。并将顾客群体分为购买者和浏览者两类,分别考察不同因素对其购买意愿的影响程度,采用SEM软件进行实证分析。 相似文献
8.
This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed. 相似文献
9.
本文尝试将有限理性理论引入数字产品用户购买行为的研究中,探寻有限理性对用户购买行为的影响机制,根据个体行为模型,提出基于有限理性的数字产品用户购买意愿假设模型。结果表明,购买习惯、购买经验、情绪、能力、风险态度、认知、购买动机对用户购买意愿具有显著影响,认知是购买习惯、购买经验、情绪、能力、风险态度与购买意愿的完全中介。 相似文献
10.
项目中60%左右的问题是界面管理不到位或有欠缺引起的。在中国情境下,为更好地提出解决组织界面管理问题的有效方案,运用计划行为理论,以低信任度建设市场环境为背景、组织界面管理行为背后主观心理因素为视角,运用结构方程模型构建多因子中介模型,基于295名设计-采购-施工总承包（EPC）领域相关人员调查数据,验证信任和组织界面管理行为之间的作用机理以及心理影响机制。结果显示：信任对组织界面管理行为意愿的影响主要通过态度、主观规范、知觉行为控制这3个中介变量传递;在3条中介路径中,态度的中介效应最强,而知觉行为控制的中介效应最弱。可知内部心理因素是形成组织界面管理行为意愿的重要前提,而EPC项目管理人员对组织界面管理行为的积极态度未全部转化为知觉行为控制,部分管理人员由于感知资源掌控能力弱而放弃实施组织界面管理。由此,分别从业主和总承包商两方面提出中国情境下EPC项目组织界面管理的对策。 相似文献
11.
为识别健康科技产品购买意愿的影响因素,通过整合TAM理论、创新扩散理论、大五人格模型和健康信念模型,从产品和消费者特征的视角出发并充分考虑性别和健康信念的调节作用并提出研究假设构建理论模型.以苹果iWatch和小米手环的潜在消费者为研究样本问卷调研获取300份有效问卷,利用SPSS和SmartPLS软件验证假设和模型.结果表明,感知有用性、感知可靠性和消费者创新性均正向影响健康科技产品的购买意愿,其中消费者创新性还会受到外向型人格特质的直接影响;健康信念正向调节感知有用性对购买意愿的影响;性别能调节消费者创新性对购买意愿的影响. 相似文献
12.
13.
Social commerce (s-commerce) has become increasingly impactful to e-commerce and has generated potential economic benefits. With the rise of online privacy concerns, we have seen the need to explain how concerns about privacy affect consumers’ social interaction behavior and purchase decision-making on s-commerce sites. Synthesizing the privacy-trust-behavioral intention (PTB) and consumer decision-making models, this study proposes a comprehensive model by specifically refining its privacy and trust from an institutional perspective and investigating the influences of social interaction on purchase intention and actual purchase behaviors. Our results found that institutional privacy assurance positively influences institutional-based trust, which, in turn, affects online social interactions, and consequently increases the likelihood of product purchases on s-commerce sites. Theoretical development of this research contributes to both marketing and information systems disciplines in the social media era. 相似文献
14.
《International Journal of Information Management》2016,36(3):441-450
The purpose of this research is to explore the factors that influence a consumer before installing a mobile application. A research model is created based on perceived risk, trust, perceived benefit, and intent to install. Seven antecedents of trust and risk include perceived security, perceived reputation, application characteristics, familiarity, desensitization, consumer disposition to trust, and consumer disposition to risk. Partial least squares (PLS) is used to test the research model. Only significant antecedents are retained and a new research model is created, which includes the antecedents of perceived security and familiarity. Results show that consumers that perceive more security have greater trust and reduced perceived risk. Furthermore, consumers that feel more familiar with finding, purchasing, downloading, and installing applications have greater trust and reduced perceived risk. More than half (R2=.505) of the variability in the intention to install an app is explained. 相似文献
15.
网络团购日益成为一种新兴的购物方式。本文通过情景模拟实验,分析了网络团购中时间压力和参照群体对消费者购买意愿的影响,并研究了人格特质对于这些影响的调节作用。研究发现:(1)网络团购中时间压力对消费者的购买意愿有显著的正向影响。(2)网络团购中参照群体(已团购人数)对消费者购买意愿有显著的正向影响。(3)消费者人格特质对于参照群体影响网络团购消费者的购买意愿发生调节作用。消费者的人格特质越偏向于享乐主义,相对深思熟虑者,参照群体对购买意愿越有正向影响。本研究丰富了网络团购消费者行为理论,研究结论对网络团购行业具有重要的参考价值。 相似文献
16.
网络信任的缺位是制约电子商务进一步发展的主要瓶颈,探讨消费者信任的决定要素及由此产生的行为意愿,对于指导业界制定正确的消费者信任提升策略具有重要意义。本研究认为,无网络购物经验消费者初始信任的形成和作用机制与有网络购物经验消费者的持续信任形成和作用机制存在较大差异,为此,分别建立了两类消费者的网络信任模型。基于B2C和C2C网站消费者的大样本数据,采用结构方程建模方法,实证检验了理论模型和相应的一系列假设。研究结果表明：（1）两类信任的形成机制存在明显差异。无网络购物经验的消费者,基于对卖家声誉、网站安全性和网站易用性等反映客体（卖家和网站）特征的因素的感知,判断是否应当信任卖家;有网络购物经验的消费者,则更依赖对商家响应能力和联系沟通水平等反映双方互动特征的因素的体验,判断是否应当继续信任卖家。（2）两类信任的作用机制相似。不论是网络初始信任还是网络持续信任,都决定了消费者的信息提供意愿和网上购物意愿,并且网上购物意愿与信息提供意愿正相关。 相似文献
17.
18.
随着社会化商务的兴起,一种新的商业模式即社会化购物社区诞生了。对于社会化购物社区,消费者的购买转化率至关重要,然而到目前,还尚未有文献探讨社会化购物社区的技术特征对消费者购买意向的作用机制。本研究基于刺激-机体-反应框架,从认知信任和情感信任的集成视角,构建了社会化购物社区技术特征与消费者购买意向的关系模型。以社会化购物社区美丽说中的成员作为调查对象进行实证分析,结构方程模型分析结果表明,社交性技术特征显著正向影响消费者对社区诚实的认知信任和对社区的情感信任;自我参照性技术特征显著正向影响消费者的认知信任和情感信任;消费者对社区的认知信任和情感信任又最终对消费者通过社区购买产品的意向产生正向影响;情感信任对购买意向的作用要强于认知信任。研究结果为社会化购物社区提供商通过设计与监控社区的技术特征来提高社区的购买转化率提供了有价值的理论依据和建议。 相似文献
19.
网络社区中的交互成为消费者制定决策的重要途径。在回顾国外相关文献的基础上,文章归纳出以往关于网络社区交互的研究尚集中在网络社区交互的基础性研究、交互动机、价值、效应及交互过程的影响因素等领域上。通过对相关文献的梳理和总结,最后探讨了未来的研究方向。 相似文献
20.
社交购物中,产品功利价值感知和基于社交平台的享乐价值感知是决定消费者购买与否的最主要因素.而卖家信任对消费者购买意愿的影响作用会随情况不同发生变化甚至消失:当消费者与卖家的关系亲密程度较低或消费者已有购买意愿较弱时,信任能显著提高购买意愿;但在买卖双方社会关系较好或消费者已经形成较强的购买意愿的情况下,信任的影响作用会消失,即信任会影响最初决策过程的购买意愿,但不会影响立即购买决策. 相似文献