共查询到19条相似文献，搜索用时 15 毫秒
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【目的/意义】探讨社会化问答社区用户持续使用意向的影响因素,期望促进社会化问答社区的可持续发
展。【方法/过程】基于期望-确认模型和使用与满足理论,构建了社会化问答社区用户持续使用意向的影响因素模
型。通过问卷搜集547 份有效样本数据,采用PLS结构方程模型进行数据分析。【结果/结论】结果表明,用户对社会
化问答社区的感知有用性和满意感是影响用户持续使用意向的主要因素;感知有用性正向影响满意感;确认正向
显著影响感知有用性和满意感。与此同时,娱乐需求和信息需求正向显著影响持续使用意向。此外,社交需求对
持续使用意向不产生正向作用;而娱乐需求、社交需求和信息需求与满意感之间不存在显著相关关系。 相似文献
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将西方社会的普遍信任划分为对企业的信任和对边界管理人员的信任,同时基于中国的文化背景提出了中国人际关系影响下的特殊信任,并将上述3个纬度作为自变量,将企业购买意向作为因变量,构建了中国式信任对企业购买决策的影响模型,并提出了研究假设。通过搜集国内企业的相关数据,对中国式信任的3个纬度及对企业购买意向影响的相关假设进行了实证研究。结果表明:对企业的信任和特殊信任对购买意向有直接正向影响;对边界管理人员的信任不能直接影响购买意向,但可以通过对企业的信任间接影响购买意向;特殊信任与对边界管理人员的信任成正相关关系,但与对企业的信任的正相关关系不显著。 相似文献
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【目的/意义】从认知维度、社会维度以及情感维度三个层面分析移动阅读用户的心理特征,揭示移动阅读
服务持续使用意愿的发生机理。【方法/过程】借鉴刺激-机体-反应（S-O-R Model）模型,构建移动阅读服务持续
使用意向的因果模型,通过对371名大学生进行问卷调查获取研究数据,采取结构方程模型对概念模型中各变量之
间的关系进行实证检验。【结果/结论】感知有用性和满意度是移动用户持续使用意向的重要因素,信息交互质量、
系统交互质量对感知有用性和满意度具有显著正向影响;情感依恋不仅显著正向影响持续使用意向,还对感知有
用性和满意度具有积极影响;人际交互质量显著正向影响感知社交性,但感知社交性对有用性感知、满意度以及持
续使用意向的作用效应没有通过显著性检验。 相似文献
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网络关系、信任与知识共享——基于江苏高科技企业问卷调查的分析 总被引：1，自引：0，他引：1
论文将网络关系区分为工具型与私密型,将人际信任区分为认知型与情感型,将知识共享区分为显性知识共享与隐性知识共享.基于179份来自江苏高科技企业管理人员的有效问卷,运用结构方程模型对网络关系、信任与知识共享的作用机理进行实证研究.结果表明:工具型关系与私密型关系均对信任具有显著的正向作用,工具型关系对认知型信任、私密型关系对情感型信任的影响程度更高;认知型信任对隐性知识共享具有显著的正向影响,对显性知识共享作用不明显,情感型信任对显性知识共享具有显著的正向影响,对隐性知识共享作用不明显;工具型关系与私密型关系均对知识共享具有显著的正向作用,私密型关系对两类知识共享的影响程度更高. 相似文献
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【目的/意义】通过研究社会化电子商务用户信息采纳行为的影响因素,引导与优化用户信息采纳行为。【方
法/过程】本文以UTAUT模型为基础,引入信息质量、感知风险和信任环境3个变量,构建了社会化电子商务用户
信息采纳行为影响因素模型并通过问卷调查进行实证研究。【结果/结论】研究表明绩效期望、社会影响、信息质量、
信任环境和努力期望直接正向影响社会化电子商务用户信息采纳意向;感知风险负向影响社会化电子商务用户信
息采纳意向;用户信息采纳意向、促成因素直接正向影响社会化电子商务用户信息采纳行为。 相似文献
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网络口碑对消费者购买意愿影响实证研究 总被引：8，自引：1，他引：7
从消费者感知的视角,借鉴了TAM理论,构建了网络口碑影响消费者购买意愿的概念模型.模型包括个体差异和消费者感知两个构面,个体差异对消费者感知有影响,并共同影响消费者购买意愿.实证研究表明,关系强度、信任倾向、感知有用性显著正向影响购买意愿;感知风险、感知专业性显著负向影响购买意愿;网络涉入和信任倾向存在正相关关系. 相似文献
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网络环境下感知风险、信任对消费者购物意愿的影响研究 总被引：1，自引：0，他引：1
感知风险是影响消费者购买行为和决策过程的重要因素,也是消费者行为研究的重要内容,而消费者对网上购物的感知风险更成为促进消费者网上购物的关键。在信任模型的基础上,首先对感知风险理论进行了总结回顾,梳理了以往感知风险理论研究的维度。在分析网络环境下信任、消费者感知风险、购物意愿三者关系的基础上,提出信任是感知风险的前因变量;感知易用性和信任共同影响感知有用性,进而影响购买态度和意愿;同时信任对购买态度有直接影响。基于此提出了网上消费者购买意愿模型,并对今后的研究方向作了展望。 相似文献
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Social commerce (s-commerce) has become increasingly impactful to e-commerce and has generated potential economic benefits. With the rise of online privacy concerns, we have seen the need to explain how concerns about privacy affect consumers’ social interaction behavior and purchase decision-making on s-commerce sites. Synthesizing the privacy-trust-behavioral intention (PTB) and consumer decision-making models, this study proposes a comprehensive model by specifically refining its privacy and trust from an institutional perspective and investigating the influences of social interaction on purchase intention and actual purchase behaviors. Our results found that institutional privacy assurance positively influences institutional-based trust, which, in turn, affects online social interactions, and consequently increases the likelihood of product purchases on s-commerce sites. Theoretical development of this research contributes to both marketing and information systems disciplines in the social media era. 相似文献
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Companies are increasingly relying on social media brand communities to interact with consumers and achieve business values. Thus, it is essential to understand how companies can extract value from consumers in social media brand communities. We develop a model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective. Specifically, we identify three types of consumer-perceived value: utilitarian, hedonic, and social. We capture consumer-generated value in terms of purchase intention and social media word of mouth. Using a two-wave survey, our results strongly support the research model. Specifically, the three types of consumer-perceived values positively affect consumer trust in social media brand communities, which in turn leads to trust in brand and in social media and, thereafter, consumers’ subsequent social media word of mouth and purchase intentions. Our study makes several contributions to the strategic information systems literature concerning leveraging social media brand communities into business strategies. Theoretically, our study expands the understanding of the dual concept of consumer value in social media brand communities through the trust transfer theory. Practically, our study delivers insights for companies into how social media brand communities can be used as a strategic tool for achieving business values. 相似文献
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Organic products may have several health benefits for consumers. Nevertheless, even in the age of social commerce, and the communication affordances of social networking sites, consumers are not always informed regarding such benefits. As such, we examine how the characteristics of social commerce and organic foods can work in tandem to influence organic products purchase intentions. We develop a model based on the theory of consumption values and test it empirically. The results show that interactivity, recommendations, and feedback are important social commerce characteristics (affordances), while food safety and eco-friendliness are key organic food characteristics. Such social commerce and organic food characteristics interact and serve as inputs for functional value and emotional value assessments, which in turn, drive purchase intentions of organic foods via social commerce. The findings also show that functional value is more instrumental in this process; and that there is also a significant difference between males and females in the formation of purchase intention. Implications for theory and practice are discussed. 相似文献
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《Information processing & management》2022,59(3):102940
Text-based chatbots are being touted as a disruptive innovation with unprecedented business potential. However, frequent failures in human–chatbot conversations have led to consumer pushback. This study investigates the response of consumers to chatbots in terms of their intention to switch to human agents. Drawing upon the stimulus–organism–response (SOR) framework, focus is placed on how the anthropomorphic attributes of chatbots influence consumers’ perceived trust in chatbots and its implications for switching intention. Further, the moderating role of relationship norms in the relationships between the anthropomorphic attributes and trust in chatbots is examined. A mixed-methods approach is used; the qualitative analysis reveals three main anthropomorphic attributes of chatbots, two types of relationship norms and the specific response to chatbots. The quantitative results suggest that the anthropomorphic attributes of perceived warmth and perceived competence positively affect consumers’ perceived trust in chatbots, whereas communication delay negatively affects it. Relationship norms are found to moderate some of these effects such that exchange relationships strengthen the importance of perceived competence on trust, although communal relationships do not moderate the effects of perceived warmth on trust. Trust in chatbots negatively affects consumers’ intention to switch to a human agent. Theoretical and managerial implications are also discussed for scholars and practitioners in ways to improve the design and maximize the utility of chatbots. 相似文献
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[目的/意义]旨在探讨影响农村居民图书产品网络购买意愿因素,为相关管理提供参考。[方法/过程]以S-O-R模型为基础,引入受教育水平作为调节变量构建三阶段模型,基于我国七个省份480位农村居民的一手调研数据,采用结构方程法探究感知风险的不同维度与农村消费者图书产品网络购买意愿的关系。[结果/结论]感知风险中的财务风险、隐私风险、产品风险、时间风险对农村消费者网络购买意愿有显著的负向影响,社会风险影响不显著。信任是财务、隐私、产品、时间风险与农村消费者网络购买意愿关系的中介变量。受教育水平在部分影响关系中起显著的调节效应。 相似文献
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影响顾客网上购物因素的实证研究 总被引：3，自引：0，他引：3
网络购物中的心理障碍是阻碍网民在网上购物的重要因素。本文从口碑的正负两方面,信任的两个维度即能力信任和善意型信任,以及感知的网络风险几个方面考量它们对顾客网上购物的购买意愿的影响。并将顾客群体分为购买者和浏览者两类,分别考察不同因素对其购买意愿的影响程度,采用SEM软件进行实证分析。 相似文献
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《International Journal of Information Management》2017,37(6):627-638
The proliferation of social commerce has changed customers’ purchase decision-making process. However, few studies have investigated the roles of social commerce factors on customers’ purchase decision-making. Based on the social learning theory, we develop a research model to examine how customers’ learning behavior along three main social commerce components (SCCs) affects customers’ attitude in both cognitive and affective dimensions and how such attitude determines customers’ purchase intention. The results from a survey of 243 actual users of social commerce websites suggest that cognitive and affective appraisals are the main predictors of purchase intention, with cognitive appraisal having a higher predictive power than affective appraisal. In addition, learning from forums and communities and learning from ratings and reviews have significant influences on both cognitive and affective appraisals, while learning from forums and communities plays a more important role in formulating affective appraisal and learning from ratings and reviews plays a more important role in determining cognitive appraisal. Contrary to our expectation, learning from social recommendations has no significant influence on either cognitive or affective appraisal. In summary, these findings provide a comprehensive understanding about customers’ purchase decision-making process and extend the application scope of social learning theory. The findings also provide social commerce managers guidance in designing more effective websites and allocating resources and efforts reasonably on different SCCs. 相似文献
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基于社会认知理论,从消费者的角度构建了互联网金融理财产品的购买意愿与行为理论框架,探讨购买意愿与行为的形成过程和影响因素.研究结果表明:互联网氛围、风险控制认知、沟通交流是影响购买意愿与行为的关键因素;交易信任、计算机自我效能和购买意愿与行为之间存在显著的正相关关系. 相似文献