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1.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
2.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
3.
Gang Wan 《College & Undergraduate Libraries》2013,20(4):307-318
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc. 相似文献
4.
《The Journal of Academic Librarianship》2023,49(2):102678
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities. 相似文献
5.
《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
6.
《Journal of Web Librarianship》2013,7(2):111-128
This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's newest feature: customizable Facebook Pages. In December 2007, librarians at the State University of New York at Buffalo began exploring the use of Facebook Pages to virtually reach out to patrons and market library services. Based on user response and Page statistics, librarians found the use of Facebook Pages provided a welcome extension of services and a unique form of outreach that reached beyond the campus community. Through a University at Buffalo Libraries Page on Facebook, librarians can update and inform students, faculty, and staff of new events, workshops, library services, and resources. Librarians at the University at Buffalo maintain an active online community that reaches more than 300 fans. Fans provide discussion and feedback regarding library services, offering a more interactive extension of the Libraries homepage. This article explains the design process, including the use of third-party and custom applications. Challenges, ideas, and user response in regards to the use of Facebook Pages in a library setting are also presented. 相似文献
7.
8.
Rolando Garcia-Milian Hannah F. Norton Michele R. Tennant 《Medical reference services quarterly》2013,32(2):171-187
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries’ Facebook page content and popularity. An analysis of 72 academic health sciences libraries’ Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach. 相似文献
9.
《Journal of Web Librarianship》2013,7(4):351-374
Library 2.0 literature has described many of the possibilities Web 2.0 technologies offer to libraries. Case studies have assessed local use, but no studies have measured the Library 2.0 phenomenon by searching public social networking sites. This study used library-specific terms to search public social networking sites, blog search engines, and social bookmarking sites for activity associated with librarians and library users. Blog search data about the recentness of activity or the popularity of a blog post indicate that Library 2.0 technology has many early adopters but provides less evidence of sustained use. The results follow a curve resembling the 80/20 rule and also resemble Chris Anderson's “long tail” effect, in which very few authors create the vast amount of content. These exploratory results can be used as a starting point for future studies. Librarians who use tags to describe Web-based content might use these findings to select more effective tags. Librarians implementing a blog or a social networking presence might use this study to balance the benefits with the amount of work required to maintain an up-to-date presence. 相似文献
10.
《The Reference Librarian》2013,54(64):67-73
Summary The author, Library Director at the University of Klaipeda (Lithuania) and Washington State University Libraries' Library Fellow, writes about her own library in the context of other Lithuanian academic libraries and emerging consortia in Lithuania and the European Community. Both the Consortium of Lithuanian Libraries' project, the Lithuanian Integrated Library Information System (LIBIS), and the European Community's project, the Trans-European Cooperative Scheme for Higher Education (TEMPUS), are specifically noted. The author also offers both her impressions of American academic libraries gathered during her experience as a Library Fellow based at Washington State University Libraries and her hopes for the future of academic libraries in Lithuania. 相似文献
11.
ABSTRACT The Library 2.0 movement emerged as a response to the technologies and concepts in the Web 2.0 movement and has been taking the library world by storm. Web 2.0 takes the stagnant Web 1.0 and makes it more user-driven, collaborative, participatory, and personalized. Library 2.0 takes the tools of Web 2.0 and moves them into a library setting with libraries that are user-centered, networking faculty, students, and librarians to create a vital and evolving organization designed to meet the needs of the current information culture. Library 2.0 is especially relevant to institutions providing services to off-campus students. Many students taking courses remotely have full-time jobs and busy lives beyond their coursework. Providing those students with a customizable, personalized, and collaborative library assists in their success as a student. Using Web 2.0 technologies and other social networking tools in the library setting brings the library to our users, making them more relevant in today's information society. 相似文献
12.
The automation of a library that basically aims at improving the management of the library's resources and increasing access to these same resources by users has caught on so well in the western world that virtually all academic libraries in that part of the world have automated most of their services. In Africa, however, several challenges are making it difficult for academic libraries to do the same, thus depriving them of the numerous touted benefits a library stands to gain from automating its services. The University for Development Studies (UDS) Library in Northern Ghana embarked on an automation project on one of its campuses that has thus far resulted in the full automation of the cataloguing and circulation operations. This article recounts the experiences of the Library in its bid to automate some of its services. The procedures that were followed, as well as the highlights of the automation, are recounted here. Lessons learned and challenges encountered are presented as an example for other academic libraries in Ghana, Africa, and other developing countries that have plans to automate. 相似文献
13.
The presence of academic health sciences libraries on Facebook: the relationship between content and library popularity 总被引：1，自引：0，他引：1
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach. 相似文献
14.
Jennifer L. Boxen MSLS 《The Reference Librarian》2013,54(1):21-34
In recent years the professional literature has seen an increase in articles written about Library 2.0 implementation in academic reference departments. These articles have focused on the integration and introduction of services such as blogs, wikis, social networking Websites, RSS, and podcasting. This article reviews the content of this literature to see which articles demonstrate a qualitative or quantitative benefit to the libraries where they are used. 相似文献
15.
《Journal of Web Librarianship》2013,7(2-3):139-176
ABSTRACT In the past decade, academic libraries have struggled with the design of an effective library home page. Since librarians' mental models of information architecture differ from those of their patrons, usability assessments are necessary in designing a user-centered home page. This study details a usability sequence of card sort and paper and online survey methods conducted at the Auraria Library, which serves the University of Colorado Denver, the Metropolitan State College of Denver, and the Community College of Denver. The three top complaints about the existing Web page included information overload, lack of visual cues and guidance, and difficulty getting to what students knew was the heart of the library's Web page: online resources. Using qualitative and quantitative data from the card sorting sessions, the Web librarian, under the direction of the Web Advisory Committee, was able to create a more user-centered home page. Unique to this study are the use of undergraduate students in creating test instruments and a means of gathering information about what students value most in their library's home page. 相似文献
16.
Adeyinka Tella Shuaib Agboola Olarongbe Hauwa Bolanle Akanbi-Ademolake Mulikat Y. Adisa 《New Review of Academic Librarianship》2013,19(3):274-290
The attractiveness of social networking sites (SNSs) has extended to almost all professionals in numerous human organizations including the library. Librarians as a result of this development are now making use of these sites to connect to other libraries and librarians both within and outside their environment. However, it is observed that the use and benefits derived from social networking sites by Nigerian librarians, generally, and those in academic libraries, particularly, has not been well documented. It is against this backdrop that this study examined the use of social networking sites to both the libraries and the librarians in selected academic libraries in six Nigerian States. A survey research design approach was adopted. The simple random study drew upon 200 academic librarians from academic libraries across six selected States in Nigeria. Five research questions were raised and answered by the study. The results demonstrate that Facebook and Twitter are mostly use by academic librarians. Academic librarians are making use of SNSs on a weekly basis and partially on a daily basis. Many potential benefits of SNSs were indicated both to the librarians and their libraries such as creating opportunity to connect with people across the globe, which includes those that have never been seen and those that one is not sure of coming in contact with. It was also found that SNSs give opportunity for academic libraries to incorporate SNSs as a means of creating more interactive user centered library and information services. Examples of the defects identified associated with SNSs include sexual harassment, cybercrime, fraud, and spreading of spam. It is expected that the outcomes of this study will serve as pioneer data upon which future related studies will be anchored. 相似文献
17.
As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment. 相似文献
18.
Kady Ferris 《资料收集管理》2014,39(2-3):127-144
This article details the way that a small academic library transformed its collection-building processes and took a fresh look at the objectives of cataloging along the way. The St. Edward's University Library accomplished this by embracing a convergence of new technologies and tools: demand-driven acquisitions, a powerful discovery layer, the robust e-book marketplace for academic libraries, and Amazon's vast stock and two-day shipping. 相似文献
19.
ABSTRACTThis article discusses an experience of the University of Central Florida (UCF) Library when hosting a visiting librarian from Tongji University Library in Shanghai, China, in 2015. Unlike most other visiting programs in the U.S., UCF's hosting experience offers a year-long, broad-based training in several functional areas facilitated by library administration and two bilingual librarians. The initial goals were to promote dialogue and understanding between the academic systems of the two countries, and ultimately to enhance the international users' library experience in their quest to study at foreign institutions. Through describing this visiting program and discussing its findings and assessments, the authors concluded longer term visiting programs like this can benefit both the visiting and hosting libraries and bridge the gap of academic libraries across the world. 相似文献
20.
Michael Hughes 《资料收集管理》2013,38(3):152-167
This article presents the results of a long-term study of the use of print monographs in a non-circulating fine arts library spanning a period of seven academic years, from September 2008 through June 2015. The data were collected daily across the entire collection and are analyzed using Library of Congress Classification subclasses. Changes in subject areas of use over time are highlighted. The usefulness of this type of collection analysis to collection managers is discussed, and examples of how the findings are being used at the author's library are presented. 相似文献