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1.
The objective of the study is to provide empirical evidence on the value of public service broadcasting (PSB) in Taiwan, which is a critical factor when considering the provision of more public funding. Being based on a nationwide telephone survey in Taiwan, this study uses the contingent valuation method to elicit citizens' willingness to pay (WTP) for maintaining the current PSB in Taiwan. The results show that household average WTP per year for PSB is estimated to be NT$982 (US$29.89), which is equal to 0.18% of GDP per capita in 2007. Such WTP estimate is much higher than the current government subsidy for PSB per household, which implies respondents' high appreciation on PSB as well as the potential benefit that Taiwan PSB could bring to the family. Our estimates of WTP provide important information for government authorities and policy-makers when making funding decisions. Furthermore, our survey results also point to some prioritized functions as potential niches on which the Taiwan PSB could focus in the future.  相似文献   

2.
条件价值评估法在公共图书馆价值评估中的应用   总被引:7,自引:0,他引:7  
条件价值评估法(CVM)是一种通过调研来评价非市场物品与资源的经济价值的最常用的工具。本文首先定义了图书馆经济学上的价值,讨论了评估公共图书馆价值的意义,然后介绍了CVM的经济学原理和国内外研究应用现状,最后在此基础上给出在公共图书馆中使用CVM的研究方法设计,用支付意愿(WTP)和接受补偿意愿(WTA)来测评图书馆的价值。  相似文献   

3.
In this case study we examine willingness to pay (WTP) for PBS using an open-ended, single-question contingent valuation method. Using data collected from 128 mail and 101 telephone surveys, we develop illustrative findings with respect to 'look-alike' cable television on WTP for PBS. Inverse demand equations were estimated. Statistically significant effects were found in models estimated with both biased and adjusted data using ordinary least squares, restricted least squares, and Tobit censored regression methods.  相似文献   

4.
基于成本效益分析的公共图书馆经济价值研究   总被引:4,自引:1,他引:3  
公共图书馆的发展对公共财政的耗费越来越大,不可避免地面临纳税人和公共财政管理部门对投资效益的质询,这就要求公共图书馆能够描述其自身的存在能够产生什么样的效益。图书馆经济价值研究就是针对这一问题而兴起的评估研究。本研究在对杭州图书馆经济价值进行评估的基础上,对条件价值法和消费者剩余法的运用进行了研究,同时对影响图书馆经济价值的因素进行了分析。研究发现:①条件价值法与消费者剩余法的研究信度受市场替代品价格的处理方式和调查问卷的提问方式影响较大;②单个图书馆与图书馆群所产生的经济价值有较大差别;③在基础服务一定的情况下,要通过高附加值服务项目来提升图书馆整体经济价值;④在投入一定的条件下,降低服务成本有利于提高经济价值。  相似文献   

5.
Many library return on investment (ROI) studies have been conducted in the United States. Most rely on “cost savings” approaches to determine the marginal benefits of library services. These methods fail to logically have a meaningful relationship to theoretical benefits estimation. Adaptations of the contingent valuation method (CVM) to this application are discussed in reference to the well-known National Oceanic Atmospheric Administration panel guidelines and recent literature. A CVM technique is used to estimate median annual household benefits for Minnesota public library services. Results indicate that CVM likely leads to more conservative estimates than “cost savings” approaches, which is probably due to the realities of available substitutes and low patron marginal benefits from additional transactions. Evidence is provided to limit the usual concerns of the utilized methodology. Focusing on programs for low income and education households may create higher returns more directly attributable to these services.  相似文献   

6.
The economic value of public libraries for local residents in Korea was measured. An economic-value measurement model that enables the estimation of diverse types of public library services was designed, using a conditional-value measurement method. Benefits were taken as the value of the main services provided by public libraries, such as accessibility to informational materials, facilities, and programs. Costs included the total amount of expenses at libraries such as personnel expenses, materials purchasing expenses, and other operational costs. Data were collected from 1220 users from 22 public libraries in the province of Seoul/Gyeonggi-do and the other seven Korean provinces. The return on investment (ROI) was calculated to be 3.66.  相似文献   

7.
A recent national survey polled the viewpoints of public library directors and local government officials concerning the value of public library services and outlook for local tax support of public libraries over the next five years. The survey had multiple objectives: (1) to compare subgroups of smaller and larger libraries on key survey variables; (2) to obtain estimates within the library subgroups with adequate statistical precision; and (3) to make survey estimates for the total public library population. To determine how to best satisfy these competing requirements, the 1993 Federal-State Cooperative System (FSCS) universe listing was used to model the effect on survey accuracy of alternative sample designs. A compromise was chosen for the survey to insure that the sampling error for each type of estimate would be held within tolerable bounds. FSCS library-universe data are then used to model and compare the efficiency of six alternative sample designs for a national survey of 1,000 public libraries.  相似文献   

8.
A selective review of valuation studies evaluated various characteristics, including methods, subjects, and reporting media, in order to identify theoretical frameworks to aid in understanding trends in library services. Two distinct frameworks were identified: the marketing framework with revealed preference method, and the evaluation framework with contingent valuation method. The marketing framework studies aim to promote communication between libraries and their stakeholders to affect the future state of a library, whereas the evaluation framework studies aim to describe the current state of a library and predict its future state. This two-framework approach supports further theoretical and practical exploration of library valuation and library services.  相似文献   

9.
基于条件价值评估法的数字资源建设价值评估   总被引:2,自引:0,他引:2  
高校图书馆数字资源在一定范围内具有公共物品属性,建设的价值很难用货币衡量。本文尝试以条件价值评估法对数字资源建设的价值进行估算,并以案例数据库具体调查分析,按不同读者群分别计算,最后统计数字资源建设的价值,并通过数据检验,认为方法可行,同时还对案例数据库进行了费用效益分析。  相似文献   

10.
通过对浙江长兴县"80后"农民工问卷调查,发现他们文化程度、信息素养、融入城市意愿高.外来民工较本籍民工的素养、能力、求知动力、融入地方意愿更强,却处于竞争弱势.县图书馆必须加强对农民工--尤其是外来农民工的信息服务,从而加快其市民化进程.  相似文献   

11.
Public support of library services must be targeted towards children because these services play a key role in their development. However, no prior research has investigated the value of public library services for children. Specifically, earlier studies evaluated the value of public libraries as a whole, without considering library services for different stakeholders. The fact that children are not autonomous economic agents is another problem to address. These barriers can be overcome by using the contingent valuation method with parents/caregivers as the subjects queried and children used as the objects in this study. Thus, the economic value of library services for children can be obtained to support managerial decisions on services specifically designed for children. More precisely, this study is unique in that it develops a contingent valuation methodology for estimating the value of children's library services based on adults' willingness to allocate a proportion of municipal budgets. Both users and non-users were surveyed to verify the proposed methodology empirically. The results show that the perceived effectiveness (ratio between perceived benefits and costs) of children's library services is 11.2 (11.2 units of benefits for each unit invested) in Czech public libraries compared with 4.3 for a library as a whole. This finding confirms the essential role of children's library services, implying that public libraries should offer a broader selection of children's books and other services. The study also shows that the value of children's library services depends on the age, education and economic structure of the adults queried. In addition, their satisfaction with library services is another important determinant, indicating that public libraries can influence the perceived benefits of children's library services.  相似文献   

12.
图书馆社会价值评价指标体系研究   总被引:1,自引:0,他引:1  
本文对图书馆社会价值评估进行了深入思考,系统性提出了基于条件价值评估法来构建符合图书馆行业实际、能真实反映图书馆社会价值的评价指标体系,并对建立评价指标体系的具体方法和步骤进行研究探讨。  相似文献   

13.
Pressure on public budgets makes it important to quantify the value of public libraries to citizens and society. Public library services cause both direct and indirect benefits, corresponding to use, option, and nonuse values. Empirical data from a study of public libraries in Norway indicate that approximately 40% of their total value is motivated by direct use value, 20% by option value; which is a potential use value; and 40% by nonuse value. Nonuse values are thus an important component, and the exclusion of such values in cost–benefit analyses of public libraries may grossly underestimate public libraries' overall worth to society. The study elicits motivations for nonuse values of libraries and finds that 15–30% of total value is motivated by “global” altruism, directed toward others than the respondents' own close families.  相似文献   

14.
基于成本-效益分析的公共图书馆经济价值研究   总被引:6,自引:0,他引:6  
公共图书馆的成本-效益分析(CBA)是一种新兴的,以经济学视角对图书馆经济价值展开的评价研究。公共图书馆总经济价值包括使用价值和非使用价值,较难确认和量化。但因体现公共图书馆价值的服务具备公共物品的性质,所以国际上主要采用经济学中的消费者剩余法、意愿支付法和时间成本法为代表的公共物品评价方法,保守地评价公共图书馆的经济价值。结果表明,通过上述方法可以测量公共图书馆的经济价值,且公共图书馆全部的经济价值要高于实际测量结果。这不仅对量化评估公共图书馆自身服务所形成的社会和经济效益有重要作用,从另一方面也向公众表明了公共图书馆服务效益对促进社会文化、经济发展的价值。  相似文献   

15.
Public service broadcasters (PSBs) around the world are restructuring their constituencies to meet the new challenges of increasing media diversification. New PSB management approaches include the diversification of transmission channels and development of contents. The optimum deployment of distribution channels and content genres, referred to as Portfolio Management, is now a major management priority and will provide the most efficient strategic allocation of management resources. In this article, we take NHK (Nippon Hoso Kyokai), Japan’s PSB, as a research target and analyze and evaluate its portfolio management. NHK has introduced the Value for Money (VFM) index through the measurement of WTP (Willingness to Pay), and has initiated channel-genre matrix management. This study aims to estimate the WTP of viewers’ reception fees from viewer surveys, and then distribute these WTP values to the channel-genre matrix. We then use Propensity Score Matching (PSM) to evaluate how NHK’s channel-genre matrix management is oriented toward public service value by dividing the sample population into high citizen orientation and low citizen orientation groups, and examining how the distributed WTP to genres differs between the two groups.  相似文献   

16.
Cloud computing applications have entered the stage of popularization and wide adoption as part of e-Government. Improving the implementation and assimilation of e-Government cloud applications (e-Gov cloud) to create public value has become an important issue. Based on theories of information technology (IT) assimilation, IT value, and organizational ambidexterity, this study develops a model of e-Gov cloud assimilation and explores the individual and joint effects of the depth and breadth dimensions of e-Gov cloud assimilation on public value. The model was tested with partial least squares structural equation modeling (PLS-SEM) using a survey of local government agencies in China. The empirical results show that the two dimensions of e-Gov cloud assimilation - depth and breadth - have significantly positive effects: (1) directly on operational public value and (2) indirectly on strategic public value through operational public value. Moreover, the complementary fit strategy of the depth and breadth of e-Gov cloud has a significantly positive effect on strategic public value, while the balanced fit strategy has no significant effect. These findings contribute to both academic research and practical implications, advancing our understandings of e-Government cloud assimilation on public value creation.  相似文献   

17.
[目的/意义] 对高校图书馆文献资源进行价值评估,可以为图书馆申请文献购置经费提供客观依据。[方法/过程] 提出一套图书馆价值评估方法,从时间价值、创造价值、替代价值3个角度全面衡量高校图书馆文献资源在各项教学科研工作中的具体贡献,并以大连理工大学图书馆为例进行实证分析,为其他高校图书馆开展价值评估工作提供参考。[结果/结论] 大连理工大学图书馆文献资源在科研工作中的价值均高于教学工作;电子资源的价值均高于纸本资源;与时间价值和创造价值相比,替代价值是最保守的价值评估方法。  相似文献   

18.
This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献   

19.
This study examines the cost-effectiveness of consolidated county libraries in large metropolitan areas of the Midwest and compares it with the cost-effectiveness of large city libraries which share service to the county with other large public library systems in the area. The hypothesis that consolidated county library systems serve a large metropolitan area more economically than two or more large public libraries within a county is tested. The survey method is used to collect population, budget, and circulation statistics from 19 libraries in Midwestern cities of 100,000 or more. The data are analyzed for cost-effectiveness using a one tailed T-test to compare the means of county versus noncounty. The results of this study demonstrate a significant difference between the Cost per Item Circulated and the Per Capita Circulation from county to non-county libraries. It costs the county libraries less to circulate one item and they also circulate more items for each person in the population they serve. These results have implications for future decisions of libraries considering merger of several libraries into a consolidated system.  相似文献   

20.
Many characters in entertainment content behave in morally questionable ways at least some of the time. However, the negative effects of those behaviors on individuals’ judgments of the character may be diminished in some instances. This study examined the effects of character motivation and outcome in a written narrative on character perceptions and moral disengagement. The findings of a 2 (motivation: altruistic, selfish) × 2 (outcome: positive, negative) experiment (N = 123) revealed that both motivation and outcome affect perceptions of the character's positive and negative attributes, character liking, and moral disengagement. Specifically, altruistic motivations and positive outcomes led to more favorable perceptions of a character's attributes, greater character liking, and more justification of the character's actions. Furthermore, moral disengagement mediated the effects of motivation and outcome on perceptions of characters' positive and negative attributes, and in turn positive attributes mediated the effect of moral disengagement on character liking. Implications for future entertainment research are discussed.  相似文献   

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