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1.
移动互联网技术不仅使社交、购物、新闻等移动APP 得到广泛使用,同时也使移动支付变得简单。一方面移动APP 促进用户把线下的商务休闲活动转移到线上,另一方面用户与移动APP之间的交互促成了新的商业营销模式———社交化电商营销。移动互联网环境下商品和用户是一种推荐关系,如何进行社交化电商营销已成为诸多企业共同面临的难题。本文以京东、网易新闻、Facebook为例,介绍一种最新社交化电商营销模式,并在分析国内外模式差异基础上,提出几点关于我国企业未来开展移动互联网社交化电商营销的建议。  相似文献   

2.
The mobile Internet (MI) has been hyped as the next big thing by telecom operators, handset manufacturers, and content providers. However, recent studies indicate that the usage of Internet via mobile phones has remained quite flat. The authors inquire into this discrepancy by focusing on actual usage of the MI and the motivating factors behind its use. Based on focus-group interviews in Norway and Hungary, they argue that MI usage is interrelated with and is an extension of the personal computer (PC)–based Internet. The key motivation behind MI use is to attain information in situations in which the PC is out of reach. In effect, MI has not led to the development of new usages. The expectation that the development of new killer applications will lead to an explosion of new usage is therefore misguided. MI usage is and will perhaps continue to be a mere extension of PC-based Internet usage—and such use activities are the very nature of MI.  相似文献   

3.
《普罗米修斯》2012,30(3):293-309
With the growth of high‐technology industries and knowledge intensive services, the pursuit of industrial competitiveness has progressed from a broad concern with the processes of industrialisation to a more focused analysis of the factors explaining cross‐national variation in the level of participation in knowledge industries. From an examination of cross‐national data, the paper develops the proposition that particular elements of the domestic science, technology and industry infrastructure—such as the stock of knowledge and competence in the economy, the capacity for learning and generation of new ideas and the capacity to commercialise new ideas—vary cross‐nationally and are related to the level of participation of a nation in knowledge intensive activities. Existing understandings of the role of the state in promoting industrial competitiveness might be expanded to incorporate an analysis of the contribution of the state through the building of competencies in science, technology and industry.  相似文献   

4.
《普罗米修斯》2012,30(2):181-193
Something of a design after‐thought, mobile phone SMS (Short‐Message Services) have been enthusiastically adopted by consumers worldwide, who have created a new text culture. SMS is now being deployed to provide a range of services and transactions, as well as playing a critical role in offering an interactive path for television broadcasting. In this paper we offer a case study of a lucrative, new industry developing internationally at the intersection of telecommunications, broadcasting, and information services—namely, premium rate SMS/MMS. To explore the issues at stake we focus on an Australian case study of policy responses to the development of premium rate mobile messaging services in the 2002–2005 period. In the first part, we give a brief history of premium rate telecommunications. Secondly, we characterise premium rate mobile message services and examine their emergence. Thirdly, we discuss the responses of Australian policy‐makers and industry to these services. Fourthly, we place the Australian experience in international context, and indicate common issues. Finally, we draw some conclusions from the peregrinations of mobile message services for regulators grappling with communications policy frameworks.  相似文献   

5.
大学生移动学习现状分析   总被引:2,自引:0,他引:2  
李健  王文萍 《现代情报》2014,34(3):158-161,176
移动学习(M-learning)是近年兴起的一种全新的学习模式。本文通过对延边大学不同专业和年级的320名大学生进行问卷调查,在借鉴相关专家、学者研究的基础上,探讨了移动学习中存在的问题,并提出改善方法及对策。  相似文献   

6.
Mobile Phones and the Cultural Ecology of Fishing in Kerala,India   总被引:1,自引:0,他引:1  
Studies that go beyond the ICT4D (Information and Communication Technologies for Development) framework emphasize the social and cultural dimensions of mobile phones. Nevertheless, the cultural dimension, in literature pertaining to both urban and rural use patterns, typically takes an individualistic orientation. The possibility of actualizing the collectivistic logic in a community's appropriation of new technologies is mostly overlooked. The present article explores how the fishers community in Kerala, India, use mobile phones in culturally enhancing and ecologically oriented ways that improve their working and living conditions. In the case of Kerala fishers, the impulse toward cooperation has long been ingrained in their culture, as often happens among marginalized groups. The availability of mobile technologies has allowed for the amplification of this impulse and enabled new modes of cooperation, especially in sharing of information on promising fishing spots and safety and rescue at sea.  相似文献   

7.
我国自古拥有丰富的漆树资源,漆器是我国先民的伟大发明之一,也是中国文化的重要组成部分。两周时期中原与楚两大文化系统影响下的漆器不仅呈现出了不同的艺术风格,而且形成了不同的科技工艺。从艺术中的科技这一独特视觉对分别代表南北两大文化区系的漆器进行比较研究是一种新的尝试和探索。  相似文献   

8.
袁文华 《科教文汇》2014,(23):12-14
随着信息技术的迅速发展,借助于移动互联网络的覆盖和个人手持移动终端的普及,自媒体应运而生。尤其是以微博、微信为代表的自媒体,不仅深受大学生的喜爱,也成为了大学生获取信息和人际交往的重要渠道。在自媒体环境下,大学生的思想行为呈现出新的特点,这也给高校思想政治教育带来新的机遇和挑战。文章围绕自媒体及其特点,分析了自媒体对大学生思想政治教育的影响,论述了自媒体时代大学生思想政治教育方法的创新。  相似文献   

9.
金建 《科学学研究》1993,11(1):73-80,F003
通过总结世界各国信息产业形成和发展的经验与教训,对比中国信息产业成长的各种条件和现实状况,运用马克思主义基本原理和方法,吸收前人的研究成果,主要从经济学角度,对中国信息产业的形成过程、功能作用、结构组织、运行机制、变化规律、管理体制、经济效益、发展战略以及政策制定等各个方面进行了比较全面的论述,并且在此基础上对如何根据中国的国情,发展各级各类信息产业,提出了具体的政策建议和改革思路,努力把理论与实践结合在一起,初步形成了一门新兴边缘学科——信息产业经济学的理论框架和结构体系,试图在我国经济学和信息学总体科学体系已分化出产业经济学等各个分支学科中,再增添一个信息经济学的内容。  相似文献   

10.
朱丽萍 《科教文汇》2014,(15):210-211
国内移动互联网技术和通信技术的快速发展,推动了各行各业的发展和崛起,我国图书馆基于移动互联技术,已经进入了一个新领域的开发---移动图书馆。移动阅读促进了移动图书馆的建设,给移动图书馆的设置提供了更广阔的机遇。移动图书馆的建设,打破了传统的读书阅览模式,而是采取手持设备,不受到时间、空间的影响的一种全新的阅读方式。但是目前我国移动图书馆的建设依然存在问题,如何解决这一系列的问题是工作重点。  相似文献   

11.
科技生产力流动与新兴产业成长问题研究   总被引:1,自引:0,他引:1  
从科技生产力流动与新兴产业成长的特点和规律入手,研究科技生产力流动与新兴产业成长之间的关系.研究结果表明,技术转移和扩散是科技生产力流动推进新兴产业成长的基本形式,政府在科技生产力流动与新兴产业成长中发挥着重要的引导作用;科技生产力流动改变了科技要素的经济功能,新兴产业在科技生产力流动下呈现出新的成长特点;科技生产力流动促进区域新兴产业的形成与发展,新兴产业的成长加快了科技生产力的流动速度.  相似文献   

12.
张小虎 《科教文汇》2011,(12):203-204
在数字技术、网络技术和通讯技术迅速发展和普及的时代,手机因其高普及性、传播更迅捷性和多功能性,已不再只是一个移动通讯工具,它承载了更多的社会功能,并成为一种新兴媒体,在现代传播中扮演着重要的角色。  相似文献   

13.
移动互联网技术的持续发展,使我国互联网进入了以微博、微信、微视等典型移动网络应用的新媒体时代,呈现出移动化、微传播、深融合等全新多态化发展的特点。作为大学生群体中的先进代表,大学生党员是大学生中的骨干分子,党的事业的后备力量。通过新媒体在大学生党员思想教育中的实践应用,推进大学生党员思想教育的方式改进和内容重塑、建立健全主客体双效互动机制,提高大学生党员价值判断的准确性,坚定身份意识,强化政治责任,发挥模范作用,增强大学生党员思想教育的针对性、实效性。  相似文献   

14.
This article argues that a mutual shaping lens enables a more encompassing account of the joint processes of technological and social change in new media than the diffusion of innovations and social shaping of technology perspectives. Drawing from recent work in sociology and history of technology, organization studies, social informatics, and computer-supported cooperative work, this article suggests that the shaping and diffusion of media artifacts are so intimately tied that they should be seen as the two sides of the same innovation coin. Using examples from the history of videotex newspapers in the United States, the analysis shows that actors simultaneously pursued interdependent technological and social transformations, that this was an ongoing process in which partial outcomes in the technological domain influenced social events at a later phase—and vice versa—and that such process was influenced by historical developments.  相似文献   

15.
The current explosion in mobile computing and telecommunications technologies holds the potential to transform "everyday" time and space, as well as changes to the rhythms of social institutions. Sociologists are only just beginning to explore what the notion of "mobility" might mean when mediated through computing and communications technologies, and so far, the sociological treatment has been largely theoretical. This article seeks instead to explore how a number of dimensions of time and space are being newly reconstructed through the use of mobile communications technologies in everyday life. The article draws on long-term ethnographic research entitled "The Socio-Technical Shaping of Mobile Multimedia Personal Communications," conducted at the University of Surrey. This research has involved ethnographic fieldwork conducted in a variety of locales and with a number of groups. This research is used here as a resource to explore how mobile communications technologies mediate time in relation to mobile spaces. First the paper offers a review and critique of some of the major sociological approaches to understanding time and space. This review entails a discussion of how social practices and institutions are maintained and/or transformed via mobile technologies. Ethnographic data is used to explore emerging mobile temporalities. Three interconnected domains in mobile time are proposed: rhythms of mobile use, rhythms of mobile use in everyday life, and rhythms of mobility and institutional change. The article argues that while these mobile temporalities are emerging, and offer new ways of acting in and perceiving time and space, the practical construction of mobile time in everyday life remains firmly connected to well-established time-based social practices, whether these be institutional (such as clock time, "work time") or subjective (such as "family time").  相似文献   

16.
在电子技术的发展下出现的手机短信,于短短几年内,成为了一种全新的信息传播方式。随着应用面的逐渐扩大,手机短信的文化色彩愈见浓厚。本文试图从文化的角度出发,自技术、经济、特征、心理、媒介、表达等方面分析手机短信的文化成因。  相似文献   

17.
在竞争日益激烈的国际环境下,自主可控和开放合作是发展科技产业的双翼,同等重要。自主可控让我们无后顾之忧;开放合作则允许我们充分开展全球分工与合作,获得竞争优势。文章分析了计算机产业发展史上的重要技术创新:移动芯片ARM和移动操作系统安卓(Android),以及正在发展的智能计算机产业,探讨了新的国际竞争环境下如何才能建立有竞争力的应用科学技术体系。文章认为:(1)只有从源头或者主干开始的基础性技术创新才可能真正做到自主可控,并充分享有国际分工与合作的好处;智能计算机是中国建立自主可控和开放产业的一个机会。(2)只有改变评价体系,从机械地统计论文数目和引用转向重视从源头或者主干开始的基础性技术创新,改变头重脚轻的学科布局,重视知识产权保护,充分利用国际智力开展分工与合作,才能建立具有国际竞争力的应用科学技术体系。  相似文献   

18.
In this paper a look is taken at the relatively new area of culturing neural tissue and embodying it in a mobile robot platform—essentially giving a robot a biological brain. Present technology and practice is discussed. New trends and the potential effects of and in this area are also indicated. This has a potential major impact with regard to society and ethical issues and hence some initial observations are made. Some initial issues are also considered with regard to the potential consciousness of such a brain.  相似文献   

19.
随着GPRS、CDMA1X、蓝牙、WLAN等无线技术的迅猛发展,以及移动终端设备的逐渐普及,移动生活、移动办公逐渐由概念转为现实,信息数据触手可及。设计并开发了基于Android平台的移动智能点餐系统客户端,旨在为消费者提供全新的用餐体验。  相似文献   

20.
刘金玲 《现代情报》2012,32(8):12-1
移动互联网已逐渐渗透到人们工作、生活的各个领域,正在深刻改变着信息时代社会生活的方方面面。在这样的背景下,图书馆以传统图书馆、数字图书馆的发展成果为基础,结合最新的移动通信技术应用,开辟出新的服务技术和服务方法,建立基于移动互联网的移动搜索服务、移动阅读服务、移动自助服务、个人移动空间、移动学习社区和移动身份认证及移动支付服务等全新服务体系,以满足读者在移动互联网环境下的信息服务需求。  相似文献   

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