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1.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.  相似文献   

2.
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed.  相似文献   

3.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

4.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries’ Facebook page content and popularity. An analysis of 72 academic health sciences libraries’ Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

5.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

6.
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc.  相似文献   

7.
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities.  相似文献   

8.
This paper addresses the following questions:What makes the community of practice concept an intriguing framework for developing library services for bioinformatics? What is the campus context and setting? What has been the Health Sciences Library's role in bioinformatics at the University of North Carolina (UNC) Chapel Hill? What are the Health Sciences Library's goals? What services are currently offered? How will these services be evaluated and developed? How can libraries demonstrate their value? Providing library services for an emerging community such as bioinformatics and computational biology presents special challenges for libraries including understanding needs, defining and communicating the library's role, building relationships within the community, preparing staff, and securing funding. Like many academic health sciences libraries, the University of North Carolina (UNC) at Chapel Hill Health Sciences Library is addressing these challenges in the context of its overall mission and goals.  相似文献   

9.
《The Reference Librarian》2013,54(31):119-129
This essay proposes the identification and study of nonusers of academic library reference services. Using the techniques previously applied to different classes of public library users, researchers could benefit from information already available, as well as undertake survey research on lifestyles in academe. The discussion puts forth the claim that nonusers of academic libraries are potential users belonging to the same three groups as current users: faculty, staff, and students. A brief overview of the results of the application of lifestyles research to public library user groups is provided. Finally, the article describes some lifestyle characteristics of each of the three groups and their possible implications for academic library reference services.  相似文献   

10.
This study explores user perception, the use of an academic library, and the correlation between user perception and library use. The findings indicate that the academic library is a preferred place to study and spend time during non-class times on campus. The frequent user activities in the library included individual study, reading, computer use, finding information, group study, using reference and information services, and meeting and socializing. The correlation between library use and each of the user activities was examined. The findings suggest that users perceive the academic library primarily as a place for learning and information seeking. The study shows how users perceive and use the academic library, and provides insights into how libraries can strengthen their place and advance their role in the academic community.  相似文献   

11.
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management.  相似文献   

12.
This is an exploratory study of public library services in Singapore for young people (defined as those people between thirteen to nineteen years of age) who are wheelchair bound. The research was carried out originally in 2000, but the study still informs policy makers in the Singapore system. Three main research questions are explored:

  • What are the information needs of wheelchair-bound young people?

  • What are their perceptions of libraries and library services?

  • What are the problems they face in using library facilities and services?

The study involves eleven wheelchair-bound people between the ages of twelve and twenty who were selected by means of a purposive sample.

Findings indicate that most participants enjoyed reading books but did not read newspapers. The computer was used primarily as a recreational tool, and the convenience of the Internet appealed to them. There were, however, problems in using computer equipment in the libraries. School libraries were generally inaccessible. There were also problems in using public library services and facilities as well as being in public places. Their use of public libraries was infrequent. They were unaware of the full range of library facilities and services.

The study concluded that there was a need and demand for library services by wheelchair-bound young people. Their information needs and reading habits were no different from those of any young person. Current library promotions were inadequate in stimulating or sustaining their awareness and interest. Transportation was the main obstacle in getting to libraries. The problems faced in using libraries were mainly related to architectural and physical access to library facilities and services.  相似文献   

13.
通过对国外100家高校图书馆Facebook服务平台的网络调查,从建站时间、服务内容、提供的功能、应用程序、活跃度等方面对Facebook应用的现状进行分析,为国内高校图书馆建设社交网络平台进行服务提出一些建议,并指出图书馆应用社交网络仍需深入研究和思考效果、隐私和安全3个主要问题。
  相似文献   

14.
Many academic libraries have liaison programs as a means of building relevant and useful library collections and to promote library resources to campus users. Librarians have long served as liaisons without the benefit of much data to guide decisions. In this age of library budget cuts, librarians need to make every dollar count. What collection and use data help liaisons build a quality monograph collection that better meets the needs of library users? This article offers some ideas for providing the data needed by liaisons for more informed decision making and collection management and, ultimately, for ensuring that library materials purchased are needed and used.  相似文献   

15.
Academic library home pages are not only access points to the resources and services of a library, they are virtual representations of the library itself. The content placed on the page, where it is placed, and the amount of space allotted are all choices that send a message about the character of the library, the resources a user should start with, and the library's attitude toward its users. This study explores the messages being sent by the content selection and design of the home pages of 49 of the 50 largest academic libraries in the United States. By looking at the area allocated to different content types and the number and location of different content types, the researchers discovered that design elements and promotion/public relations receive a large amount of page space. The researchers also identified the prominently positioned multi-search box as the apparent de facto standard access point to library resources. Many sites are clearly designed to direct users to specific, presumably important resources. Other sites are more obscure in their site structure and design, increasing the options and visual clutter for users without providing much guidance.  相似文献   

16.
The attractiveness of social networking sites (SNSs) has extended to almost all professionals in numerous human organizations including the library. Librarians as a result of this development are now making use of these sites to connect to other libraries and librarians both within and outside their environment. However, it is observed that the use and benefits derived from social networking sites by Nigerian librarians, generally, and those in academic libraries, particularly, has not been well documented. It is against this backdrop that this study examined the use of social networking sites to both the libraries and the librarians in selected academic libraries in six Nigerian States. A survey research design approach was adopted. The simple random study drew upon 200 academic librarians from academic libraries across six selected States in Nigeria. Five research questions were raised and answered by the study. The results demonstrate that Facebook and Twitter are mostly use by academic librarians. Academic librarians are making use of SNSs on a weekly basis and partially on a daily basis. Many potential benefits of SNSs were indicated both to the librarians and their libraries such as creating opportunity to connect with people across the globe, which includes those that have never been seen and those that one is not sure of coming in contact with. It was also found that SNSs give opportunity for academic libraries to incorporate SNSs as a means of creating more interactive user centered library and information services. Examples of the defects identified associated with SNSs include sexual harassment, cybercrime, fraud, and spreading of spam. It is expected that the outcomes of this study will serve as pioneer data upon which future related studies will be anchored.  相似文献   

17.
Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.  相似文献   

18.
Academic reference and instruction librarians are commited to providing excellent and appropriate service to their library users. However, the increasing diversity of users in today's academic libraries, coupled with the overwhelming amount of information available in a variety of formats, often form barriers which prevent users from feeling sufficiently comfortable in approaching the reference desk to ask for assistance. Guidelines are suggested for use by academic librarians in evaluating facilities, services and staff in their libraries to assess their effectiveness in welcoming users and validating their information needs.  相似文献   

19.
Academic libraries can effectively plan and market their services by identifying the value users perceive in their services and in their social media communications about those services. This study reports on findings of a survey of 104 undergraduate students in information technology courses at a large research university. Results of an ordered logistic regression analysis indicated that students considered access to information and computer resources and study support services as the most important library services offered. Likewise, students perceived library social media postings related to operations updates, study support services, and events as the most useful. Future related research will investigate the needs and priorities for library services of other key user populations of academic libraries, such as graduate students and online students, to assemble service repertoires that are tailored to individual user groups. In addition, future research will examine whether and how libraries can use the analysis of users' engagement with a library's social media postings to inexpensively gauge the value they perceive in library services.  相似文献   

20.
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.  相似文献   

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