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1.
Using ‘general trust in institutions’ and ‘conceptsof nature’ as examples, the article analyzes the influenceof cultural factors on sense-making of food biotechnology andthe resulting public attitudes in the USA and Germany. Accordingto the hypotheses investigated, different levels of trust andappreciation of nature explain part of the well-known differencesin attitudes between both countries. The analysis of a cross-culturalsurvey of the general population shows that appreciation ofnature is a predictor of attitudes in both countries. The higherappreciation of nature in Germany partly explains why attitudestowards food biotechnology are more negative in Germany thanin the USA. The relationship between trust and attitudes ismore complex than expected, however. Institutional trust isa moderate predictor of attitudes towards food biotechnologyin the USA but not in Germany. To explain the varying effectivenessof trust in resolving innovation-related uncertainty we referto differences in issue framing in both countries and to thehigher degree of universalism and individualism in the USA.We conclude that the higher relevance of trust and the lowerappreciation of nature make the U.S. culture more apt to assimilatetechnical innovations than the German culture.  相似文献   

2.
This paper presents a content analysis of the manner in which‘world opinion’ is used in stories and editorialsof two nations' major newspapers. The authors studied the InternationalHerald Tribune and the Frankfurter Allgemeine Zeitung for themonths of February, March, and April 1986 for articles whichcontained implicit or explicit references to ‘world opinion’.These refernces were studied using a pre-designed survey instrument,which analyzed several features of the term's usage. Topicsfor discussion included: (1) the various syonyms for world opinion;(2) the agenda for world opinion; (3) the timing of referenceto particular issues on the agenda; (4) the moral and pragmaticcomponents of world opinion; and (5) the link between worldopinion and the ‘international isolation’ of nationsor individuals. The paper concludes by combining the resultsof the study into a preliminary definition of ‘world opinion’,based upon the common usage of this term. The definition comparesthe characteristics of ‘world opinion’ and ‘publicopinion’, and discusses the possible ramifications ofunderstanding the concept in this manner.  相似文献   

3.
Editorial     
It has become somewhat of a custom for the editors of this journalto praise, at this place, the thematic and geographical diversityof the research presented in the respective issue. We will notbreak with this custom this time, but, with the twinkling ofan eye, begin by stating that diversity is almost lacking inone respect in this issue: gender. If it were not for one co-authorand the ‘World Opinion’ and ‘Book Reviews’sections, this would be an all-male issue, authorwise. A  相似文献   

4.
Respondent's opinions about survey research are regarded asan expression at the individual level of the general survey-takingclimate. Based on a review of the research about ‘surveyson surveys’ five relevant dimensions of the respondent'sopinion about surveys are distinguished: survey enjoyment, surveyvalue, survey cost, survey reliability, and survey privacy.Items related to these aspects are used to develop an ‘Opinionsabout Survey Scale’. The results of an analysis of thepredictive validity of the scale support the expectations basedon the theory of planned behavior. Opinions about surveys areassociated with the intention to participate in future surveysand with hesitation to fill out the questionnaire of a mailsurvey. Opinions are not related with participation in a follow-upmail survey. The results of the wave analysis of a mail surveyare a clear indication that nonrespondents have more negativeopinions about different aspects of surveys. This also meansthat the measurement of opinions is biased. However, becauseof this bias it is worthwhile and useful to measure these opinions.  相似文献   

5.
This article describes a way for the effects of portrait photosin the mass media to be investigated by combining split ballotexperiments and media content analysis. In a first step, visualsignals with distinct effects on perception are identified onthe basis of theory and of empirical findings from the fieldsof psychology and behavior research. These signals must be gesturesand facial expressions that can easily be made the object ofexperimental variation and allow for easy coding in contentanalyses. Accumulating a great number of such individual experimentswould provide a ‘map’ of the effects of visual signalsand their relative strengths. Incorporating these signals, ina second step, into the codebooks used for media content analysiswould enable a more accurate appraisal than previously possibleof the influence of optical commentary in mass media reporting.The results of the first step of such an endeavor are presented:a split ballot experiment conducted by the Institute fürDemoskopie Allensbach into the effects of the angle at whichone holds one’s head and the gesture whereby one’shand covers the lower half of one’s face. The angle ofthe depicted person’s head has a stronger influence onrespondents than the gesture does.  相似文献   

6.
The Australian High Court's decision on the Mabo case, allowingnative title to Aboriginal Australians, became the major politicalissue during the second half of 1993. The Labor party's championingof this issue is suggestive of a fundamental change in Australianpolitics as predicted by ‘new politics’ theoristssuch as Ronald Inglehart. This paper examines the formationof opinions on the Mabo with particular reference to new politics.Several theoretical approaches to the formation of attitudesto political issues are examined. These comprise the new politics,political partisanship, nonattitudes, rational choice, asttitudinalpredispositions, and group socialization approaches. Littlesupport was found for the standard postmaterialist/materialistcleavage, although aspects of the new politics thesis were supportedas were aspects of the other approaches. In the light of thesefindings we outline a model of public opinion incorporatingelements of each approach.  相似文献   

7.
This paper presents the results of a relatively large numberof public opinion surveys conducted in Britain during the Gulfcrisis—August 1990 to February 1991—many at weeklyintervals. The questions detailed here not only dealt with publicattitudes to the crisis itself but on its impact on the perceptionof the superpowers and the Arab world; again comparative trends,stretching back for almost forty years. There is also a discussionof the Gulf crisis and the British domestic political situation—wouldthe so-called ‘Falklands effect’ of 1982-1983 bereplicated by a ‘Gulf effect’ in 1991? This collectionof surveys probably represents one of the largest databaseson the topic in Britain. The paper shows a fairly stable positionof public opinion during the crisis; an improvement in the imageof the United States but a deterioration in that of the SovietUnion; but no significant effect on the British domestic politicalscene.  相似文献   

8.
The environmental movement is one of the most successful socialmovements of the twentieth century, and a key reason for itssuccess has been strong public approval of the movement's goalof environmental protection. This paper reports cross-nationaldata on public approval of environmental protection relativeto approval of the goals of other major ‘new social movements’—theanti-nuclear power movement, the nuclear disarmament movement,the women's movement, the human rights movement and the animalrights movement—in Western Europe and the United States.The data come from a 1990 ‘lifestyles and attitudes’survey conducted by Gallup for Reader's Digest, based on nationallyrepresentative samples in the United States and seventeen Europeannations, and show higher public approval for environmental protectionthan for the goals of other new social movements.  相似文献   

9.
The paper addresses two propositions: (1) that by publishingnews stories about the electoral strength of parties or candidates,the mass media contribute to shaping the voters' expectationsabout the likely outcome of an upcoming election; (2) that theseexpectations in turn stimulate a bandwagon effect, i.e. theyinfluence vote choice to the advantage of the apparent futurewinner of the election. Analyzing media content and survey datagathered during the campaign for the first all-German nationalelection of December 2, 1990, it can be shown that (1) interestin the media's political reporting as well as interpersonalpolitical communication contributed significantly to convertingvoters to the view of the election outcome that was constantlypresented by the mass media; (2) this belief in turn causedparticularly unsophisticated independent voters to vote forthe apparent winner of the election. Referring to the conceptualframework of ‘low information rationality’, thisbandwagon effect is interpreted as ‘majority-led proxyvoting’. Since public opinion polls play the key rolein its definition, the media portrayal of the competing parties'electoral prospects can be assumed to be fairly accurate, sothat voters relying on such information in casting their voteare not misled.  相似文献   

10.
This paper is in the tradition of social analysis aimed at creatingframeworks to join mass media and public opinion processes (e.g.Clarke and Evans, 1983; Gamson, 1975; Gitlin, 1980; Hall, 1977;Iyengar and Kinder, 1987; Lang and Lang, 1968, 1983; Lippman,1922; Mollotch and Lester, 1974; Noelle-Neuman, 1974; Paletzand Entman, 1981; Shaw and McCombs, 1977; Turner and Paz, 1986).After a brief review of media system dependency (MSD) theory,we illustrate how it may apply to public opinion processes thatentail contested issue ‘value-frames’ (Ball-Rokeachand Rokeach, 1987). In such cases, the media system is directlyimplicated in the negotiation of legitimacy of opposing positionson an issue. Our illustrative case is the abortion issue asit has been played out in the United States over recent decades(Luker, 1984). We focus upon the respective capacities of pro-and anti-abortion movements to control the value-frame of mediacoverage of the issue (Guthrie, 1989). A value-frame may beconceived as ‘... the main substantive theme of a moralityplay’ (Ball-Rokeach and Tallman, 1979) wherein the distinctionbetween ‘good’ and ‘bad’ hangs in thebalance; in this case, between positions on abortion. We suggestthat change in the value-frame of media coverage and publicdiscourse may be understood, at least in part, as an outcomeof change in contestants' MSD relations.  相似文献   

11.
For the first time in more than four decades, Central and EastEuropeans can openly voice their opinion about everything fromthe price of bread to the performance of the government. Publicopinion has become a dynamic factor in the decision-making processof the new governments of Hungary, Poland, and Czechoslovakiaand will play an important role in determining what kind ofpost-communist societies develop in these countries. In an effortto explore public sentiment about what kind of society theywant to develop, we analyze results from 14 nationwide, representativepublic opinion polls commissioned by the United States InformationAgency's Office of Research between June 1989 and January 1992in Hungary, Czechoslovakia, and Poland. After tracing trendsin public opinion over this period, we look at some aspectsof the political culture in these countries. We then reporton our preliminary attempts to understand the determinants ofindividual preferences for either a society that emphasizesindividual freedom and responsibility (‘individual opportunities’society) or one in which the state assumes responsibility forassuring public welfare (‘state guarantees’ society).  相似文献   

12.
Three aspects of the ‘most important problem’ questionused in agenda-setting research to measure issue salience amongthe public were examined. A split-ballot design in a state-widesurvey compared versions of the public agenda with a socialframe of reference versus a personal frame of reference, versionsusing the traditional term ‘problem’ versus ‘issue’,and the effects of question order. High correlations betweenthe different versions were found in all three sets of comparisons.  相似文献   

13.
In his 1987 presidential address to the annual AAPOR meeting,J. Ronald Milavsky stated that ‘we need to start payingmore attention to the public's estimate of the worth of surveyresearch’ (1987, p. 447), but the literature shows littleresponse to that call. Historically, broad-stroked conclusionsabout public attitudes have been positive, but the data arescanty and there has been little analysis of the structure ofopinions. In this study, we take a step in examining what thepublic thinks about how we know what it is thinking. In additionto standard direct questions about the accuracy and frequencyof polls, we developed indirect measures designed to tap attitudesabout polling as a mechanism in policy representation. Our evidencesuggests that poll confidence is multi-dimensional and thatthe indirect questions provide insights not apparent when peopleare asked directly about polling. We suggest additional researchpaths to explore the nature, sources, and implications of bothpositive and negative dimensions to attitudes about public policypolls.  相似文献   

14.
This study investigated the extent to which the third-personeffect—the tendency of people to estimate greater impactof media messages on ‘other people’ than on themselves—mightdepend upon question-contrast effects (i.e. self-serving comparisonstriggered by back-to-back questions dealing with effect on othersand oneself), the order of questions, and respondents' levelsof background political knowledge. Two hundred and eighty-sevensubjects participated in two experimental studies involvingquestions about media coverage of President Clinton's possiblerole in the ‘Whitewater Affair’, his alleged frequentpolicy reversals, the O. J. Simpson murder trial, and childmolestation charges against Michael Jackson. Both experimentsresulted in significant third-person effects that did not dependupon having the same respondents answer both questions; meansfor single-question (no contrast) conditions did not differsignificantly from comparable means in two-question (contrast)conditions. No significant main effects of question order wereobserved. In Experiment 1 a significant interaction betweenpolitical knowledge and question order was found, such thata negative relationship between knowledge and perceived impacton oneself emerged when the ‘self’ question followeda question about perceived effects on others. Experiment 2 replicatedthe interaction for two of three news stimuli, and indicatedthat it was not a product of differences in the personal importanceof issues. Implications of these results for understanding thethird-person effect are discussed.  相似文献   

15.
The 1988 American election witnessed a vote for the status quoand divided government, as the Republicans retained the WhiteHouse and the Democrats triumphed for Congressional and stateoffices. The best explanation is that peace and prosperity leftmost Americans satisfied with the kind of government they havehad for the past eight years. Basically the same factors that have correlated with votingDemocratic or Republican since 1934 did so in 1988, with theexception of the White South, which started a movement awayfrom the Democrats in 1948 when Harry Truman ran on a civilrights background, and gradually moved over to overwhelmingsupport for the Republicans. A gender gap, with women votingdisproportionately Democratic also opened in 1980 and has continuedthrough 1988. It seemingly reflects feminists' concerns, sinceworking and single women go Democratic, while ‘homemakers’are much more Republican. The election results point up the existence of two majorities,a Republican presidential one which reflects the identificationof Democratic nominees with permissive liberalism, rejectedby most Americans, and a Democratic one for the other officers,which is related to legislators supporting the interests andvalues of their constituents, the majority of whom favor a governmentwhich is helpful to the underprivileged and to people like themselves.  相似文献   

16.
This paper, part of a larger effort to explicate the natureof American exceptionalism, is based on an assumption recentlyenunciated by Kazuo Ogura: ‘To define the "other" is toknow one's nation’ (Lokker, 1992, p. 2). A person whoknows only one country basically knows no country well. Comparingthe United States or Japan with other nations is the best wayto learn about each. In a previous work, I dealt with Canada,and argued that ‘it is precisely because the two NorthAmerican democracies have so much in common that they permitstudents of each to gain insights into the factors that causevariations’ (Lipset, 1990). Here, I shift to looking atthe two outliers, the two developed nations which are most differentfrom each other. They clearly have distinct organizing principles.And their values, institutions and behaviors fit into sharplydifferent functional wholes. These variations, of course, havebeen written about in myriad comparative scholarly, businessand journalistic works. Given my limited contact with Japan(five visits covering a total of six months over 30 years),I cannot add to them observationally. This article, however,seeks to elaborate and test the validity of the qualitativeanalyses by a comprehensive examination of the comparative dataon opinions, values and behavior, collected by public opinionagencies (Glazer, 1976). As will be evident, there are astonishinglylarge differences between them.  相似文献   

17.
The dictatorship that ruled Greece between 1967–74 hadlasting consequences on the country's political culture. FromWorld War II and the Greek civil war until the dictatorship'scollapse, pro-Western, anti-communist, pro-business, sociallytraditional values had dominated public opinion. The dramaticfall of the dictatorship amidst a ‘national tragedy’made it a scapegoat and made what it stood for very unpopularespecially among the younger generation. So, when the lattercame of age, it contributed to the emergence of a new set ofvalues that were anti-rights, anti-Western, anti-business, anti-traditionalistand even historically revisionist, and were majoritrian in the1980s. These values have been so strongly entrenched that neitherthe Panhellenic Socialist Movement's (PASOK's) poor record inpower, nor the indictment of some of its leaders for seriousscandals in 1989, nor even the emergence, under PASOK rule,of a new more moderate generation, have helped the right toregain the absolute majority of the votes so to govern the country,although it has led to a partial moderation of the radical ‘juntageneration’.  相似文献   

18.
Greece became an EEC member in 1981, following a parliamentaryvote in the then New Democracy (conservative)–controlledparliament. Opinion polls indicated though that were a referendumheld at the time, membership would have been rejected, as thegovernment had lost its popular support (and lost power in thecourse of that year) and an across-the-board anti-western majorityhad emerged in a country whose people's national identity wasfirst defined during and as a defense against the crusades.Ten years later, there exists in Greece a very large consensusin favor of EEC membership which includes even the communistleft, at least programmatically. The spectacular, and unprecedentedamong Community countries, pro-EEC conversion is the subjectof this paper. First, using the European Commission's Eurobarometerand Eurodim's Helleno-barometer data, the evolution of Greekpublic opinion towards the EEC is documented. Secondly, thetrend data in the various voting groups show that this conversionis basically the result of the transformation of the socialistelectorate from anti-EEC to pro-EEC, but with a lag behind thesimilar change in the party's (PASOK) policies during its eight-yearrule (1981–9). Thirdly, evidence is provided that anti-westernismhas not died out in Greece, but that it has both mellowed andbecome ‘selective’. So, we conclude that the pro-EECconversion was not the result of some general ‘Westernization’of Greek public opinion, but the outcome of a ‘learningexperience’: during their country's ten-year EEC membership,the Greeks discovered that the benefits from this internationalcommitment far outweighed the costs. In fact, it is argued thatthe pro-EEC conversion of Greek public opinion has contributedto the mellowing of its anti-westernism: whereas the crusadeswere instrumental in cutting the Greeks from Europe, the EECappears now the vehicle of their reintegration into a worldin whose development they have historically played a major role.  相似文献   

19.
‘Here is a book that makes you want to shout, "Finally!"’That is the opening sentence of a recent book review that theauthor of this review wrote for the International Journal ofPublic Opinion Research about Campaigning for Hearts and Minds:How Emotional Appeals in Political Ads Work by Ted Brader (2006).The remark refers to the fact that Brader’s book focuseson an issue that has thus far received very little attentionin the field of communication studies, or, for that matter,in the fields of political science or sociology, namely, themajor role emotions play in explaining collective behavior,social decisions, opinion formation and—especially inthe case at hand—the effects of media coverage on opinionformation. Now, in the form of Katrin Döveling’scomprehensive new  相似文献   

20.
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