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1.
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity.  相似文献   

2.
The purpose of this study was to explore the intermedia influence of the Internet on traditional news media. Accordingly, this study examined the influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South Korea at both first and second levels of agenda-setting through content analyses of major newspapers and the Internet bulletin boards during the campaign. Results of cross-lagged correlation analyses showed that newspapers influenced Internet bulletin boards at the first level of agenda-setting. Additionally, at the second level of agenda-setting, the influence of Internet bulletin boards on newspapers was found. Although reciprocity appeared in a few time spans, the results imply that the Internet funnels and leads public opinion as well as affecting the coverage of other media.  相似文献   

3.
The role of the press as a political watchdog is crucial to the functioning of democracy. Especially in the run-up to elections, voters depend on the media's presentation of parties and candidates to make informed, responsible choices at the ballot box. But who, then, influences the news media? Empirical evidence in the United States and Europe suggests that political party campaigns and election coverage in the news media are interconnected and influence each other. This study tests whether such agenda-setting effects between party campaigns and the media also take place in the general elections in the world's largest democracy, India. India's western-type political system has a distinct media system characterized by high competition, diversification, non-consolidation and formal and informal ties between the media, commercial interests and political actors. Content analysis and Granger's causality test of newspaper coverage (N?=?716) and party campaign messages (N?=?458) found that agenda-setting effects do occur in India, but are largely bi-directional. We also found an overwhelming focus of both newspapers’ election coverage and of all major party campaigns on one single candidate, the Bharatiya Janata Party (BJP)'s Narendra Modi. This, we argue, is a result of the broader trends that have shaped Indian politics in recent years. The significant correlations and non-significant causal effects between party campaign and media coverage also indicate a trade-off situation between political power negotiation and political balance in the press.  相似文献   

4.
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The authors suggest intermedia agenda setting occurred as the media transferred their agenda to campaign blogs.  相似文献   

5.
Although the theory of agenda-setting is a pillar of political communication research, understanding the dynamics of public attention remains an important challenge as the communication system becomes increasingly fragmented. The development of ideologically oriented niche media and the ability of the mainstream media to carefully track the interests of their audience suggest that both public interest and niche media attention to an issue could affect the mainstream media’s agenda itself. We develop and test the theory of agenda-uptake to isolate when mainstream media influences both public and niche media attention to issues and when public interest and niche media attention influence the mainstream media to cover an issue. Analyzing mainstream and niche media coverage along with Google Trends individual search data for 4 issues in 2008, we provide evidence that the dynamics of agenda-uptake are crucial to understanding the character and content of the information environment in the 21st century.  相似文献   

6.
国外新媒体环境下的议程设置研究   总被引:2,自引:0,他引:2  
新媒体环境下媒体的议程设置功能是否依然有效是议程设置研究领域中迫切需要回答的问题。国外学者近年来对这一问题的研究主要集中在两个方面:一是检验新媒体环境下媒体对受众是否具有议程设置的功能,二是检验新媒体环境下的媒介间议程设置效果。现有研究表明,在新媒体环境下媒体对受众具有议程设置功能;网络媒体与传统媒体之间、网络媒体自身之间存在媒介间的议程设置效果。  相似文献   

7.
Using a relatively new approach, this study examines the agenda-setting effects of television and newspaper coverage of a prominent rumor from the 2008 presidential election: the rumor that Barack Obama was secretly Muslim. In doing so, we look at the relationship between online information-seeking behavior and mass media news coverage, expecting online behavior, such as search, to be a function of exposure to conventional news coverage rather than vice versa. Using Google search trends as a novel search behavior measure, we demonstrate that volume of news coverage positively predicts spikes in aggregate search.  相似文献   

8.
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations’ media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attributes as more salient than others. The current study provides a unique examination of China's use of its Xinhua News Agency as an information subsidy for US news outlets. Study results point to a limited transfer of issue salience between the Chinese news agency and the US news outlets. Non-significant findings were identified regarding attribute agenda building. The results of the study identify a significant intermedia agenda-setting effect between the US news outlets, with The New York Times serving as a conduit between Chinese and US news agendas. Results are discussed in the context of global political public relations and mediated public diplomacy scholarship.  相似文献   

9.
This study investigates the extent to which major news websites influence one another's issue agendas and attribute agendas on main posting areas. To contribute to the generalization of intermedia agenda-setting effects to online media in other countries, this study chooses the South Korean major news websites, which are Joins.com, Chosun.com, Donga.com (major online newspapers) and online Yonhap News Agency. A cross-lagged panel design and partial correlations reveal that Chosun.com and Donga.com influence issue agendas of the online wire service. There is no influence over issue agendas between major online newspapers. In terms of attribute agendas, Chosun.com and Donga.com influence Joins.com, and Chosun.com affects the online wire service.  相似文献   

10.
Social media activism has become very relevant for many student activist groups. How can political use of social media be motivated? The concept of Social Media Political Efficacy was proposed to resolve inconsistencies in prior theories of social media activism. A survey (n = 222) of members of 3 student activist groups showed that social media political efficacy was positively related to successful experiences using social media for activism. The relationship between social media political efficacy and social media activism was stronger than that between the concept of political efficacy employed in prior research and social media activism. Theory and social media activism implications are discussed.  相似文献   

11.
In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect.  相似文献   

12.
A deliberative democracy calls for citizens who are well informed about a diverse range of public issues and a media system that shapes the public agenda for deliberation and consensus building. However, with the current proliferation of a high-choice media environment, citizens can engage in partisan selective exposure by only consuming news that matches their own political attitudes and dispositions. This study examines two under-researched effects of partisan selective exposure: (1) the reduction in the number of societal issues that individuals consider important (i.e., nominal agenda diversity) and (2) the reduction in the variety of issues (i.e., thematic agenda diversity). A national survey was conducted in Hong Kong, a transitional democracy with a highly partisan media environment. The results showed that although reading more newspapers is positively related to nominal agenda diversity and thematic agenda diversity, citizens who receive their news only from partisan newspapers are less likely to be interested in a range of public issues and are less able to name pressing societal issues. Moreover, both nominal and thematic diversities predicted political participation, though not political discussion. The findings provide supporting evidence that partisan selective exposure can lead to a fragmented public agenda.  相似文献   

13.
This study expands the consequences of agenda-setting theory beyond political attitudes, arguing its significance as a mediator between media use and political participation. The results suggest that citizens learn from the media about the efficacy and integrity of political institutions, and their performance on key issues. Consequently, the information acquired through news media becomes an important factor for trust formation and participation in different forms of political actions, which are not limited to electoral activities. The implications of these results for democracy building are discussed.  相似文献   

14.
This study analyzes the predictors of 2 types of media selectivity: interest-based (i.e., choice of entertainment over politics) and partisan (i.e., choice of pro-attitudinal over counter-attitudinal or balanced news). Relying on a large survey-based experiment, we find that issue-specific engagement variables, including perceived issue understanding, issue importance, and issue attitude strength, predict interest-based and partisan selectivity above and beyond the influence of general political knowledge, news interest, and strength of political leanings. These results show that the drivers of selectivity are more complex than general political attributes; rather, they are contextual and reflect people’s engagement with particular issues.  相似文献   

15.
This study examined the combined effect of character and policy coverage about a political candidate in news media on voters’ evaluations and thoughts about the candidate. A 2 (issue coverage: present/absent) × 2 (image coverage: present/absent) between-subject factorial experiment was conducted whereby participants (N = 134) read a version of an editorial article that varied in the coverage of a candidate’s character and policy positions. Results indicated that issue and image coverage, each in isolation, enhanced perceptions of the candidate’s image strength and issue strength. However, issue and image coverage when presented in combination compared to in isolation did not enhance perceptions of the candidate and in some cases hindered perceptions of candidate strength. When both coverage types were present, issue coverage dominated image coverage when participants formed image evaluations, whereas image coverage dominated issue coverage when they formed issue evaluations. Similar findings resulted for issue- and image-relevant thoughts. Implications about the effects of multicoverage political messages are discussed.  相似文献   

16.
Media commercialization has long been suspected of exerting a negative influence upon political culture. The news media's interest in intrigues, personal details, and scandals rather than political issues in order to capture audience attention is regarded by many as a prime source of political cynicism. This article scrutinizes this claim by examining whether a commercialized media environment correlates with lower levels of citizen political trust across countries. Integrating cross-national survey data with country-level measures of commercialized political coverage, the findings indicate that, across 33 European countries, a negative link exists between media commercialization and political trust. Replication of the analysis with a separate cross-national survey across 28 countries demonstrated the robustness of the findings. These support the claim that media commercialization undermines political trust.  相似文献   

17.
As election campaigns changed substantially in Western countries, it is generally hypothesized that this change in campaign communication is rooted in a revolution in communications, with the media rejecting its former role as mere transmitters and becoming a major actor in the campaigning process. Regarding the analysis of the “mediatization of politics”, Strömbäck presented a four phases model which offers a way to explore such a process in an explicit and systematic fashion. The resulting struggle between political parties and the media over who shall control the agendas of campaigns forces politicians to adapt to and, finally, to adopt media logic. By operationalizing these four phases in order to allow for empirical research, we investigated the roles of the news media and the political parties in Austrian campaign communication in the last four decades. Taking the agenda-setting power as an indicator for changes in this relationship, our study is based on the concepts of agenda-building and policy agenda-setting as extensions of the agenda-setting model. To establish party and media agendas, a content analysis was conducted on news releases of all Austrian parliamentary parties, the main evening newscasts of all Austrian broadcasters, as well as the political coverage of two quality papers and two major tabloids during the “hot phase” of the campaign. For examining the “struggle over agendas”, a time-series cross-section design (including data on 20 different policy dimensions) was applied. First results are based on the analysis of five election campaigns in 1970, 1983, 1990, 1999, and 2008.  相似文献   

18.
Community structure research investigates the influence of the local community and specific demographic groups in the community on the degree of emphasis that particular public issues receive in a local newspaper. In contrast to this internal source of influence, intermedia agenda setting emphasizes the external influence of other news media and the national journalistic culture on the news decisions of local daily newspapers. To invoke a cliché, the agenda-setting and community structure perspectives are opposite sides of the same coin and should be considered in tandem. The research design and procedure for statistical analysis presented here, which involves the simultaneous investigation of the influence resulting from community structure and intermedia agenda setting, is a path for new research that can present a detailed explication of the balance between local and national influence on the issue agenda of local daily newspapers.  相似文献   

19.
The present study, as an international application of an agenda-setting model, investigates how campaign agendas of issues are constructed in an election. The Korean Congressional election of 2000 provided rich empirical data for this study; the political party agenda, the civic agenda, and the news agenda were measured in terms of issue salience at two different data points in time during the official campaign period. The results of the cross-lagged rank-order correlations between different agendas indicated the following. First, the party agenda as a whole had little impact on the formation of the news agenda. The party–news relationship, however, showed a different pattern at an individual newspaper level. Specifically, a more conservative newspaper was more susceptible to those parties’ agenda-setting than was its progressive rival. Second, a nationwide civic movement for political reforms slightly influenced the formation of the news agenda, especially that of the reformist newspaper agenda. Both newspapers, on the other hand, substantially influenced the civic campaign's issue emphases. Finally, there existed no significant interactions between the party and the civic agendas.  相似文献   

20.
An extensive research literature concludes that, in the United States, mainstream media tend to present a remarkably narrow, homogenous and centrist conservative view of political life that tends to support maintenance of the status quo. This is often attributed to heavy media reliance on government officials, leaders of political groups, and large bureaucratic organization as routine, predictable sources of information. In this context, it is important to understand how explicitly partisan publications construct their accounts of public affairs that provide citizens with alternatives to this perspective proffered by the dominant media. A content analysis of 25 years of 2 of America's leading partisan magazines, the conservative National Review and the liberal Progressive, provides data that raise questions about the extent to which information sources do influence the partisanship of media content.  相似文献   

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