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At present,with the development of the city culture and globalization,bilingual signs are more widely used in the society.Among the public sign translations,there are many successful examples.But,at the same time,many problems such as mistranslation and poor translation widely exist in the process of promotion of city culture.The relevance theory interprets translation from the original author’s and translator’s cognitive surroundings,thus bringing a new approach for translation,especially for applied text translation.Based on the previous study,the author analyzes the equivalent effect of sign translation from the perspective of the relevance theory and summarizes some principles and strategies for public sign translation,in hope of helping the promotion of the city image and culture. 相似文献
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当前大学生存在的问题与辅导员的工作对策 总被引：1，自引：0，他引：1
董春华 《浙江教育学院学报》2006,(3):87-90
With the transformation of China＇s higher education from an elite one to public education, there appeared some new things and problems. In order to promote college students development, coaches in colleges should be creative in work and look for effective ways to solve problems effectively. 相似文献
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A specific application of task-based learning in teaching vocabulary to young learners and a complete task cycle using role play to present vocabulary in China’s private language school would be described in the study. The participants aged between 7 and 9 are thought to be starters according to their language competence in Common European Framework of Reference for language. The rationale for stages in the task cycle will be fully explored with reference to Piaget and Vygotsky’s theory in teaching young learners. The advantages of the adoption of TBL with young learners will be illustrated and some possible problems in implementing TBL in China, a representative country of Confucian-heritage culture would also be discussed in the paper. The study indicates that young learners in China are quite welcome this new approach in their English classes, but the targeted learners’ age and background information need to be taken into consideration when actually implement this approach. 相似文献
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Taking China and the United States as examples to analyze feminist pedagogy and its development, special attention will be paid to its actual significance in tow different cultures. Feminist pedagogy has been used in America for many years; while in China, it is a relatively new teaching method introduced in the 1980s. Despite its fast development, there are still some problems to be solved as to the construction of local feminist pedagogy in China. 相似文献
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David Henry Hwang is the first and the only Asian American playwright ever to win Tony Award for Best Play.His latest play Yellow Face combines signs,representation and the issue of identity on the stage with those in the real life,vividly interpreting the fluidity of identity.Therefore,this essay attempts to concentrate on a semiotic study of Yellow Face from the perspective of Stuart Hall’s Cultural Studies,especially the discursive approach.Through the analysis of various signs in the plays to be discussed and how these signs construct meaning to represent culture,this essay explores the relationships between symbolic representations and cultural identity,shedding a new light on Yellow Face. 相似文献
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Britain has been the subject of university courses is the focus,especially in today’s global economy integration,the status of the university English education can not be ignored,in recent years,the rapid development of our English education,but there have been many problems to solve.This article reveals English education,a new direction,there are some English teaching reform,and finally improvement of English education in China described. 相似文献
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Recently, the pros and cons scholars of educational marketization all refer to the enormous influences affected by neo-liberalism. Without doubt, it occurs to the related researches that the function and characters of market will create a decisive impact on education development. Nevertheless, according to this authors＇ study, neo-liberalism is not the way as it was, it is because the role of the state has been shifted from shrinking back to swelling out in terms of the ways of manipulating policies. The state is no longer the rolled back actor as a small government following the original neo-liberalism context, but becomes an invisible hand behind serial discourses and standards making. This study has taken England for an example to review the spread of marketization in education, especially under New Labor＇s authority. Context and developed discourses on neo-liberalism are analyzed before examining the related policies in England. The result of the research argues that, though neo-liberalism still firmly wins its high value in running education, it has been through an ingenious change in terms of spreading processes. Under New Labor＇s authority, serial legitimate discourses from public sector were released and formed another new ideology. The boundary of public and private sector of running education, especially in secondary education, has been redefined. This change has turned England into a new type of ＂neo-liberalism＂ territory. Based on the involvement of public sector in manipulating serial privatizations, it reveals the phenomenon of ＂state commercialism＂. 相似文献
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With the swift growth of China’s economy in recent years, the number of multinational corporations in China is increasing rapidly, and during their process of management, the strategy of human resources localization is widely used. Though there are a lot of scholars who have done research on advantages, negative effects and implementation of this strategy, there are still not enough studies have been made about the enlightenments for China. Therefore, this study aims at representing more modern and advanced opinions by stating superiority and inferior of multinational corporations’ human resources localization strategy on the basis of predecessors’ studies. This study is based on multinational corporation human resources localization theories, research on certain multinational corporations located in China, and data and information from relative journals, books,newspapers and internet. The conclusion of this paper is as below: though human resources localization strategy has obvious advantages, the management shall control the"degree"in case of"over-localization"; secondly, as Chinese corporations, it is necessary to possess their own core technology instead of being a manufacturer only; and last, Chinese corporations should learn from foreign multinationals that balancing between globalization and localization, to maximize the benefits. 相似文献
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This essay presents a historic overview of China’s recent studies on translation competence including how to define,build and assess such competence.By drawing on previous researches in the field,the author attempts to call for a new perspective to comprehensively study translation competence. 相似文献
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English as a world language has been paid much attention not only by individuals but also by governments in metropolises as well as small cities in China.Both individuals and governments in Tianjin,one of metropolises and Jiaozuo,one of small cities in China have realized the importance of English.Such a realization has resulted in the wide use of English in public facilities,such as traffic signs and tourist indicators,and English banking service Also,individual Chinese of different ages have a strong desire to learn English.Through comparing the use of English in a public life in these two cities,the authors intend to show a wide use of English in public life in China. 相似文献
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At the invitation of Premier Wen Jiabao,Prime Minister Tony Blair of the United King-dom of Great Britain and Northem Ireland Paysall official visit to China from July 20 to 22. When visiting Shanghai.Blair invited moreChinese enterprises to invest in the UK andsuggested that Britain’s successful experience incooperation between the public and private sec-tors could be useful for China. especially in 相似文献
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Since the study of Shakespeare’s sonnets came to China,people come to an agreement that there is more than one theme running through these sonnets.The most popular and well-accepted ones are singing for fairness,kindness and truth,singing for friendship,and singing for love.Among all these themes,time,running through these sonnets from the beginning to the end,is absolutely one of the most important.In the eyes of the poet,time is cruel and destructive;however,he figures out poetry as a key way to triumph over it.This article attempts to argue for the triumph of poetry over time in Shakespeare’s sonnets based on an analysis to the poetry. 相似文献
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The End of the Road is John Barth’s second novel, and it is the first novel that brought abortion to the focus of public attention, which proves to be a huge success. This paper intends to study the alienation in The End of the Road based on the alienation as a literary style and the alienation embodied in the literary context. Through the analysis of the alienated plot, the paper aims to emphasize the internal cause for the end of the different character’s road. 相似文献
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With China’s opening up and joining the World Trade Organization,more and more people are learning English.English study is very important for the learners,which involves a lot of factors,among which the learner’s own factor is the most direct and main factor.In English teaching,we shouldn’t just pay our attention to the regular teaching principle of teaching stu dents in accordance with their aptitude,and turn a blind eye to the non-intellectual factors of the learners.This thesis analyzes the differences and their reasons,and then puts forward some relevant countermeasures for eliminating the differences in English learning between boys and girls,in the hope of promoting them to make progress together in English study. 相似文献
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Code-switching is a linguistic behavior that arises as a result of languages coming into contact. The idea of codeswitching was proposed since the 1970 s and has been heatedly discussed. This study will particularly focus on the motivations for code-switching on campus, especially for the reason of college students and teachers as frequent users. The study aims to find out if there is any relevance between one’s English proficiency and motivation for code-switching. 相似文献
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In 1980s,Pragmatics was introduced into China and with its fast development Pragmatics has become the focus of Chinese researchers,who tend to study Pragmatics from grammar and Semantics.According to this,for a long time the college English teaching in China has been dominated by a combination of the audio-lingual method and the traditional grammar translation method.But,nowadays with the fast development of the economy and society,persons with high level of English proficiency are in great demand in every field of work.To meet the demand of times,language teaching should concentrate on training learners to be communicatively and pragmatically competent.This paper concerns how to improve students’ pragmatic and communicative competence via various teaching materials and methods. 相似文献
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Lau Sie Hoe Lau Ngee Kiong Hong Kian Sam Hasbee Bin Usop 《美中教育评论》2009,6(5):51-60
Assessment is central to any educational process. Number Right （NR） scoring method is a conventional scoring method for multiple choice items, where students need to pick one option as the correct answer. One point is awarded for the correct response and zero for any other responses. However, it has been heavily criticized for guessing and failure to credit partial knowledge. Despite continued research in scoring methods, conventional NR scoring method remains the most popular and widely used procedure. Thus, the problem of crediting partial knowledge and guessing still exist. In addition, the current assessment practices do not take students＇ misconceptions into consideration. Thus, there is a need to propose a new scoring method that is able to minimize guessing, credit partial knowledge, yet able to diagnose misconceptions. This study proposed the development of a Computer-Adaptive Assessment Software （CAAS） for MC items using the new Number Right Elimination Testing （NRET） which take into consideration these three elements. This paper described the rational for using the NRET, the design and development of CAAS and the results of the pilot study carried out in three secondary schools in Malaysia. 相似文献
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With globalization there is an increasing need for spoken English for Chinese college students. However, the situation of the teaching system of spoken English in most universities in China is not satisfactory. Influenced by the exam-oriented teaching system, great importance has been put on English grammar and the skills of reading and writing. As a result, students’enthusiasm in improving their spoken English is diminished. Actually, students need some knowledge about English culture background before they can communicate effectively. It is significant for teachers to find out the students’wants and lacks during their spoken English study. Besides, attentions should be paid to English culture background in spoken English classes by both teachers and students. This paper mainly aimed at finding out the needs of students for English culture background in spoken English classes based on the theory of needs analysis. 相似文献