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Maija Töyry 《Media History》2016,22(1):13-26
The publishers and editors of the early Finnish women's magazines were familiar with Central European, English and Swedish women's magazines. A women's magazine started the history of Finnish magazine publishing in 1782. However, it survived less than 6 months and the next 2 women's magazines appeared only 70 years later. The article asks how the publishers of the first four magazines chose, adopted and localized this particular international magazine genre. Successful localization needs the approval of the content by the readers. Only the fourth women's magazine Koti ja Yhteiskunta (Home and Society) published in 1889–1911 managed to create a permanent readership. The central theoretical concept used to analyze the localization is the gender contract, which defines the rights and duties of women in society and is renegotiated as women's situation is changing. 相似文献
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Femininity and beauty ideals are historically and culturally constructed. The current study examines the role of advertising in cultivating and accentuating cultural ideals of skin beauty. A content analysis was conducted on skin beauty advertisements (SBAs) in women's magazines (local editions Cosmopolitan and Vogue) from China and the USA. The findings provide evidence for the ‘white or tan’ dichotomy in skin beauty ideals between contemporary Eastern and Western cultures as how they are reflected and reproduced in SBAs, although the ‘tan ideal’ in the US was not as apparent as the ‘white ideal’ in China. The study also sheds light on the divergence and similarity in global advertising strategies (level of localization and standardization in execution elements) within the two markets. Implications for the globalization of beauty ideals and marketing practices are discussed. 相似文献
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Merja Mahrt 《Mass Communication and Society》2013,16(6):852-874
This study examines the widespread notion that people turn to media to find reinforcement for their personal values. Based on a representative sample of subscribers to women's magazines, the article investigates relationships between readers’ own values and the values they ascribe to the magazine. For some titles, selective exposure to a periodical that presents values close to their readers is observed. For others, readers disagree on magazine values to an extent that indicates considerable room for interpretation of a magazine as an “open” text. Some women's magazines seem to allow their readers to project their own values onto the published contents rather than presenting a clear-cut, “objective” value pattern that could steer exposure. 相似文献
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Breast cancer is one of the most feared diseases in contemporary Western society. Popular women's magazines are important sources of information about and orientation to the disease. The current study applies problematic integration theory in an interpretive analysis of all breast cancer articles appearing in five top-circulating women's magazines between 1997 and 2002. In so doing, the study illuminates two major challenges (uncertainty and ambivalence) and several imperfect approaches to coping constructed in this discourse (simplification, information-seeking/provision, affect management, trusting intuition, sustaining hope, and metaphoric reframing). These results have several clear and important practical implications and highlight a major and largely untried direction for future research. 相似文献
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《期刊图书馆员》2013,64(4):21-33
During the last twelve years there has been a phenomenal increase in the number of periodicals focusing on women's studies and feminism. Initially these titles were ignored by most indexing and abstracting services. The earliest indexing, by the Alternative Press Index and Women Studies Abstracts appeared in 1971 and 1972. Since 1975 there has been a marked increase in the indexing of these periodicals; and the Wilson indexes have added half a dozen new titles so far in the 1980s. The interdisciplinary nature of women's studies requires that researchers and librarians be aware of the indexes which can best satisfy their needs. 相似文献
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《Mass Communication and Society》2013,16(2):175-190
This study explores how consumers react to advertisers' attempts to influence editorial content of media. Two practices are explored: complementary editorial (magazines giving editorial mentions to advertisers' products or services) and attempts at content censorship. Specifically, the study looks at how adult female readers of women's magazines make sense of the 2 aforementioned practices. Findings indicate that women believe editorial mentions of advertisers' products and services can be useful. Based on what the women in this study stated, attempts by advertisers to prevent media content from being published has greater potential to damage the credibility of both the advertiser and the magazine. Participants drew a basic distinction between the practices of complementary editorial and advertiser influence to prevent content: Editorial provides information, but advertiser influence to prevent content denies information. 相似文献
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This study extended research on women's surname choices and terms of address. Account of unmarried women and men were examined to identify factors and dialectical tensions in their reasoning about married women's surnames. Preferences for and meanings of women's titles, surname preferences for children, and perceptions concerning commitment and love were ascertained. Sex differences were found in the rationales for surname choice. Men and women preferred women and children to adopt male surnames and preferred married women use the title of Mrs. Men and women associated differing meanings with titles of Mrs. and Ms. Finally, men were more likely than women to associate a woman's surname choice with her love for, and commitment to, her partner. 相似文献
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《Communication monographs》2012,79(3):270-289
The framing of sexual content in women's magazines reflect two different approaches to the selection of a romantic partner: the selection of (a) a stable partner for a long-term relationship vs. (b) an attractive rogue for a fling. The effects of such framing on women's partner preferences were explored in this laboratory experiment. Women with different relationship goals were randomly assigned to read an article from a women's lifestyle magazine (Cosmopolitan) that framed sex in either relational or recreational terms before completing explicit and implicit measures of partner trait preferences. Article frame did affect the importance of appearance-related traits in a potential romantic partner as well as implicit preferences for frame-consistent partner traits. Results are discussed in terms of media framing effects. 相似文献
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《Public Library Quarterly》2013,32(1):69-79
Between November 1977 and February 1978 sixty-three major American public libraries were surveyed concerning their holdings of the fifty-five leading mass consumer magazines sold on the newsstand. The 97 percent response is discussed and tabulated as is the coverage of the titles in eight popular magazine indexes. For ease of discussion the fifty-five titles surveyed are grouped into fourteen subject categories and the results of the survey summarized. It is concluded that the major public libraries in the United States adequately represent the current state of the nation's popular culture as reflected in newsstand sales of popular magazines. 相似文献
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Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen. 相似文献
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《Mass Communication and Society》2013,16(3):317-339
The success of female athletes in the 1996 Olympics brought with it a great deal of optimism that women in sports would finally receive acceptance for their athletic talents. This optimism was concomitantly fueled by the rise of women's sport magazines. This study was designed with 2 purposes. First, through an analysis of both visual and literal texts, we sought to replicate previous research in determining whether there had been any changes in the coverage of female sports and athletes in Sports Illustrated's historically male-centered magazine. Second, the same standards of review were applied to Sports Illustrated for Women to discover if the mandates for marketing femininity are so strong that they have crossed over to this female-specific sport magazine as well. An analysis of content (1,105 articles and 1,745 photographs) within Sports Illustrated and Sports Illustrated for Women from 1997 to 1999 found that women continue to be underrepresented, portrayed in traditionally feminine sports, or shown in nonsport-related scenery in both media outlets. Within the pages of media explicitly focused on women's issues within sports, successful female athletes continue to be constructed in stereotypical and traditional conceptions of femininity that supercede their athletic ability. It is suggested that this generally unoffensive, status-quo approach has been continued to maintain marketability to advertisers and to general sports readers. 相似文献
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This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
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Beatrice L. Caraway 《期刊图书馆员》2013,64(1-2):9-33
Abstract An exploratory study of the information-seeking experiences of women's studies faculty provided interesting insights into their use and collection of periodical literature. Using in-depth interviews and observations, as well as postings from a listserv, the study identified problems, influences, and expectations involved in faculty's daily work with magazines and journals. 相似文献
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《Mass Communication and Society》2013,16(2-3):229-248
In this article, I review 3 waves of ethnic media scholarship, and I describe how the dominant paradigm shifted from assimilation concerns to pluralism. I used qualitative and quantitative content analysis to examine news and features in 5 new nationwide women's magazines targeted to U.S. Hispanics. Thirty-eight percent of the manifest content mentioned Latinos and 27% mentioned specific Latin American cultures. These new English-language and bilingual Latina magazines distributed in the United States had simultaneous assimilative and pluralistic functions. One function was the ability to create a pan-Hispanic identity for members of various Latin American cultures. The magazine content does not fit within the confines of current language-based ethnic media models. I propose a revised model of ethnic media that reflects dual functions of assimilative and pluralistic expression and takes into account the possibility of more symbolic ethnic media functions. 相似文献
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《Cataloging & classification quarterly》2013,51(4):15-30
ABSTRACT Based on his experience, the author summarizes what reference/collection development librarians and library users want and expect from aggregator databases, and what's needed from database vendors and from librarians to meet these expectations. Particularly important are content quality, reliability, modularity, and affordability, interface simplicity and flexibility, and reliable congruence between and integration of print and electronic editions. From vendors, librarians should demand more and better content guarantees, purchase options, communication of content details and changes, full-text searching, and persistent URLs for individual titles. Librarians should provide analyzed cataloging and holdings for all titles in aggregator databases, keep these records current, fully integrate them with records for print and other electronic editions, and incorporate them into web catalogs, in addition to providing other web access tools such as browsable title lists. 相似文献
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《Journalism Practice》2013,7(5):651-668
While the coverage of women's sport in UK media rises to comparable levels to men's sports during large sporting events like the Olympics, academics agree that “routine” women's sports coverage is under-represented. According to the Women's Sport and Fitness Foundation, “81% of people think that the female athletes at London 2012 make better role models for young girls than other celebrities.” This article examines the representation of women in sport and compares routine coverage of women's sports in the UK national press across a week in February 2012, six months before the London Olympics, with coverage in a week in February 2013, six months after the Olympics, to see if there has been an Olympic “legacy” that increased coverage. It also examines coverage at the same time of year a decade earlier, to see how far, if at all, women's sports coverage in newspapers has progressed. The results suggest that there has been minimal change in everyday coverage of women's sports after the Olympics, and that female athletes continue to be hugely under-represented in the UK press. 相似文献