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1.
This study attempts to describe some possible elaborations of the cultivation hypothesis and present relevant evidence from a Korean student sample. Using the postulates and methodology of the cultivation analysis approach to mass communication, this investigation employs a two‐pronged research strategy: message system analysis and cultivation analysis. Message system analysis consisted of one‐week sample of Korean television programs from the three television networks in June 1991. For cultivation analysis, a questionnaire was administered to 1,200 Korean students attending eight junior and senior high schools from five different states in July, 1991. Within the clear limitations of measures, the results suggested that viewers differentially perceive the social reality of different content types. The findings seem to indicate that the degree of cultivation effects is not uniform across different kinds of television programming. 相似文献
2.
Chang‐Keun Lee 《亚洲交流杂志》2013,23(1):156-169
This research note presents an analysis of TV programming in south Korea over a period of five years. The paper is concerned with the changing face of public service broadcasting due to the effects of the new commercial situation. It includes a brief summary of Korea's TV history and a comparison of the programming strategies employed by the public broadcasting network and its commercial rivals. The author concludes by suggesting that Korean public broadcasting needs to reappraise its current response to the multi‐channel environment, and to develop a service aimed at promoting a sense of national community. 相似文献
3.
This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
4.
Yun Jeong Choi 《Journal of Media Economics》2016,29(2):92-105
This article investigates the link between media coverage of celebrity suicides and the nation’s suicide rate. The instrumental variable regression is applied to suicide data from Statistics Korea and the media coverage data on celebrity suicides from Mediagaon of the Korea Press Foundation during the period from 1997 to 2009. The estimation results demonstrate that Korean celebrity suicides have significantly increased suicide rates, whereas non-Korean celebrity suicides have not. Moreover, greater media coverage of Korean celebrity suicides is associated with an increase in suicide rates. These findings shed light on the importance of media policy in the prevention of copycat suicides. 相似文献
5.
How food ads communicate ‘health’ with children: a content analysis of Korean television commercials
Young Sook Moon 《亚洲交流杂志》2013,23(4):456-476
In the past decades, the rates of childhood obesity have increased rapidly in Asian countries, where an increase in Westernization of behavioral and dietary lifestyle is evident. Although causes of childhood obesity have raised an issue about the direct influence of food advertising on children, little has been known about what kinds of health relevant content are provided and how they are presented. The present study explores the current practice of television food advertising targeted at children in Korea and extends previous content analyses by examining the content and presentation manner of health-related claims as well as persuasive appeals and food types. The results of the analysis of 403 television commercials show children in Korea are still mainly targeted with advertising messages that urge the consumption of unhealthy foods heavily emphasizing sensory and emotional appeals, while food marketers have not utilized health information enough and put an emphasis on ‘health’ in advertising without making substantial claims explicitly. This study also reveals that some presentation manners of health-related claims are identified as potentially misleading with child audiences. 相似文献
6.
The web visibility of politicians has substantial implications for the internet and politics. In this regard, the present paper examines the web visibility of South Korea's 18th National Assembly members. This study identifies those members with the highest web visibility and determines the factors affecting their web visibility by using a set of socio-demographic variables indicating web visibility. The concept of web visibility is operationally defined as the number of web mentions of each congressional member. Web mentions of the name of each congressional member were collected across many platforms, including blogs, images, news, and websites, by using a Naver search tool based on the API, and relationships between the web visibility of the members and their socio-demographic attributes (their gender, age, term, constituency, and party affiliation) were analyzed using Kruskal–Wallis, Median, and Mann–Whitney U tests. The most visible politicians in the Korean webosphere had highly qualified political careers and prominence, and the difference in politicians' web visibility depended on their political attributes (their term, constituency, and party), not on their demographic attributes (their gender and age). These findings suggest that politicians who build political power and influence through their political career in the offline world are likely to be more visible in the webosphere. Further, an integrated indicator based on politicians' web visibility status can reflect their “ubiquitous presence” in Korea's digitalized society. 相似文献
7.
Hee Sun Park 《Communication Research Reports》2013,30(3):267-279
The study tested the Theory of Reasoned Action in Korea. Questionnaires measuring behavioral intention to study for final exams were distributed to 144 Korean college students. The findings indicated that attitude toward behavior and subjective norm predicted behavioral intention. When attitude toward behavior was divided into social and personal attitudes toward behavior based on the types of outcomes that behavior brings about, it was only social attitude toward behavior had a significant weight in predicting behavioral intention among the Korean students. Positive correlations were observed between the strength of interdependent self‐construal and the normative component and between the strength of independent self‐construal and the attitudinal component. Self‐construals, however, did not influence the relative weights of the two components in predicting behavioral intention. 相似文献
8.
Veronika Licher 《Publishing Research Quarterly》2016,32(4):297-300
The article refers to the current status of the book publishing industry in South Korea in 2016. Observations at Seoul International Book Fair and in Paju Book City are complemented with current data. A special focus lies on the consequences of the handling of rebates and the fixed book price and how the government and several organizations are trying to stabilize the book market. 相似文献
9.
The purpose of this study was to explore the cross‐cultural differences in online presentation, by applying the concept of the independent and interdependent self‐construal to the online context. Therefore, this study analyzed 98 Korean and US individual home pages to examine how cultural differences are displayed online, especially as they relate to manifestations of collectivism and individualism. The results of the study indicated that personal homepages can serve as a forum for the expression of cultural identity. Most notably, while the US virtual actors presented themselves in a direct and personal manner, the Korean virtual actors structured the online self by providing interlinks to special interests. Virtual actors in the US were more likely to present themselves with still pictures, while those in Korea were more likely to use manipulated graphics. These differences in online presentation were consistent with the individualistic and collectivistic orientations of these cultures. 相似文献
10.
Jin Lee 《Critical Studies in Media Communication》2017,34(3):250-263
This paper investigates the feelings of individuals who have been exposed to the continuous demands for managing and beautifying the body. Through audience research on Korean reality shows about body/beauty, Get It Beauty and The Body Show, we attempt to understand how the discourses of body care work at the individual level. Our interviewees’ feelings of being stressed, burdened, and annoyed about the discourses in the shows signify their (un)conscious acknowledgment of the false promises of the self-care rhetoric. However, the discourses of willpower and the embedded voyeuristic pleasure of watching the shows make it difficult to place such feelings in the public domain. We conclude that individuals’ feelings lose their potential as resistant voices when “feeling bad” is discounted as personal, while a feeling of individual achievement is excessively celebrated. 相似文献
11.
Claire Shinhea Lee 《亚洲交流杂志》2013,23(4):353-371
This study investigates the ideological implications of Nambowon (‘the Committee for Men's Rights’), one of the most popular sketches in a live comedy series entitled Gag Concert in Korea. The sketch humorously criticizes women who take advantage of men in various situations and always ends with a funny slogan demanding equal rights for men and the end of reverse gender discrimination. We treat Nambowon not as an idiosyncratic text but as part of Korean television programs that portray the rising social status of women as well as gender differences. Previous studies of gender and comedy have typically focused on textual meanings, and relatively little work exists to explain the audience's reception. Thus, we explore why audiences enjoy the show and whether and why there are differences in the reactions of male and female viewers to the portrayal of gender in Nambowon. 相似文献
12.
Sangoak Lee Ph.D. 《广播与电子媒介杂志》2013,57(1):172-187
A time-series analysis using the 25-year longitudinal data shows that the proportion of foreign imports aired on the Korean terrestrial broadcasters decreased between 1978 and 2002. The findings indicate that Korea's competitiveness in producing television content has risen over the period, as Korea's economy and television advertising market grew consistently and rapidly in spite of the short-term drop in the late 1990s. The rise of domestic television programming output was particularly evident in drama series. The Korean case defies the crude form of Americanization of television in developing countries. However, it also shows that it will take time and resources for a country to enter into the phase of increasing indigenous television content. 相似文献