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1.
In response to rising consumption effects on the environment, green advertisers have employed different tactics to advertise their unique products. Limited research has explored the impact of culturally congruent appeals in green advertising. A total of 118 (N) adults participated online to assess the influence of these appeals in a cross-cultural context. Findings indicate that collectivistic appeals worked best among Indian consumers while individualistic appeals were more effective for Americans. Ad novelty and environmental concern were important covariates. Implications for advertisers are discussed. 相似文献
2.
Nostalgic Emotional Appeals for Smoking Prevention 总被引：1，自引：1，他引：0
Nostalgia-evoking messages are used to promote consumer products, but their use for encouraging healthy behaviors is not well understood. This study examines the use of nostalgia as an emotional appeal to influence attitudes and reduce smoking behavior. The study hypothesized that exposure to a nostalgic public service announcement (PSA) will result in (a) more negative attitude toward smoking; and (b) increased intention to limit smoking, relative to a control. Participants exposed to the nostalgia-evoking PSA expressed more negative attitudes toward smoking and stronger intentions to limit smoking than did participants exposed to nonnostalgic messages. The findings suggest nostalgic appeals as a promising strategy for smoking prevention messages. 相似文献
3.
Pamela J. White 《Journal of the Medical Library Association》2002,90(2):218-222
Quality of health information on the Internet has been a concern since health information first began appearing on the Web. Evidence-based medicine tools, traditionally intended for physicians, may benefit consumers as they participate in making health care desisions. This article describes a rationale for Cochrane reviews as an evidence-based medicine tool for consumers. The Cochrane Collaboration, a global force for systematic literature reviews, has strict procedures for developing literature reviews. Criteria for Cochrane reviews are compared with critical evaluation skills commonly taught to consumers regarding the use of Websites. The Cochrane Collaboration''s Consumer Network has established a separate Website, with review synopses written for an audience of consumers. Suggestions for further research into consumer use of the Cochrane Library and consumer involvement with the Cochrane Collaboration are discussed.People who access health information are likely to play an active role in their health care [1]. Access to health information empowers consumers by enabling them to (1) make more knowledgeable choices in self-care, (2) more intelligently discuss medical conditions and treatments with their doctors, (3) educate themselves regarding good health practices, and (4) learn about the health care system. If access to information is to help consumers achieve better health, quality of accessible information must be considered by information producers and consumers. This paper identifies a rationale for evidence-based medicine for consumers, introduces the quality-control work of the Cochrane Collaboration, and explores consumer involvement in the Cochrane Library, relative to critical evaluation models. 相似文献
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Environmental corporate social responsibility (CSR) has been a popular practice among corporations. However, the mechanism and effectiveness of environmental CSR in affecting corporate–public communication are still unclear. Against the theoretical backdrop of the ‘halo effect’ and through a controlled experiment with 742 participants from Hong Kong and mainland China, we find that: if a company’s environmental CSR activity receives higher support from the consumers, it is less likely for consumers to avoid advertisements endorsed by the company. The CSR green halo effect therefore exists. Moreover, consumers’ nationality and their three preexisting attitudes (general environmental CSR support, environmental beliefs, and favorability of products’ country of origin) are important moderators of the green halo effect and need to be considered in practice. 相似文献
6.
In this two-part study, a content analysis of advertisements published in Cambodian and Vietnamese magazines was first conducted to determine the kinds of advertising appeals (functional, individualistic, and collectivistic) that were most frequently employed. The findings indicated that across product types, the Cambodian ads contained more individualistic appeals. The Vietnamese ads, on the other hand, depicted more collectivistic and functional appeals. Next, an experiment was conducted to determine audience response to the use of three appeals in ads that promote four product types (informative, affective, habit-forming, and self-satisfaction). Vietnamese participants responded more positively to functional appeals across product types. They also preferred collectivistic rather than individualistic appeals for ads that promote habit-forming and self-satisfaction products. Cambodian consumers, on the other hand, registered more positive attitudes toward ads with individualistic and functional appeals. 相似文献
7.
May O. Lwin Jun-Qi Loh Marilyn Hui-Ying Peh Sarah Ann Rodriguez Nur Hanisah Binte Zelani 《亚洲交流杂志》2017,27(1):49-64
Apology has been found to be the most effective strategy in times of crises. However, there is a dearth of research on the kinds of apology used and how primary stakeholders, in particular consumers, received them. This study aims to examine consumer responses to the types of apologies offered post crises against the levels of attribution of responsibility. We also assess the potential mediating role of ethical concerns by developing the Perception-Behavioral Model of Crisis Response. An experiment was conducted to ascertain consumers’ impression of the organization post-apology. The results showed that the attribution of crisis responsibility significantly influences complaining, withholding and negative word-of-mouth behaviors. However, a very high degree of apology issued by the organization does not necessarily translate to reduced negative responses from consumers in light of the large attribution of responsibility. Finally, the Perception-Behavioral Model of Crisis Response suggests that ethical concerns can mediate negative behavioral intentions from consumers. 相似文献
8.
Message appeals are a key component of communication campaigns and an important source of campaign influence. However, research on them is heavily fragmented and it is difficult to generalize findings from the many diverse field studies. Based on a large and unique data set using quantitative and qualitative meta-analyses, this research provides measures of the relative impact of each type of appeal, as well as the major differences among them, and identifies the moderating variables that lead to a better understanding of each. This investigation is based on persuasion research, which provides a framework for understanding the unique characteristics of these advertising appeals. It highlights empirical gaps in the academic literature and acts as a conceptual guide for our research hypotheses. Results reveal weaker effect sizes than those previously reported in the literature and show important differences among appeals that lead to a “hierarchy of appeals.” Specifically, emotional appeals, led by sex and humor, appear to be more effective than fear and rational appeals. The study finds new theoretical and empirical generalizations; some results are counterintuitive and differ from findings generated from single appeal studies. Findings are of theoretical and practical importance. 相似文献
9.
《Communication monographs》2012,79(4):231-240
Subjects differing in construct comprehensiveness and cognitive complexity wrote persuasive messages directed at a fictitious target person and gave written justifications for each argument or appeal used in their messages. Messages were scored for number of appeals used and appeal justifications were scored for the degree of strategic adaptation to the message target they reflected. Construct comprehensiveness correlated positively and significantly with level of strategic adaptation; cognitive complexity correlated positively and significantly with number of appeals used and level of strategic adaptation. 相似文献
10.
《Communication monographs》2012,79(1):49-69
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed. 相似文献
11.
This paper combines the persuasion knowledge model (PKM) and priming theory to investigate the effects of different appeal types in negative political ads on voters' cognitive responses and candidate responses, and explore the moderating effect of an important candidate-related variable: poll ranking. The results indicate that negative advertising based on rational appeals is more beneficial to candidates who lag in the polls. However, negative ads based on emotional appeals generate better responses from voters when used by poll leaders. These effects are observed regardless of whether the race is between an incumbent and a challenger or two challengers. 相似文献
12.
This study examines the effects of gay-themed ads on young Korean consumers. In its evaluation of such ads, the study investigates how attitude toward ads, attitude toward brands, and purchase intention are influenced by gender (male vs. female), tolerance of homosexuality (low vs. high tolerance), and self-construal (independent vs. interdependent self-construal). Findings suggest that a gay-themed ad does not impact how young Korean heterosexual consumers evaluate the ad, the brand, or their purchase intention. Regarding brand evaluation and purchase intention, no statistically significant differences were found between males and females. Concerning a person's tolerance, those with high tolerance tend to evaluate the ads and brands more favorably and have higher purchase intentions than do those with low tolerance. Concerning a person's self-construal – independent versus interdependent – the study found no main effects but did discover interaction effects between gender and self-construal and between tolerance and self-construal. Theoretical and practical implications of this study are discussed. 相似文献
13.
Compared to previous research studying movie advertising focusing on traditional advertising, this study introduce location-based ads (LBA), an important new media advertising, to raise limited coverage of traditional movie advertising. This study explores the role of LBA in generating ticket sales dynamically and compares it with that of pop-up window ads (PWA). Using daily aggregate cinema sales data on about three million consumers, developed time-series models reveal that (a) LBA can affect ticket sales in short and long terms, and its sales impact can last for 9 days across audience segments; (b) compared to low involvement audience segments, sales impact of LBA is 15 times larger for high involvement audience segment in long term; (c) ticket sales impact of LBA are cumulatively 3 times and 47 times stronger than those of PWA in low involvement audience segment and high involvement audience segment, respectively. 相似文献
14.
Much research on public communication campaigns has shown that the negative appeals (e.g. fear, guilt appeals) commonly used may not be effective for encouraging prosocial behaviors, as they can facilitate defensive processing. Self-affirmation theory suggests that self-affirmation may be a useful strategy for mitigating defensive responses to potentially self-threatening messages. This cross-national study explored the effect of self-affirmation on the persuasiveness of a threat appeal message in the context of climate change. An experiment with a 3 (no affirmation versus message-integrated affirmation versus message-separate affirmation)?×?2 (high self-threatening versus low self-threatening message)?×?2 (U.S. versus Korea) factorial design (N?=?225, U.S.; N?=?255, Korea) was employed to test this postulation. The results suggested that self-affirmation has a positive effect on perceived risk, attitude toward message, and intention to engage in environmentally-friendly behaviors, although this effect is limited to high self-threat conditions. Additionally, a statistically significant interaction between self-affirmation and culture was found for the effect on behavioral intention. Finally, message-integrated affirmation manipulation was found to be as effective as message-separate affirmation manipulation. The implications of these findings for public communication campaigns in terms of promoting prosocial behaviors are discussed. 相似文献
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《Government Information Quarterly》1988,5(4):341-351
Freedom of information legislation was enacted in three of Canada's four Atlantic Provinces between 1977–1982 in response to public demand for more open and participatory government. The New Brunswick and Newfoundland statutes have conferred broad public information access with a right of appeal to the Ombudsman or a judge. This legislative structure has effectively sustained the remedial objectives of the legislation—an assessment qualified by low rates of recorded information requests and appeals, deficient public information systems, legislative exceptions, and the absence of privacy protection legislation. The Nova Scotia legislation provides broad information access rights, but lacks any independent review mechanism and is arguably a statement of principles of little more import than Prince Edward Island's absent legislation. 相似文献
16.
Jessica M. Prody 《Communication Teacher》2016,30(2):94-99
Courses: Environmental Communication, Environmental Media, or Critical Media Studies courses
Objectives: This unit activity is designed to guide students in a critical examination of advertising that utilizes green appeals to sell products or brands. The assignment asks students to use concepts from media analysis, communication ethics, and social justice to critique advertising claims and potential influences of advertising on society's environmental discourse. Students should be able to identify greenwashing in advertisements, research whether the statements of the advertisements are accurate, and discuss the significance of the advertisements’ messages in shaping environmental and social thought. A secondary purpose of the assignment is to give students experience writing for a popular audience in a public forum. 相似文献
17.
就档案利用者而言,对《档案法》的修改的诉求主要是利用档案过程中的权利与义务问题。权利方面主要包括平等自由利用已开放档案、申请利用未开放档案及其他服务的权利,义务方面主要有保护档案完整安全、遵守相关规定。《档案法》的修订,有必要在相关条款上进行补充与完善。这是一个从利用者的视角对《档案法》修改所提出的诉求。 相似文献
18.
Lyle Sussman 《Communication Studies》2013,64(3):206-211
This paper presents a comparative analysis of the ancients and the moderns on fear appeals. The paper is divided into two sections. The first presents comparative definitions of “fear”; and “fear appeal.”; The second section relates six conclusions derived in Higbee's review to contributions by the ancients. 相似文献
19.
在大数据时代,网购越来越成为人们生活中的一部分,网购中出现的精准广告在给消费者提供便利的同时,也存在着许多伦理问题。本研究通过问卷调查,发现消费者对精准广告中的伦理问题具有较高认知度、低敏感度和较高认可度,总体感知较高,并通过深度访问进一步得出消费者会从安全(Safety)、自愿(Voluntary)、诚信(Integrity)、有益(Beneficial)、多样(Diversity)五个维度进行精准广告伦理感知,并建立消费者伦理感知SVIBD模型。为保护消费者隐私以及解决精准广告的伦理问题,在国家法律、行业自律和消费者三个角度对精准广告的未来发展提出建设性意见。 相似文献