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1.
Abstract

The purpose of the study was to examine of the representation of women athletes during the 2015 FIFA Women’s World Cup. More specifically, we examined how individuals used various event-related hashtags (ie #SheBelieves and #FIFAWWC) on Instagram during the 2015 FIFA Women’s World Cup to frame identity, and challenge or reinforce gender stereotypes from the bottom-up. A content analysis of athlete photos containing #FIFAWWC (n = 706) and athlete photos containing #SheBelieves (n = 629) revealed that users primarily portrayed women athletes as athletically competent. Specifically, nearly 90% of Instagram posts containing either #FIFAWWC or #SheBelieves portrayed athletes in either athletic action or preparing for athletic action. These findings demonstrate that social media provide an opportunity to challenge gender stereotypes in women’s sports and thereby illustrate that social media users are willing to create their own frames around women athletes.  相似文献   

2.
Sport and the media have long served as arenas for the development of national identity, both of which are examined in this study of the newspaper coverage of the 2010 FIFA World Cup. This article reports on the findings of a content analysis of newspaper coverage of the FIFA World Cup; the newspaper data collected included all major daily Australian newspapers. Following an in-depth analysis, five themes emerged: patriotism; dealing with loss; celebrity; national identity; and ethnicity. This paper examines the related themes of dealing with loss and national identity. Analysis revealed that during the pre-event phase, a clearly articulated national identity was constructed through the media; this was then used as a reference point for subsequent media coverage following Australia’s loss to Germany, a significant turning point for the Australian team. The aim of this article is to investigate the role played by the mass media in the representation, production and construction of Australian national identity within the context of sporting loss in an international competition. Media representation of Australian sporting nationalism is used as a lens through which to examine how elements of Australian national identity were represented, reproduced and reinforced by the media following the Australian soccer team’s poor performance.  相似文献   

3.
Scholars of Argentine fútbol have explored the construction of fútbol criollo and how this style of play has factored into the broader debate over national identity in Argentina. Focusing on the performance of the key Argentine personalities at the FIFA World Cup from 1958 to 1990, this essay explores how fútbol represented a contested vision of the nation across five decades. After a 24-year absence at the FIFA World Cup, and in the wake of the overthrow of President Juan Perón, Argentina underachieved at the 1958 tournament. The country would later experience a number of disappointments en route to eventually winning the 1978 and 1986 World Cups. However, across this time span (and beyond) the team’s style of play and identity became the subject of intense debate. Popular discourse revealed a preference between two approaches seemingly in juxtaposition to each other. On the one hand, traditionalists favoured the criollo style, which celebrated the pibe (the young kid from the streets) and the potrero (the dusty fields where fútbol is practised) as emblematic of the nation. These symbols represented the working class and elevated the life of the barrio as an anchor to the nation’s humble beginnings. On the other hand, reformers preferred approaches that proved successful in Europe. Sometimes described by critics as anti-fútbol, the emphasis was on physicality, strict adherence to tactics and data-driven training. Proponents in Argentina equated this European approach to progress and modernity. Between 1958 and 1990, notable Argentine personalities at the FIFA World Cup embodied both of these philosophies.  相似文献   

4.
The purpose of this study was to examine whether a mega sport event has the potential to bring the nation together by increasing the importance of national identity and decreasing the importance of ethnic identity on the outcome of social cohesion. Instead of replicating prior work that has performed mean score comparisons of national identity, ethnic identity, and social cohesion before and after a particular event, the authors compared the variance explained (pre vs. post event) to show the aggregate influence of the two identities on social cohesion. By focusing on this reporting method, the subsequent discussion rests entirely on the practical influence of the perceptual changes that resulted from event hosting. Data for this trend analysis were collected from South African residents, pre (N?=?1749), and post (N?=?2020) the 2010 FIFA World Cup. Results indicated that while the importance of national identity on social cohesion did not increase, the importance of ethnic identity did decrease strongly, indicating that these mega sports events might cause individuals to forget about their ethnic differences as a result of these events.  相似文献   

5.
Due to their periodicity and global reach, sports mega-events play a role in the symbolic construction of an imagined community progress towards a given politic agenda. In the case of Brazil, the FIFA World Cups organized in the country, in 1950 and 2014, may serve as key occasions to the understanding of the historical development of two principles which have been central to Brazilian politics since her independency: unity and modernity; or – as in the national flag motto – order and progress. Therefore, this article sets Brazil’s (inter)national sociopolitical context in the 20th and 21st centuries first halves to, then, analyse the promotional material of the 1950 and 2014 FIFA World Cups (i.e. posters, ceremonies and so on). Such analysis is focused on the (re)creation of Brazilian identity through the games as well as the role of regional cultures in this process.  相似文献   

6.
The FIFA (Federation Internationale de Football Association) World Cup is the world’s biggest soccer tournament and is one of the largest international sporting events. In 2014, Brazil will host the quadrennial FIFA World Cup for the second time in its history. Since this premier global mega-event involves much of the world and Brazil is a major nation that seeks to assert its position internationally, the situation is optimal for exploring various issues. Scholars have examined various aspects of the ongoing preparations. Researchers have several options worthy of exploration including, but not limited to, relevant social phenomena, the social, cultural, economic and educational impact, as well as the cultural practices related to this mega-event. The aim of this literature review is to present some key areas that should be considered in regards to the 2014 FIFA World Cup in Brazil.  相似文献   

7.
It is commonly assumed that sport plays an important role for national identity. However, empirical research has primarily focused on sport’s role for emotional-affectice rather than cognitive aspects of national identity. Therefore, research presented here explores whether identification with the German national soccer team serves to reinforce ethnic or civic conceptions of national identity. Analyses of a unique dataset conducted during the 2014 FIFA World Cup and the 2016?EURO show that national team identification is an important determinant of national pride and national belonging. Respondents who identify with the national soccer team can adhere to different conceptions of national identity. It seems that national pride and affection as well as conceptions of national identity represent stable attitudes not affected by the success of the national team. Further research should improve conceptual clarity and measurement.  相似文献   

8.
《Sport in History》2013,33(3):422-446
Football and English national identity have been interlinked for over a century. The increased display of the St George Cross rather than the Union flag when the England team compete in international football competitions has been linked to a rise in a specifically English national consciousness. Academics have assumed this to be a response to advancing European integration and political devolution within contemporary Britain without providing much empirical evidence for such claims. However, evidence from qualitative discourse analysis of British daily newspaper coverage of FIFA World Cup Finals suggests that Englishness has always been banally depicted as a multifaceted concept in relation to football. First, Englishness has long been and still is used to refer to Britishness and vice versa in World Cup coverage. Second, World Cup football correspondents have often referred to strongly felt regional and local divisions within English society that coexist with the idea of an overarching English national consciousness. This paper forms part of a wider investigation into the complexities of defining Englishness through football fandom practices.  相似文献   

9.
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the African continent. This historical event had several social, economic and developmental imperatives, including destination profiling and changing negative perceptions of South Africa, specifically, and the African continent more generally. This research undertakes a media analysis of the 2010 FIFA World Cup in selected key markets, namely the UK, Germany, the Netherlands and the USA. The study investigates the media impact of the 2010 FIFA World Cup on South Africa as the host nation and Africa's major tourism destination by undertaking a media analysis of the key source markets. Africa's first mega-event provides an ideal opportunity to examine how a host country (in this case South Africa) is profiled in relation to sport and leisure consumption patterns, including shifts in sentiment over time. Four time periods were identified, namely pre-, leading up to, during and post-2010. A qualitative analysis is undertaken, which includes content sourcing, content identification, semantic cluster analysis and the use of Leximancer, an analytical tool used to evaluate the content of textual documents, in this case primarily online newspaper articles. For each of the source markets identified, 400–600 articles were extracted. The findings show generally positive or favourable media coverage in relation to sport and leisure consumption patterns. However, a higher level of unfavourable media coverage was discernible during the pre- and lead-up periods, which may have influenced World Cup attendance figures and therefore leisure consumption. Specific tourist products (in particular Table Mountain and Robben Island) and the main host cities (Johannesburg, Cape Town and Durban) had more mentions and stronger associations than South Africa generally. The positive imagery which prevailed during the event needs to be further emphasised in future sport events and the tourism and leisure marketing of South Africa.  相似文献   

10.
Abstract

This is an online content analysis using Discourse Tracing to make sense of how rugby league fans talk about changes in the game since the 1980s. Specifically, we are interested in how fans discuss Tina Turner singing ‘(Simply) the Best’ and another song in a famous marketing campaign for Australian rugby league’s professional Winfield Cup. We will use comments below the line on YouTube and in two public fan chat-rooms to explore how the remembering the video constructs a shared myth of Australian and British white working-class masculinity. We argue that while alternative constructions of Australian and British masculinity and national identity are present in this nostalgia, there is also a yearning for a time when hegemonic masculinity intersected with white, working-class nationalist identities and which was reflected in the imagery in the promotional videos.  相似文献   

11.
足球作为世界第一大运动,在全世界有着最多的球迷,他们创造出了各种球迷文化,球迷文化是作为主体的的球迷与作为客体的足球运动长期相互作用而形成的在实体层面、行为制度层面以及精神层面的特殊文化。这些球迷文化或积极或消极,并且总能给球队的成绩带来一些影响。本文通过文献资料法、逻辑分析法对足球球迷文化与球队成绩是否存在关系进行分析,旨在为引导中国球迷文化健康发展提供一些建议,为中国的足球俱乐部和国家队提供良好的球迷文化,促进其水平的提高以及在赛场上的成绩,争取早日实现男足再入世界杯的梦想。  相似文献   

12.
In 2010, South Africa became the first country on the African continent to host the FIFA World Cup. Crucially the hosting of such a prestigious tournament was seen as a chance to prove that this developing nation could host an event of this magnitude as efficiently as the developed economies who had hosted the previous editions of the event, such as Germany in 2006 and Korea and Japan in 2002. Significantly though, this flagship event was also promoted by FIFA as ‘Africa's Tournament' with South Africa encouraged to share the identity and success of 2010 with the entire African continent. Based on the findings from in-depth interviews conducted with event and destination stakeholders from national and regional South African Government departments, this article explores the 2010 tournament as a branding opportunity that was used to promote both the continent of Africa as well as the South African nation. Expanding upon previous studies in this area the challenges and successes of hosting the 2010 World Cup are examined as is the role of mega-events such as the 2010 FIFA World Cup in generating a nation and continent-wide branding legacy. Stakeholders specialising in sport event management, tourism, operations and communications reflect on the branding and exposure for both Africa and South Africa achieved as a result of the event and the degree to which this was coordinated and co-created between various stakeholders. Insights are also given as to the degree to which the branding gains achieved during the event have been leveraged post-2010. As such, this article offers an original socio-historic perspective on existing studies examining the impact of the 2010 tournament.  相似文献   

13.
The increasing use of information and communication technology, particularly social media, has extended the reach of football discourse beyond traditional boundaries determined by in-groups of administrators, other football stakeholders and legacy media gatekeepers. Privileged football information refers to football information that would otherwise be restricted to insiders and may include ongoing, real-time or proposed decisions or events by football administrators, players, and other key football stakeholders. The relative anonymity of social media provides football administrators, insider journalists, player agents and others who have access to privileged information, with a communication channel to clandestinely disseminate the information. The paper explores possible motivation of an insider, Muyiwalawal, who posted insider information on Eagles Nest, a discussion board for Nigerian football fans, before and during the 2014 World Cup. We also report on the impact of the information on members of Eagles Nest. We find that the insider in this case is motivated by identity as an insider, prestige and member appreciation. Additionally, we find that persuasive impact of the information narrative is dependent on recipient's interpretation of narrative fidelity.  相似文献   

14.
With global media attention and a global reach, mega-sporting events play a crucial role in sports communication. Although the audience of these events has traditionally been overwhelmingly male, in recent years they have attracted an increasing number of women. The present paper therefore explores women’s and men’s motives for watching three mega-sporting events – FIFA World Cup 2006, the UEFA European Championship 2008 and FIFA World Cup 2010 – and compares the intensities of the three central motives of thrill, entertainment and information, especially as they relate to participants’ levels of general interest in sport. The results indicate that as their interest in sport increases, the differences between the motives of women and men decrease. This finding provides valuable initial insights into the increasing popularity of mega-sporting events among women.  相似文献   

15.
Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports, it can be argued that sporting mega-events have become important arenas through which to exercise aspects of this soft power matrix. This article considers Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics Games. I seek to understand whether they successfully promoted national cohesion by renewing a Brazilian national identity and healing social divisions. The result, I argue, is largely negative. Neither the World Cup nor the Olympics spread the message of national cohesion hoped for by the political establishment that successfully bid for the events. Instead sporting mega-events in Brazil provided a unity of protest and only the hope, that in time, the periphery can be heard over the centre.  相似文献   

16.
This essay catalogues the variety of printed material that circulates among fans. In addition to the traditional newspapers available at newsstands, free papers are given away at the stadium. The images of football players are an essential part of the fan experience as they are posted on the walls of fan clubs. Mass distributed print media is social media; it educates fans, it fuels conversations between strangers and it is used by fans to decorate their clubhouse walls. Smaller scale, fan-produced media is used to proclaim and solidify group identity and to recruit new members. Though print media may seem outdated, it is still an essential social media, as evidenced by the uses and reuses of print by football fans.  相似文献   

17.
The purpose of the present research was to test the applicability of the Dualistic Model of Passion (Vallerand et al., 2003) to being a sport (football) fan. Three studies provided support for this dualistic conceptualization of passion. Study 1 showed that harmonious passion was positively associated with adaptive behaviours (e.g. celebrate the team's victory), whereas obsessive passion was positively associated with maladaptive behaviours (e.g. risking losing one's job to go to a game). Study 2 used a short Passion Scale and showed that harmonious passion was positively related to the positive affective life of fans during the 2006 FIFA World Cup, psychological health (self-esteem and life satisfaction), and public displays of adaptive behaviours (e.g. celebrate the team's victory into the streets), whereas obsessive passion was predictive of maladaptive affective life (e.g. hating opposing teams' fans) and behaviours (e.g. mocking opposing teams' fans). Finally, Study 3 examined the role of obsessive passion as a predictor of partner's conflict that in turn undermined partner's relationship satisfaction. Overall, the present results provided support for the Dualistic Model of Passion. The conceptual and applied implications of the findings are discussed.  相似文献   

18.
雅典奥运会和日韩世界杯足球赛电视收视状况的比较   总被引:1,自引:0,他引:1  
运用文献资料、比较研究等方法,对雅典奥运会和日韩世界杯足球赛电视收视状况进行研究。结果显示:日韩世界杯足球赛收视规模稍高于雅典奥运会,但奥运会收视人群分布范围更广。世界杯足球赛和奥运会电视转播权价格相近,但奥运会电视转播权却是购销两旺而购买世界杯足球赛转播权的公司处境艰难,缺少美国市场的支撑是关键原因。两大赛事对我国电视体育市场都有巨大的拉动作用,我国运动员参加的比赛最受观众关注,节目播出时间是影响收视率的重要因素。奥运会收视的“全民性”特征更为明显。  相似文献   

19.
ABSTRACT

The 1966 FIFA World Cup has become part of the iconography of its hosts and champions, England. Extant literature has tended to focus on the cultural and symbolic legacy of the tournament, or engaged with diplomatic relations between Britain and North Korea. Contrastingly, we use archival sources from footballing and government institutions to explore the less studied topic of how the tournament was reported and perceived in Latin America, where England had commercial interests and influence, but where there were allegations that FIFA, the FA and even the UK government manipulated the tournament to the advantage of England and other European teams. We provide fresh perspectives on the social and cultural significance of the 1966 FIFA World Cup by analysing how the tournament’s organizers attempted to manage the situation and resulting negative public relations, and how 1966 fits within longer-term footballing and diplomatic relations between England and Latin America.  相似文献   

20.
2002年足球世界杯的营销与效益分析   总被引:1,自引:0,他引:1  
世界杯足球赛蕴涵着巨大的商机,能给国际足联和主办国带来丰厚的商业利润。运用文献综述法,逻辑法,归纳法对2002年世界杯足球赛营销手段及其经济效益进行分析,从中吸取成功经验和失败教训。  相似文献   

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