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1.
The Ninh Nguyen Tien Dung Nguyen Hoang Giang Nguyen Thuy Bich Dinh 《Publishing Research Quarterly》2017,33(4):477-482
Book piracy is a significant problem throughout the world and particularly in emerging countries. Such a phenomenon is costly to all participants in the publishing supply chain. This paper aims to investigate factors that influence Vietnamese students’ purchases of photocopied textbooks. The findings reveal that students’ purchases are motivated by their perceived value, subjective norms representing social influence and the lack of regulation enforcement. Using these findings, this paper suggests interventions for policymakers, publishers, distributors and universities to limit the purchase of pirated textbooks as well as to improve the value of original textbooks. 相似文献
2.
Thi Thu Hoai Phan Tuan Khanh Cao Thu Hang Hoang Phuong Anh Vu The Ninh Nguyen 《Publishing Research Quarterly》2018,34(1):89-95
Higher education textbooks sales account for a significant portion of the overall book market. This study makes an important contribution to the extant literature by examining students’ purchase of original textbooks in a developing market, Vietnam. Notably, it seeks to investigate why students do not purchase original textbooks as well as the difference in purchase behavior between different groups of students. The findings reveal that some key obstacles to students’ purchase behavior include high prices, insufficient availability, low perceived value, and the emergence of pirated textbooks. Another notable finding is that senior students who are female tend to purchase more textbooks. In light of these findings, marketing strategies are suggested for publishers, bookstores and universities who aim to promote the sales and consumption of original textbooks. 相似文献
3.
《International Information and Library Review》1999,31(2):87-95
Trainees in the library and information profession in Africa depend on textbooks that are written for an environment other than Africa because of the dearth of textbooks suited to the local environment. There are very few books that attempt to focus on Africa and none of these books can really be used as a basic text for teaching. This has greatly affected the training of library and information professionals in Africa as the trainees are exposed to the situations in Europe, America and Asia which are generally not relevant to the African environment. Several factors have been identified as responsible for the lack of African library and information science textbooks, including the relatively young age of the profession resulting in a low number of professionals in Africa that have the required expertise to write textbooks. The attitude of publishers to tertiary textbooks is another limiting factor, as they are not likely to make a profit given the small number of trainees in the continent. In short, publishers regard such a venture as non-profitable because of the limited market. Another problem is the lack of interest on the part of professional associations in the continent to promote the writing of textbooks. In order to ameliorate these problems, it is recommended that professionals in the continent should participate in team authorship, by drawing from a pool of expertise, with a view to writing relevant textbooks. Also, there is a need for professional associations and the relevant international agencies to promote the publishing of textbooks. Finally, there is a need for retired information professionals in the continent to form a consortium of marketing outfits for the purpose of marketing and distributing textbooks on the African library and information profession throughout Africa. 相似文献
4.
《The Journal of Academic Librarianship》2020,46(1):102093
The level of library patronage among accounting students is examined both in a distance and a contact learning institution in South Africa. We used a structured questionnaire to collect data from a sample of 500 accounting students from both a distance and a contact learning institution in South Africa, out of which 379 returned a completed questionnaire, representing 76%. Findings show an apathy among South African university accounting students towards library services patronage, which is exacerbated by lecturers' practice of giving assignments that do not require students to search for information beyond what is in their recommended textbooks. The most significant factor that influences universities' accounting students' patronage of library resources is the expertise and interaction with library staff. This confirms the Expectation-Confirmation Theory that accounting students from both institutions examined based their level of satisfaction on their perception of the library services they received. Library management needs an understanding of the teaching and learning practices of the accounting discipline and collaborate with curriculum developers to improve accounting students' usage of library resources. In future, the number of universities offering accounting programmes in South Africa needs expanding and so that university libraries can cater for higher numbers of accounting students. 相似文献
5.
《Journal of Business & Finance Librarianship》2013,18(3):103-114
This article examines library research and library resources described by authors of introductory marketing research textbooks. Library research is one of many methodologies used during the marketing research process. The selection of library research as an appropriate methodology and the use of published sources depend on the question under investigation and the research design. Implications with regard to user education and the information seeking behavior of students are discussed. 相似文献
6.
立信是我国会计事业的先锋探索者,在引进西方会计学术思想和传播会计专业知识过程中具有不可替代的重要地位,其出版的立信会计书刊是中国优秀会计历史文化的重要组成部分。研究近现代立信会计出版事业具有深远的历史意义与重大的现实意义。文章分析了近现代立信会计出版事业的建立背景,阐述了近现代立信会计出版事业的概况,总结了其历史贡献及经验启示,以期为新时代出版企业的进一步发展提供经验借鉴。 相似文献
7.
Heidi Senior Kerry Wu Diane M. Martin Margaret Mellinger 《Journal of Business & Finance Librarianship》2013,18(3):202-229
Revisiting a study performed 30 years ago, researchers at three institutions surveyed undergraduate and graduate students in marketing courses to determine their attitudes toward and knowledge of library services and collections. Results found that 21st-century students are more likely to believe in the importance of library research, to have had library instruction, and to use Web sites and Internet search engines to begin their research. However, they are less likely to read business periodicals. Faced with a list of information sources, they are generally able to pick out a useful resource, although not always the most efficient. Implications for library service to business students are discussed. 相似文献
8.
巡展是当前出版社大中专教材营销的重要方式。本文回顾了大中专教材巡展的起源与现状,分析巡展的利与弊,并就其未来发展提出几个方面的建议和思考。 相似文献
9.
Christina Pryor 《图书馆管理杂志》2013,53(3):187-196
ABSTRACTSmall business owners and entrepreneurs have the potential to be a large user group for public libraries and are in need of many of the library's resources and services. One opportunity that can be used to reach this audience is by offering specialized library programming. In this article, the author describes a small business lecture series that was launched at the St. Louis County Library in 2012, including how this opportunity was identified, the process for developing the programming, creating a community partnership, marketing and evaluating the series, and other benefits that have arisen from the library's new initiative. 相似文献
10.
《Legal Reference Services Quarterly》2013,32(2-3):139-200
Abstract This bibliography is designed to assist students and scholars of both the history and contemporary features of the Vietnamese legal system. In particular, it takes a broad view of the interconnectedness of law and society. The result of positioning law and society as mutually reflective is that the bibliography includes materials shedding light on Vietnamese history, politics, culture and social and economic development. Although it does not offer an exhaustive listing on these wider issues, it equips the researcher to explore these issues as a corollary of legal research. 相似文献
11.
市场经济时代科技期刊广告与科技期刊的互利作用 总被引：19，自引：7，他引：12
论述在市场经济时代科技期刊广告与科技期刊的互利作用.指出随着市场经济的进一步发展,科技期刊应多从事广告经营这一有益的活动. 相似文献
12.
E-books have increasingly penetrated the academic world. However, despite efforts from Vietnamese universities and colleges to establish and broaden their e-books collection, students seem reluctant to use these digital books. This study aims to examine the barriers to using e-books in libraries among Vietnamese students. Data were obtained from 355 undergraduate students who were interested in e-books. The findings demonstrate that some key barriers impeding students from using e-books include the lack of computers and e-books in libraries, limited information and knowledge about e-books and their preference of using print books. Interestingly, female students tend to perceive the barriers to be stronger than their male counterparts. This study’s findings have important implications for universities, libraries and publishers who seek to promote e-books to students. 相似文献
13.
ABSTRACT The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians. This article originally published in Journal of Library Administration, Vol. 50, Issues 5–6, pages 628–637, 2010. doi:http://dx.doi.org/10.1080/01930826.2010.488928. 相似文献
14.
相关分析指出,高校教材存量市场不断扩大,品种逐年增加,供给过剩与需求旺盛并存。在数字化时代激烈的市场竞争中,高校教材巡展这一成熟的营销手段暴露出一些弊端,本文结合笔者多年参与教材推广的经验,总结高校教材巡展面临的四大主要问题,并提出五点对策。 相似文献
15.
OCLC�ijɹ����������ǵ���ʾ 总被引：4，自引：0，他引：4
总结介绍 OCLC30年来成功运作的经验 ;结合我国图书情报机构跻身于信息服务市场的现状 ,指出我国在发展网络信息服务的过程中应注意的问题 :坚守信息服务的核心业务 ;加强用户研究 ;进行互利合作。 相似文献
16.
Esther L. Gil 《Journal of Business & Finance Librarianship》2017,22(2):97-110
This case study describes collaboration between an instructor and business librarian to maximize a one-shot information literacy session for a required marketing class for business majors. It includes an active-learning exercise where groups use three key business databases to conduct a company and industry analysis and an environmental scan for a company. The instructor then guides them in developing a strengths, weaknesses, opportunities, threats (SWOT) analysis. This session prepares students for the SWOT analysis they will have to submit for their actual projects. This article includes assessment of groups' in-class exercises as well as citation analysis of the assignments they turned in for their actual projects. 相似文献
17.
《The Reference Librarian》2013,54(58):5-12
Abstract The American Graduate School of International Management (Thunderbird) has an extensive English as a second language (ESL) program for graduate students. As a component of the content-based aspect of this program, students have a semester-long project involving finding information about a U.S. company and its place in its industry. The students must include information about corporate finance, marketing, corporate history, and an industry and competitor analysis. A business librarian at another institution created a website for a course in competitor analysis. A business librarian at another institution created a website for a course with a similar assignment; this website included hot links to sources of U.S. corporate and industrial data. This article discusses the structuring of the course, the creation of the website, the collaboration between the classroom instructor and the business librarian, and the effects of the website on the quality and quantity of the ESL students' research. 相似文献
18.
《The Reference Librarian》2013,54(55):51-59
Today's students, members of Generation X, are in many ways different from the baby boomers who, for the most part, now design and provide most of the services in academic libraries. Xers have a findamentally different world view that is being heavily explored in marketing and demographic circles, but not so much in the library literature. Recognizing a few major cultural differences may help librarians to better meet the changing needs of today's students. 相似文献
19.
网络营销是指借助于互联网络、电子通信技术和数字交互式媒体来实现营销目标的一种营销方式.本文描述了大中专教材网络营销四个方面的特点及五个方面内容. 相似文献
20.
王迎九 《图书馆工作与研究》2008,(3):74-76
本文主要通过学习借鉴先进企业的先进服务营销理念,更新图书馆工作人员的传统服务理念,从而提高图书馆服务质量、创新服务手段和服务方式;通过对先进服务营销理念的探讨,更新图书馆管理层重视服务理念创新的重要性和管理理念的创新,提出图书馆的服务创新策略,推动图书馆读者服务工作的发展。 相似文献