共查询到20条相似文献，搜索用时 31 毫秒
1.
Michael Prieler 《Mass Communication and Society》2016,19(3):275-300
This study analyzed 394 U.S. Spanish- and English-language television advertisements from 2013 for differences in gender representation. The findings indicate a high prevalence of gender stereotypes in both samples. For example, more women than men were depicted as young and were usually shown at home. Men actors were generally fully dressed, whereas women were often suggestively dressed. Voice-overs were clearly dominated by men, and product categories were stereotypically associated with gender. Despite allegedly more traditional Latina/o gender role attitudes in society, this study found little variation between Spanish- and English-language television advertisements in terms of gender stereotypes. The potential effects of such representations on audiences are discussed based on social cognitive theory and cultivation theory. 相似文献
2.
《Library & information science research》2023,45(3):101255
Research in the social sciences has shown that there are gender differences in the selection of research methods, with women often opting for qualitative methods while men prefer quantitative methods. However, it is important to consider that research methods are generally chosen based on the research topic. To figure out the influence of gender on research method selection, a study was conducted in the field of library and information science, using a more fine-grained method classification system and an automatic classification model called CogFT, which is based on full-text cognition. The findings showed that women tend to use interviews while men prefer theoretical approaches, across a range of topics. Insights into the specific research design processes that contribute to gender differences in method selection are offered and ways to promote gender inclusivity and equality in academia by considering research method use and guidance are suggested. 相似文献
3.
To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and stereotypically masculine and feminine attributes, with comparisons drawn across different age groups. Contrary to popular belief, these findings suggest that the current state of primetime television does not represent a “golden age” for women. Although it appears that some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted. Implications are discussed in terms of cultivation and social cognitive theories. 相似文献
4.
Claire Shinhea Lee 《亚洲交流杂志》2013,23(4):353-371
This study investigates the ideological implications of Nambowon (‘the Committee for Men's Rights’), one of the most popular sketches in a live comedy series entitled Gag Concert in Korea. The sketch humorously criticizes women who take advantage of men in various situations and always ends with a funny slogan demanding equal rights for men and the end of reverse gender discrimination. We treat Nambowon not as an idiosyncratic text but as part of Korean television programs that portray the rising social status of women as well as gender differences. Previous studies of gender and comedy have typically focused on textual meanings, and relatively little work exists to explain the audience's reception. Thus, we explore why audiences enjoy the show and whether and why there are differences in the reactions of male and female viewers to the portrayal of gender in Nambowon. 相似文献
5.
This study investigated gender differences and similarities in the perceived social costs and importance of seeking emotional support regarding work‐related problems. Women perceived such emotional support to be significantly more important than did men. No gender differences were identified with respect to the perceived social costs associated with seeking emotional support from coworkers nor in the proportion of emotional support sources in the workplace. Women had significantly larger emotional support networks than did men, and they were more satisfied with their support networks than were men. 相似文献
6.
Matrimonial ads serve as unobtrusive sites to observe the construction and perpetuation of normative heterosexuality through socio-cultural discourses. The current study focuses on gendered spousal expectations and sex role preferences in 1065 matrimonial ads from two popular newspapers in India. Gender differences in ad type, financial stability, physical attractiveness, fairness, slimness, personality traits, and occupational preferences were examined. Results found support for social exchange of men's financial stability for women's physical attractiveness, gender polarization in ideal spousal occupations, and the relative fluidity in gender identities of women as compared to men. A strong preference for fair and slim women was observed. Implications for sexual objectification of women and changing gender roles in globalizing India are discussed. 相似文献
7.
Brooks Aylor 《Communication Studies》2013,64(4):496-509
The current study examines student perceptions of the importance of selected communication skills for the teacher‐student relationship. Seven of eight communication skills identified in previous research (Burleson & Samter, 1990; Frymier & Houser, 2000) were perceived by students to be important in the teacher‐student relationship. These included referential, ego supportive, regulative, persuasive, conversational, narrative, and conflict management skills. This study sought to explain differences in student perceptions by examining student biological sex, psychological gender, and cognitive complexity. Psychological gender was superior to biological sex as a predictor of six of eight communication skills. Masculine/instrumental individuals reported expectations for teachers' use of persuasive, conversational, and narrative communication skills, while feminine/expressive individuals perceived ego supportive, regulative, and referential skills as important to effective teaching. Finally, cognitive complexity was positively associated with regulative skill and negatively related to narrative and persuasive skills. Implications for instructional research and effective teaching are discussed. 相似文献
8.
《Communication monographs》2012,79(4):311-328
Past research indicates that short-term exposure to nonviolent sexual media stimuli can produce cognitive changes in men which, in turn, can affect their behavior toward women. This study explored differences among these behavioral effects based upon sexual degradation in film content and male viewers' gender schematicity, as an extension of the study of cognitive effects reported in Jansma, Linz, Mulac, and Imrich (1997). Seventy-one men viewed one of three films: (a) sexually-explicit and degrading to women, (b) sexually-explicit but non-degrading, or (c) non-sexual. The men then interacted with women in problem-solving dyads that were recorded on videotape. Men who viewed either sexually-explicit film displayed more dominance and anxiety than did the men who viewed the non-sexual film. This was true, however, for only the two-thirds who were non sex-typed (BSRI, Bem, 1974). Sex-typed men's behavior was consistent across sexual versus non-sexual film conditions. In addition, men who viewed the degrading sexual film displayed less anxiety, but more dominance, than men who watched the non-degrading sexual film. Women's behavior failed to distinguish which of the three films their partners had viewed, but was positively correlated with most of their partner's discriminating behavior. Results of men's viewing sexual or degrading sexual material are discussed in terms of negative social implications for women in the context of everyday male-female interactions. 相似文献
9.
Erina L. MacGeorge Bo Feng Ginger L. Butler Jennifer L. Dane Stacey A. Passalacqua 《Communication Studies》2013,64(1):23-46
One explanation for sex differences in supportive behavior is that men and women pursue different goals in supportive interactions. Sex differences in goals may themselves be explained by personality traits such as expressivity and supportive self‐efficacy, or situational factors such as target responsibility. The current study examined sex differences in the pursuit of eight supportive goals, and the extent to which differences were explained by personality and situational factors. Participants (254 men, 386 women) read hypothetical scenarios involving a distressed friend who was depicted as responsible or not responsible for his or her problematic situation, and responded to measures of supportive goals and personality traits. Results indicate that women are somewhat more likely to pursue a range of goals that are likely to result in effective supportive messages (e.g., emotional support, problem‐solving). Many of the sex differences in goal pursuit were mediated by the personality traits of expressivity and supportive self‐efficacy. 相似文献
10.
Sex differences in social support in sororities and fraternities 总被引：1，自引：0，他引：1
Michael S. Woodward Lawrence B. Rosenfeld Steven K. May 《Journal of Applied Communication Research》2013,41(4):260-272
Abstract The purpose of this investigation was to assess differences between sorority and fraternity members with regard to the social support provided by the “sisters”; and “brothers”; with whom they live. Based on sex differences in communication in general, and the few findings of sex differences in social support, two research questions were posed: Do members of sororities and fraternities differ in the social support they provide? How do the various types of social support compare with each other within fraternities and within sororities? Differences found in this study corroborate results of research on sex differences in communication that characterize women as using communication to connect with, support, and achieve closeness with others, and men using communication to accomplish some task and to assert their individuality. In general, differences were mostly confined to two of the eight types of social support studied: members of sororities, in comparison to members of fraternities, reported being more satisfied with the emotional support they receive and perceiving greater availability of listening support. If the goal of fraternities and sororities is to provide their members with the full range of social support, then findings indicate members of fraternities could benefit from becoming more skillful at providing types of support that tend to promote closeness and connection (e.g., emotional support and listening support); and members of sororities could benefit from becoming more skillful at providing types of support that tend to create distance and separation (e.g., technical challenge support and emotional challenge support). 相似文献
11.
Hannah Feldshuh 《亚洲交流杂志》2018,28(1):38-54
In the last 10 years, the term ‘leftover women’ (剩女)—educated, unmarried women over the age of 27—has emerged as a visible stereotype in popular consciousness in China. Despite the surplus of men that is a result of China’s One Child Policy, women are blamed for marriage market challenges through sexist narratives and terminology. While some scholarship treats ‘leftover women’ as an accepted demographic phenomenon with clear causes and impacts, it can also be viewed as an artificial construct created through socially generated gender stereotypes and furthered through media messaging. This article examines and compares sociological research on Chinese marriage patterns, presentations of ‘leftover women’ in contemporary Chinese media, and independent interview findings to understand the role of media in the construction of gender discourse and the perpetuation of gender stereotypes. These rigid concepts of gender roles and ideal womanhood have far-flung consequences, both for women who internalize these misperceptions and for the social hierarchies supported by antiquated gender constructs. 相似文献
12.
Santoshi Halder Anjali Ray P.K. Chakrabarty 《International Information and Library Review》2013,45(4):242-251
The Information Revolution has resulted in dynamic changes in information dissemination services. It is difficult for most people to understand the dynamic causes, processes, and the effects of these changes on the information world. Gender as a variable has been identified in some studies as a possible influencing variable in information seeking research. Some social psychology depicts physical, mental and social differences between men and women in society. Gender as a variable may be useful for better understanding the cognitive and social background of human information processing and may have important implications for information dissemination services and systems. Hence, it is pertinent to explore the gender-specific differences in information seeking behavior of university students so as to better assist them in their information search processes.The objective of this study was to determine whether gender as a variable is related to the information seeking behavior of university students. Data were collected from 600 university students studying different disciplines (arts, science and commerce) from three state-aided universities in West Bengal, India. Data tools included a General Information Schedule and an Information Seeking Behavior Inventory. Significant differences were noted in most of the domains of information seeking behavior with respect to gender (male and female). Females scored high on all the domains of information search except in diversity in search where the males were found to be high. The findings may have implications for research and practice in psychology, especially in the subfields of educational institutions, library science, cognitive development, and training and performance appraisal. 相似文献
13.
Santoshi Halder Anjali Ray P.K. Chakrabarty 《International Information and Library Review》2010,42(4):242-251
The Information Revolution has resulted in dynamic changes in information dissemination services. It is difficult for most people to understand the dynamic causes, processes, and the effects of these changes on the information world. Gender as a variable has been identified in some studies as a possible influencing variable in information seeking research. Some social psychology depicts physical, mental and social differences between men and women in society. Gender as a variable may be useful for better understanding the cognitive and social background of human information processing and may have important implications for information dissemination services and systems. Hence, it is pertinent to explore the gender-specific differences in information seeking behavior of university students so as to better assist them in their information search processes.The objective of this study was to determine whether gender as a variable is related to the information seeking behavior of university students. Data were collected from 600 university students studying different disciplines (arts, science and commerce) from three state-aided universities in West Bengal, India. Data tools included a General Information Schedule and an Information Seeking Behavior Inventory. Significant differences were noted in most of the domains of information seeking behavior with respect to gender (male and female). Females scored high on all the domains of information search except in diversity in search where the males were found to be high. The findings may have implications for research and practice in psychology, especially in the subfields of educational institutions, library science, cognitive development, and training and performance appraisal. 相似文献
14.
Laura Ann Janusik 《Communication Studies》2013,64(2):139-156
Gender differences in employee perceptions of the social support they received from sources in a multicultural organization are explored using a sample of employees born in Mexico and El Salvador currently working in the United States. Men reported receiving significantly more help with personal problems, praise, and job‐related help than women reported receiving. The relationship between emotional acculturative stress and perceived social support also was explored. Women experienced significantly more emotional acculturative stress than men reported. Intraorganimtional social support was unrelated to the emotional acculturative stress of women. Social support in the form of praise was significantly related to men's emotional acculturative stress. 相似文献
15.
While women have made significant progress in gaining access to the field of journalism over the few past decades, some scholars have noted a persistent tendency for men and women journalists to be assigned to different types of news work, as if some news topics are gender specific, i.e., some news topics can be better handled by men, whereas others can be better handled by women. But do professional journalists themselves perceive news topics to be gender specific? What individual level factors may explain beliefs in the gender specificities of news topics? Drawing on a representative survey of 459 professional journalists in Hong Kong, this article showed that journalists did not treat many types of news stories as gender specific. Women, journalists with a stronger commitment to professional ethics, and single journalists were less likely to believe in gender specificities of news topics. Among women journalists, educational level was related to beliefs in gender specificities. Implications of the findings were also discussed. 相似文献
16.
Tracy Lucht 《Journalism Practice》2016,10(3):405-423
This study uses quantitative and qualitative survey data to examine the job satisfaction of male and female employees at Iowa newspapers. Responses to open-ended questions indicated qualitative differences in the issues men and women considered salient and in the discourses they used to talk about their work. Male respondents were more likely to use language that evoked professional efficacy and emphasized presence. Female respondents more likely to use language that related to production and emphasized position. The findings also indicate a gender discrepancy related to income and financial status; men reported higher salaries and indicated greater financial security than women. Economic environment emerged as a salient issue for both male and female employees. Overall, the findings support the use of qualitative data to explore issues related to gender and job satisfaction and suggest organizational factors play an important role in newspaper employees’ attitudes and perceptions about their work. 相似文献
17.
This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the idea that women are drawn to stimuli that are moderately arousing when they are framed positively and avoid negative ones, while men approach negatively framed stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative, and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with this hypothesis. 相似文献
18.
《Library & information science research》2019,41(4):100979
Gender is a sociological variable that needs further attention in information literacy studies. This research uses a multidimensional subjective-objective approach to examine the gender differences in the information literacy learning process in a sample of students from different social sciences degree courses at five Spanish universities. Surveys are used to measure the belief in importance (BI) and self-efficacy (SE) they assign to a series of basic information competencies, grouped into the categories of searching, evaluation, processing and communication-dissemination, as well as the levels of actual knowledge (KN) they have about them. Non-parametric methods and factor analysis are used to evaluate the gender similarities and differences. Latent structures show no relevant differences by gender in perceptions (BI and SE), but different patterns are found in knowledge (KN) regarding the acquisition of the key information competencies. To overcome possible stereotypes and contribute to the construction of an all-inclusive perspective that fosters an awareness of the value of equality, it is necessary to incorporate the gender perspective in information and knowledge management studies. There is still little research in this field, and this study opens some paths for further works. 相似文献
19.
Sandi W. Smith Merry Morash Brandon Walling Elizabeth A. Adams Amanda J. Holmstrom 《Journal of Applied Communication Research》2013,41(3):344-363
Supervising agents serve as sources of social support for over one million women in the US on probation and parole who strive to avoid recidivism. Little is known about the supportive messages agents intend to provide their female clients or their precursors. The optimal matching model of social support is used in an investigation of the precursors to agents’ intent to send different types of social support messages to the women they supervise. Results indicated that supervising agents intended to provide informational support in the form of suggestions or advice, esteem support in the form of compliments, and emotional support in the form of encouragement to the women. Both agent communication pattern and offender level variables were precursors to the intent to send informational support messages, but only agent communication pattern variables predicted the intent to send emotional support messages. 相似文献
20.
Scholars have long advocated empirical integration of active-audience and structural theories to best explain audience exposure to television. This study incorporated both uses and gratifications and structural variables in an integrated model of audience exposure. Results indicated that seven statistically significant factors—ritualistic motivations, use of the Internet, audience availability, the cost of multi-channel service, age, instrumental motivations, and gender—combined to explain 30.3% of the variance in audience exposure to television. Findings suggest that no single theoretical construct explains the complexities that determine exposure to television. Future inquiry should continue to seek theoretical and empirical integration as a way to understand and explain media behavior. 相似文献