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1.
ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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《The Journal of Academic Librarianship》2022,48(4):102534
PurposeThis study analyze academic library services during Covid-19 pandemic (2020 and 2021), as well as the challenges they face, emerging library roles, and the most effective communication tools.MethodA systematic review of the relevant literature was undertaken following PRISMA guidelines. The relevant literature was retrieved from four major scholarly databases (Scopus, Web of Science, Library, Information Science & Technology Abstracts (LISTA), and Library and Information Science Abstracts (LISA)). The relevant 23 studies were included fulfilling inclusion criteria. A quality assessment of the included studies was also performed.FindingsThe findings revealed that Covid-19 pandemic is certainly effecting and transforming libraries, their services and management. The library services during Covid-19 pandemic, their fundamental challenges, emerging roles, and available preferable communications tools are the categories in this study to better understand the pandemic-transformation.ImplicationsThe practical and policy implications are that libraries must establish infrastructure and improve accessibility in order to provide the best possible support to modern library users who access resources remotely in this rapidly evolving digital environment. Organizational policymakers and library directors should prepare emergency and disaster management plans. The libraries should ensure their presence on social media and make use of their library websites. 相似文献
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《The Reference Librarian》2013,54(73):281-292
Abstract Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians. This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals. 相似文献
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Deborah L. Lauseng Kristine M. Alpi Brenda M. Linares Elaine Sullo Megan von Isenburg 《Journal of the Medical Library Association》2021,109(3):365
Objective:The purpose of this scoping review is to evaluate the extent of library or librarian involvement in informatics education in the health domain.Methods:We searched eight databases from their inception to 2019 for reports of informatics educational activities for health professionals or health professions students that involved library staff or resources. Two reviewers independently screened all titles/abstracts (n=2,196) and resolved inclusion decisions by consensus. From the full text of the 36 papers that met the inclusion criteria, we extracted data on 41 educational activities.Results:The most frequent coded purposes of activities were “teaching clinical tools” (n=19, 46.3%) and “technology” (n=17; 41.5%). Medical students were the most frequent primary audience (34.1%), though 41.5% of activities had multiple audiences. Evaluation was reported for 24 activities (58.5%), only a few of which assessed short or post-activity impact on attitudes, knowledge, or skills. The most common long-term outcome was applying skills in other courses or clinical experiences. Thematic analysis yielded three areas of outcomes and issues for the library and organizational partners: expanded opportunities, technology and resource issues, and value demonstration.Conclusions:Limited published examples of health informatics educational activities provide models for library roles in informatics education. More librarians should report on their informatics educational activities and provide sufficient details on the interventions and their evaluation. This would strengthen the evidence base about the potential impact of libraries within informatics education. 相似文献
5.
《图书馆管理杂志》2013,53(3-4):127-148
Abstract Several methods currently under way to track the usefulness of the ACRL Guidelines for Distance Learning Library Services are described and the results gathered thus far are reported upon. Included are a detailed review of recent literature on closely related issues; the history and development of the guidelines as they have evolved from their inception in 1963 to the most recent revision completed in 1998; a report on the guidelines dissemination efforts both during and after revision, including articles and papers or presentations at library and other professional conferences; and research methodology, including phone, postal, and e-mail surveys. 相似文献
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Kristen Wilson 《期刊图书馆员》2017,72(1-4):111-117
ABSTRACTSince its advent more than 15 years ago, the knowledgebase has quietly deposed the catalog as the center of the library management and discovery universe. Knowledgebases provide libraries with an inventory of their e-resources holdings and describe the materials that a library has purchased at a more granular level than the traditional bibliographic record. Knowledgebases power key tools such as link resolvers and unified search platforms, support management needs across the e-resources lifecycle, and more recently have evolved to intersect with areas such as linked open data, community contribution models, and next-generation library management platforms. They have truly become the hub from which our most vital services operate. This report will provide an overview of “The Knowledgebase at the Center of the Universe,” an American Library Association Technology Report assessing the state of knowledgebase technology. Topics covered will include an overview of the current product landscape, an exploration of new directions, and case studies from libraries and vendors using knowledgebases in innovative ways. 相似文献
7.
AbstractThe authors present the checklist which they created and used to examine twenty academic library bathrooms located in the New York City area. They focus on the most pressing themes they have observed: libraries without restrooms, bathrooms that are difficult to find, cleanliness and maintenance of restrooms, and ensuring library bathrooms address the needs of patrons with disabilities, and of transgender and gender non-conforming patrons. This work is a call to action. Readers are invited to adapt the checklist to their own institutional needs, and then consider the authors’ practical recommendations for improvements based on their findings. 相似文献
8.
《图书馆管理杂志》2013,53(1-2):315-326
Abstract Students and faculty have come to expect off-campus access to the full portfolio of electronic resources made available by their library. They demand, and should be provided, simple access to electronic information sources 24 hours a day, 7 days a week, regardless of their location. Proxy servers have been the solution of choice for remote authentication for some time now, but library users tend to have difficulty with manually configured proxies, and there are beginning to be robust alternatives that can provide secure off-campus access to library resources. Remote authentication should not be a matter of getting a proxy server running and then forgetting about it. New developments should be investigated to ensure the easiest, most reliable and most secure access possible-in the interests of libraries and their users. 相似文献
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《期刊图书馆员》2013,64(4):125-136
SUMMARY The management of electronic resources is one of the most challenging issues facing academic libraries today. Integrated library systems are often unable to manage these resources using existing architecture, but many vendors and individuals are developing systems as either stand-alone or components of their integrated library systems. This paper outlines the investigation, evaluation and implementation process of one library that served as a beta test library with an integrated library system vendor to develop an electronic resource management system. The challenge of developing standards that address both interoperability and diverse libraries and resource types is highlighted. 相似文献
11.
ABSTRACT “Design thinking” principles from a leading design firm, IDEO, were key elements in the planning process for a one-desk service model, the ASK Desk, at the John A. Prior Health Sciences Library. The library administration and staff employed the methodology to enhance customer experiences, meet technology challenges, and compete in a changing education environment. The most recent renovations demonstrate how the principles were applied. The concept of “continuous design thinking” is important in the library's daily operations to serve customers most effectively. 相似文献
12.
Tara Radniecki 《图书馆管理杂志》2013,53(6):545-560
AbstractIn library makerspaces, there is a potential for users to infringe on other’s intellectual property rights through illegal reproduction. There is also the opportunity for makerspace users to create their own new intellectual property which could then be protected. This article presents a case study from a library makerspace working to address intellectual property issues, as well as a survey of other library makerspaces detailing how they are currently addressing such concerns. Results conclude that while currently there is a lack of targeted services and resources, libraries need to create policy, services, and collections targeted towards intellectual property in their makerspaces. 相似文献
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Andy Hickner Drew Wright Loretta Merlo Janna S. Gordon-Elliott Diana Delgado 《Journal of the Medical Library Association》2021,109(3):497
Background:Prior to 2020, library orientation for first-year medical students at Weill Cornell Medicine took the form of an on-site treasure hunt competition. Due to the COVID-19 pandemic, the orientation for the MD class of 2024 was shifted to an all-virtual format. This shift mandated a full redesign of the library orientation.Case Presentation:The Samuel J. Wood Library sought to preserve the excitement and fun of the treasure hunt in the new virtual format. The competition was redesigned as a Zoom meeting using breakout rooms, with library faculty and staff serving as team facilitators. Tasks were rewritten, shifting the focus from the library''s physical spaces to its virtual services and online resources. The redesigned orientation was evaluated using two data sources: a postsession survey of student participants and a debriefing of the library employees who participated. Student evaluations were positive, while the faculty and staff provided numerous suggestions for improving future virtual orientations.Conclusions:A successful virtual library orientation requires careful preparation, including testing the competition tasks, full rehearsal with library facilitators, and a thoughtful approach to technology and logistics. We have chosen to share the materials we developed for other academic health sciences libraries that may wish to take a similar approach to their own virtual orientations. 相似文献
15.
《图书馆管理杂志》2013,53(2):49-61
Abstract Libraries are generally organized by function in order to carry out their mission efficiently. Academic librarians who are faculty also have a collegial organization that exists apart from any functional arrangement. Public and technical services librarians in this sort of organization are colleagues who have responsibility for the library in the way that teaching faculty are responsible for the programs in their departments. This article discusses the characteristics of the successful collegial organization and the relationship of technical and public services librarians in a collegial library. 相似文献
16.
《Public Library Quarterly》2013,32(3-4):69-80
Abstract While the public library exists to serve a diverse clientele, one group often ignored consists of those with invisible challenges, such as attention deficit disorder (ADD) and attention deficit disorder with hyperactivity (ADHD), in children and adults. This article covers background information on ADD/ADHD, diagnostic criteria, and common characteristics of the disorder. The role of the public library in serving the ADD user is examined through needs assessment, training, programming, collection development, and continuing education for librarians. The public library can and should ensure that those who suffer from disordered attention skills benefit from the ordered knowledge at their local library. 相似文献
17.
ABSTRACTThis article discusses an experience of the University of Central Florida (UCF) Library when hosting a visiting librarian from Tongji University Library in Shanghai, China, in 2015. Unlike most other visiting programs in the U.S., UCF's hosting experience offers a year-long, broad-based training in several functional areas facilitated by library administration and two bilingual librarians. The initial goals were to promote dialogue and understanding between the academic systems of the two countries, and ultimately to enhance the international users' library experience in their quest to study at foreign institutions. Through describing this visiting program and discussing its findings and assessments, the authors concluded longer term visiting programs like this can benefit both the visiting and hosting libraries and bridge the gap of academic libraries across the world. 相似文献
18.
ABSTRACT Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries. 相似文献
19.
《Legal Reference Services Quarterly》2013,32(3):43-63
Abstract Taking as her starting point the ideas presented at a recent conference on cooperative collection development, Ms. Hinchcliff discusses their applicability to the academic law library world. The issues under scrutiny are some of those most under consideration today, topics like new initiatives in scholarly publishing, cooperative purchasing of electronic resources, and preservation. Many of these ideas are examined in light of recent proposals made by the American Association of Law Libraries. 相似文献