共查询到20条相似文献，搜索用时 453 毫秒
1.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait. 相似文献
2.
Reaching a Moving Target: How Local TV Stations are Using Digital Tools to Connect With Generation C
Local television in the United States is experiencing dramatic changes due to shifts in viewership and digital technologies. This study examined the extent to which a sample of local television stations in the United States are meeting the demands and needs of Generation C/Millennials through the use of social media, mobile technology, and other online communication tools. The major finding of this study was that television stations have a growing repertoire of social media and other connectivity tools with which to engage their viewers, but that stations in larger markets are making fuller use of interactive technologies. 相似文献
3.
This eight-nation comparative study adopts a multi-modal analytical approach in investigating education driven stratification in political participation and the simultaneous roles of various media (print newspaper, television, radio, and social media) and press freedom in influencing this inequality. The findings suggest that informational use of social media, print newspaper, and radio increases the likelihood of participation, but consuming television news inhibits participation. Furthermore, social media use, like radio and television use, exacerbates education-generated inequality. Press freedom as a socio-political factor reinforces the role of the television, print newspaper, and social media in participation inequality. Theoretical and policy implications are discussed. 相似文献
4.
This article seeks to explain political persuasion in relation to second screening—people’s use of a second screen (i.e., smartphone/laptop) while watching television to access further information or discuss TV programs. Employing a two-wave-panel survey in the United States, results show this emergent practice makes people more open to changing their political opinions, particularly among those who habitually use social media for news or frequently interact with others in social media contexts. 相似文献
5.
Dara Greenwood 《Mass Communication and Society》2013,16(3):232-249
Although traditional mood management theory suggests we use media to deflect sad moods and maintain good moods, various research findings reflect a more complex picture. The present study took a mixed-method, nuanced approach to basic mood management questions and investigated both open and close-ended media preferences among college students (N = 157) immediately following a positive or negative mood induction. Results show that sad (vs. happy) participants showed a preference for viewing a dark comedy or a social drama, whereas happy (vs. sad) participants showed a preference for viewing a slapstick comedy or an action adventure. Women (vs. men) showed an increased preference for romantic genres regardless of mood, whereas men showed a preference for action, suspense, and dark comedy genres. An interaction between gender and mood also emerged; sad men in particular showed a preference for dark comedies. Results are discussed in light of the emotional gratifications that mood-reflecting media may afford men and women. 相似文献
6.
The aim of the study was to deepen our understanding of how related multiscreening affects audience memory and persuasion. A survey was administered after a live television show. The results showed that the higher the perceived relatedness of the multi-screen activity, the more persuasive the message. This effect was mediated by subsequent attention to television content, program involvement, and attention to the commercial break. The model was replicated for three different multiscreen activities: social media use, chatting, and information search. Furthermore, it was found that related multiscreening increased the likelihood of respondents staying tuned to the television after the show. 相似文献
7.
Jennifer Brubaker 《Communication Research Reports》2013,30(4):298-309
Internet news consumption is growing and television news viewership is decreasing; however, online news is not a substitute for television news. This study found motives for seeking political information from television and the Internet to be information-seeking, entertainment, civic duty, and social utility. In seeking political information, audiences use Internet and television in conjunction as supplements or complements, rather than as substitutes. Multiple regression analysis showed that information-seeking and social utility predicted television use, and information-seeking and civic duty predicted Internet use. 相似文献
8.
《广播与电子媒介杂志》2013,57(3):378-384
In an effort to discover a means of empirical distinction between normal and problem television viewing, 2 reliable measures of television addiction were created by writing items to reflect established criteria used in psychiatry for the detection of substance dependence. One measure contains 4 factors measuring distinct components of addictive behavior: heavy viewing, problem viewing, craving for viewing, and withdrawal. Supporting construct validity, these factors were positively related to an alcoholism screening instrument adapted to television use, and to television exposure. The second measure is reliable and unidimensional. 相似文献
9.
10.
A telephone survey of 122 respondents was conducted to examine whether exposure to television predicted the use of certain conflict management message styles. Television exposure was not a significant predictor of using a “self-oriented” or “issue-oriented” approach. However, it was a significant predictor of using an “other-oriented” approach to conflict management. Viewers with greater exposure to television were more likely to report using positive message responses when dealing with conflict than their lighter-viewing counterparts. 相似文献
11.
Kelly Quinn 《广播与电子媒介杂志》2016,60(1):61-86
The contradiction between the stated preferences of social media users toward privacy and actual privacy behaviors has suggested a willingness to trade privacy regulation for social goals. This study employs data from a survey of 361 social media users, which collected data on privacy attitudes, online privacy strategies and behaviors, and the uses and gratifications that social media experiences bring. Using canonical correlation, it examines in detail how underlying dimensions of privacy concern relate to specific contexts of social media use, and how these contexts relate to various domains of privacy-protecting behaviors. In addition, this research identifies how specific areas of privacy concern relate to levels of privacy regulation, offering new insight into the privacy paradox. In doing so, this study lends greater nuance to how the dynamic of privacy and sociality is understood and enacted by users, and how privacy management and the motivations underlying media use intersect. 相似文献
12.
John W. Wright II 《Communication Studies》2013,64(3):266-277
The deregulation of television and resulting implications for programming and the public interest have been the focus of considerable debate. This study investigated perceptions of issues related to current policy, perceptions of the effectiveness of television in meeting informational needs, and whether perceptions have changed since deregulation. Significant differences were found between pre‐ and post‐deregulation attitudes toward policy‐related issues and the quantity of commercials on television. Perceptions of the amount of news broadcast, coverage of local issues, and the extent to which programming meets local needs revealed no significant change since deregulation. The results revealed strong public support for the requirement that broadcasters cover more than one side of controversial issues. 相似文献
13.
[目的/意义] 探讨在突发公共卫生事件情境下，大学生的信息需求有何变化、不同信息需求类型的重要程度及其被满足的程度（以下简称"满足度"），揭示满足度高和低的信息特征。[方法/过程] 首先通过初步调查，识别在突发公共卫生事件情境下大学生的信息需求类型，包括与疾病相关、自身相关、社会相关和学校相关的信息。基于此开展问卷调查，收集556份有效问卷，厘清各层面信息需求所包含的类别。[结果/结论] 研究发现，面对突发公共卫生事件，大学生优先需要的信息主要涉及疾病的预防治疗和发展、政府应对措施、事件对学习生活的影响；满足度高的信息类型具有数据量化、流程清晰、表述明确、信息源权威、采用声像信息源等特征；满足度低的信息类型多具有不确定性、影响因素复杂、信息笼统、缺乏权威信息源等特征。研究结果一方面有助于在突发公共卫生事件情境下更好地为大学生提供更为精准的信息服务；另一方面，也可为政府在疫情信息管理和发布上提供参考，更好地满足大学生的信息需求。 相似文献
14.
[目的/意义] 探讨在突发公共卫生事件情境下，大学生的信息需求有何变化、不同信息需求类型的重要程度及其被满足的程度（以下简称"满足度"），揭示满足度高和低的信息特征。[方法/过程] 首先通过初步调查，识别在突发公共卫生事件情境下大学生的信息需求类型，包括与疾病相关、自身相关、社会相关和学校相关的信息。基于此开展问卷调查，收集556份有效问卷，厘清各层面信息需求所包含的类别。[结果/结论] 研究发现，面对突发公共卫生事件，大学生优先需要的信息主要涉及疾病的预防治疗和发展、政府应对措施、事件对学习生活的影响；满足度高的信息类型具有数据量化、流程清晰、表述明确、信息源权威、采用声像信息源等特征；满足度低的信息类型多具有不确定性、影响因素复杂、信息笼统、缺乏权威信息源等特征。研究结果一方面有助于在突发公共卫生事件情境下更好地为大学生提供更为精准的信息服务；另一方面，也可为政府在疫情信息管理和发布上提供参考，更好地满足大学生的信息需求。 相似文献
15.
Jon P. Gant 《图书馆管理杂志》2017,57(5):585-597
Given the explosive growth of digital collections and the digital transformation of services in libraries, the need for management education in library and information science programs has grown. However, I contend in this article that confusion abounds like the “Tower of Babel” for LIS programs to accomplish this goal. A one size fits all approach does not work. Instead, management theory and principles need to be LIS-centric in accord with present day needs and conceptions. Management education also needs to be linked with scientific rigor to practice to meet the needs and expectations of LIS students. Rather than delivering management education that speaks the language of business, the content needs to resonate with the conditions for managing in the LIS context and to be supportive of the values of the LIS field. The article provides examples from research on management and innovation in libraries and other information-rich contexts. It also illustrates the types of issues that management education in LIS programs should address to deepen our understanding of the essential principles needed to manage information and knowledge. 相似文献
16.
文章以中共上海市委党校图书馆自动化管理系统升级改造需求为切入点,对国内党校图书馆集成管理系统进行了深入调查和研究,从五个方面比较分析了各个系统的优缺点,总结了党校图书馆在新形势下的特定需求。最后提出党校图书馆自动化管理系统转型升级的相关建议,以期为党校图书馆集成管理系统的研发与使用提供参考。 相似文献
17.
Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing. 相似文献
18.
情感因素与人的社会性需要密切相关,对于人的习得认知、需求欲望、满足方式、行为趋向等均可产生影响作用。档案从业者担负着档案管理与利用服务的社会职责,情感因素对其的影响作用同样存在。探寻情感因素对档案从业者的影响作用,剖析其形成机理、属性规律及演进脉络,进而制订科学调适策略、原则等具有理论意义与实践价值。 相似文献
19.
《Communication monographs》2012,79(3):274-288
Despite the potential of the uses and gratifications paradigm to explain the etiology of media uses and effects, most research to date has ignored the issue of etiology and has focused on creating motivation typologies. Recent advances in bio-behavioral research provide a new way to address the question of etiology. A survey of 285 adults showed that the biologically rooted individual difference behavior variable of temperament was a consistent and moderately strong causal factor in forming television use motivations. Distinct patterns of relationships between temperament and all television use gratifications were found, supporting the uses and gratifications paradigm. Particularly potent predictors of television use motivations were negative mood, low task orientation, and behavioral rigidity. These results point out the importance of future bio-behavioral etiological media uses and effects research. 相似文献
20.
John W. Higgins 《广播与电子媒介杂志》2013,57(4):624-644
The vision of empowerment espoused by the community television movement is explored through an interpretive study of producers at a public access cable television facility. The findings address media literacy, the dialectical nature of societal change, and critical pedagogist Paulo Freire's taxonomy of social action. The findings suggest that the application of advanced media technologies to more democratic purposes is possible with a focus on the critical use of the technological tools for social change. 相似文献