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1.
Scholars approach a particular phenomenon by their understanding of that phenomenon. In the case of call‐in talk radio, the research has focused primarily on callers and hosts as the active participants in the process. This paper reconsiders that research paradigm by offering a theory of talk radio based on the audience, the listeners. Using the work of Fiumara and Pearce, this study recognizes the centrality of listening to the communication process and reconceptualizes call‐in talk radio as an extended and continuous conversation. Finally, referring to new research, the study posits that the listener actively participates in constructing meaning from call‐in talk radio.  相似文献   

2.
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3.
This study focused on call-in talk radio because it provides a unique opportunity to test competing hypotheses drawn from two different perspectives about the appeal of media programming. A good deal of research on call-in talk radio grows from a deficiency perspective, which holds that people seek out media content to fill gaps in their lives. More recent research, however, suggests that, like the selection of other media content, the appeal of talk radio lies in enrichment, or its ability to provide content for specialized interests. A random telephone survey tested competing hypotheses that compared listeners to call-in talk radio with nonlisteners. For the most part, the results supported an enrichment explanation. Compared to nonlisteners, listeners to call-in talk radio listened to the programs for information, perceived themselves as more mobile, and valued arguments. Compared to nonlisteners, callers to the programs were also more civically engaged. Moreover, listening to various subformats of talk radio programs was also likely to signal enrichment.  相似文献   

4.
Nontraditional sources of news, such as talk radio and the Internet, complement and sometimes replace traditional mainstream news sources. Using discriminant function analysis, this study reveals the role of values in predicting listening to political talk and religious radio programs. A model using the construct of “value equivalence” explains value differences between user and media that may affect whether or not news from nontraditional sources will be sought and used. Research questions are answered using data from the 2004 Pew Research Center Biennial Consumption Survey. Using selected independent variables (including value-based variables) to predict listening to the Rush Limbaugh program, 59% of all cases in this study were correctly classified. Using the same set of value-based variables to predict listening to religious radio shows yielded nearly 74% correctly classified cases.  相似文献   

5.

The mushroom growth of radio and television instruction taking place since the end of World War II has left in its wake a patch‐work guilt of academic programs in colleges and universities from coast to coast. The importance of trying to answer the question ‘Where are we going?”; indicates a need for realistic stock‐taking and thorough curriculum evaluation.

In keeping with its policy of seeking to advance the field of knowledge as to education for broadcasting, the Journal presents a special report on the current state of the curriculum which, it is hoped, will prove of value to all those interested in education for broadcasting.  相似文献   

6.

When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968.  相似文献   

7.

This paper provides a historical perspective on the intersection of media, popular culture, and nationalism through a study of the broadcasting policies and programs of one of Mexico's earliest government radio stations. This study analyzes the musical programs that formed the centerpiece of government radio programming in order to evaluate the racial and class ideologies imbedded in the nationalist discourse of state broadcasters. By viewing these government programs through the lens of a broader literature on nationalism in the Third World and among diasporic communities, it is possible to identify a fundamental tension in Mexico's official nationalism between a search for the roots of an “authentic”; ethnic identity, and a need to position Mexican culture within the constellation of Western “civilization.”; Finally, this paper investigates audience reactions to state broadcasts in order to explore the meaning of early broadcast nationalism for Mexico's radio listeners.  相似文献   

8.
Talk radio has emerged as a major political force in the past few years, but there is little systematic evidence on how talk shows may affect listeners. The author uses national survey data to investigate how talk radio exposure may influence two important aspects of a healthy democracy: political efficacy and participation. The author concludes that talk radio is unrelated to self‐efficacy, the belief of one's own competence to deal with public affairs. However, attention to talk radio leads to less system efficacy, the belief in the responsiveness of government institutions and officials. Finally, exposure is found to be strongly related to participating in a number of conventional political activities.  相似文献   

9.
KMOX‐AM in St. Louis hired J.C. Corcoran to try to update its sound. Corcoran and KMOX represented two contrasting styles in talk radio— “shock”; and “community service.”; These styles can be seen as reflecting two visions of America—a modernist vision of civic discourse and public participation, and a postmodernist vision in which distinctions have blurred between the public and private spheres and between news and entertainment. The authors qualitatively examine the talk on a program hosted by a “shock jock”; on a respected news‐talk radio station.  相似文献   

10.
Media outlets and platforms in contemporary societies do not operate in isolation, but are interconnected with each other in various ways. The influence and significance of a medium can therefore depend on what Bolter and Grusin (1999 Bolter , J. D. , & Grusin , R. ( 1999 ). Remediation . Cambridge , MA : MIT Press . [Google Scholar]) labeled “remediation,” that is, the processes through which a medium is represented by other media. Content adaptation—the selective appropriation of the contents of another medium—is a specific means of remediation. This article applies these theoretical principles to the study of talk radio in Hong Kong. It examines how newspapers appropriate the contents of political talk radio and how content adaptation by the press affects people's perceptions of talk radio. Empirically, a content analysis shows that newspapers regularly cover talk radio contents, but the coverage is affected by the journalistic paradigms the newspapers adopt. Based on the content analysis, hypotheses about the relationships between news consumption, talk radio listening, and perceived value of talk radio are set up and tested by data from a representative survey (N = 862). The findings confirm the presence of “content adaptation effects.”  相似文献   

11.
Talk radio could help citizens obtain information to make reasoned political judgments. The 7 996 and 7 998 National Election Studies show that exposure to talk radio is not significantly related to political knowledge when other social-psychological factors are controlled. The finding that listening is not significantly linked to political knowledge may be explained by the fact that only a third of the public listens to talk radio and that these programs are entertainment driven by economic forces.  相似文献   

12.

This study attempts to supply an answer to a question often asked by religious speakers and laymen alike: How effective are religious radio and television programs in reaching people who do not usually attend religious services? The information gained by this study represents an important means in determining the value of present day programs of a religious nature — as far as the reactions of people living in the Los Angeles area are concerned.  相似文献   

13.

With the domination of broadcasting by television in the 1950s and since, academics of both teaching and research persuasions have tended to ignore the older and larger (in number of stations) medium of radio. Courses in radio announcing and production, usually the oldest in most schools’ curricula, were summarily suspended or simply faded away for lack of student and faculty interest. Meanwhile, of course, radio continued to grow, and with the resurgence of FM and interest in high‐fidelity sound in the mid‐sixties, students in both film and broadcasting courses began to request more audio training and practice. In the following article, the author surveys current practices in radio production based on returns to a nationwide request for data. Throughout, comparison is made with the APBE composite course outline for such a course, published in 1970. Dr. Martin is associate professor in the department of radio‐TV at California State College—Long Beach.  相似文献   

14.

All radio and television stations in some way use the human voice as a major communications tool in their programming and their programs and advertising messages. Although some research into this instrument was conducted, particularly in the late 1920s and 1930s, research into the qualities and effects of broadcast voices recently has been infrequent.

Ken Hadwiger earned the M.A. from the University of Iowa and the Ph.D. from the University of Oklahoma. A former member of the faculty at Wichita State University, he presently is Director of Mass Communications at Eastern Illinois University. Dr. Hadwiger has logged eight years of professional radio and television announcing and directing experience.  相似文献   

15.
The interplay between Twitter and media organizations has been an increasing area of research. This article examines how talk radio stations have adopted Twitter at an institutional level, based on a comparative study of the official accounts of three prominent talk radio stations in Canada in 2010 and 2011. While talk radio is considered an interpersonal medium, our analysis shows the stations mainly use Twitter as a one-way medium to broadcast news updates, rather than to engage with audiences. Our findings suggest a divergence between institutional and individual social media practices, with official accounts as formal channels of communication.  相似文献   

16.
Talk radio has evolved into the town meeting of the 1990s. Talk radio's success comes from a combination of powerful personalities, audience involvement, and propagandistic appeals. Talk radio has become so powerful as to prompt the president of the United States to denounce many of its practitioners. Radio listeners need to understand how public figures use the media to manipulate the airwaves and their messages to influence the masses. This paper critically examines conservative talk radio figures using Father Charles Coughlin, the famous “radio priest” of the Shrine of the Little Flower, as the locus of comparison. The authors analyze the radio discourse of Coughlin, contemporary national figures such as Rush Limbaugh, and a Detroit‐area commentator, Mark Scott. Traditional propaganda analysis facilitates understanding of the rhetorical force of talk radio and enables the public to increase their awareness of and ability to deal with propaganda.  相似文献   

17.

Speech graduate students perform varied types of research in the radio‐television‐film field. An analysis of the nature of this research suggests some important conclusions.  相似文献   

18.

This experiment suggests that recognition and recall are better for radio commercials with imagery‐eliciting copy than for commercials without imagery‐eliciting copy.  相似文献   

19.
ABSTRACT

This article analyzes what the audience understands by the concept of quality as applied to television channels. This research also examines the influence of the perceived quality of the different programs broadcasted by a channel on the perceived quality of the whole channel. The empirical part is based on the answers provided by a sample of 405 respondents in Spain. The factors found to be associated with the idea of quality television by the audience are somewhat different depending on the method used to assess it, which points to the existence of social desirability bias when asking directly about it. Notwithstanding these differences, entertainment is the characteristic that the audience most consistently associates with the concept of quality in television channels. The results also show that news programs, movies and magazines, and talk shows are the genres with a greatest influence on the assessment of the quality of a television channel by the audience.  相似文献   

20.

One of the oldest and largest of the group owners in radio and television is historically traced in this article, taken from the author's dissertation on group ownership in television, written under the direction of past BEA‐President Rod Right‐mire at Ohio University. The author is on the broadcasting faculty at the University of Tennessee, Knoxville.  相似文献   

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