共查询到20条相似文献，搜索用时 31 毫秒
1.
The “prestige factor” has been known to social scientists for many‐years. It shows up in the “over‐reporting” that occurs whenever people are asked, to tell an interviewer their income, or the amount of schooling they have had—or the amount of viewing of an educational television station they do. The management of ETV stations is well aware that their audience often isn't as large as reported, and that the same “prestige factor” prevents them from receiving sufficient data from their audience as to the reason why they do or do not view ETV. In the present study, an experimental approach was made. Three different kinds of appeal were used in a promotional campaign designed to cause people to watch an ETV station more often. The results, of each appeal were compared to a group of ETV viewers and non‐viewers who were not exposed to the promotional material. These data were derived from the Oregon Educational Television Project, which was financed in part by a grant from the Department of Health, Education and Welfare. John Shepherd received his Ph.D. from the University of Southern California, and is presently Associate Professor of Speech and Director of the Division of Broadcast Services and Televised Instruction at the University of Oregon. 相似文献
2.
3.
Dennis T. Lowry 《广播与电子媒介杂志》2013,57(2):239-244
When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968. 相似文献
4.
Milo Ryan 《广播与电子媒介杂志》2013,57(3):197-207
A generation of broadcasters has grown up without a firsthand knowledge of the now‐out‐of‐print FCC “Blue Book.” Mr. Meyer's personal overview of the content and effects of this document will be followed by a future article on “Reaction to the ’Blue Book’.” It is accepted that any one individual's summary of a controversial document will itself be controversial. Richard J. Meyer is Assistant Professor and Director of Educational TV at the University of Wichita, and wrote the MA thesis on which this article is based under the direction of Professor Stanley Donner at Stanford University. He also has worked in broadcasting at stations KZSU, KSAN‐TV and KQED (TV). 相似文献
5.
6.
Readers with young children may have noticed the occasional Spanish language vignettes appearing from time to time on Sesame Street, the popular public television program for pre‐schoolers. The following article describes the development and audience impact of a program designed to reach a Spanish‐American audience in a Texas city. The study is presented primarily as a guide for other programmers desiring to evaluate audience effects of such content. This article is a summary of a longer report done under an Office of Education subcontract to the Center for Communication Research at the University of Texas. Dr. Williams is Director of the Center and professor in the school of communications, while Diana Natalicio is now an assistant professor of linguistics at the University of Texas at El Paso after having completed her doctorate in linguistics at the Austin campus in 1970. 相似文献
7.
Howard H. Bell 《广播与电子媒介杂志》2013,57(3):199-240
The fact that not everyone may like a given television program isn't news; but the fact that the demographic characteristic of race is associated with selective liking and disliking of network television programs that were designed to appeal to a “mass” audience may be surprising. The following article aroused a great deal of heated discussion when an early version was presented at the 1965 meeting of the Association for Education in Journalism, and should do so again after publication in these pages. James W. Carey is Research Assistant Professor in the College of Journalism and Communications at the University of Illinois. 相似文献
8.
Edward W. Borgers 《广播与电子媒介杂志》2013,57(3):239-240
The current emphasis placed by the television industry on the development and production of public affairs programing has led to increased reliance upon perhaps the oldest, most simple, and least costly form of informative programing: the interview. This recent attention should not be allowed to obscure two facts: 1) the average interview program, valuable as it may be, rarely attracts audiences (and sponsors) to the same extent as does an “entertainment” program; and 2) some programs are exceptions. For eight years the “Paul Coates Show” has fascinated a loyal audience that has amply repaid the program's sponsors. Why has this particular program done so well? Mr. Coates, a widely‐read newspaper columnist, does not fit the stereotype of a television “personality,” neither are his questions so probing as those of some other television interviewers. In an attempt to uncover the factors underlying the popularity of the “Paul Coates Show,” Dr. Borgers has analyzed the structure of a number of programs and has arrived at some useful conclusions. 相似文献
9.
Charles Winick 《广播与电子媒介杂志》2013,57(2):117-135
The position of network censor, whatever the title appended to the job, is one of particular sensitivity. To the industry as a whole, he acts to forstall the program material that could cause criticism of the network, station, sponsor or program. A writer who feels that his work has been needlessly mutilated has a different conception of the role of the network censor. The public is largely unaware of his existence. The pamphlet by the author of the present article, Taste and the Censor in Television (published by the Fund for the Republic, 1959, as an Occasional Paper on the role of the mass media in the free society), was the first major attempt to define the place of the censor. Another article of interest was George Gerbner's “Mental Illness on Television: A Study of Censorship” (Journal of Broadcasting, Vol. III, No. 4, Fall, 1959.) The article that follows is intended to convey the flavor of the censor's work, and provide an adequate introduction to this important phase of broadcasting self‐regulation and management. It is possibly the only study of the broadcasting executive as a decision‐maker. As such, it should be of extreme interest to anyone in the creative and the business ends of broadcasting. 相似文献
10.
During the past six years the Journal of Broadcasting has brought to its readers bibliographies on specific topics (audience measurement techniques, content analysis, etc.) and from publications devoted to a specific field (law, economics, journalism, etc.). The bibliography published below belongs to this second category. Education on the Air, the yearbook of the Institute for Education by Radio‐Television, is a continuous record of the deliberations of a convention devoted to exploring the informative and cultural uses of broadcasting. Under the direction of I. Keith Tyler, the IERT was for many years the only major association devoted exclusively to this subject area, and many of the present organizations now in the field are “spin‐offs” from these annual meetings hosted by the Ohio State University. Within the framework of the IERT, the subject of broadcast journalism has not been neglected. Over a period of almost 30 years, this use of radio for informing the public of the events of the day was discussed in various IERT sessions. This bibliography was prepared to assist researchers and students interested in the growth and development of broadcast journalism as reflected in the IERT annual meetings. Dr. Heath is professor of journalism at Oklahoma State University, and is former chairman of the Council on Radio‐Television Journalism of the Association for Education in Journalism. Mr. Wolfson is working toward his doctorate at Michigan State University. They collaborated on this bibliography while at Iowa State University. 相似文献
11.
Harold Niven 《广播与电子媒介杂志》2013,57(4):353-380
The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours. The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books. 相似文献
12.
《The Reference Librarian》2013,54(82):141-155
Abstract The bilingual “Research for Teens” Web site was developed by academic research librarians as an outreach tool that teaches library research skills to teens. Connecting with a teenage audience can be difficult. Universities and businesses with Web sites should not ignore this difficult to please population and potential audience. The site's emphasis is on practicality and evaluation, and the research strategies apply to any library. This article will discuss the creation of “Research for Teens” and the surprising problems and unexpected rewards. 相似文献
13.
《Communication Teacher》2013,27(4):194-198
Courses: Media Studies, Gender and Communication, Communication Research Methodologies Objectives: Students will develop a complex understanding of the critical/cultural media studies concepts of “polysemy” and “encoding/decoding” used in audience research and apply their knowledge of these theories in writing. 相似文献
14.
Ralph Beliveau Ph.D. 《广播与电子媒介杂志》2013,57(2):273-274
The “topless radio”; phenomenon was briefly widespread— and controversy about such formats continues to appear. This article reviews two important FCC decisions, Sonderling (WGLD‐FM), and Pacifica (WBAI‐FM), to discern and describe FCC policy trends and attempts to define just what obscenity and indecency is and what standards for broadcasting should exist. Dr. Feldman is on the speech faculty at Denison University (Ohio), while Dr. Tickton teaches mass communication and speech at, respectively, Norfolk State College and Old Dominion University, both in Virginia. 相似文献
15.
《Communication monographs》2012,79(3):183-216
Drawing upon role theory, this essay examines Will Rogers’ use of rhetorical irony as a means of persuasive influence. Through dramatic and Socratic irony, this rhetor “coached” audience members in the assumption of the “god‐role” of superiority. With enactment of the role, audience members theoretically and momentarily transformed their perceptions and modified their adherence to American cultural values, including technological progress, fair play, support for the underdog, anti‐imperialism, self‐determination by small nations, democratic manners, individualism, and anti‐intellectualism. Although attitude change from such role assumption is theoretically fleeting because of the transitory, non‐pervasive nature of the role, more lasting effects may be produced by repeated role assumption and enactment. 相似文献
16.
《Cataloging & classification quarterly》2013,51(3-4):17-36
ABSTRACT Catalogers of monographs are accustomed to finding a publication, copyright or at least a printing date in an imprint on the title page or in a colophon. If no date is found in the “prescribed sources of information,” rule 1.4F7 of AACR2 instructs catalogers to “supply an approximate date of publication.” This article examines efficient ways of doing this, using examples from German publishing. In the 19th and early 20th centuries, German publishers often omitted the year of publication from their imprints. Also discussed are standard bibliographic sources where estimated publication dates can often be confirmed. The methods and examples presented are drawn from cataloging experience at Texas A&M University since 1992, when the library purchased several thousand German books of this period. 相似文献
17.
As a supplement to the standard “Niven list”; (which follows in this issue), the Journal offers here a look at the finances of many of the broadcasting‐film departments detailed by Niven. Based on budgets for the 1971–72 academic year, Bensman and Futrell provide data on four‐year colleges and universities offering broadcasting and/or film degrees. Dr. Marvin Bensman is assistant professor of speech at Memphis State University while James Futrell is a graduate assistant in the same department. 相似文献
18.
《Communication monographs》2012,79(4):301-305
"Communication” is examined as a cultural term whose meaning is problematic in selected instances of American speech about interpersonal life. An ethnographic study, focusing on analysis of several cultural “texts,” reveals that in the discourse examined here, “communication” refers, to close, supportive, flexible speech, which functions as the “work” necessary to self‐definition and interpersonal bonding. “Communication,” thus defined, is shown to find its place in a “communication” ritual, the structure of which is delineated. The use of the definition formulated, and of the ideational context which surrounds it, is illustrated in an analysis of a recurring public drama, the “communication” theme shows on the Phil Donahue television program. Implications of the study are drawn for ethnography as a form of communication inquiry. 相似文献
19.
Bonnie J. Dow 《Communication Studies》2013,64(3-4):225-240
AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity. 相似文献
20.
John R. Thayer 《广播与电子媒介杂志》2013,57(3):217-225
The mountains of data amassed by the various audience research services are rarely mined for the underlying factors of audience behavior. Published as part of the rating service reports is a vast amount of qualitative information that can be used to build a coherent picture of some of the many audiences to broadcast programs. (See “Qualitative Information Concerning Audiences of Network Television Programs” by Harrison B. Sommers, Journal op Broadcasting, Vol. V, No. 3, pp.147–160, Spring 1961.) The present study offers some predictable and some unpredictable findings from such published data on television program types and audience composition. 相似文献