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1.
Edward W. Borgers 《广播与电子媒介杂志》2013,57(3):239-240
The current emphasis placed by the television industry on the development and production of public affairs programing has led to increased reliance upon perhaps the oldest, most simple, and least costly form of informative programing: the interview. This recent attention should not be allowed to obscure two facts: 1) the average interview program, valuable as it may be, rarely attracts audiences (and sponsors) to the same extent as does an “entertainment” program; and 2) some programs are exceptions. For eight years the “Paul Coates Show” has fascinated a loyal audience that has amply repaid the program's sponsors. Why has this particular program done so well? Mr. Coates, a widely‐read newspaper columnist, does not fit the stereotype of a television “personality,” neither are his questions so probing as those of some other television interviewers. In an attempt to uncover the factors underlying the popularity of the “Paul Coates Show,” Dr. Borgers has analyzed the structure of a number of programs and has arrived at some useful conclusions. 相似文献
2.
Robert C. Currie Jr. 《广播与电子媒介杂志》2013,57(1):17-22
The current advances in FM radio broadcasting's financial status are to a great extent due to the “additional” income brought in by various multiplexed services: storecasting, transitcasting, even special programming that is designed to inform medical practitioners of new techniques. At present, the allocation structure and transmission standards of television do not permit the use of subsidiary service multiplexing. However, if such a development were possible, its effect upon the structure of television broadcasting would be tremendous. 相似文献
3.
Scholars have long debated the adequacy of women's images on television. This study traced the development of trends and economic influences in serial programming devoted to single working women since 1966. Results suggest that the networks have made considerable progress in the quantity and status of roles presénted, but minority females continue to be underrepresented. Individual network contributions also vary, suggesting that role characterizations are more a function of program economics than social advocacy. 相似文献
4.
This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming. 相似文献
5.
John S. Armstrong Ph.D. 《广播与电子媒介杂志》2013,57(1):129-146
This study analyzes the Federal Communications Commission's (FCC) efforts to define the television “community” as it formulated a national television system. The first opportunity came with the Sixth Report and Order, when the FCC made no provision for tailoring signal contours to existing communities. The second came when the FCC established program guidelines for new TV licensees and mandated a broad, amorphous community to be served by local programming. Such communities often bore little relation to local political, cultural, or social units. These spatial dimensions, which efficiently served network advertisers, still exist in many U.S. television communities. 相似文献
6.
Abstract This multiple-case study explored television programming products offered by U.S.-originated cable networks—namely, Music Television, Cartoon Network, Entertainment and Sports Programming Network, and Discovery Channel—in such Asian markets as Japan, Singapore, and Taiwan and attempted to identify factors that shape their programming strategies. On the basis of theoretical foundations concerning product standardization and adaptation in international marketing research, this study found that various external and intrafirm factors, ranging from host country's cultural and environmental characteristics to network's business orientation, are relevant to the decision on programming products by global television networks. 相似文献
7.
《Communication monographs》2012,79(1):8-13
The affective and cognitive dimensions of attitudinal structure in Martin Fishbein's theory have been investigated rather thoroughly. Little research, however, has been conducted on the function of saliency in such a structure. While previous research has almost exclusively applied Fishbein's theory to impression formation and person perception, the present study adapted the theory to the prediction of attitude toward a proposed change in policy. Saliency in cognitive structure was conceptualized as the perceived importance to “self” and “others” of the consequences associated with the proposal. The addition to the theory of perceived importance of consequences significantly improved its strength in predicting attitude toward a proposed change in policy. 相似文献
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9.
Dennis T. Lowry 《广播与电子媒介杂志》2013,57(2):239-244
When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968. 相似文献
10.
Howard H. Bell 《广播与电子媒介杂志》2013,57(3):199-240
The fact that not everyone may like a given television program isn't news; but the fact that the demographic characteristic of race is associated with selective liking and disliking of network television programs that were designed to appeal to a “mass” audience may be surprising. The following article aroused a great deal of heated discussion when an early version was presented at the 1965 meeting of the Association for Education in Journalism, and should do so again after publication in these pages. James W. Carey is Research Assistant Professor in the College of Journalism and Communications at the University of Illinois. 相似文献
11.
Charles Winick 《广播与电子媒介杂志》2013,57(2):129-142
Although stations, networks and advertisers spend hundreds of thousands of dollars annually on various rating services and audience measurement surveys, they often overlook a gold mine of voluntarily submitted feedback from their audience: the fan letter. It is true that the “pan” letter condemning a program often gets inordinate attention on decision‐making levels, but the run‐of‐the‐mill fan letter, if properly analyzed, can provide a wealth of information about the effect of a program upon its audience. Charles Winick is author of Taste and the Censor in Television (an Occasional Paper for the Fund for the Republic) and numerous articles in publications dealing with the mass media, such as Gazette, and the Journal op Broadcasting (“Censor and Sensibility,” Spring, 1962). Dr. Winick is a research psychologist and children's television program consultant at NBC who has taught and conducted research at the Massachusetts Institute of Technology, Columbia University and New York University. 相似文献
12.
Christopher A. Chávez 《传播与批判/文化研究》2013,10(3):252-270
Using Bourdieu's concept of “linguistic capital” as an analytical concept, I examine the value of language as both a means of comprehension and a product that has currency in the television marketplace. Focusing on Fusion, an upstart cable network designed to engage Latinos civically and in English, I examine the ways in which television networks employ language as a device through which to create audiences. I argue that Fusion and other networks are attempting to re-constitute the Latino audience in ways that more closely align with the dominant culture, leading to forms of erasure that challenge the legitimacy of Spanish altogether. I further argue that in the process of pursuing the acculturated Latino, the network pivots away from those most isolated from civic discourses. 相似文献
13.
《Communication monographs》2012,79(4):301-305
"Communication” is examined as a cultural term whose meaning is problematic in selected instances of American speech about interpersonal life. An ethnographic study, focusing on analysis of several cultural “texts,” reveals that in the discourse examined here, “communication” refers, to close, supportive, flexible speech, which functions as the “work” necessary to self‐definition and interpersonal bonding. “Communication,” thus defined, is shown to find its place in a “communication” ritual, the structure of which is delineated. The use of the definition formulated, and of the ideational context which surrounds it, is illustrated in an analysis of a recurring public drama, the “communication” theme shows on the Phil Donahue television program. Implications of the study are drawn for ethnography as a form of communication inquiry. 相似文献
14.
Ron Garay 《广播与电子媒介杂志》2013,57(4):469-490
This study examines children's understanding of temporal order as depicted on television through three distinctive techniques — canonical sequencing (normal time), reversed sequencing, and “time‐leaps”; (advanced time). Findings suggest that cognitive skills associated with the ability to comprehend liquid conservation contribute to children's understanding of the temporal ordering of televised events in real time, including both canonical and reversed sequencing. Understanding of the more complex, telegeneric time‐leap modification of temporal sequencing was found to be associated with the quantity of children's television consumption. 相似文献
15.
Harold Niven 《广播与电子媒介杂志》2013,57(4):353-380
The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours. The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books. 相似文献
16.
William Hawes 《广播与电子媒介杂志》2013,57(2):127-132
Although his works were almost ignored for many years, on William Shakespeare's 400th birthday he is considered to have been the greatest wordsmith using the English language. Although Shakespeare's plays are fun, and are eagerly attended by the general population when presented as “entertainment” and not as “culture,” television, if the frequency of presentation is any guide, has not considered them in the mainstream of popular entertainment. This is a mistake, as the ratings and the popular accpetance of such romps as the 1956 production of “Taming of the Shrew” should prove. The following article reviews some of the major productions of Shakespearean plays over American television. This list includes most of the network presentations although many more productions have been aired over local stations. In addition, many people may have had their interest in Shakespeare aroused by other programs (such as Dr. Frank Baxter's “Shakespeare on TV”) that discussed these works, or by filmic presentations seen on the “Late Show” or its equivalent. One particularly interesting non‐network series was the BBC presentation of “An Age of Kings,” a weaving into chronological order of Shakespearean historical plays that dealt with the story of the English throne during the 14th and 15th centuries. This series of 15 television programs was seen on a number of educational and commercial television stations in the United States, and afforded the extensive audience an opportunity to witness and appreciate both the history of England and the genius of its most famous author. 相似文献
17.
Charles J. G. Griffin 《Communication Studies》2013,64(2):196-210
Eyes on the Prize: America's Civil Rights Years ranks as one of the most successful public television documentaries ever produced. Although it originally aired in 1987, the series has since been shown widely in school and college classrooms, where it arguably has influenced many students’ understanding of the civil rights struggle and, more fundamentally, of the nature and form of “social movement” itself This essay draws upon Kenneth Burke's concept of “significant form” to examine how the documentary's design works to shape public memory of the civil rights struggle as a social movement. In addition to yielding insight into the rhetorical structure of a landmark television documentary, the analysis of form in Eyes on the Prize illumines how public consciousness of “social movement” can be created and perpetuated through narrative form. 相似文献
18.
David Chroust 《Slavic & East European Information Resources》2020,21(1-2):103-111
ABSTRACT Ethnocentrism affects perception and choices, and scholars, teachers, and students may not see or seek the “global” in our “global information revolution,” especially in such vast monolingual social spaces as the United States and the Anglophone world. Russia illuminates how unfortunate this state of affairs is because perceptions of Russia are so negative; whereas online information and open access there are so plentiful. Elibrary.ru offers free, full-text access to Russia’s periodical scholarship in all disciplines. Postnauka.ru is a lecture platform for Russian academics that rivals TED Talks in scale and production quality. Kul’tura is a federal television channel devoted entirely to education. Academic talk shows constitute part of the programming there and elsewhere. High-quality and reliable online tools such as these can enhance “Western” scholars’ and educators’ resource repertoires. 相似文献
19.
Frank Kahn 《广播与电子媒介杂志》2013,57(3):277-279
It is perhaps inevitable, but none the less disturbing to discover errors, in standard reference works. The source of the error may be well hidden, but it is the responsibility of each researcher to check “accepted” findings, whenever opportunity presents itself. This is as true with respect to bibliographic citations as to research data or analysis. This “research coup” by Frank Kahn is one of several comments on Lawrence Lichty's “Who's Who on Firsts: A Search for Challengers” published in the Winter, 1965–66 issue of the Journal. Many corrections or additions were published in the Spring, 1966, issue, and readers are urged to send in other “challenges” as soon as possible. Mr. Kahn, Lecturer in radio and television at Queens College, has contributed to the Journal of Broadcasting in the past. 相似文献
20.
Sarah Banet‐Weiser 《Critical Studies in Media Communication》2013,30(2):119-139
Nickelodeon is a powerful commercial cable network of television, internet activities, toy manufacturing, and video production. The network has been recognized by both industry professionals and media scholars for its representation of girls as strong, intelligent lead characters. Focusing on entertainment programs Clarissa Explains It All and As Told by Ginger, as well as on Nickelodeon's non‐fiction children's news program, Nick News, I argue that the media context of girl power, combined with the increasing recognition of adolescent girls as both powerful citizens and consumers, offers what at times looks like a radical gesture in terms of disrupting dominant gender relations. However, we can also read the mainstream embrace of girl power as a restabilization of particular categories of gender, so that this “radical” challenge moves toward the entrenchment of conventional gender relations. 相似文献