共查询到20条相似文献，搜索用时 15 毫秒
1.
Francis L. F. Lee 《Mass Communication and Society》2013,16(1):87-110
This study ties the third-person effect phenomenon to social comparison research by positing that a downward comparison is made when people regard “others” as more influenced than themselves by persuasive messages. A likely consequence of the downward comparison is prevention behavior, which refers to the attempt to avoid undesirable outcomes. Hence we can expect a negative relationship between perceived influence of messages on others and actual influence of the messages on self. This negative relationship should be particularly likely to exist among less efficacious individuals. Utilizing a survey experiment (N = 800), which examined both the perceived and actual influence of opinion poll findings on people's issue opinions, this study shows that the prevention effect does not exist across the board, but there is enough evidence showing its existence among less efficacious people on certain issues. 相似文献
2.
Erica Weintraub Austin Bruce E. Pinkleton Yi-Chun Chen Bruce W. Austin 《Mass Communication and Society》2013,16(4):399-421
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable. 相似文献
3.
Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator's recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, N = 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., “skin cancer”) rather than positive (e.g., “attractive skin”) outcomes. 相似文献
4.
Lijiang Shen 《Communication Studies》2013,64(3):337-352
Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed. 相似文献
5.
Stephanie K. Van Stee 《Communication Studies》2018,69(5):545-566
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor. 相似文献
6.
We argue that the influence of presumed influence (IPI) model (Gunther & Storey, 2003) should be extended through an additional interaction term between the presumed effects of media on “others” (PME3) and the “self” (PME1). Doing so would enable testing of whether individuals who perceive a mutually shared influence of the media show stronger support for censorship. The IPI model does not suffer from the methodological limitations of the conventional third-person effect literature relying on other–self disparities (i.e., PME3–PME1), but it focuses entirely on the main effect of PME3; thus, insufficient attention is paid to the role of PME1 in explaining the influence of presumed influence. To validate this Extended IPI model, and determine how it compares with other models, we compared individuals’ presumptions about the effects of fake news on others (PFNE3) and themselves (PFNE1), and how PFNE3 and PFNE1 interact to influence individuals’ support for policies prohibiting the potential negative effects of fake news. We found that individuals’ support for government interventions and sanctions for fake news creators and sharers was stronger if they believed that fake news influenced both other people and themselves. The theoretical and methodological implications of the Extended IPI model are discussed. 相似文献
7.
Amanda J. Holmstrom 《Communication Studies》2013,64(1):77-98
Esteem support is a particular form of social support that is provided with the intent of enhancing how others feel about themselves and their attributes, abilities, and accomplishments. This study examines the association between perceptions of esteem support message helpfulness and (a) characteristics of the esteem support situation, (b) the relationship between provider and recipient, and (c) features of the perceived esteem support message. Participants (N = 55) recalled two esteem-threatening situations, one for which they received helpful esteem support and another for which they received unhelpful esteem support. Messages and features of situations and helpers were coded. Results indicate that features of the esteem support message and the helper are related to perceptions of messages helpfulness. 相似文献
8.
《Mass Communication and Society》2013,16(1):57-85
In this study, we report the results of a meta-analysis concerning the third-person effect's perceptual hypothesis. The hypothesis predicts that people judge the media to exert greater persuasive influence on other people than on themselves. Thirty-two published and unpublished studies with 121 separate effect sizes were examined. The overall effect size between estimated media effects on self and on others was r = .50. Among the 8 moderators investigated (source, method, sampling, respondent, country, desirability, medium, and message), 3 (sampling, respondent, and message) yielded significant effect size variations. Third-person perception in nonrandom and college student samples was significantly larger than in random and noncollege student samples. From a theoretical perspective, these findings may have been due to student participants perceiving themselves to be smarter than other people. A more disturbing explanation would attribute these findings to researchers relying on student samples. 相似文献
9.
A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, whereas attention to negative ads significantly predicted third-person differential (other minus self). In addition, individuals polled in this survey admitted that attention to ads and negative ads was having comparable effects on both themselves and others. This finding may be due to the climate surrounding Ohio's gubernatorial race, which instilled a political importance and social desirability that abated the need to disown an effect of negative advertising on oneself. 相似文献
10.
Meta-reviews of the third-person effect literature explain that scholars have assumed that certain messages are desirable or undesirable. In response, this study examines messages that vary in their social desirability so that we can better understand the specific characteristics of socially (un)desirable messages, how people account for changes in their perceptions of a message’s desirability, and the resulting behaviors from those perceptions. 相似文献
11.
Heather M. Marshall 《Communication Studies》2013,64(4):435-453
This study tested the effects of normative influence on increasing college students' attitudes, intentions, and willingness to communicate about organ and tissue donation (OTD). It was hypothesized that students would look to their peers (referent group) in forming their own attitudes about organ donation. Three hundred thirty-nine (N = 339) participants were randomly assigned to one of five experimental conditions: (1) control group; (2) general referent/normative message group; (3) specific referent/normative message group; (4) general referent/counternormative message group; and (5) specific referent/counternormative message group. An interaction effect was predicted between message type (normative > counternormative) and attributed message source (specific referent > general referent). Students reported highly favorable attitudes toward OTD, moderate-to-high levels of intentions to become organ donors and willingness to communicate about OTD. The hypothesis that participants within the normative message condition would report more favorable attitudes, intentions, and willingness to communicate about OTD compared to participants within the counternormative message condition was supported for participants' willingness to communicate about OTD. The second hypothesis that participants within the specific referent condition would express more favorable attitudes, intentions, and willingness to communicate was rejected. 相似文献
12.
Seth M. Noar Philip Palmgreen Rick S. Zimmerman Mia Liza A. Lustria Hung-Yi Lu 《Communication Studies》2013,64(1):21-45
The current study is an analysis of public service announcements (PSAs) from an effective safer sex campaign that utilized a sensation-seeking targeting (SENTAR) approach. Two random samples of heterosexually active young adults (sample one N = 1,463, sample two N = 895) viewed different sets of safer sex PSAs on a laptop computer and answered questions about their perceived sensation value and perceived effectiveness. Multiple regression analyses examined the impact of (a) demographic, (b) individual difference, (c) sexual context, and (d) message variables including perceived message sensation value (PMSV) on the perceived message effectiveness (PME) of the PSAs. Results indicated that females, African Americans, condom users, and those with less education viewed the PSAs as slightly more effective than males, Caucasians, non-condom users, and those with more education. PMSV and personal utility emerged as the strongest predictors of PME, even after controlling for all of the aforementioned variables. Implications for further research on PMSV and perceived and actual effectiveness of PSAs are offered. 相似文献
13.
Amy Aldridge Sanford 《Communication Studies》2013,64(5):567-584
The morbidly obese, defined as people who are 100 pounds or more overweight, are the fastest growing population among the obese. They often live with health risks, face discrimination, and lack traditional social support. This article explores the use of weight loss blogs by the morbidly obese (N = 50) and argues that blogging provides invaluable computer-mediated social support for them in four ways: (a) it allows for empathy; (b) it ensures accountability to others; (c) it provides venting and advice seeking; and (d) it shares validation of the weight loss experience. Additionally, the article argues that social support scholars must move beyond chat rooms and message boards as media and explore more media-rich environments such as blogging and social networks. 相似文献
14.
The present study expands on prior work on the use of narratives in persuasive communication by examining students’ (N = 201) reactions to six organ donation public service announcements (PSAs). Reactions to the type of appeal, donor-focused or recipient-focused, were also explored. Results indicated that being immersed in the PSA was positively associated with message reactions and negatively associated with threats to overall freedom of choice when deciding whether or not to become an organ donor. Those perceived threats partially mediated the relationship between immersion into the story of the PSA and message reactions, such that increased threats were associated with reduced message reactions. Individuals exposed to the recipient-focused appeals were more interested in the narrative of the PSAs than those exposed to donor-focused appeals. Results are discussed in the context of future message and campaign development. 相似文献
15.
Higher education has recently faced significant budget cuts. In response, academic leaders must communicate negative information to stakeholders while simultaneously attempting to maintain morale and credibility. This project investigated how students interpret a bad-news message from the university president and examined the impact of person-organization fit and demographic characteristics on interpretations and credibility. In Study 1, participants (N = 52) provided 19 varying interpretations for a real-life message. Using 5 components derived from the interpretations, Study 2 (N = 466) determined that person-organization fit and demographic characteristics influence interpretations and source credibility. Some outcomes varied according to whether participants had previously read the bad-news message. 相似文献
16.
《Communication monographs》2012,79(4):350-353
This study investigates whether attributions made while observing compliance‐gaining interactions always are a matter of perspective. We propose that Construct Differentiation moderates the effects of perspective on causal judgments, such that highly differentiated individuals are more responsive than less differentiated persons to information from interaction that their psychological perspective makes salient. Participants viewed three videotaped compliance‐gaining interactions, one each while taking the perspective of the message source, the message target, and a third‐party observer. Then they rated causes for the target's actions and the target's intent. As predicted, Construct Differentiation was positively associated with intrapersonal variability in ratings of causal judgments across the three perspectives, and positively associated with actor/observer differences when taking the perspective of message source versus target. Implications for interpersonal communication, constructivism, and attribution theories are discussed. 相似文献
17.
Franklin J. Boster Rain Wuyu Liu Ying Cheng Wonkyung Kim Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive. 相似文献
18.
THIRD-PERSON EFFECT RESEARCH 1983-1992: A REVIEW AND SYNTHESIS 总被引：2，自引：0，他引：2
Ten years ago Davison formulated the third-person effect hypothesis,a novel approach to the study of public opinion. Davison proposedthat individuals typically assume that mass communications exerta stronger impact on others than the self, and he derived someinteresting ideas from this notion. Over the past decade, anumber of studies have tested predictions derived from Davison'sformulation. This paper reviews and synthesizes research onthe third-person effect. A systematic review of third-personeffect studies indicates that there is abundant support forthe notion that individuals assume that communications exerta stronger influence on others than on the self. However, thethird-person effect does not emerge in all circumstances andfor all people. The effect appears to be particularly likelyto emerge when the message contains recommendations that arenot perceived to be personally beneficial, when individualsperceive that the issue is personally important, and when theyperceive that the source harbors a negative bias. Considerablyless is known about the processes that underlie the third-personeffect. This paper proposes several explanations for the effect,and it suggests some directions for future research in thisarea. 相似文献
19.
Rebecca Roth 《Communication Studies》2016,67(3):302-320
Capitalization attempts, or the sharing of personal good news, can have positive outcomes for disclosers when met with a skillful response. This study reports on a test of an attribution-based theoretical framework for capitalization response messages. Participants (N = 314) read capitalization response messages created by crossing the causal attribution dimensions of locus, stability, and globality. They rated messages for their anticipated effect on positive and negative affect. Results indicate that messages that make internal attributions for success are rated significantly higher on positive affect and lower on negative affect than messages making external attributions, as are messages making stable versus unstable attributions. The stability dimension moderates the impact of the globality dimension on message ratings. Implications for attribution and social support theories are discussed. 相似文献
20.
Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting. 相似文献