共查询到20条相似文献，搜索用时 140 毫秒
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唐弦 《湖南大众传媒职业技术学院学报》2001,1(1):34-37
进入网络传媒时代,人们的思维方式、思维空间、工作方式和生活方式都将发生很大变化,受众本位意识增强,拥有新的时空观,传播者和受众随时可以进行角色转换,受众的接收指向更加明确。这些变化引起了传统受众群的解体。因此,传统媒体要更新传播理念,开拓思路,发挥自身的优势,吸引受众的注意力。 相似文献
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受众收视行为的变化对电视节目营销提出了新要求。为适应新要求，除推出更加符合受众需要的电视节目外，还可以借助新媒体准确进行受众目标市场定位，构筑全媒体生态圈提高受众粘性，开展形式多样的社会化营销。 相似文献
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英语广告中的双关语的运用及语用分析 总被引：1，自引：0，他引：1
文章认为英语广告语中双关语的巧妙运用能够使广告语言更加精炼,内容更加含蓄丰富,可增强广告的表现力和艺术性,加深受众对该产品的印象,刺激受众的购买欲望,从而达到销售产品的目的. 相似文献
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2012年政务微博进入到了民生应用年,微博受众的用户体验、互动渠道已经被提上了议事日程,成为新浪微博上6万多个政务微博的关注焦点。在此基础下,打破以往传播学受众的被动地位,"政府-受众-政府"的模式使受众与政府联动更为密切,切实加强了受众的媒介接近权和政治参与度,与政府的关系也更加平等。但是,政务微博缺乏制度化的管理模式,使受众无法从市场的角度去影响政务微博,单一的传播模式也使受众陷入困境。鉴于以上研究,政务微博在以后的发展中应该拓宽多种途径,实施更加制度化、人性化的管理。 相似文献
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王臻 《甘肃广播电视大学学报》2004,14(2):34-36,41
20世纪70年代以来，从传播理论和文化层面上出发对电视媒介进行研究，最为成功者当属伯明翰学派。他们对受众诠释信息符码的过程给予积极评价，开启了受众研究新的大门。同时，他们赋予电视工业全新的意义，并强调受众在接受“文化工业”产品时积极的创造性，从而将电视理论研究引向范围更加广阔的日常生活实践领域。 相似文献
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校园媒体是构建校园文化、引导校园舆论、加强师生沟通的重要渠道。本研究通过在大学生中做调研,了解校园媒体对受众的实现途径、受众群体的关注点、参与性、满意度和校园媒体影响力,并从校园媒体形式、内容的改革以及对受众的了解、引导等方面提出对策,以期建设并营造和谐的校园舆论环境,更好地为广大师生服务。 相似文献
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在后现代背景下,中心主义、本质主义被彻底解构,期刊受众的兴趣爱好无限多样化,阅读日趋生活化、表层化,这要求期刊的办刊者对刊物重新定位,更加关注受众的阅读取向和消费规律,对读者群进行更精确的分类和整合,制定更加精细的营销方案,如此才能立于不败之地。 相似文献
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文章通过对山东省内五个样本点的问卷调查,对农村受众和农村收视基本情况进行了调研,对农业教育电视传播现状进行了分析,阐明了农业教育电视节目不能满足受众需求的原因,从农业教育电视的选题内容、编导要求等方面对农业教育电视节目的创作进行了探讨。 相似文献
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万英娟 《广东广播电视大学学报》2003,12(2):19-20
本文对利用多种媒体教材支持学习的调查结果从不同角度进行了扼要的分析，得出的结论是：媒体教材的选择受很多因素的影响，在现阶段，媒体教材还是处于新旧并存的阶段；多种媒体教材各有所长，只有多样化的媒体教材才能满足学生各取所需。 相似文献
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李跃 《南京广播电视大学学报》2012,(1):63-66
重视学生实践能力的培养,为社会经济建设培养生产第一线的高等应用型人才,是高职教育的核心任务。广告类专业作为一门应用性极强的学科,实践教学尤为重要。该调查意在通过对南京城市职业学院在校的传策专业（广告方向）学生的问卷调查,了解广告专业学生对专业实习以及实践教学的态度,并尝试着揭示高职广告教育在专业实践教学方案设计及规划方面存在的部分问题。 相似文献
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Jianxia Du Chuang Wang Jianzhong Xu Xitao Fan Saosan Lei 《Interactive Learning Environments》2018,26(2):273-286
The present investigation examines the multidimensional relationships among several critical components in online collaborative learning, including group trust, communication media, and interactivity. Four hundred eleven university students from 103 groups in the United States responded survey items on online collaboration, interactivity, communication media, and group trust. Structural equation modeling was employed to examine the relationships among these variables. Results revealed that trust among group members had a positive and powerful influence on online collaboration. Results further revealed that the influence of group trust on online collaboration was mediated by communication media and the interactivity among group members. These findings are discussed in the context of existing literature in the field. Practical implications and directions for future investigation are provided. 相似文献
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Increased emphasis on celebrity, and the growing cultural importance of the Internet, help drive continuing anxiety about the influence of the media on the young. Though recent empirical studies of celebrity and media influence on adolescents have produced mixed findings, there has been a tendency by researchers to test for celebrity and media influence on samples in a manner which precludes juxtaposing these influences with those produced by family, peer group, school, or within other ‘local’ contexts. The media themselves continue to raise alarm about the impact of the Internet. An exploratory investigation was made of Scottish adolescents’ media choices, using a widespread questionnaire‐based survey of 427 secondary year‐two pupils (13‐ to 14‐year‐olds) in 2002. This was a ‘scoping’ study which will lead to further qualitative research, but it did produce evidence that parental and school influences remain strong. The influence of media personalities is visible in the responses but is comparatively weak. There is no evidence in the choices reported by the informants, in any of the media considered, of the salience of violence or sexuality. Much more common is interest in humour, in human relationships and personal drama, in sport and in science fantasy. The study notes in passing evidence of local cultural strengths and also considerable diversity, along with American and other global influences. 相似文献
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大学生是社会性媒体网络的主要用户群体。了解大学生使用社会性媒体情况,探索使用中存在的问题,有利于引导大学生健康成长。该研究使用问卷调查法,研究当前社会性媒体的使用状况。研究表明,社会性媒体在使用中其自身蕴含的分享、构建理念及潜在的学习功能并没有实现。发掘社会性媒体潜在教育价值是我们未来的研究方向。 相似文献
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陆恩 《苏州教育学院学报》2012,29(4):83-87
对苏州农业职业技术学院语言文化类专业学生新媒体素养的随机调查表明,学生对新媒体的识别和理解能力、对新媒体信息的判断和质疑能力较强,参与新媒体的能力和新媒体技术的创造和传播能力都较弱,利用新媒体进行学习和娱乐的能力较强。新媒体辅助教学既有利也有弊。加强新媒体网络基础和技术建设,加强教师和学生新媒体的应用,有助于教学效果的提高。 相似文献
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Erhard U. Heidt 《Instructional Science》1980,9(4):365-391
The paper takes as its starting-point the generally undisputed assumption that there are educationally relevant differences between learners and between different types of media and that an appropriate match between these fields will lead to an improvement of learning. The first section looks at how the traditional school system has attempted to tackle the problem of the individual learner and the use of media. The second section surveys different attempts to define and investigate differences between media, and considers in depth the relationship between media taxonomies and instructional media research. A similar survey is made of attempts to define differences between learners and to relate them to media; this survey centres on the field of aptitude-treatment interaction (ATI) research. The closing section focusses on the chances of the individual learner participating in controlling his own conditions of learning within institutions using media-based or media-supported instruction. 相似文献
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劳工权益问题是当今社会关注的热点问题。随着传统维权方式程序复杂、维权效果差等弊端的日益显现,新媒体维权方式应运而生,从而给广大劳工打开了一条新的维权道路。文章主要采用问卷调查、案例分析相结合的研究方法,分析了新媒体在维权过程中的主要作用,如新媒体维权方便快捷、引起的社会反响大、维权成本低等。在此基础上,结合现阶段新媒体维权遇到的阻力,探索了劳工更好利用新媒体维权的对策。 相似文献
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Hartmut Giest 《European Journal of Psychology of Education - EJPE》2004,19(1):45-64
Searching for an adequate method to investigate human development (especially the development of theoretical thinking) Vygotsky and his collaborators developed the causal genetic method. The basic idea of this method consists in the investigation of psychic functions and structures by their formation under controlled conditions (for instance via a formation experiment in classroom). But is this method also applicable in instructional settings using modern communications media?This paper is an attempt to find an answer to the question: By what means is the investigation of the formation of theoretical thinking realizable through the application of the causal-genetic method in instructional settings using hypermedia and distance learning? However, a closer examination of the question itself shows that there are three interrelated aspects, namely: the investigation and formation of theoretical thinking; distance learning using modern communications media; the causal-genetic method.It will be shown that in a formation experiment learning with a hyper-media-educational program, which is based on the theory of learning- activity, students reach a new level of cognitive development which is characterized by the growing ability of complex and dialectical thinking. 相似文献