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1.
《Journal of Media Economics》2013,26(3):193-194
Digital cable is a technological innovation featuring interactivity, which is still in its infancy. This study identifies a profile of early digital cable subscribers based on a telephone survey. The study results indicate that digital cable subscribers are more likely to watch television, subscribe to premium services, perceive their cable operator to be technologically progressive, and express greater satisfaction with current cable service compared to analog-only subscribers. It was also found that the more people watch television, have premium channels, and evaluate their cable operator as innovative toward technology, the sooner they can be expected to upgrade to new cable services. Implications for cable service structuring and marketing behaviors are also discussed. 相似文献
2.
According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating social identification into the original TPB model framework in an effort to gain a better understanding of people’s intentions to use digital music streaming services as well as the amount of time spent listening to them.
Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes emerged as positive contributors to intention to use digital music streaming services, while social identification and behavioral intention emerged as positive contributors to streaming behavior. Both models also explained a larger percentage of intention to use digital music streaming services as compared to streaming behavior operationalized as total time spent listening. Thus, this study implies the practical importance of understanding the differences between what drives listener intentions as compared to what drives the actual amount of time listeners spend using digital music streaming services. 相似文献
3.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
4.
Jaime Banks 《广播与电子媒介杂志》2013,57(4):620-628
This article reports a national study of Internet users' usage of cable television Web site features to illustrate the dynamics of cross-media use in electronic media and explore the role of cable television network Web sites in network branding and viewership. Our findings indicate that younger Internet users are much more likely to use television Web sites than older Internet users. Despite the low use of the enhanced features of television Web sites, the increase in the number of Web site feature usage positively predicts viewer loyalty, subscriber loyalty, and to a lesser extent, new subscriber attraction for cable networks. 相似文献
5.
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. 相似文献
6.
The authors argue that program exclusivity will be an important factor in the future of the cable television industry. They assert that prohibiting cable program exclusivity may limit the First Amendment rights of cable programmers and operators. The authors conclude that the best chance for increasing competition if program exclusivity continues is to increase the number of market participants. 相似文献
7.
This research examines how television reported the campaign, parties, and candidates during the 1995 Legislative Election in Taiwan. Results of this study showed that state‐owned broadcast television stations were far more likely than privately owned cable television channels to give greater coverage to the ruling party and its candidates, to use ruling party officials as news sources, and to offer more news coverage favorable to the ruling party than to other parties. We conclude that cable television has become a force for balance in coverage, diluting a pervasive pro‐government party bias. The rise of cable television from virtual “outlaw” status to government‐licensed status appears to have responded to a more liberal society and made a contribution to the development of democracy, as have the expanded elections themselves. 相似文献
8.
This study examines cable system diversification into three nontraditional services: pay-per-view television, high-speed Internet access, and telephony. An econometrics model based on the Industrial Organization Model is used to explore the factors that have led to variation in diversification among cable systems. Specifically, this study examines how three sets of variables, namely, cable system characteristics, market structure, and market demographics, influenced cable system diversification. Multiple linear regression was performed to identify the determinants of cable system total degree of diversification, which is defined to be the number, from 0 to 3, of the three nontraditional services offered by a cable system. Regression results indicate that Multiple System Operator (MSO) ownership, the number of basic cable service subscribers, and the number of broadcast television stations receivable over the air all had a statistically significant positive relationship to cable system total degree of diversification, whereas the number high-speed Internet service providers in a cable franchise area had a statistically significant negative relationship to cable system's total degree of diversification. 相似文献
9.
Jolien Vangeel Kathleen Beullens Lien Goossens Leentje Vervoort Nathalie De Cock Wendy Van Lippevelde 《Mass Communication and Society》2016,19(4):452-475
Previous research found support for an association between exposure to alcohol-related media content and alcohol attitudes, intentions and behavior. Nevertheless, research on what makes young people susceptible to the occurrence of this relationship is scarce. The current study examined the behavioral activation (BAS) and inhibition system (BIS) as moderators of the relationship between soap opera viewing and alcohol attitudes. A cross-sectional survey was carried out among a sample of 922 adolescents (Mage = 14.96 years, SD = .85, 56% girls). Regression analyses showed no association between total television viewing and alcohol attitudes, but did confirm that soap opera viewing is associated with positive attitudes towards alcohol use. Moderation analyses indicated that BAS did not moderate this relationship, while BIS did; the relationship between soap opera viewing and positive attitudes toward alcohol was only significant for adolescents with a low BIS-profile. These results provide support for the premise that an elevated BIS protects adolescents from the effect of soap opera viewing frequency on their alcohol attitudes. 相似文献
10.
This study investigated vertical foreclosure effects in the Korean cable television market. While it focuses mainly on vertical foreclosure, the study also examined reciprocal carriage between large vertically integrated cable operators. From the analysis of cross-sectional data regarding cable operators' carriage information in Korea, two conclusions were derived. First, vertically integrated cable operators tend to carry their affiliated channels and were less likely to carry their rivals' channels. Second, the data suggest that large vertically integrated cable operators were engaged in reciprocal carriage. 相似文献
11.
The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market. 相似文献
12.
Francesca R. Dillman Carpentier Elise M. Stevens Lu Wu Natalee Seely 《Mass Communication and Society》2017,20(5):686-709
This study documents the extent of sexual content, including sexual health content, in scenes with and without expressions of love on network and cable television popular with emerging adults. Sexual talk and/or behavior was found in 20% of all television scenes coded across 53.5 hours of programming. One third of these scenes featured sex alongside expressions of love. An additional 10% of scenes suggested love but not sex. Coded as a separate category, 25% of analyzed scenes contained a passing joke or pun referencing sexual organs, making these nonspecific, comedic one-liners the predominant reference to sex in this sample. Beyond jokes, most of the sexual or loving talk in this sample consisted of expressing a romantic interest in someone; sex- and love-related behaviors largely consisted of kissing or flirting. Very few scenes specifically referenced sexual intercourse. Sexual health messages were also rare. The majority of scenes mentioning any health consequence (7% of analyzed scenes) concerned emotional heartache. One scene mentioned sexually transmitted infections; 12 of the nearly 2,600 scenes coded mentioned condoms or contraceptives. It is thus a challenging proposition to build upon existing sexual depictions on television to promote safe sex practices within sexual and loving contexts. 相似文献
13.
《广播与电子媒介杂志》2013,57(1):62-77
This study explores content differences in the evening newscasts of the cable all-news networks and compares the evening newscasts of the cable and broadcast networks. A content analysis found strong evidence of product differentiation in the major evening newscasts between the cable and broadcast networks as well as among the cable all-news networks. Each network contributed significantly to adding unique news to the daily television news pool and the topics of the unique stories were diverse. 相似文献
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15.
This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geographic fluidity of the Internet often allows users to do this legally—producing meaningful ruptures in the logic that seeks to replicate the structures of mediation central to the television broadcast model within the space of the Internet. We argue that the streaming of sports content, then, should be understood and analyzed as an enforcement of corporate media strategies and reflection of telecommunication policy, as well as a cultural practice and tactic. Large transnational media corporations, typically the holders of popular sporting rights, attempt to bend digital sports content consumption to the broadcast models that they have historically employed. Yet, amidst this emerging model of digital broadcasting lie the problems of digital geography and the cultural practice of a streaming culture within the conditions of post-convergence. This practice often rejects the restrictions and stipulations of digital broadcasting in favor of a globetrotting, station-hopping exercise of content hunting. 相似文献
16.
Faye A. Chadwell 《资料收集管理》2013,38(2):67-68
Moving images are essential resources for teaching and research in higher education. Libraries provide access to these resources in many formats such as U-matic tapes, 16 mm film, VHS, DVD, and streaming video. Changing moving image technologies and preferences of faculty and students present challenges for librarians in managing media collections, as libraries must make difficult decisions about weeding legacy moving image collections. The authors present a case study and practical advice on developing guidelines for collaborative, thoughtful withdrawal of 16 mm films, lessons learned, and scalable recommendations for how libraries and archives can best maintain media collections unique to their campus. 相似文献
17.
Saleem Alhabash Anna R. McAlister Elizabeth Taylor Quilliam Jef I. Richards Chen Lou 《Mass Communication and Society》2013,16(3):350-375
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media. 相似文献
18.
随着广播电视技术的发展,有线电视逐步从模拟向数字平移,现有的HFC网络担负着模拟和数字电视信号共同传输的任务,大多采用多级光纤链路级联和树型电缆分配的环一星一树型网络拓扑结构,所有信号都由前端通过光纤和同轴电缆向下传输,这种模式的网络结构复杂,可靠性不高,维护困难,如何保证数字电视高质量、不间断地传输,对有线电视整体向数字化平稳过渡具有十分重要的意义。本文就有线数字电视网络维护中需注意的问题做简单的分析。 相似文献
19.
Benjamin J. Bates 《Journal of Media Economics》2013,26(3):47-57
The author considers the effect of cable on market concentration in local television markets using different types of market definitions for the analysis. He concludes that cable has introduced competition and that it has lowered concentration levels in local markets, thus altering the structure of television markets put in place by FCC television allocation plans and limits of local economies. 相似文献
20.
《Journal of Radio & Audio Media》2013,20(2):231-248
This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content. 相似文献