共查询到20条相似文献，搜索用时 31 毫秒
1.
R. Lance Holbert John M. Tchernev Whitney O. Walther Sarah E. Esralew Kathryn Benski 《广播与电子媒介杂志》2013,57(2):170-186
This study focuses on the perceived effectiveness of political satire. A pair of experimental studies using original satirical works offer findings for audience perceptions regarding two types of satire, juvenalian and horatian, compared to traditional opinion-editorial argumentation. The two studies produced replicable findings that indicate clear perceptions of persuasive intent associated with both types of satire, and horatian satire ranking lower than traditional opinion-editorials in perceived message strength and perceived influence on self. 相似文献
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《Communication monographs》2012,79(3):219-247
This paper considers how the Emotion-in-Relationships Model (ERM), a theory designed to predict people's experience of emotion, might explain persuasive messages. A study was conducted in which 248 individuals simulated leaving a date request voicemail message. Consistent with ERM, people's perceptions of interference from partners were positively associated with appraisals of self threat and relationship threat and negatively associated with the fluency of messages. People's perceptions of facilitation from partners were positively associated with identity management strategies, positive politeness, and the affection of messages. These results persisted after covarying relationship satisfaction. Taken together, the findings shed light on the strengths and weaknesses of ERM as a theory of interpersonal communication. 相似文献
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Nurit Tal-Or 《Mass Communication and Society》2013,16(4):403-422
The research presented here examined the occurrence of the third-person perception (TPP) among children compared with older people. Unlike in previous research, the TPP was examined in response to positive product advertisements. These advertisements are considered negative only when people understand their persuasive intent and manipulative nature. In that context, there was no indication of the TPP in children, whereas adolescents and adults showed the usual effect. The research further documented the existence of an intuitive understanding of media influence on various age groups. For example, adults perceived themselves as less influenced by an adult-targeted ad than other adults but not less influenced than children and adolescents. The results are discussed in terms of self-serving bias, understanding of persuasion intent, and the intuitive understanding of media influence. 相似文献
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Allison J. Lazard Michael S. Mackert Mary A. Bock Brad Love Anthony Dudo Lucy Atkinson 《Visual Communication Quarterly》2018,25(1):16-30
In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction. 相似文献
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《Communication methods and measures》2013,7(4):295-313
ABSTRACTTarget audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation. 相似文献
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Narrative media health messages have proven effective in preventing adolescents' substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1185 fifth graders in public schools at Phoenix, Arizona completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a 3 factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed. 相似文献
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《Communication methods and measures》2013,7(2):126-145
Narrative media health messages have proven effective in preventing adolescents' substance use, but few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1,185 fifth graders in public schools at Phoenix, Arizona, completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a three-factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed. 相似文献
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Amanda J. Holmstrom 《Communication Studies》2013,64(1):77-98
Esteem support is a particular form of social support that is provided with the intent of enhancing how others feel about themselves and their attributes, abilities, and accomplishments. This study examines the association between perceptions of esteem support message helpfulness and (a) characteristics of the esteem support situation, (b) the relationship between provider and recipient, and (c) features of the perceived esteem support message. Participants (N = 55) recalled two esteem-threatening situations, one for which they received helpful esteem support and another for which they received unhelpful esteem support. Messages and features of situations and helpers were coded. Results indicate that features of the esteem support message and the helper are related to perceptions of messages helpfulness. 相似文献
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This study compared two fundamentally different approaches to assessing the development of persuasive skills in children: asking them to generate messages versus having them select from preformulated messages or strategies. Also investigated was the approach of asking children to indicate their rationale for choosing a particular message. Using criteria of showing a developmental progression with age and positive correlation with social cognitive measures presumed to be relevant to persuasive skills, the present study suggests more success with message generation than with selection of preformulated messages. Elicitation of the rationale may prove a useful supplement to either of the former approaches. 相似文献
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This investigation examined whether persuasive organ donation messages that target individuals’ identification with a salient social group will be more effective in encouraging these individuals to become organ donors than will information-only persuasive messages. Participants were randomly assigned to view one of two pro-organ donation messages, both of which included basic information about organ donation (need, number of registered donors, etc.) while one also targeted social identity. Findings indicate that individuals exposed to a social identification message were more likely to click a link that allowed them to officially register as organ donors. These results offer support for the utility of social identification as a health communication campaign strategy for increasing organ donation. 相似文献
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Stephanie K. Van Stee 《Communication Studies》2018,69(5):545-566
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor. 相似文献
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Previous research has shown that self-affirmation can reduce individuals’ defensive processing of threatening health messages. In this study, we examine two audience characteristics—smoking experience and trait reactance—that might regulate the effects of self-affirmation on negative message responses within the context of college smoking. Results of a controlled experiment indicate that self-affirmation worked to reduce negative message responses among smokers who were low in trait reactance. For smokers high in trait reactance and nonsmokers, the effect of self-affirmation was either unclear or went in a direction that led to even greater defensive processing. 相似文献
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Research on the development of persuasive communication skills has described the emergence of four basic strategies in persuasive messages. This study includes two experiments to assess the role these strategies play in the process of gaining compliance. In both, college students received messages requesting they volunteer for an experiment and advocating compliance. Messages differed in the level of strategic adaptation of the compliance‐gaining appeal they offered. In general, form of request (supported versus unsupported) and content of specific message appeals influenced compliance, but level of strategic adaptation made little or no contribution to message effectiveness. 相似文献
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A growing body of research has shown that customized messages have certain advantages over non-customized ones such as being more memorable and more persuasive. However, most prior studies tested customization effects with American participants only. It remains a mystery in the literature how people from other cultures may process customized messages. The current article examined the effects of two types of customized information, tailored and targeted, through two studies. Thirty Chinese working professionals and students in the US participated in study 1 and 56 Asian students in Hong Kong participated in study 2. In both studies, participants' tendencies toward collectivistic and individualistic cultures were measured. It was found that more collectivism-oriented participants generated higher recall and more favorable attitudes toward targeted messages, whereas less collectivism-oriented participants generated higher recall and more favorable attitudes toward tailored messages. 相似文献
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《Journal of Applied Communication Research》2012,40(5):527-547
ABSTRACTA deliberative democracy is reliant on an informed electorate discussing issues and presenting persuasive arguments. Individuals acquire information from exposure to political messages. Partisan cues, however, undermine learning outcomes. The current study experimentally examines the social cognitive processes that underlie this learning process. Integrating the social identity theory, elaboration likelihood model, and the theory of motivated reasoning to construct the theoretical concept of identity-motivated elaboration, the results indicate that partisan social identities motivate biased processing of new information, which subsequently influences the valence of elaboration. Positively and negatively valenced elaboration are situated as mediating variables in the structural model, which predicts learning from a persuasive political message. The current study extends the partisan social identity hypothesis to the elaborative and learning outcomes of political messages. 相似文献
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Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator's recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, N = 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., “skin cancer”) rather than positive (e.g., “attractive skin”) outcomes. 相似文献
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This study examines the psychological processes that determine how fear appeal and sponsor type impact young adults’ responses to public campaigns against Sexually Transmitted Diseases (STDs) in Singapore. The results showed that fear appeal in the STD messages increased the level of anger arousal, while the STD messages sponsored by a commercial company versus a government agency increased the level of negative cognitions among participants. The interaction between fear appeal and sponsor type was found in both affective and cognitive responses of psychological reactance against the STD messages. 相似文献