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1.
Social media applications are extending the information and communication technology landscape in the public sector and are used to increase government transparency, participation and collaboration in the U.S. federal government. The success, impact and performance of these new forms of bi-directional and networked interactions can provide insights to understand compliance with the mandate of the Open Government Initiative. Many government agencies are experimenting with the use of social media, however very few actively measure the impact of their digital interactions. This article builds on insights from social media directors in the U.S. federal government highlighting their current lack of measurement practices for social media interactions. Based on their articulated needs for measurement, existing rules regulating the extent of measurement practices and technological features of the main social media platforms, a framework is presented that traces online interactions to mission support and the resulting social media tactics. Implications for both researchers and practitioners are discussed.  相似文献   

2.
[目的/意义]新媒体环境下,政务微信、政务微博成为政务信息服务的新模式,文章分析新媒体环境下政务信息交互行为的影响因素,为政务信息管理者提供理论参考。[方法/过程]运用扎根理论方法对10名受访者访谈资料进行分析和归纳,构建政务信息交互行为影响因素的理论模型。[结果/结论]提炼出影响政务信息交互行为的4个主范畴:用户特征、信息内容特征、平台与信息发布者。  相似文献   

3.
随着以互联网为代表的数字新媒体的快速发展,塑造政府形象的传播环境发生着巨大变化。了解数字新媒体的传播特点、熟悉数字新媒体传播渠道,有助于在新的数字媒体环境中为我国政府形象塑造,寻找新的、可利用的、符合时代要求的传播途径。  相似文献   

4.
洪黎  柴春英 《新闻界》2009,(2):74-75
网络媒介的崛起,为媒体、公众和政府三者之间实现良性互动,构建富有生命力的主流舆论提供了技术上的可能性.参与舆论构成的各方,应努力实现社会意见相互交换的畅通,媒体从业行为的高专业标准以及意见表达的成熟与理性,为和谐社会的构建奠定基础.  相似文献   

5.
学术界关于政府应急信息发布中政府、媒体与公众关系的研究主要包括以下方面:信息技术对政府、媒体与公众关系的影响研究,政府、媒体与公众关系应然状态的研究,政府、媒体与公众关系失衡表现与原因的研究,以及政府、垛体与公众关系重构策略的研究等.在分析已有研究的基础上,文章提出了研究展望:一是对政府应急信息发布中公众参与的研究将越...  相似文献   

6.
This study uses the framework of bridging and bonding social capital to explore how South Asian immigrants to the U.S. negotiate relationships amongst three social groups: their ties in their home country, their ties to Americans, and their ties to other South Asian immigrants living in the U.S. In so doing, it develops a model for immigrant social media use that contributes to an ongoing reassessment of the notion of community.  相似文献   

7.
The effects of new communication technologies on election campaigns, and the effectiveness of media-centered campaign strategies more broadly, remain ongoing subjects for debate in political science. This study provides some of the first empirical evidence about the potential impact of social media on the 2012 U.S. presidential elections, by testing the association between “candidate salience” and the candidates' level of engagement in online social media sphere. We define “candidate salience” as the extent to which candidates are discussed online by the public in an election campaign, and have selected the number of mentions presidential candidates receive on the social media site, Twitter, as means of quantifying their salience. This strategy allows us to examine whether social media, which is widely recognized as disruptive in the broader economic and social domains, has the potential to change the traditional dynamics of U.S. election campaigns. We find that while social media does substantially expand the possible modes and methods of election campaigning, high levels of social media activity on the part of presidential candidates have, as of yet, resulted in minimal effects on the amount of public attention they receive online.  相似文献   

8.
Social media such as blogs, microblogs or electronic social networks can transform the ways in which we relate to other people and organizations. Government organizations are experimenting with social media to communicate with their constituents, and many analysts see in these media a powerful set of tools to reinvent government–citizen relationships. In this paper, we present the perceptions of risks, benefits and strategic guidelines about social media applications gathered from 250 public servants from Central Mexico, most of them working in information technology, as web masters or responding to Freedom of Information Act requests. The conclusions of the analysis are 1) that governments' participation in social media may result in improved communication and citizen participation, more transparency, and transfer of best practices among government agencies; 2) that a good implementation strategy is necessary to realize these benefits and to avoid risks; and 3) that the implementation of social media highlights the importance of updating laws and regulations, and of promoting changes in government culture and organizational practices.  相似文献   

9.
Governments are increasing digital communication with citizens, yet little is known about how the public sector influences communicators’ daily social media activities. This ethnographic study uses interviews, documents, and participant observation to offer a rare emic view of the US Coast Guard (USCG) social media program. Breaking up the monolithic public sector communication context, influences on social media communication were nested within five contexts: organization, military, parent agency, federal government, and the US public sector. By observing how the contexts and related attributes influence personnel and the program, the study provides insights related to social media communication processes rather than merely content products. Findings extend theoretical and practical applications by identifying enablers and challenges to government social media communication within an applied context. USCG's culture and history of transparency and engagement drive the strategy, while resource constraints and a devaluing of social media within the decentralized organization constrain program effectiveness and real-time engagement.  相似文献   

10.
从 1 92 0年第一家定时播出节目的广播电台KDKA的成功亮相到 2 0世纪 40年代末 ,广播的发展势不可挡。在报纸与广播之间的大战中 ,借助“一战”中受众对快捷信息的迫切需求 ,广播全面胜出。“二战”后 ,电视的崛起宣告了广播的黄金时代告一段落。在激烈的竞争中 ,大批广播电台倒闭 ,幸存下来的不得不通过专业化、细分化的改革在夹缝中求生存求发展。 2 0世纪七、八十年代以来 ,电视又遇到前所未有的激烈竞争的挑战。  相似文献   

11.
新媒介环境下的农民媒介素养教育初探   总被引:1,自引:0,他引:1  
当前我国农民媒介素养教育存在信息化程度较弱、农村政策的宣传和落实有差距、媒体的涉农节目从量到质都很单薄、话语权的缺失等一些问题,文章认为可以从政府作为、媒体努力和农民自立三个方面来进行改进。  相似文献   

12.
运用复杂适应系统理论构建公共危机网络信息扩散的政府应对仿真模型。该模型以现实为基础,以有限信任Deffuant模型为依据,由网民、网络媒体、政府及它们之间的交互规则组成。运用Netlogo仿真软件进行模拟仿真,分析政府介入时间、政府公信力、政府信息真实度和政府引导与监管等政府主体属性在不同参数设置下的演化结果。并在此基础上提出公共危机网络信息扩散的政府应对建议,以期为政府有效调控公共危机网络信息扩散提供决策依据。  相似文献   

13.
[目的/意义]从政府数据开放网站的角度出发,归纳总结元数据标准,以期为制定我国政府开放数据的元数据标准提供有益的参考。[方法/过程]依据科学的评价报告,以Data.gov.uk为研究对象,对网站信息进行调查,查阅相关政府文献,从文件结构、元素组成及规则等方面总结元数据标准的特点。[结果/结论]调查发现:Data.gov.uk具有两种类型的元数据,即面向网站数据资源的CKAN格式记录和针对地理空间数据的GEMINI地理空间元数据标准。对我国而言,制定政府开放数据共享的元数据标准,需要事先分析和比较各类型政府数据的描述需求、考虑新系统与现有系统的衔接问题,建立网站需求分析报告,按需选择国际标准作为范本。  相似文献   

14.
正在走向市场经济的中国媒介产业 ,报刊 ,广播 ,电视以及新兴的网络媒体 ,如何在日益激烈的广告和受众的竞争中占据有利地位 ,并在竞争中协调合作、共同发展 ,是一个紧迫的课题。美国在这方面起步早 ,经验和教训也多 ,日本中央大学综合政治系教授山口秀夫以一个亚洲研究人员看美国新老媒体竞争演化的视角 ,对之进行了详尽的分析 ,相信会给我们一些启发。  相似文献   

15.
本文阐释了政府在公开信息的时候,大众传媒因其特有的优势,而成为传播政府信息的最理想渠道.政府在利用媒体公开信息时,需要几个充分的条件.  相似文献   

16.
In this paper, we examine data from a 2011 survey of grassroots (or local) governments in the United States with respect to their adoption of social media (e.g., Facebook, Twitter, YouTube, blogs, and Flickr) especially to ascertain the drivers of local government social media adoption and whether the drivers are similar to or different from the drivers of e-government adoption. We also address whether the adoption of social media portends a move by local governments from Web 1.0 to Web 2.0.  相似文献   

17.
论网络载体主流地位的确立   总被引:11,自引:0,他引:11  
科学信息交流载体体系中的主流载体不会一成不变。随着科学的发展和信息载体技术的进步 ,网络载体终将取代当前主流载体———纸介质载体的主流地位。参考文献 2。  相似文献   

18.
将新媒体艺术与文献阅读关联,从信息设计与传播的角度出发,考虑娱乐化阅读效果,这是一种新的价值取向.新媒体与新媒体艺术的主要特点有三个,即技术性、交互性、体验性.新媒体的核心还是技术.新媒体艺术与文献关联悦读效果主要表现在联想与延伸、参与体验、激发潜在智慧等方面.  相似文献   

19.
媒介信息与用户信息需求的契合分析   总被引:5,自引:0,他引:5  
大众信息传媒、文献信息传媒和网络信息传媒的传播内容都有各自的分布规律,并与 各自的用户之间有着一定的契合关系。传媒与用户间的契合指出了媒介的发展方向。表5。参 考文献6。  相似文献   

20.
政府决策信息采集具有全面性、针对性、时效性等要求。文章对政府决策信息的三种信息源,即新闻媒体信息源、网络信息源及数据库信息源的特点及其检索策略进行分析,指出图书馆政府信息采集将向网络化、合作化、专题化、制度化方向发展的趋势。  相似文献   

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