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1.
《Communication methods and measures》2013,7(2):126-145
Narrative media health messages have proven effective in preventing adolescents' substance use, but few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1,185 fifth graders in public schools at Phoenix, Arizona, completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a three-factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed. 相似文献
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Samantha Nazione 《Communication Research Reports》2016,33(2):145-151
This online experiment analyzed the effect of first- versus third-person risk narratives on 235 female college students’ affect, attitudes, risk perceptions and thoughts regarding tanning beds through the lens of the heuristic-systematic model. Participants receiving a third-person narrative reported a greater number of systematic thoughts as compared to those receiving a first-person narrative. Regardless of condition, participants reported significantly more systematic thoughts as compared to heuristic thoughts. Narrative researchers should take note that not all narratives may be processed in a heuristic manner as largely proposed by past research. Future research should delve further into the reasons why third-person messages may be processed higher along the heuristic-systematic continuum. 相似文献
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借助叙事表达有助于提升红色档案资源开发效能、讲述中国红色故事的能力。本文通过阐释将叙事表达融入红色档案资源开发的现实价值,并辅以案例分析梳理红色档案资源开发中档案部门在叙事结构组织、叙事视角切换、叙事空间还原以及叙事体验优化中的现有行动。从树立核心理念精准把握表达层次、整合馆藏资源丰富表达内涵、融合时代元素创新表达形式三个层面入手探索优化策略,以弘扬社会正能量、扩大红色文化辐射范围与现实效用。 相似文献
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《Library & information science research》2005,27(3):346-362
Understanding how designers of information and communication technologies conceptualize and perform their work can contribute to the larger goals of more effective design environments and more effective information systems. This article discusses the narrative analysis method in the context of a digital library design project related to environmental science and suggests that useful insights can be gained when both the design product and the design process are framed in narrative terms. When designers embraced the narrative aspects of the system, indicators of communication, information sharing, and integrative work increased. Narrative analysis supplemented social network analysis and demonstrated more explanatory power regarding the outcomes of the usability study and was an effective research method insofar as it mirrored the participants' evolving views of the design environment, suggesting that a reflexive approach to narrative data collection and analysis is warranted. 相似文献
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叙事性文本是对现实世界的记录,也是人文学者的研究对象与基础,对叙事性文本的阐释更是人文学术研究的基本任务。随着数字人文的发展,人文学者对远距离阅读与策略型阅读的需求与日俱增。作为构成叙事性文本的基本单元,事件和情节是文本解读的重点。为了更好地适应人文学者阅读需求的转变,建构叙事性文本智慧数据,支撑数字人文研究,以情节为视角,以事件为基础,对广泛存在的叙事性文本进行深层次语义表示与结构化处理显得尤为重要。但现阶段较为成熟的文本表示方法更适用于结构相对清晰、统一的科学文本,不能很好地表示叙事性文本中存在的复杂叙事结构,因此,以知识表示与知识组织为出发点,构建符合叙事性文本特征的语义结构化表示方法具有十分重要的意义。本文在梳理叙事学基本理论与概念,以及事件知识表示、事件本体与叙事本体等理论研究的基础上,对叙事文本中存在的事件、事件间关系进行语义建模与表示,同时完善了对情节的定义,构建了基于事件的情节本体EBPO,提出了叙事性文本的"层次-网络"结构模型,用以实现对叙事性文本的语义结构化表示。初步标注的实验结果表明,借助情节本体及结构模型,可以实现对叙事性文本的语义结构化处理。 相似文献
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Lewis Donohew 《Journal of Applied Communication Research》2013,41(2):109-119
Although arousal measures have been employed to predict responses to television programs and music, they have not been used previously to evaluate print media. In this study, skin conductance response (SCR) and a mood scale were used to measure physiological and affective responses to three factors of newswriting style: narrative vs. traditional; direct quotations vs. paraphrased statements; and active vs. passive verbs and adjectives. News stories about the mass suicides in Guyana were used as stimulus materials. Narrative style generated the strongest SCR responses. Narrative style, direct quotations, and active verbs and adjectives interacted to produce the most positive affective responses. The study raises a number of questions about the nature of responses to reading. 相似文献
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Soo Jung Hong 《亚洲交流杂志》2018,28(4):377-396
This study tests a theoretical model named the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to investigate associations between message processing, message outcomes, and behavioral intentions (BI) in the context of family health history communication. Furthermore, to investigate the role of cultural tailoring within these associations, this study explores how the type of culturally tailored narrative evidence and participants’ cultural identity moderate the relationships between message processing, message outcomes, and BI. A percentile bootstrap method and pairwise comparison tests in structural equation modeling (SEM) were employed. According to the results, identification significantly predicted engagement, and engagement had significant and positive effects on perceived message quality (PMQ), comprehension, perceived message effectiveness (PME), and BI. PME and resistance to counter-arguing significantly and positively affected BI. Importantly, the EELM-ENP model as well as pairwise comparison tests revealed that the messages were more effective when the participants read culturally distant messages. Findings suggest that cultural novelty might be more effective than cultural closeness in narrative persuasion. 相似文献
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Dave Gelders René Patesson Sofie Vandoninck Pascale Steinberg Sara Van Malderen Pablo Nicaise Brice De Ruyver Isidore Pelc Mohan Jyoti Dutta Keith Roe Freya Vander Laenen 《Government Information Quarterly》2009
We bring different theories together to develop a theoretical framework that helps to understand how early warning messages about (new) dangerous drugs can influence the public's perception of substance use. We bring together the agenda setting theory, framing theory, dual processing theory, social learning theory, health belief model, theory of planned behavior, and cultivation theory in order to explain how warning messages diffused through the mass media can have an impact on the receivers' perceptions. Based on these insights we construct the Integrated Media Effect Framework (IMFE) that takes into account the role of cultural and structural contexts in the realm of early warning systems (EWS). Ultimately, this framework provides valuable guidelines for conceptualizing EWS and for developing applications by governments. 相似文献
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Narrative messages on average produce higher levels of involvement, intention, and behavior than other message formats. Narratives also generate feelings of sympathy and empathy, although few studies have directly compared the roles of each emotion in the persuasion process. This article presents the results of two studies that tested the effect of exposure to a narrative or nonnarrative ad on persuasive outcomes and the roles sympathy and empathy play in the persuasion process. Both studies found that the narrative ad produced higher levels of involvement, intention, and behavior and that empathy played a more important role in persuasion than sympathy. 相似文献
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John O. Greene Melanie Morgan Jennifer McCullough Elizabeth Gill Angela R. Graves 《Communication Studies》2013,64(1):118-134
It is commonly recognized that messages are simultaneously patterned and creative, but studies of message production have tended to focus on repetitive features of messages, to the relative exclusion of examination of their novel characteristics. This study is concerned with creative facility—the ability readily to construct novel, appropriate messages. In order to investigate this phenomenon, subjects produced a series of simple SITUATION-ACTION-BECAUSE narratives and also completed measures of speed of information processing (Digit-Symbol Substitution Test, DSST), cognitive tempo (Matching Familiar Figures Test, MFFT), and need for cognitive structure (Personal Need for Structure scale, PNS). Results indicate each of these measures was related to the speed with which participants were able to formulate their narratives. Moreover, the impact of both cognitive tempo, assessed as number of errors on the MFFT, and need for cognitive structure was heightened under more cognitively demanding message-production conditions. Implications of these results and suggestions for future research are discussed. 相似文献
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Deanna Geddes 《Communication Studies》2013,64(3-4):200-215
Performance feedback is considered an effective means of influencing organizational members. Nevertheless, recipient perceptions regarding such attempts to motivate, change, and/or reinforce certain behaviors and attitudes will determine the eventual response. Often these responses are unexpected and less than desirable. Efforts to better understand the performance feedback construct have produced conceptions emphasizing its complexity and multidimensionality. However, a recent challenge to the usefulness and /or validity of such conceptualizations has prompted the research reported here. This study explores feedback recipients’ and sources’ perceptions of the underlying dimensionality or “hidden structure” of performance feedback messages. 相似文献
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This study examined the use of narrative political advertisements during the 2014 midterm elections. A content analysis of 243 ads identified three narratives types: autobiographical, voter stories, and testimonials. Narrative ads were mostly positive and focused almost equally on issues and candidates’ characters. Negative attack ads and anonymous announcers were primarily used by candidates who lost the election, whereas winners employed more often autobiographical spots and included family members in the ads. The growing use of narratives in political advertising as found in the present study suggests that future research should further examine the effects of narrative political ads on individuals. 相似文献
15.
Patricia E. Gettings Elizabeth Dorrance Hall Steven R. Wilson Daniel M. Kamal Jill Inderstrodt-Stephens Linda Hughes-Kirchubel 《Communication monographs》2019,86(2):205-228
This online experiment integrates confirmation, politeness, and self-determination theories to examine how Veterans evaluate family members’ messages encouraging them to seek behavioral health care. Veterans (N?=?226) evaluated messages manipulated to express high or low levels of acceptance and autonomy support, completed outcome measures (persuasiveness, relational impact, identity management, emotions), and reported on their own reintegration difficulties. Positive associations were found between perceived message acceptance and three outcomes, and perceived autonomy support and two outcomes. Reintegration difficulties were associated with more negative message perceptions. Perceived acceptance and autonomy support also mediated a number of associations between manipulated message features and outcomes, as well as reintegration difficulties and outcomes. Theoretical and practical implications are discussed. 相似文献
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《Library & information science research》2023,45(1):101220
Most studies on library ethics are theoretical. No scale has been developed with a valid and reliable psychometric property to measure library staff and users' ethical perceptions or behaviors. This paper describes the development of a brief measure of the Library Ethics Scale (LES) conducted in two consecutive studies. In the first study, based on the literature review and opinions of expert groups, 47 items were developed for the item pool. These items were administered to 521 university library users in Turkey. An explanatory factor analysis indicated a strong two-factor solution. In the second study conducted on 259 participants, these two-factor structures showed good psychometric properties, with 18 items explaining the total variance of 59.074. The Cronbach alpha reliability coefficient was 0.903, and the two sub-dimensions were found to be 0.91, and 0.888, respectively. The LES shows good validity and reliability properties and has potential application in library ethics settings, including library professionals' perceptions and users' perceptions and behaviors. 相似文献
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Jeshajahu Weinberg 《Curator: The Museum Journal》1994,37(4):231-239
The United States Holocaust Memorial Museum (USHMM) opened in April 1993 in Washington, DC, to wide critical and popular acclaim. It is a narrative rather than a collection-based museum in that its displays are based on facts rather than things. The facts of the Holocaust are presented objectively. At the same time, the museum employs design elements that involve visitors in the narrative and enable them to understand it and the events' universal implications. 相似文献
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Examining the persuasive effect of statistical messages: A test of mediating relationships 总被引：1，自引：0，他引：1
The current study tested the degree to which the sample size heuristic (Baesler & Bur goon, 1994), perceived verifiability of evidence (Ah Yun & Massi, 2000), and perceived message credibility (Kopfman, Smith, Ah Yun, & Hodges, 1998) mediate the relationship between the use of statistical evidence in a persuasive appeal and a person's attitude toward a given topic. Four hundred eighty‐six participants were exposed to one of three messages (statistical, narrative, or no‐evidence control) or a no‐message control condition and completed either a 12‐ (control) or 33‐item (experimental) survey that was designed to measure respondents’ perceptions of the sample size heuristic, verifiability of evidence, message credibility, and attitude toward a year‐round academic schedule. Path analysis and hierarchical regression modeling were employed to test the proposed model. Results revealed that the perceived sample size heuristic, verifiability of evidence, and message credibility mediate the relationship between statistical evidence and individuals’ attitudes. Additionally, the perceived sample size heuristic was found to be the strongest unique predictor of attitudes and confirmatory factory analysis results indicated that perceived verifiability and message credibility may be two indicators of a higher‐order factor. These findings and their implications for future research are discussed. 相似文献
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本文通过分析经典叙事理论以及数字叙事理论,结合档案叙事的用户、文本、技术层面,从数字叙事的逻辑、结构以及维度分析档案数字叙事模式,以期在此基础上对数智赋能环境下的档案数字叙事模式提出优化策略,从而促进档案的活化赋能,以及促进社会记忆构建和文化传承。 相似文献