共查询到20条相似文献，搜索用时 31 毫秒
1.
Ron Warren Ph.D. Robert H. Wicks Ph.D. Jan LeBlanc Wicks Ph.D. Ignatius Fosu Ph.D. Donghung Chung Ph.D. 《广播与电子媒介杂志》2013,57(2):231-246
Major advertisers and children's television networks have announced marketing policies designed to combat childhood obesity. A content analysis of food advertising was conducted on programming from broadcast and cable networks most likely to be viewed by children. Unlike previous content analyses, the results show that nutrition appeals are among the most frequently used. However, as in past research, unhealthy foods are most frequently advertised. Further, child-targeted commercials employ production techniques and persuasive appeals that children have found difficult to evaluate critically. The potential impacts of this advertising landscape are discussed on both the individual and social level. 相似文献
2.
Abstract This multiple-case study explored television programming products offered by U.S.-originated cable networks—namely, Music Television, Cartoon Network, Entertainment and Sports Programming Network, and Discovery Channel—in such Asian markets as Japan, Singapore, and Taiwan and attempted to identify factors that shape their programming strategies. On the basis of theoretical foundations concerning product standardization and adaptation in international marketing research, this study found that various external and intrafirm factors, ranging from host country's cultural and environmental characteristics to network's business orientation, are relevant to the decision on programming products by global television networks. 相似文献
3.
Paul J. Wright 《The Communication Review》2013,16(2):174-186
At the behest of 39 members of the U.S. House of Representatives' Committee on Energy and Commerce, in 2007 the Federal Communications Commission (FCC) released a report that addressed the effects of violent television on children, the constitutionality of various strategies for regulating children's exposure to violent television content, and the viability and benefit of a congressionally developed definition of excessively violent television programming. This review evaluates how well the FCC carried out the tasks assigned to it by Congress, particularly in regards to the FCC's assessment of the social scientific research on the effects of exposure to televised violence. 相似文献
4.
This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing. 相似文献
5.
《Mass Communication and Society》2013,16(4):383-393
There is no standard definition for "quality children's programming" currently. This study sought to build from the work of Alexander, Hoerrner, and Duke (1998) and others in constructing a standardized definition. The Alexander et al. study defined the television industry's definition of quality. This project analyzed the attributes of the shows used in the 1998 study to determine if the content actually contained the aspects of quality stated by the industry. In doing so, this project sought to validate the television industry's self-imposed definition. The results were quite encouraging; consistency exists among several researchers' and industry definitions. Six categories set the standards for quality: instructional excellence, distinctive program characteristics, production excellence, age appropriateness, diversity, and prestigious participants. 相似文献
6.
Ron Garay 《广播与电子媒介杂志》2013,57(4):469-490
This study examines children's understanding of temporal order as depicted on television through three distinctive techniques — canonical sequencing (normal time), reversed sequencing, and “time‐leaps”; (advanced time). Findings suggest that cognitive skills associated with the ability to comprehend liquid conservation contribute to children's understanding of the temporal ordering of televised events in real time, including both canonical and reversed sequencing. Understanding of the more complex, telegeneric time‐leap modification of temporal sequencing was found to be associated with the quantity of children's television consumption. 相似文献
7.
Kristine Kay Johnson Fortman Tracy Lee Clarke Erica Weintraub Austin 《Communication Research Reports》2013,30(4):413-425
A random telephone survey of Washington state parents of children between the ages 2 and 17 assesses patterns of interaction with children regarding television viewing. The children's gender did not affect the way parents coviewed or mediated with them about television. Parent's gender, however, did matter. In addition, it was found that the ageof children had a significant effect on how parents coviewed and mediated. A linear relationship showed that coviewing decreased as children aged. A different trend was seen regarding children's age and negative mediation. 相似文献
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9.
John H. Lerch 《广播与电子媒介杂志》2013,57(3):213-224
The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.” 相似文献
10.
Mabel L. Rice 《广播与电子媒介杂志》2013,57(4):445-461
The dialogue and nonverbal formal features of six children's television programs are described. The findings of this study have implications for models of young viewers' information processing when viewing, and possible effects of the medium on children's language development. 相似文献
11.
Daniël Biltereyst 《亚洲交流杂志》2013,23(2):86-104
One of the most recurrent themes in studies on European television trends, is that the policies of liberalization and deregulation have caused the industry to follow a more market‐oriented or crass commercial logic. New technologies and policies have led to an explosion in the number of commercial channels; new financial, organizational and programming strategies; increasing pressure from advertising and multinationals; and a decreasing role of the state in production and distribution. This paper looks at how such pressures have affected the policies of European public service broadcasters (PSBs), by concentrating on their traditional commitment to education in an analysis of children's and youth programmes as an index of this change. 相似文献
12.
《广播与电子媒介杂志》2013,57(3):394-417
This study examines parental mediation of preschool children's television viewing. Becker's (1981) theory of parent-child relations is used to frame mediation in terms of parenting resources. A survey of 129 parents of preschool children (ages 1-5) reveals that when resources are in highest demand, attitudes toward television are a factor in deciding whether television mediation will benefit children. Demographic variables, parents' attitudes about television, and parents' involvement with children all significantly predicted restrictive and instructive mediation. The findings are discussed in light of young Children's needs for mediation as a guide to television's novel set of technical and cultural codes. 相似文献
13.
This study describes the changes over time in the portrayal of socio-cultural characteristics; namely gender, age, ethnicity, religious outlook, family unit, violence experienced, living conditions, and cultural values in Indonesian children's television programs. Using systematic-quantitative content analysis of popular locally produced Indonesian children's television programs in the 1980s and the 2000s, this study found that all socio-cultural characteristics changed over time, except for gender representation with male actors consistently outnumbering female actors. There were some predominant socio-cultural characteristics in the 1980s, the era of authoritarian broadcasting system in Indonesia: most of the major characters were children and preteens, from Western Indonesia, not showing religious symbols or practices, having more than one sibling, and the majority of the adult characters were married. In the 2000s, the era of liberal broadcasting system, major characters were children and teens, showing certain religious symbols, having no or only one sibling, and the majority of the adult characters were single. Indonesian children's television brought certain cultural values to the fore for their young audiences to identify themselves with: self-direction and benevolence. 相似文献
14.
This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
15.
This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules. 相似文献
16.
Public service broadcasting,children’s television,and market failure: The case of the United Kingdom
Jeanette Steemers 《媒体管理杂志》2017,19(4):298-314
Domestically produced children’s television is frequently highlighted as both an area of market failure, and also as an area where children’s changing consumption habits necessitate new and different ways of thinking about funding children’s content across a range of platforms. In the light of a recent U.K. proposal to set up a Public Service Content Fund to support “genres” under threat, including children’s programming, this article considers how you fund diverse high-quality children’s content in a more challenging media environment where children’s content is arguably still a market failure “genre.” The first part of the article provides context by outlining the market failure characteristics of children’s content as a framework for analyzing the validity of market failure arguments across a range of platforms. It then investigates the causes of perceived market failure in the U.K. children’s television production market. The final part examines the implications of recent U.K. policy responses to provision for children that seek to address market failure through (1) the possible introduction of a contestable fund for public service content; (2) more stringent obligations on the British Broadcasting Corporation; and (3) the re-imposition of quotas on commercially funded public service broadcastings (ITV, Channel 4, Five). Drawing on regulatory and stakeholder responses, it concludes that attempts to overcome market failure in U.K. children’s television appear unsuited for funding the longer-term curation, distribution, and discovery of new types of content on platforms other than broadcasting. 相似文献
17.
Scholars have long debated the adequacy of women's images on television. This study traced the development of trends and economic influences in serial programming devoted to single working women since 1966. Results suggest that the networks have made considerable progress in the quantity and status of roles presénted, but minority females continue to be underrepresented. Individual network contributions also vary, suggesting that role characterizations are more a function of program economics than social advocacy. 相似文献
18.
Phillip J. Mohr 《Communication Studies》2013,64(4):342-351
This article examines two implicit assumptions on which the family viewing concept appears to be based: (1) children's viewing will subside after the end of the family viewing period, and children will be less likely to be exposed to later, more “mature” programming; (2) broadcasters can and do provide programs toward which children and parents share preferences and which are “appropriate” for the family viewing period (6:00‐8:00 p.m. CST, 7:00‐9:00 in other time zones). Data gathered in a 1976 survey confirmed the first assumption. However, while the peak period of children's viewing occurred between 6:30 and 8:00 p.m., substantial numbers of the children continued to view television beyond the family viewing period. Less consistent support was found for the second assumption. Above‐average percentages of both parents and children considered thirty‐one of sixty‐eight programs listed on the questionnaires to be “favorites” or “all right,” and nineteen of the thirty‐one were broadcast during the family viewing period. While parents and children may share attitudes toward certain programs, however, it does not necessarily follow that parents consider those programs appropriate for their children. The results of the survey suggest the need for further study of what constitutes “appropriate” programming for family viewing. 相似文献
19.
This paper is an analysis of factors associated with the 25-year decline in the prime-time shares of the top 3 television networks. Time series analysis revealed a stronger serial correlation between network decline and social indicators than between network decline and technological factors. Network shares were negatively correlated with indicators of social differentiation, and were also negatively correlated with the penetration of cable and other multiple video programming distribution sources (MVPD) into the nation's households (the technological context). Findings were discussed in terms of the impact of social change on both the audiences and organizations of broadcasting. 相似文献
20.
Mary Irwin 《Media History》2013,19(2):162-177
Wednesday Magazine (1958–1963) was an innovative BBC television afternoon arts and culture strand produced by the specialist BBC women's programme unit, which had been built up and nurtured by the first dedicated head of women's programmes Doreen Stephens, who was appointed in 1953. Stephens was responsible for the development of a diverse and extensive range of women's programming; highly ambitious in the offering that it presented to its female viewers. This article will examine the series Wednesday Magazine exploring the wealth of arts and culture items broadcast, whilst considering the programme's significance in critical histories of both women's programming and arts television. The article will also make an intervention into historical debates around what constituted women's television in Britain. 相似文献