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1.
Abstract

This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market.  相似文献   

2.
《Journalism Practice》2013,7(5):555-571
American sports writers' use of social media as a newsgathering tool has influenced journalism practice, further complicating the industry's abstract definition of “professionalism.” This study builds on a pilot study published in the fall 2011 issue of Journal of Sports Media, which assessed print sports journalists' use of social media. In the current study, a survey was administered to 77 full-time print sports journalists who cover professional sports. This paper seeks to extend the pilot study and previous professional research in two ways: firstly, to assess how this specific subgroup of sports writers use Facebook and Twitter to gather information; and secondly, to analyze how these sports writers define “professionalism” and what industry factors correlate with chosen definitions, such as newspaper circulation and work superiors' attitudes toward social media. Cross-tabulations and chi-square tests were used to test hypotheses. Cramer's V or Phi, depending upon the cross-tabulation, were used to measure relationship strength. Results suggest this subset of sports writers more often uses Twitter for newsgathering purposing than Facebook. There is also a strong relationship between the frequency of Twitter usage and the definition of professionalism chosen; circulation size and instances of directly quoting from athletes' social media accounts; and age and Twitter usage.  相似文献   

3.
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.  相似文献   

4.
This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content.  相似文献   

5.
An increasing number of local news stations are producing and broadcasting their newscasts in high-definition television (HDTV), but to date there has not been an investigation of audience perceptions of news in high definition. This study presents the results from an experiment investigating the influence of television form (image quality and field of view) on presence and audiences' perceptions of source credibility for news anchors and local news. The results demonstrate that improved image quality (HDTV) has a positive influence on audience perceptions of source credibility and the overall credibility of newscasts. Implications are discussed.  相似文献   

6.
At the behest of 39 members of the U.S. House of Representatives' Committee on Energy and Commerce, in 2007 the Federal Communications Commission (FCC) released a report that addressed the effects of violent television on children, the constitutionality of various strategies for regulating children's exposure to violent television content, and the viability and benefit of a congressionally developed definition of excessively violent television programming. This review evaluates how well the FCC carried out the tasks assigned to it by Congress, particularly in regards to the FCC's assessment of the social scientific research on the effects of exposure to televised violence.  相似文献   

7.
In 1928, the fledgling National Broadcasting Company hired Boston-based marketing consultant Daniel Starch to conduct the first wide-ranging survey of the national radio audience. Starch oversaw more than 5,000 interviews of U.S. radio families living in states east of the Rocky Mountains. The survey's findings provide a glimpse of the early network radio audience prior to the Federal Radio Commission's 1928 reorganization of frequency and power allocations and the industry's subsequent expansion. This paper examines Starch's findings and places them within the historical context of the developing radio industry.  相似文献   

8.
文章剖析了当前我国高校图书馆评估体系的主要问题,指出高校图书馆必须尽快从对"量"的关注转变为对"质"的重视上来;探微了卓越绩效对高校图书馆评估的价值,尝试在高校图书馆评估中按"卓越绩效评价准则"导入卓越绩效评价模式,构建一种更加实用的高校图书馆卓越绩效评估体系,并培育起"崇尚质量、追求卓越"的高校图书馆质量文化和行业精神。  相似文献   

9.
As Mexico's government undertook neoliberal reforms to join the North American Free Trade Agreement (NAFTA) in 1994, a number of scholars questioned the cultural consequences of closer media ties to the United States and Canada. Government officials countered that Mexico's strong identity needed no protection. This study situates the disagreement within cultural policy traditions, and examines how Mexican television broadcasting changed under globalization forces—including domestic competition, international market expansion, and new technology development—during the 1990s and early 2000s.Thestudy concludes that insufficient attention was given NAFTA's impact on Mexico's own television industry, which strongly influences culture.  相似文献   

10.
A previous study by the author of 35 titles in Elsevier's Earth and Planetary Sciences digital back file package revealed that 73.6% of the 6,038 issues published before digital format was available had at least one figure with unacceptable quality. During 2006–2009 Elsevier conducted a rescanning project to improve the quality of the images in their backfile packages for issues published prior to 1995. The author conducted a follow-up study to determine the effectiveness of Elsevier's rescanning project. Although the project corrected many problems, a noticeable number of line drawings are still unacceptable, as well as images in issues published during the 1995–1998 time period.  相似文献   

11.
This study explores the interplay of sex, presence, and enjoyment of nonfictional tragic news content; an experiment was conducted in which participants viewed a news story about Hurricane Katrina's devastation to the Gulf Coast on a standard definition television, high definition television, or a video iPod. The results indicate that women reported more sadness regardless of condition, though they seemed especially moved in the iPod condition. Women also reported more information seeking, and reported highest levels of presence in the iPod condition. The results are discussed both in terms of implications for crisis message practitioners, and in terms of what the results may mean for our understanding of the enjoyment of tragedy.  相似文献   

12.
Mary Irwin    Helen Wood 《Media History》2013,19(1):107-117
This report details the aims, methodology and selected findings of the Arts and Humanities Research Council (AHRC)-funded project ‘A History of Television for Women in Britain, 1947–1989’, running between 2010 and 2013 at the University of Warwick and De Montfort University. Here, we consider the difficulties of conducting historical television research and the ways in which we have tried to use a method which is attentive to production research, textual analysis and audience work in a dialogic relationship. We discuss the work of Doreen Stephens, the BBC's first Editor, Women's Programmes, the ‘discovery’ of the daytime women's arts programme Wednesday Magazine and the ways in which the women who have participated in our study have described the significance of television for women in their lives. Finally, we discuss the ways in which the project has attempted to engage with constituencies outside the academy.  相似文献   

13.
The Net Effect     
This study introduces the term "travelers" to describe programs that move from one broadcast network to another. Travelers represent a form of television recycling common to the television industry, which has used over three times as many travelers as spin-offs. This article examines and accounts for the history and use of travelers over a fifty-year period: their initial popularity with networks and sponsors in the 1950s their decline in the 1970s and 198Os, and their resurgence in the 1990s. Travelers have become an increasingly important television programming tool as broad- cast networks compete for market share.  相似文献   

14.
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship.  相似文献   

15.
《媒体管理杂志》2013,15(2):51-59
Next to television sets and computer monitors, today's mobile telephones offer a "third screen" that delivers information, entertainment, communication, and even transactional services to a growingly mobile society. In this study, the author examined the state of the mobile phone industry and assessed the strategies that established media firms have adopted in exploring this emerging platform. It was found that media conglomerates with strong brands have an advantage in this emerging content market.  相似文献   

16.
Cable in the Classroom (CIC) is the cable industry's education foundation and has been active in the fields of media and information literacy for more than fifteen years. This article explains media literacy and its connection to information literacy, details CIC's work in these areas, and describes related resources available on CIC's Web site (http://www.ciconline.org). Finally, the article examines digital citizenship, a new term encompassing teaching youth about Internet safety, media and information literacy, and digital ethics that is generating attention in education policy circles.  相似文献   

17.
This study examines parental mediation of preschool children's television viewing. Becker's (1981) theory of parent-child relations is used to frame mediation in terms of parenting resources. A survey of 129 parents of preschool children (ages 1-5) reveals that when resources are in highest demand, attitudes toward television are a factor in deciding whether television mediation will benefit children. Demographic variables, parents' attitudes about television, and parents' involvement with children all significantly predicted restrictive and instructive mediation. The findings are discussed in light of young Children's needs for mediation as a guide to television's novel set of technical and cultural codes.  相似文献   

18.
This study adopts Rogers's diffusion of innovation model to examine the factors affecting the willingness of the Taiwanese to pay a license fee to watch public television. A telephone survey was used, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The data analysis showed that most findings of this study were not congruent with the prediction of Rogers's model, indicating that the Taiwanese do not consider paying a license fee a feasible means to support public television. However, this study found that the frequency of public television viewing was the most powerful factor positively affecting people's intention to pay for public television.  相似文献   

19.
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.  相似文献   

20.
In the 1950s, television knocked radio off its pedestal as the primary electronic entertainment in the home and forced the radio industry to find new ways to compete. In Memphis, Tennessee, WHER went on the air in 1955 as an early experiment in all-women's programming. Located at 1430 on the AM dial, WHER featured a female on-air staff, but it was owned by three businessmen: Sam Phillips of Sun Records, Roy Scott, and Kemmons Wilson, the founder of Holiday Inn. WHER called itself "a thousand beautiful watts." The Memphis Sunday Times heralded it as "the nation's first successful all- girl station."  相似文献   

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