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1.
《Journalism Practice》2013,7(2):264-279
Based on a production study of the distinct and unique children's news programme, BBC Newsround, this paper explores the place of the professional understanding of the target audience as a “missing link” within the news-making process. Approaching programme production with this concern uncovers the particular understandings of the target audience that inform journalists’ news culture and professional views. Further revealed is how such ideas, when traced within the news production process, explain the particularised practices that condition and shape “appropriate” news representations for the audience. The paper concludes with an assessment of the impact of these professional ideas on the dialogical possibilities of the children's news programme.  相似文献   

2.
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.  相似文献   

3.
This article presents a secondary analysis of two multi-national cross-sectional surveys conducted in 2015 (11 countries, N?=?10,570) and 2017 (4 countries, N?=?2165) to examine the relationship between populist attitudes and media use. The results indicate that populist citizens are more likely to consume news than non-populist citizens. Specifically, populist citizens exhibit a preference for commercial television (TV) news, as well as a tendency to read tabloid newspapers. While they use fewer quality newspapers, public TV news are not systematically avoided. Regarding the online news environment, populist citizens prefer Facebook over Twitter as a source of political information. This selective pattern will be discussed in light of the debates on news audience polarization and political polarization.  相似文献   

4.
When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.  相似文献   

5.
在传播日益大众化的时代,DV新闻的出现突破了传统的新闻模式,改变了受众与媒体的关系。虽然它的随意与非专业带来了一系列的问题,但它进一步拉近了受众与传媒的距离,深化了受众参与,是当前新闻传播活动中受众参与理论的成功范例。  相似文献   

6.
In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms. This study addresses gaps in the literature by (1) examining what engagement means for public media and (2) applying the concept of reciprocal journalism to evaluate the nature of reciprocity (direct, indirect, or sustained) in the give-and-take between journalists and their communities. Drawing on direct observation and in-depth interviews, this article shows how this emerging focus on engagement is driven by public media journalists’ desire to make their relationship with the public more enduring and mutually beneficial. We find that such journalists privilege offline modes of engagement (e.g., listening sessions and partnerships with local organizations) in hopes of building trust and strengthening ties with their community, more so than digital modes of engagement (e.g., social media) that are more directly tied to news publishing. Moreover, this case study reveals that public media organizations, in and through their engagement efforts, are distinguishing between the communities they cover in their reporting and the audiences they reach with their reporting.  相似文献   

7.
Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors.  相似文献   

8.
ABSTRACT

This article—co-authored by a transdisciplinary team of social scientists and journalists in the United States—traces changes to the news landscape in recent decades, and asks: How are legacy media producers grappling with these new realities? As part of a four-year collaboration on young adult news consumption, we take a participatory action research approach to this question, tacking back and forth between newsroom concepts and anthropological ones in pursuit of a synthesis that strengthens both. Starting from anthropological frameworks of participation, the authors argue that broadcast videos typically position their audiences as overhearers rather than interlocutors, while the reverse is true for social media, and that these tendencies shape audience expectations. We find that many audiences have what we call poetic motivations: they are drawn to stories that exemplify their genre. For example, the participatory nature of social media genres translates well to a more candid style that can incorporate live questions and other direct participation. The study reported here focuses on STEM news, but many of the findings apply to news production in general. Our reflective methods can also be applied more widely in the field of journalism to synthesize perspectives from theory and practice.  相似文献   

9.
Engaging the Social News User   总被引：1，自引：0，他引：1  
One of the most common formats of audience participation in journalism consists of online reader comments in response to articles, weblogs, or online television and radio broadcasts. While initially the audience only commented on media platforms themselves, Facebook made it possible to outsource commenting to a third-party platform. The options users have, the rules commenters are obliged to follow, and the moderation regime they confront, could influence the quantity and quality of comments. In this study, we explore how news media deal with audience comments on Facebook and their own news site, and how this influences the quality and quantity of comments. We compared comments on news platforms and Facebook of 62 Dutch national and regional newspapers, public and commercial broadcasters, newsweeklies, national news programmes, and online news sites. Subsequently, we analysed the content of the comments with the qualitative text analysis tool MAXQDA. The results indicate that news media prefer outsourcing comments to Facebook although commenting on their own platforms is still possible. By discouraging anonymous responses, the quality of comments improved but above all the quantity of comments decreased after outsourcing comments to Facebook.  相似文献   

10.
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.  相似文献   

11.
ABSTRACT

Hearken is a proprietary news engagement platform growing in popularity. Under the Hearken approach, audience members are invited to participate in the newsmaking process. Hearken strives to assist news organizations in providing local and hyperlocal content that meets audience needs and demands while preserving elements of the journalist’s role as gatekeeper. Hearken has also worked to help news organizations reach underrepresented populations with mixed results per its own anecdotal analyses. This study employs a quantitative content analysis comparing one year’s worth of coverage at four different local NPR affiliates in the United States to provide a breakdown of Hearken content versus traditional reporter-driven content in the following four categories: emphasis on hyperlocal coverage, story topic prevalence within local and hyperlocal coverage, emphasis on coverage of underrepresented communities, and story topic prevalence within coverage of underrepresented communities. Findings reveal listener-driven Hearken content favors hyperlocal news on lifestyle issues while reporter-driven stories emphasize state-level governance and politics as well as local crime. These indicate a stark contrast between the content audiences want and that which journalists tend to report. The nuanced normative implications, possibilities and limitations of Hearken’s model of “deep participation” are addressed in some detail.  相似文献   

12.
《Journalism Practice》2013,7(4):357-372
Despite scholarly research inconsistencies in conceptualizations of hypertext, there seems to be a consensus among scholars from different epistemological grounds that hypertextuality as a communication potential refers to the interconnectivity and interlayering of textual parts in an extended nonlinear chain of integrated content that enables innovation in practices within the triad journalist–text–reader. However, within this rather large area of research, media and journalism scholars have paid minimal attention to hypertext as practice despite hypertext raising many questions regarding the processes and relations of news making. In this paper the author attempts to fill this research gap and to investigate how hypertext shapes different phases of online news making, that is, gathering, selecting, and assessing information, and how these processes influence journalist–source–audience relations. This study thus provides analysis of data gathered through participant observation in the online departments of two leading Slovenian print media organizations, Delo and Dnevnik, and in-depth interviews with their online journalists and editors. The analysis indicated that (1) lack of reasoning and a conservative mind-set prevail among online staffers when conceptualizing hypertext; (2) the normalization of hypertextual news making is subordinated to speed and timeliness in news delivery; and (3) nurtured journalist–source–audience relations bring little to strengthen the social relevance of news. These results confirmed hypertext as a commodity rather than emphasizing its public character. The practice of hypertext at the two Slovenian newspapers indicates a phenomenon that could be labelled as journalistic deskilling in online news making.  相似文献   

13.
ABSTRACT

Building upon the sociotechnical perspective presented by Lewis and Westlund (2015, “Actors, Actants, Audiences, and Activities in Cross-media News Work: A Matrix and a Research Agenda.” Digital Journalism 3 (1): 19–37. doi:10.1080/21670811.2014.927986), this study examines organizational dynamics, technological affordances and professional challenges of engaged journalism practices by analyzing how Hearken, one of the most celebrated audience engagement companies, and its tools and services are being implemented in 15 U.S. news organizations. This framework identifies Hearken and organizations like it as important “external actors” providing technological “actants” that are shaping how newsrooms report the news by providing ways for audiences to be brought into producing the news, particularly during the earlier phases of the reporting process. Based on in-depth interviews, we find that nearly every news organization in our sample reports some measure of success by using Hearken for involving audience members throughout the production of news. At the same time, we also identify how this implementation is significantly shaped by organizational imperatives and the models particular organizations create for producing audience-centric news work. Ultimately, this study presents a partial update to the decades-long literature on participatory journalism by suggesting that engaged journalism practices actually create opportunities for meaningful audience involvement.  相似文献   

14.
This article contends that not only journalism but also journalism studies can benefit from a stronger commitment to the public. While the bodies of literature on “popular journalism”, “public journalism” and “citizen/participatory journalism” have, in different contexts and from different angles, made a strong case in favour of a public-oriented approach to journalism, it is remarkable how few of the empirical studies on journalism are based on user research. As the control of media institutions over the news process is in decline, we should take the “news audience” more seriously and try to improve our understanding of (changing) news use patterns. Besides this rather obvious theoretical point, there are also societal and methodological arguments for a more user-oriented take on the study of journalism. Starting from a reflection on the key trends in news use in the digital age—participation, cross-mediality and mobility—this article attempts to show the theoretical and societal relevance of a radical user perspective on journalism and journalism research alike. Furthermore, we look at new methodological opportunities for news user research and elaborate on our arguments by way of an empirical study on changing news practices. The study uses Q-sort methodology to expose the impact a medium's affordances can have on the way we experience news in a converged and mobile media environment. The article concludes by discussing what the benefits of a radical user perspective can be both for journalism studies as for journalism.  相似文献   

15.
Audience measurement data are increasingly central to what many media corporations produce, yet much of these data are inaccessible to scholars. I therefore argue that cultural studies is in need of an audience studies revival. Fan studies continues at strength, but a wider range of audience studies is required to counter and to interrogate the occasional proclamations that companies such as Netflix, Facebook, and Google share with us about audiences and users.  相似文献   

16.
ABSTRACT

News nonprofits in the U.S. have been proliferating over 15 years as a way of addressing troubles in the business model for news. For these newsrooms, collaboration, with each other and with mainstream news, has emerged as a key way to build readership and attain relevance in a crowded media space. Still, past research has told us that the strong connection to mainstream news has constrained these organizations’ critique of journalism. In Europe, nonprofit news remains nascent and represents a response to declining trust in and engagement with journalism, and rising populism across the continent. Against this very different context, this study examines two players at the forefront of the European news nonprofit movement. It demonstrates the path dependency inherent in the origins of these organizations: In Europe, they are a response to a different societal change, and thus developed rather differently than did their peers in the United States, with a focus on redefining the idea of collaboration and the role of their audiences by seeing citizens as collaborators, both in the creation and in the dissemination of news. By seeing citizens as collaborators, not just readers, they work to empower and build news audiences as well as participants.  相似文献   

17.
This study identifies the prevalence of culturally oriented writing techniques found in international news coverage of major American newspapers, through a concept explication and content analysis. These techniques, which I call “culture peg” and “culture link,” are content and thematic choices in international coverage that journalists make to enhance the material's appeal to their home audience. They are, in essence, cultural meaning-making processes that render foreign stories relevant to the home audience which might not otherwise be interested in international news. A content analysis revealed that these cultural strategies, deployed in both text and photographs, were employed in 72 percent of international news articles in the New York Times. Excessive use of such methods might skew the understanding of foreign cultures/societies for the readership. Theoretical and methodological implications of the study are discussed.  相似文献   

18.
徐来  蔡凤娟 《出版科学》2009,17(6):64-67
借用大众传播学中的受众分层方法,将以图书为媒介的受众划分为阅读趋零型、目标明确型和营销导向型,分别分析三种类型受众的特征,初步探讨图书出版针对三种类型受众的可行发展途径。研究表明：培养阅读趋零型受众的阅读习惯（兴趣）、保证目标明确型受众的图书资讯和购买渠道需求的双满足、综合运用好威信效应、晕轮效应和从众心理以引导营销导向型受众的图书购买决策,是建立在受众分层基础上的图书出版的可行发展路径。  相似文献   

19.
The media-saturated nature of everyday life is well acknowledged in current audience research, but the role of journalism for people living in this digitalised environment remains less clear. To provide a better understanding of the role of journalism and news in everyday life, this article states the case for combining two complementary analytical perspectives in cultural audience research that draw on the framework of practice theory. We need to focus on both interpersonal communication practices within social networks and on discursive practices and patterns of how people use the media. Empirically, this article draws on an extensive audience study conducted in Finland, whose findings provide a cause for moderate optimism regarding the sustaining relevance of journalism in people's everyday life in the digital era. Firstly, social networks—both offline and online—constitute a vital structure within which the output of journalism is rendered meaningful by users. Secondly, the discursive practices applied by the participants emphasise the importance of news as a central means of orientation to society and making sense of the political nature of the public world. However, much of this potential remains unknown to journalists because users' activities occur at a distance from journalism and political institutions, which poses a challenge to digital journalism.  相似文献   

20.
ABSTRACT

Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic.  相似文献   

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