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1.
Louise Woodstock 《Critical Studies in Media Communication》2016,33(5):399-408
ABSTRACTStuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic. 相似文献
2.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
3.
Ike Picone 《Journalism Practice》2015,9(1):35-49
This article contends that not only journalism but also journalism studies can benefit from a stronger commitment to the public. While the bodies of literature on “popular journalism”, “public journalism” and “citizen/participatory journalism” have, in different contexts and from different angles, made a strong case in favour of a public-oriented approach to journalism, it is remarkable how few of the empirical studies on journalism are based on user research. As the control of media institutions over the news process is in decline, we should take the “news audience” more seriously and try to improve our understanding of (changing) news use patterns. Besides this rather obvious theoretical point, there are also societal and methodological arguments for a more user-oriented take on the study of journalism. Starting from a reflection on the key trends in news use in the digital age—participation, cross-mediality and mobility—this article attempts to show the theoretical and societal relevance of a radical user perspective on journalism and journalism research alike. Furthermore, we look at new methodological opportunities for news user research and elaborate on our arguments by way of an empirical study on changing news practices. The study uses Q-sort methodology to expose the impact a medium's affordances can have on the way we experience news in a converged and mobile media environment. The article concludes by discussing what the benefits of a radical user perspective can be both for journalism studies as for journalism. 相似文献
4.
Jacob L. Nelson 《Journalism Practice》2018,12(2):204-219
Non-profit news publishers, a small but growing piece of the news media environment, often explicitly attempt to build strong ties with their audiences. Many assume this approach differs from that of legacy newsrooms, which have historically kept the audience at arm’s length. In this article, I argue that this distinction has blurred. In-depth interviews with reporters and editors at a daily newspaper (The Chicago Tribune) and a local news non-profit (City Bureau) reveal that: (1) both organizations are pursuing a more collaborative relationship with their audiences; and (2) this pursuit is ill-suited for the traditional mass audience approach to news production. I conclude that journalists aspiring to work more closely with the audience find greater success when that audience is narrow to begin with. 相似文献
5.
Lynda Kelly 《Archival Science》2004,4(1-2):45-69
Museums present different contexts for learning, particularly when compared with places such as schooos, universities and
libraries. They have been described as free-choice learning environments visited by a broad range of people. Museums have
the opportunity to shape identities—through access to objects, knowledge and information visitors see themselves and their
culture reflected in ways that encourage new connections, meaning making and learning. However, across the world museums are
finding themselves competing with other leisure and learning experiences in an increasingly global world. The long history
of audience research in the cultural sector demonstrates the interest museums have had in their visitors over time. This paper
outlines the development of audience research in museums, the context within which it operates, and describes the processes
of audience research through a series of case studies drawn from the work of the Australian Museum Audience Research Centre.
It is argued that the shift in museums from mission-led program development to balancing content and audience needs through
a transaction approach requires a broader research-focused agenda. While traditional ways of conducting evaluations are necessary
and useful, to remain viable audience research needs to be more strategic, working across the sector in new ways and utilising
new methods. How programs impact on users and facilitate learning about a wide range of key issues that museums are concerned
with is a leadership role that audience research can take across both the cultural sector and other free-choice learning contexts.
To achieve this, a communities of practice approach is suggested as a potential framework for audience research in the contemporary
museum. 相似文献
6.
论知识受众及其合法权益 总被引：14，自引：1，他引：13
“知识受众”是在以往“读者”基础上形成的一个新的概念。知识受众本位观是图书馆应当弘扬的现代理念。保护知识受众的合法权益 ,是知识受众本位观在实践中的具体落实 ,也是法律精神在知识活动领域的正当切入 相似文献
7.
Tony Harcup 《Journalism Practice》2016,10(6):680-696
Alternative forms of journalism are said to challenge the passive role of audience members as receivers and to foster active citizenship among alternative journalists and audiences. Yet the scholarly literature on alternative journalism contains more assertions about than evidence from the audience. Downing has described the audience for alternative media as “the virtually unknown”, prompting him to urge journalism scholars to undertake more audience research to help increase our understanding of this allegedly active and civic-minded public. This exploratory study of the people who regularly read a contemporary example of alternative journalism—an investigative local blog covering one UK city—is intended to contribute towards filling the gap identified by Downing. Audience views are explored by means of questionnaires and focus groups, providing some evidence that individuals are attracted to alternative journalism by their dissatisfaction with mainstream media; that they see alternative media as helping them make sense of the world; and that, to an extent, engaging with such media is both a prompt to, and a reflection of, readers’ democratic engagement as citizens. Recognising the limitations of this small study, the article concludes by reiterating Downing's call for further research. 相似文献
8.
网络时代大众传播研究者面临的挑战与机遇——从受众研究和内容分析说起 总被引：3，自引：0，他引：3
互联网似乎是一把双刃剑 ,它为受众调查和内容分析提供了新的机遇 ,但是多年来研究者们所遇到的一些老问题依然存在。大众传播研究趋于改善还是恶化 ,将取决于研究者使用互联网的技能。 相似文献
9.
在传播日益大众化的时代,DV新闻的出现突破了传统的新闻模式,改变了受众与媒体的关系。虽然它的随意与非专业带来了一系列的问题,但它进一步拉近了受众与传媒的距离,深化了受众参与,是当前新闻传播活动中受众参与理论的成功范例。 相似文献
10.
Nando Malmelin 《Journalism Practice》2016,10(5):589-607
This article discusses the role of the online audience community as a strategic resource for media work. It opens up a current perspective on the audience community, which has received scarce attention in research both conceptually and empirically. The article provides an empirical analysis of the various ways in which the audience community can serve as a resource in the work of journalists. The conclusion is that the audience community can have wide-ranging strategic significance and implications for media work and media brands. In particular, observing and connecting with the audience community can help journalists acquire deeper knowledge and understanding of the audience, as well as strengthen commitment and engagement among the audience with the media brand. As a consequence of collaborating with the audience community, new journalistic roles and tasks are emerging. 相似文献
11.
本文结合《超级女声》个案实证研究"传受合一"传播模式。试图构建一个既能清楚客观地揭示"传受合一"的内在机制,又具普遍指导意义的"传受合一"传播模式的现实框架。 相似文献
12.
本文认为,长期以来,电视媒体的财经频道未能摆脱对娱乐节目的依赖,其原因在于：一方面是由于网络时代受众收视方式的改变,大大增加了培养目标受众的难度;另一方面在于开路频道难以摆脱收视率的围困,以至于财经频道的专业化之路陷入困境． 相似文献
13.
借用大众传播学中的受众分层方法,将以图书为媒介的受众划分为阅读趋零型、目标明确型和营销导向型,分别分析三种类型受众的特征,初步探讨图书出版针对三种类型受众的可行发展途径。研究表明：培养阅读趋零型受众的阅读习惯（兴趣）、保证目标明确型受众的图书资讯和购买渠道需求的双满足、综合运用好威信效应、晕轮效应和从众心理以引导营销导向型受众的图书购买决策,是建立在受众分层基础上的图书出版的可行发展路径。 相似文献
14.
手机电视被称为新媒体先锋,一路走来,受到了业界的青睐,北京、上海和广州等地的媒体纷纷上马手机电视业务,以期抢占潮头,争夺先机。其实,任何一种媒体的诞生及其生命力,都要通过传播效果来反观,受众作为影响传播效果的重要因素,向来受到传播学者关注。手机媒体想在媒体生态中获得一席之地,并求得更好的发展,必须从受众因素分析入手,探求其必要性和可行性。 相似文献
15.
This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market sectors and key constituents perceive and apply engagement. In-depth interviews were conducted with 74 subjects from various sectors across 8 countries and textually analyzed using a qualitative data analysis software. Utilizing thematic analysis, the qualitative research addressed the definition, relevancy, and application of audience engagement via media platforms, especially for video content. It was found that promoting engagement is a critical strategy to combat the increasing demand for audience attention. It encompasses all three cognitive–affective–behavioral aspects, but is valued and practiced on a behavioral level most often. Engagement is a thread that links campaign phases together but it is realistically addressed only after more readily available metrics. There are significant challenges in integrating digital and linear media platforms from the perspective of engagement as individual platforms have their own unique characteristics and impacts. In practice, it is also difficult to measure media engagement with metrics that are conceptually meaningful and methodologically accessible. 相似文献
16.
Research documents politicians’ use of religious rhetoric and its effects on the public, but little work has investigated the considerations influencing the decision to use religious rhetoric in the first place. We theorize that politicians’ use of religious rhetoric is determined by four considerations: the alignment between the speaker’s and audience’s religiosity, the acceptability of the speaker’s denomination to the audience, the speaker’s religious history, and the speaker’s party. Using the 2012 presidential election as a test case, we pair county-level religion data with a content analysis of 264 stump speeches to examine how the religious aspects of candidate rhetoric changed depending on the religious contours of a community. The evidence provides insight into how and why candidates “narrowcast” faith. 相似文献
17.
本文从经济学视角解读了媒介自律和受众对媒介产品的注意力,媒介自律和消费的交叉弹性,媒介自律和受众效应最大化,媒介自律和媒介机构收益最大化的互动关系。 相似文献
18.
孔达 《自然科学博物馆研究》2020,(4):31-38
从20世纪80年代的财政责任到如今的社会责任,观众研究为英国博物馆证明自身价值、获得经费支持提供了重要依据。英国政府通过政策引导与经济杠杆,客观上推动了博物馆观众研究的发展和博物馆对“人”的关注。英国经验说明,只有当政策引导、经济杠杆、行业规范与学术研究形成合力时,博物馆观众研究才能真正得到发展、发挥效力。 相似文献
19.
Tamara Witschge 《Journalism Practice》2014,8(3):342-356
Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors. 相似文献
20.
摘要：分析了图书馆作为一个信息传播中心的职能和信息传播模式。依据文化水平高低，将图书馆受众划分为民间受众、普通受众和精英受众三个层面，分析了各层面受众的信息需求特点，并重点探讨了图书馆针对不同层面受众的特性开展信息传播的策略与实现方式。 相似文献