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1.
Kurt W. Ritter 《Communication Studies》2013,64(3):153-171
The nomination acceptance addresses of recent presidential candidates constitute a significant aspect of an American political ritual. These addresses might be termed a “modern jeremiad”; because they conform to the jeremiad tradition in American rhetoric. Like the Puritan jeremiad which was central to a religious ritual, the modern jeremiad continues to function rhetorically as a means for interpreting the meaning of America's past and unifying the audience around a shared vision of America's future. 相似文献
2.
Audiences,metaphors, and the Persian Gulf war 总被引：1，自引：0，他引：1
Benjamin R. Bates 《Communication Studies》2013,64(3):447-463
This paper examines George Bush's Persian Gulf war addresses as a representative anecdote of Bush's campaign to build an international military coalition. The paper argues that in war rhetoric international audiences should be considered. A theorization of the international audience is offered. George Bush's public speeches are then analyzed as they use two metaphoric clusters. The SAVAGE cluster is used to justify a response to Iraq's 1990 invasion of Kuwait. The CIVILIZATION cluster is used to justify an American‐led military response. The metaphoric clusters are shown to be persuasive to the international audience as they are adopted and recirculated by this audience. Conclusions and implications of the interaction of these two metaphoric clusters for future war rhetoric are offered. 相似文献
3.
Ximena Orchard 《Journalism Practice》2018,12(4):422-439
This article explores how journalists negotiate notions of autonomy in their daily exchanges with politicians. Based on qualitative data analysis of semi-structured interviews conducted in Chile, this article argues that, when analysed from the perspective of journalists, notions of autonomy appear to be negotiated in three distinct dimensions. First, a professional narrative built upon news values firmly grounded in commercial considerations; second, an organizational narrative that rests upon editorial lines that occasionally become explicit editorial biases, and third, a sense of belonging to an encapsulated community inhabited by journalists, politicians and communication officers. Data analysis suggests that core claims of autonomy in political reporting stem from values of newsworthiness greatly influenced by a commercial logic of audience maximization. This professional autonomy, though, has to be upheld at the organizational and the relational level, and appears tensioned by the appearance of new media and political actors who push journalists towards a public-oriented role. The implications of these findings for journalistic practice are discussed. 相似文献
4.
《Journal of Radio & Audio Media》2013,20(1):112-133
This article traces the development of Father Charles E. Coughlin's rhetoric as it evolved over a six‐year period during the height of his popularity, from 1930 to 1936. Bormann's Fantasy‐Theme method was used to evaluate Coughlin's rhetoric. The findings offer insight into Symbolic Convergence Theory by demonstrating how Coughlin attempted to integrate his political and personal agenda with changing social context and audience needs. The implication is that fantasy themes are open systems, which are circumstantially constructed and thus evolve and change over time. 相似文献
5.
The news media’s use of polls is by no means the special preserve of democracies. Using the case of Chinese government’s official medium (i.e. the People’s Daily), this study set out to assess how poll results are communicated to the public in China by examining the presentation of methodological information in its poll stories, and how its web counterpart, the People’s Daily Online website, differs in its coverage of polls from a technical point of view. It then examined the outlets’ interpretations of poll results and the media logic the coverage implies in comparison with the political logic that shapes poll reporting in China. Further critical discourse analysis reveals the use of authoritarian populist rhetoric as a discursive strategy in both outlets’ representation of public opinion. Compared with the print outlet, the online outlet showed a more marked inclination to describe a certain class as ‘the people’ in anti-elite rhetoric. 相似文献
6.
《Communication monographs》2012,79(1):39-47
This article seeks to isolate factors associated with effective and ineffective campaign speeches made by Adlai E. Stevenson in 1956. To distinguish effective from ineffective speeches, the author solicited the judgments of 105 campaign associates, Democratic and Republican politicians, journalists, and students of public address. Eighty‐seven replies were received and sixty‐four were sufficiently complete for analysis. There was high agreement that six speeches were effective and six ineffective. Factors associated with effectiveness (their opposites with ineffectiveness) included the following: single issue discussed; relatively uncontroversial subject; constructive material emphasized and refutation de‐emphasized; responsive and sympathetic audience; speaker spent great deal of time editing and revising but little on basic draft; revisions were to clarify and identify with audience rather than to qualify remarks; emphasis on solutions rather than problems; introductions contained humor, irony, and satire; presence of direct ethical appeals; emphasis on values rather than needs; frequent alterations in text during delivery. The author also found several factors common to both effective and ineffective speeches. These included, among others: foreign or domestic issue; size of audience and size of auditorium; length of speech of introduction; length of program prior to speech; logical organization; poor use of summaries and transitions. 相似文献
7.
Traditional rhetorical theory tends to adopt the rhetor's point of view, emphasizing invention of rhetorical messages, rather than the audience's reception and interpretation of messages. The audience is ordinarily conceptualized in humanistic rhetorical theory as a target, a source of expectations to guide the rhetor's invention, a means to accomplish the rhetor's ends, or even an obstacle. We argue that a more complete view of rhetoric should include the audience as a potentially active part of the process of persuasion. Accordingly, we propose to supplement our traditional theories of rhetoric by sketching a complementary view of rhetoric as the process of an auditor's processing and responding to messages. The inspiration for this conception, Petty and Cacioppo's Elaboration Likelihood Model, is sketched, and implications for rhetorical theory and criticism are discussed. 相似文献
8.
Bonnie J. Dow 《Communication Studies》2013,64(3-4):225-240
AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity. 相似文献
9.
Lisa M. Chuang & John P. Hart 《Communication Studies》2013,64(3):183-201
This essay examines Green Day's “Jesus of Suburbia” as an artifact and reflection of suburban American punk culture. It looks at how music, lyrics, and the ethos of the performer interact to create a message that fostered identification between speaker and audience by using Sellnow and Sellnow's Langer-based illusion of life perspective. In this case it was found that music can be seen as an effective tool for expressing the suburban punk experience due to its ability to convey both linguistic and emotional content. 相似文献
10.
Tamara Witschge 《Journalism Practice》2014,8(3):342-356
Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors. 相似文献
11.
Sonja K. Foss 《Communication Studies》2013,64(2):367-378
Richard Weaver's notion that the forms of argument used by a speaker—genus, similitude, cause and effect, or circumstance‐indicate the speaker's ideology is used to analyze speeches of Jimmy Carter, Lyndon Johnson, and Jane Byrne, mayor of Chicago. Their early rhetoric was characterized by argument from genus, their later rhetoric by less idealistic forms of argument, suggesting that their world view has changed and with it the public's view of their performance. 相似文献
12.
《Journalism Practice》2013,7(10):1220-1240
In recent years, the rapid expansion of Web 2.0 tools has opened new possibilities for audience participation in news, while “engagement” has become a media industry buzzword. In this study, we explore approaches to engagement emerging in the field based on in-depth interviews with editors at a range of news outlets from several countries, and we map these approaches onto the literature on participatory journalism and related innovations in journalism practice. Our findings suggest variation in approaches to engagement that can be arrayed along several related dimensions, encompassing how news outlets measure and practice it (e.g. with the use of quantitative audience metrics methods), whether they think about audiences as more passive or more active users, the stages at which they incorporate audience data or input into the news product, and how skeptically or optimistically they view the audience. Overall, while some outlets are experimenting with tools for more substantive audience contributions to news content, we find few outlets approaching engagement as a way to involve users in the creation of news, with most in our sample focusing mostly on engaging users in back-end reaction and response to the outlet’s content. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice “engagement.” 相似文献
13.
This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public. 相似文献
14.
Jin Lee 《Critical Studies in Media Communication》2017,34(3):250-263
This paper investigates the feelings of individuals who have been exposed to the continuous demands for managing and beautifying the body. Through audience research on Korean reality shows about body/beauty, Get It Beauty and The Body Show, we attempt to understand how the discourses of body care work at the individual level. Our interviewees’ feelings of being stressed, burdened, and annoyed about the discourses in the shows signify their (un)conscious acknowledgment of the false promises of the self-care rhetoric. However, the discourses of willpower and the embedded voyeuristic pleasure of watching the shows make it difficult to place such feelings in the public domain. We conclude that individuals’ feelings lose their potential as resistant voices when “feeling bad” is discounted as personal, while a feeling of individual achievement is excessively celebrated. 相似文献
15.
Since discovering the shrinking politician sound-bite, researchers have shown that TV news grew more journalist-centered since the 1960s. To explore how far journalistic authority extends, this study turns to the weather. It examines local coverage weekday mornings on three local stations before a national convention. Close qualitative reading, supplemented by content coding, compares weather rhetoric, tone, and style during segments. Weathercasters raise concerns during weather reports, which they soften during banter. Most surprising is their rhetorical claim to control nature. They personify weather, but ignore the audience. Accuracy in forecasts relates to the visual style and ratings of the station. 相似文献
16.
《Journalism Practice》2013,7(9):1128-1146
ABSTRACTMany news organizations have developed policies on the use of named and unnamed sources, including whether the latter can be directly quoted or paraphrased in news stories. In this experiment, we test how audience members respond to these policy dictates by measuring news credibility in a political story that manipulated whether the source was named, whether that source was directly quoted, and the source’s political connection to the story. We found that while each of these manipulations had little or no main effects, they combined to trigger a discernible change in credibility in the eyes of the audience. 相似文献
17.
S. Marek Muller 《Communication Studies》2017,68(5):588-606
By bringing critical animal studies into conversation with communication, this article completes 3 tasks: First, it complicates the communication discipline’s understanding of the animal rights movement by presenting its oft-ignored tensions and conflicting paradigms; second, it reveals how eugenical rhetoric has been foundational both in defending human/animal exploitation and in developing prototypical animal advocacy practices; third, using a critical public address–inspired approach, it deconstructs vegan abolitionist Gary Francione’s purportedly ultraradical rhetoric, revealing its problematic eugenical underpinnings. This revelation not only complicates Francione’s radical status but also questions the ethical legitimacies of a conventional, Western rights-based paradigm of animal rights. 相似文献
18.
This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers. 相似文献
19.
本文从受众研究的实践范式出发,以日常生活实践理论为基础研究托台维吾尔族村民的日常生活电视实践,以此探讨村民如何通过日常电视实践活动创造自己的意义空间。研究主要使用民族志方法进行。 相似文献
20.
This study analyzes Boston Mayor Thomas Menino’s rhetoric via Twitter following the Boston Marathon Bombing, exploring how a leader engaged in crisis communication using social media. Guided by restorative rhetoric, we examine how Menino included strategic communication (alleviate risk and restore public safety) and humanistic communication (focusing on the more substantive issues of crisis leadership) in his tweets. Our analysis is grounded in the five tenets of restorative rhetoric as a theoretical lens: initial reaction; assessment of the crisis; issues of blame; healing and forgiveness; and corrective action and rebuilding through a rhetorical vision. The findings demonstrate the utility of social media in aiding leaders as they provide critical information and guidance amid high uncertainty while also initiating the healing process, including fostering resilience. 相似文献