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本文将传播学中的传播模式应用于图书馆信息传播流程,着重分析现代信息社会图书馆信息传播模式中的几大要素及其特点,以期寻找图书馆信息传播取得理想效果的重要依据。 相似文献
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图书馆传播效果评估模式设计 总被引：1，自引：0，他引：1
图书馆传播效果评估是检验信息传播的有效手段。文章通过分析影响图书馆传播效果的因素，结合“五个命题”思想，从读者对图书馆传播效果反馈和图书馆自我评估相结合的角度，提出图书馆传播效果评估指标体系。 相似文献
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图书馆信息传播之主客体论 总被引：1，自引：0，他引：1
倪莉 《高校文献信息研究》1999,6(4):56-59
图书馆信息传播过程中,图书馆员处于主体的地位,读者处于客体的地位。影响图书馆信息传播效果的主体因素包括馆员的知识、业务水平和服务意识,客体因素包括读者的个体差异和诸者的图书馆意识。所以培养图书馆员的服务意识和读者的图书馆意识,沟通馆员和读者的关系,保证传播渠道畅通将有助于提高图书馆信息传播的效果。 相似文献
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图书馆知识服务是知识传播的服务。研究基于Web2．0的图书馆知识服务效果,分析图书馆知识服务互动中人际传播的特点,细分图书馆传播环境中的受众,将议程设置嵌入图书馆知识服务的过程,分析图书馆博客议程设置和“使用与满足”理论在构建信息服务情境中的应用及其效果。 相似文献
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试论图书馆的信息传播 总被引：1，自引：0，他引：1
文章从大众传播学的角度研究图书馆的信息传播过程，馆员处于传播者的地位，读者处于受众的地位。培养馆员的服务意识和读者的图书馆意识，沟通馆员和读者的关系，是保证传播渠道畅通从而提高图书馆信息传播效果的重要措施。 相似文献
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[目的/意义] 信息传播是阅读推广工作中的重要环节，对推广效果影响很大，以现实问题为依据探索高校图书馆阅读推广信息传播的理论模型和现实对策，对高校图书馆拓宽信息传播途径、提升阅读推广效果具有重要理论和实践意义。[方法/过程] 梳理高校图书馆阅读推广信息传播现状及问题，引入SIR模型，结合强弱关系理论在信息传播中的影响以及现实问题构建改进SIR模型，并尝试将改进SIR模型应用到高校图书馆阅读推广实践中。[结果/结论] 改进SIR模型引入了新的变量——次感染者Io，并在实践中引入与之对应的"推广媒介"角色，将原有一次弱关系下的信息传播变成一次弱关系下的信息传播和两次强关系下的信息传播的总和，能够有效提高阅读推广中信息传播效率，为实践工作提供理论参考。 相似文献
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近年来,各地图书馆的“文化讲座”取得了较好的社会效果。这种新的知识传播方式较读者通过书籍阅读传播更加符合现代社会读者的知识信息需求,图书馆应该以此为突破口,探索信息数字网络条件下图书馆知识信息传播的新办法和途径,更好地满足当代读者对知识信息的需求,取得更大的社会效益。 相似文献
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综述了图书馆界对全媒体深层次的辨析、研究和应用,结合笔者对全媒体传播形态的理解,展开对全媒体影响图书馆服务的多维分析,从传播形态、用户服务、阅读终端、服务效果、传播空间、信息内容六个方面论述了全媒体对图书馆的深刻影响,并提出全媒体将改变图书馆的信息环境和传播格局. 相似文献
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网络广告由于传播范围广而富有弹性,加之互动性、实效性以及精确性对品牌形象传播效果有极大的优势,要消除网络广告品牌形象传播效果的误区,培养起用户的忠诚度、促进我国网站和企业增强市场竞争力。 相似文献
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《Communication monographs》2012,79(1):48-71
This study tested young adults’ perceptions of supportive and antagonistic coparental communication as mediators of interparental conflict (i.e., demand/withdraw patterns and aggression) and young adults’ mental well-being. Participants included 493 young adult children from intact and divorced families. Although young adults from divorced families reported higher levels of interparental conflict and antagonistic coparental communication than those from intact families, no significant differences emerged in the pattern of associations among the latent constructs in both groups. Bootstrapping analyses revealed that demand/withdraw patterns and mothers’ aggression had both direct effects and indirect effects on young adults’ mental well-being through antagonistic coparental communication. Consequently, coparental communication may function as a risk mechanism linking the adverse effects of witnessing interparental conflict to children's adjustment. 相似文献
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Kate Gyllensvard 《期刊图书馆员》2013,64(4):324-326
Academic journals have traditionally provided disciplinary forums for scholarly communication (i.e., vetting, legitimating, and disseminating new ideas). Digitization is affecting scholarly communication and academic journals. Two effects are the bundling of journals by publishers and the growing variety of formats that open up new avenues of dissemination. Both effects have disrupted the traditional roles and relationships of scholars and their institutions, publishers and libraries in the processes of scholarly communication, including the significance of academic journals as a format. 相似文献
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This study explored dyadic effects of communication competence, assessed through self-perceptions and other-perceptions, on relationship quality in same-sex platonic friendships. Undergraduate students recruited a same-sex platonic friend to participate in this study along with them. Participants (N = 310; dyads = 155) completed an online questionnaire assessing their own and their partner's communication competence as well as their own relationship satisfaction and commitment. Results from actor-partner interdependence model analyses revealed both actor and partner effects for self-perceptions and other-perceptions of communication competence on relationship satisfaction and commitment. Additionally, partners’ other-perceptions of communication competence moderated the relationship between actors’ other-perceptions of communication competence and relationship commitment. 相似文献
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This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing. 相似文献
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传统主流媒体作为科学传播的重要主体,在科学事件报道和科学知识科普中扮演着重要角色。为更好地了解传统主流媒体在社交媒体上进行在线科学传播的特点和效果,本文探究了主流媒体科学类博文的文本特征及其对传播效果的影响。首先,本研究获取了九大官方主流媒体于2021年全年在微博平台上所发布的全部11万余条博文,根据科学传播相关的关键词筛选出6000余条科学类博文。基于LDA对文本数据集进行主题建模分析,归纳出29个一级主题和7个二级主题,得到主流媒体科学传播的整体主题分布情况。具体主题所囊括的意涵显示,主流媒体既对科学发现和科技创新进行及时且持续的报道,也生产分发与大众密切相关的社会民生、健康等知识普及类内容。其次,本文对抽样得到的样本数据集进行基于人工编码的内容分析,得到样本中每条博文的情感立场和引用源。最后,本文对主题、情感立场和引用源三个文本特征与博文的转发、点赞、评论三个传播效果表征指标之间的关系进行研究。结果显示,主题和情感立场对博文的三个传播指标均产生显著影响,引用源则并无显著影响。主题为社会民生类科学知识普及、持正向情感立场的博文的传播效果显著好于其他博文。大众对具有不同文本特征的科学类博文有着不同的传播积极性,与日常生活知识科普密切相关、更容易引起情感共鸣的内容能够获得更好的传播效果。 相似文献
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Lisa M. Schroeder 《Communication Research Reports》2013,30(4):380-388
This study was designed to test the effects of skills training and experience on communication satisfaction and communication anxiety in the basic speech course. Skills training was operationalized as completion of COMM 15000, Theory and Practice of Oral Discourse, and experience was operationalized as multiple rhetorical performances. The results showed that students of the basic speech course experienced an increase in communication satisfaction and a decrease in communication anxiety following skills training for this sample. Moreover, highly apprehensive students reported being more satisfied with their communication interchanges following completion of the basic speech course. 相似文献
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