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1.
图书馆危机公关的策略研究   总被引:1,自引:0,他引:1  
在危机处理中,危机公关在争取舆论支持、重塑形象等方面有着重要作用。本文提出图书馆在开展危机公关活动中态度比方法更重要,并提出了四项危机公关的应对策略。  相似文献   

2.
重大公共危机的社会冲击力和危害性极大,以新冠肺炎疫情治理工作为例,优化重大公共危机治理中档案工作的参与机制,对提高政府应急管理能力具有重要意义。档案工作是公共危机治理体系中不可或缺的组成部分,在其中发挥着留存凭证、总结经验、认识规律、延续历史、守护记忆的独特作用。从实践来看,在重大公共危机治理中档案工作常常面临一系列问题。通过对这些问题及原因的分析,提出建立健全基于公共危机治理时间序列的"事前-事中-事后"档案工作参与机制,有利于实现重大公共危机治理中档案工作从事后动员型向事前预防型管理模式的转变,从"运动式"参与机制向"常态化"参与机制的转变。  相似文献   

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Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages concerning an organization in the midst of a crisis. The findings offer empirical evidence that statements from organizations experiencing crises may offset negative stakeholder responses. Theoretical and pragmatic implications are discussed regarding these findings.  相似文献   

4.
This study explores how audiences seek information from social and traditional media, and what factors affect media use during crises. Using the social-mediated crisis communication (SMCC) model, an examination of crisis information and sources reveals that audiences use social media during crises for insider information and checking in with family/friends and use traditional media for educational purposes. Convenience, involvement, and personal recommendations encourage social and traditional media use; information overload discourages use of both. Humor and attitudes about the purpose of social media discourage use of social media, while credibility encourages traditional media use. Practically, findings stressed the importance of third-party influence in crisis communication and the need for using both traditional and social media in crisis response.  相似文献   

5.
高校图书馆危机管理中的参考咨询服务   总被引:1,自引:0,他引:1  
高校图书馆作为社会组织的重要细胞,必须学会应对危机和进行危机管理,参考咨询服务危机是高校图书馆各种危机,如服务危机、财政危机、资源危机、管理危机、人才危机等诸多危机的集合表现。其危机管理问题应引起图书馆界的高度重视。  相似文献   

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This study is the first to provide best practices exclusively for communication about crises that involve issues of culture, ethnicity, and/or race from expert crisis managers' perspectives. Using complexity theory as a framework, this study provides an in-depth, theoretically grounded understanding of managing issues and crises involving culture, ethnicity and/or race through the experiences of 34 senior crisis communicators. Complex insider perspectives suggest that responsibility for crisis management must move beyond any managerial bias to become more organic, normative, inclusive, and community spirited. First, issues and crises involving culture, ethnicity, and/or race are defined, laying a foundation for future theory development on ways these issues can become or exacerbate crises. Second, research participants’ stories coalesce to produce best practices and a useful decision-making framework for practical application in organizations.  相似文献   

9.
面对日趋频发的社会危机和灾害,图书馆作为公共场所,也面临着许多危机和突发事件的侵袭。本文通过对图书馆危机管理的内涵阐述,提出了图书馆危机管理的应对之策,以及应付图书馆灾害的教育体系,从而使图书馆能够在危机面前采取有效措施。参考文献8。  相似文献   

10.
Social media use by government: From the routine to the critical   总被引:1,自引:0,他引:1  
Social media and online services with user-generated content (e.g., Twitter, Facebook, Flickr, YouTube) have made a staggering amount of information (and misinformation) available. Government officials seek to leverage these resources to improve services and communication with citizens. Significant potential exists to identify issues in real time, so emergency managers can monitor and respond to issues concerning public safety. Yet, the sheer volume of social data streams generates substantial noise that must be filtered in order to detect meaningful patterns and trends. Important events can then be identified as spikes in activity, while event meaning and consequences can be deciphered by tracking changes in content and public sentiment. This paper presents findings from a exploratory study we conducted between June and December 2010 with government officials in Arlington, VA (and the greater National Capitol Region around Washington, D.C.), with the broad goal of understanding social media use by government officials as well as community organizations, businesses, and the public at large. A key objective was also to understand social media use specifically for managing crisis situations from the routine (e.g., traffic, weather crises) to the critical (e.g., earthquakes, floods).  相似文献   

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While the use of social media by local governments has gained relevance in recent years, crises are critical situations that reinforce the need to reach citizens to disclose information, demonstrate the government's commitment, and increase the citizens' level of preparedness and awareness of resources. This paper examines the factors that influenced local governments' e-disclosure during the first wave of the COVID-19 pandemic. To accomplish this objective, we systematically tracked every post published by the official Facebook page of 304 Portuguese municipalities between March 2 and July 5, 2020. The findings show that financial autonomy is the main predictor of e-disclosure, factors varied on the different phases of the pandemic's first wave, and sociodemographic factors became more prevalent as explanatory factors when the crisis worsened. Our study may help increase the level of preparedness during possible future crises. In particular, establishing communication strategies for prolonged public health crises, making financial resources available for the accomplishment of such strategies, and reducing the digital divide can contribute to more effective disclosure. Future research should explore the dynamics of disclosure during public health crises. This study also highlights the need to incorporate time in research that focuses on the determinants of e-disclosure that could also be tested in normal times.  相似文献   

13.
This study seeks to understand the effectiveness of an organization’s communication strategy in enhancing its crisis management capability in public management. The relationships between two types of communication strategies (bridging and buffering), crisis management capability in public management, relational improvement, reputational improvement, and conflict avoidance have been tested to suggest how an organization’s overall strategic orientation may help its ability to weather a crisis. A survey of communication managers was conducted in South Korea with 105 responses, representing 105 organizations. Results revealed that organizations which are predisposed toward adopting the bridging strategy as their main communication strategy also report better crisis management capability in public management, and as a result, experience positive relational and reputational outcomes.  相似文献   

14.
国内图书馆危机管理典型案例述评   总被引:12,自引:0,他引:12  
李丹 《图书馆》2007,(5):84-87
本文依据图书馆危机管理的方法原则,从各个侧面对国内3个典型的图书馆危机管理案例进行分析述评,并将其与国外类似案例进行比较,对图书馆危机意识的实质及其重要意义、图书馆公共关系中的情感沟通方式以及行业领域内外的组织协同的作用等进行了论述。  相似文献   

15.
国内图书馆危机管理案例分析之"信师事件"   总被引:8,自引:0,他引:8  
图书馆在其发展过程中不断面临各类危机的影响,通过结合危机管理的阶段理论,对“信师事件”中信阳师范学院图书馆在危机事件中的行为进行分析,总结了其在应对危机的态度、危机中的沟通交流、行业协会对图书馆危机事件的协调引导作用、媒体公共关系管理等方面的成功做法,更加明确国内图书馆危机管理实践的发展状况,为国内图书馆有效地开展危机管理提供一定的理论和经验借鉴。  相似文献   

16.
Persistent school shootings have generated ongoing pressure to assess and enhance crisis communication effectiveness via strategies such as resilience-building and post-crisis restoration. A network perspective offers a robust, multilevel approach for examining complex information flows among community, campus, and individual actors affected by crises. Drawing on relational and structural embeddedness and Uncertainty Management Theory, we offer nine propositions that help explain structural and relational changes in a network over time. Although theoretically driven, these propositions are primarily functional, offering practical implications for safety officials and administrators trying to understand, prepare for, and respond to crises. Thus, we suggest measures and recommendations to improve information flow, uncertainty management, and resilience before, during, and after a crisis.  相似文献   

17.
Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.  相似文献   


18.
本文通过对5·12汶川大地震和8·8台湾莫拉克风灾中中国红十字会与台湾红十字会两家非政府组织(NGO)在危机期间的公共关系行为的考察,认为公共危机中NGO的公关活动是其履行社会责任的一种必要行为,其信息传播应该成为整合、动员社会资源的公关传播平台,构建真正意义上的公益传播模式;在具有国际影响的重大公共危机中,NGO的公关行为还可以成为公共外交的重要组成部分和国家形象传播中政府公关的有益补充。  相似文献   

19.
In recent years, the need to study the communication challenges schools face during crises has become essential. The current study included semi-structured interviews with 56 crisis team members from 21 P–12 districts. Participants identified the social media challenges and strategies districts employ during crisis events. Implications for scholars and P–12 administrators are discussed.  相似文献   

20.

Crisis communication research establishes the importance of relationships between organizations and their publics. While theoretical treatments and case studies support this relationship, limited empirical investigations have examined how organizational responses to crisis influence public responses. This study sought to determine if grocery shoppers responded differently to organizations engaging in crisis communication practices and those that do not. Results indicate that respondents express stronger intention to continue purchasing from an organization and see the organization as concerned and respectful of the consumer when it engages in crisis communication practices. The discussion section addresses implications of these findings for future research and public relations practice.  相似文献   

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