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In recent years, the need to study the communication challenges schools face during crises has become essential. The current study included semi-structured interviews with 56 crisis team members from 21 P–12 districts. Participants identified the social media challenges and strategies districts employ during crisis events. Implications for scholars and P–12 administrators are discussed.  相似文献   

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Practices of news selection, presentation and distribution have been transposed to the domain of audiences communicating through network media. Media practices of journalists and “media-oriented practices” of audiences (Couldry) make use of the network as a common resource, merging into a new form of “news-based communication.” This new situation of public communication questions institutional approaches to journalism and the crisis it currently experiences. The paper proposes to regard journalism as a structure of public communication which is mutually enacted by journalists and audiences alike. Practice is outlined as a conceptual tool to study how social structures such as journalism can innovate. In practice, cultural schemas value resources of communication and endow actors with agency. As media of public communication are de-differentiated in digital contexts, practice offers a way to understand innovation as the gradual transposition of such schemas to new resources.  相似文献   

4.
While the use of social media by local governments has gained relevance in recent years, crises are critical situations that reinforce the need to reach citizens to disclose information, demonstrate the government's commitment, and increase the citizens' level of preparedness and awareness of resources. This paper examines the factors that influenced local governments' e-disclosure during the first wave of the COVID-19 pandemic. To accomplish this objective, we systematically tracked every post published by the official Facebook page of 304 Portuguese municipalities between March 2 and July 5, 2020. The findings show that financial autonomy is the main predictor of e-disclosure, factors varied on the different phases of the pandemic's first wave, and sociodemographic factors became more prevalent as explanatory factors when the crisis worsened. Our study may help increase the level of preparedness during possible future crises. In particular, establishing communication strategies for prolonged public health crises, making financial resources available for the accomplishment of such strategies, and reducing the digital divide can contribute to more effective disclosure. Future research should explore the dynamics of disclosure during public health crises. This study also highlights the need to incorporate time in research that focuses on the determinants of e-disclosure that could also be tested in normal times.  相似文献   

5.
《Journalism Practice》2013,7(2):143-158
The mass media are expected to play a key role in providing relevant and accurate information during a crisis. While numerous studies have explored how well the media perform in providing information during crises, less attention has been given to journalism's ritual aspects, such as those related to remembering, celebrating, mourning and sharing among members of a community. In the culturalist tradition, journalism is as much about ritual and meaning-making as it is about providing information. One of the most important ways of performing this ritual function is through live, on-the-spot journalism—a form of journalism that has becoming increasingly commonplace due to technological developments, and at the very least, it is connected with crisis news coverage. Based on interviews with broadcast media journalists about their decision-making strategies and motives during two crises (11 September 2001 and the Anna Lindh murder in 2003), we link crisis communication with journalism's ritual and symbolic functions. We argue that key journalistic strategies such as immediacy and competition are motivated just as much by rituals related to affirming community and journalistic organisational needs as by informational motivations. We conclude by suggesting that in times of crisis, the roles of psychologist, comforter and co-mourner should be considered journalistic role conceptions especially in a live, 24-hour news culture.  相似文献   

6.
This study investigates how nonprofit organizations use hyperlinks embedded in tweets for strategic communication during global health crises. Within the 1,494 links included in tweets about Ebola, organizations shared owned and earned media, including news stories directly or indirectly referencing their work and positive mentions from others on social media. Links allowed organizations to raise awareness about Ebola in West Africa, promote their work, and highlight endorsements from news media and influential users. Raising awareness and building trust are key steps in becoming credible sources during highly uncertain crises.  相似文献   

7.
Social media use by government: From the routine to the critical   总被引:1,自引:0,他引:1  
Social media and online services with user-generated content (e.g., Twitter, Facebook, Flickr, YouTube) have made a staggering amount of information (and misinformation) available. Government officials seek to leverage these resources to improve services and communication with citizens. Significant potential exists to identify issues in real time, so emergency managers can monitor and respond to issues concerning public safety. Yet, the sheer volume of social data streams generates substantial noise that must be filtered in order to detect meaningful patterns and trends. Important events can then be identified as spikes in activity, while event meaning and consequences can be deciphered by tracking changes in content and public sentiment. This paper presents findings from a exploratory study we conducted between June and December 2010 with government officials in Arlington, VA (and the greater National Capitol Region around Washington, D.C.), with the broad goal of understanding social media use by government officials as well as community organizations, businesses, and the public at large. A key objective was also to understand social media use specifically for managing crisis situations from the routine (e.g., traffic, weather crises) to the critical (e.g., earthquakes, floods).  相似文献   

8.
In situations of crisis, governments must acknowledge that communication is a major weapon in their armoury, and can be used to convince the public to accept sometimes stringent measures, while preventing a worsening of the situation by curbing any spread of panic. Theoretically, during a pandemic, fear can be contained at reasonable levels by governments counterbalancing uncertainty with information. However, there is no empirical evidence on how the flow of information during a crisis can influence emotional states among the population. In this process, social media appears to be a valuable tool for governments to observe emotional response in a population. In the light of this and within the context of the Italian government's social media campaign #iorestoacasa (‘I'm staying at home’) launched during the Covid-19 crisis, the current study utilises text analytics to explore the relationship between government and press communication, and the level of fear expressed by citizens through more than 200 thousand #iorestoacasa tweets. The results highlight how the content of the messages evolved in the early part of the outbreak and during the social media campaign. They suggest that in Italy the discussion regarding the efforts made by the European Council to find common solutions for dealing with the emergency has prompted a positive influence on public mood. Conversely, messages about people's individual vulnerability and the associated sense of an external locus of control correlated positively with levels of fear. This study opens new ways to support government communication during a crisis by monitoring public emotional response through social media.  相似文献   

9.
Public agencies need to distribute information to their manifold audience quickly and directly. The emergence of social media platforms has sparked positive projections about future government-public interactions via the internet and almost every EU agency has created social media presences on the leading social media platforms. However, social media accounts of agencies receive strongly varying amounts of public attention and therefore display varying degrees of usefulness to connect with the public. This research examines which factors influence how much long-standing and temporal attention social media accounts of EU agencies receive. Using an extensive Twitter dataset of EU agencies and a new methodology that employs supervised text classification through the novel BERT language model to classify agency tweets, possible explanations of social media attention are tested. Results show that long-standing social media attention (i.e., size of the followership) is mostly explained by salience in traditional news, account age, and tweeting frequency, whilst a more interactive communication style tends to yield more temporal attention (i.e., number of retweets). The findings underline previous assumptions that employing a more interactive communication style maximizes public organizations' potential to connect with their audiences on social media.  相似文献   

10.
"艺术传播危机"关乎艺术的存在与命运,是艺术史上"艺术终结"命题的第三次提出,煤介资本轨道中,艺术传播危机表征在三个方面:艺术传播主体的身份焦虑危机、艺术文本的存在合法性危机和艺术受众的审美期待危机.艺术需要借助策略性转型寻找解决危机的办法.  相似文献   

11.
Safe, clean water is necessary for health and well-being. Water issues affect minority and vulnerable populations at disproportionate rates, including the poor and racial and ethnic minorities. An investigation of the relationships of race, social media use, and informational sources during the municipal water crisis in Flint, Michigan, reflects an instrumental view of communication and uses and gratifications theory in this study. Data from 208 Flint residents in 2016 indicated that African American respondents favored interpersonal networks and resources and were more likely than other racial groups to obtain current information about the water crisis via Instagram. Preferred channels and sources to receive additional crisis information varied on the basis of race.  相似文献   

12.
This study investigated Internet communication and use in a crisis situation, Hurricane Katrina, to explore the role of the Internet in supporting or diminishing geographically-based community during a crisis. The researchers conducted an online survey of Internet users (n=1192) from the dispersed metropolitan New Orleans area. The survey focused on amount, type, function, and importance of Internet use to creating and maintaining social capital, supporting geographically-based communities, activating social networks, reducing uncertainty, and achieving both expressive and instrumental communication goals. The results indicated that Internet users in a crisis situation went online to seek interactive fora specific to their neighborhoods and to activate weak ties in their social networks. They engaged in more uncertainty reduction behavior when experiencing higher degrees of damage. They turned to the Internet in place of other media as a result of disruptions caused by the crisis. Women valued online expressive communication more than men did. The findings suggest that social capital theorists would benefit from a communication perspective on the Internet. The study also led to the formation of suggestions for emergency preparedness agencies, shelter providers, crisis victims, and online news providers that can improve emergency response.  相似文献   

13.
Although most organizational crises begin with an objective triggering event, we maintain that public relations and management approaches (including introductory public relations textbooks), intentionally or not, often follow the positivistic temptation to treat the many components of crisis communication as objective choices, thus obscuring the distinctively communicative character of crises and their resolutions. Consequently, this monograph asserts that crises are dynamic, social constructions that are both created and resolved terminologically. This approach is rooted in the assumption that all perspectives of reality, from scientific discourse to crisis communication, are socially constructed through communication. The case of Audi, after its automobiles were alleged to suffer from “sudden acceleration,” is then used as an exemplar to illustrate the potential contributions that a social constructionist approach to communication offers crisis management researchers.  相似文献   

14.
This research investigates the communication behavior and engagement strategies in the bilateral use of social media between law enforcement agencies and the communities they serve. It advances existing work by studying municipal level government actors in a new communications environment where social media now play an important part. Grounded in agenda setting theory, our analysis identifies police departments' social media issue priorities, analyzes the responses of their audiences to those communications, and directly compares followers' own conversation priorities with the police agenda. Our data set includes all the content from the Facebook and Twitter accounts of five similarly sized and demographically situated police departments in the U.S., plus all the tweets and posts from the followers or friends responding to those accounts over a 90-day period. We performed both manual coding and machine cluster analysis to elicit major threads of conversation. In addition to the data analytics, we conducted interviews with the five police departments to understand the similarities and differences in agenda priorities resulting from their social media goals and use.The study shows the priorities that comprise the police agenda, identifies both similarities and differences in what their audiences communicate among themselves about most frequently in the public safety domain relative to the police agenda, and finds evidence of positive response from the public to some of the agenda priorities communicated by the police. Our data also reveal that police are using social media interactively, which could, over time, advance community policing goals. The paper concludes by considering the implications of these findings for law enforcement and community policing and suggests directions for future research on agenda setting in this new media environment.  相似文献   

15.
Persistent school shootings have generated ongoing pressure to assess and enhance crisis communication effectiveness via strategies such as resilience-building and post-crisis restoration. A network perspective offers a robust, multilevel approach for examining complex information flows among community, campus, and individual actors affected by crises. Drawing on relational and structural embeddedness and Uncertainty Management Theory, we offer nine propositions that help explain structural and relational changes in a network over time. Although theoretically driven, these propositions are primarily functional, offering practical implications for safety officials and administrators trying to understand, prepare for, and respond to crises. Thus, we suggest measures and recommendations to improve information flow, uncertainty management, and resilience before, during, and after a crisis.  相似文献   

16.
[目的/意义]为了解传统媒体微博与新媒体微博信息传播规律与特征的差异,识别各类型媒体微博中具有高度影响力的媒体微博节点,以促进媒体微博的全面发展。[方法/过程]研究基于社会网络理论,选取新浪微博中的传统媒体微博及新媒体微博各50个作为研究样本,测度其社会网络结构特征,比较分析两者的信息传播规律。[结果/结论]研究发现,传统媒体微博和新媒体微博网络整体均较为紧密,且传统媒体微博高于新媒体微博;信息在传统媒体微博网络中的传播较新媒体微博更为便利,信息转移效率更高,网络节点之间的整体凝聚性更强;传统媒体微博中纸质媒体微博在地位上占据绝对优势,而新媒体微博中各类型媒体微博则相对发展均衡;新媒体微博权利更为集中,呈现两极分化状态,而传统媒体微博则更为均衡。  相似文献   

17.
This study analyzes Boston Mayor Thomas Menino’s rhetoric via Twitter following the Boston Marathon Bombing, exploring how a leader engaged in crisis communication using social media. Guided by restorative rhetoric, we examine how Menino included strategic communication (alleviate risk and restore public safety) and humanistic communication (focusing on the more substantive issues of crisis leadership) in his tweets. Our analysis is grounded in the five tenets of restorative rhetoric as a theoretical lens: initial reaction; assessment of the crisis; issues of blame; healing and forgiveness; and corrective action and rebuilding through a rhetorical vision. The findings demonstrate the utility of social media in aiding leaders as they provide critical information and guidance amid high uncertainty while also initiating the healing process, including fostering resilience.  相似文献   

18.
[目的/意义]从科学传播与危机传播的角度,分析影响新冠疫情期间科学信息传播效果相关因素,探索影响危机回应选择的策略机制。[方法/过程]利用Python进行数据挖掘和抓取,将具有代表性的十名医学专家作为科学传播信息来源对象,得到疫情期间科学信息的相关数据。进一步结合内容分析法,使用SPSS数据处理软件对新冠疫情期间科学信息传播与应对策略选择影响因素进行分析,得出传播效果与应对策略选择的影响因素模型。[结果/结论]以视频为主的富媒体文本形式对于疫情科学信息传播效果至关重要;内容主题、发布主体、文本形式、内容倾向与科学传播模式都与危机回应策略选择密切相关。基于此,建议在运用科学信息进行危机回应时,要善于运用视频等融媒体形式;在进行危机回应策略的选择时,需要考量文本特征选用不同科学传播模式,避免出现策略选择失当造成应对效果偏差。  相似文献   

19.
To examine how journalists use, and are affected by, social media in their pursuit for speed, this study conducted in-depth interviews with 11 journalists from various U.S. national, metropolitan, and local newspapers. Findings revealed an industry-wide expectation that journalists engage with audiences on social media. But in terms of practice, most interviewees reported that they mainly use Twitter to facilitate news work (i.e., contact hard-to-reach sources) and communicate with other journalists; audiences are rarely their focus on social media. The interviewees were also asked about their perception of how Twitter affects audiences. Most interviewees were unsure of its impact on credibility, but believed that it may promote news use, although not contribute to news organizations’ bottom line. This study offers five reasons why social media are not saving the newspaper industry, and discusses managerial implications regarding the gap between social media expectations and practices.  相似文献   

20.
The research carried out on human information behavior (HIB) during the Covid-19 health crisis was reviewed, with the premise that HIB and information practices allow humans to adapt to the changing circumstances of existence. A literature search was run on the LISTA and Google Scholar databases from middle March 2020 up to the end of March 2021. After filtering retrieved results, 52 studies were selected. Results are summarized into seven main themes, including the use of traditional and social media, infoveillance of search engines and social media activity, misinformation, disinformation and infodemics, and uncertainty and emotions. Results point to the need to carry out additional research in specific contexts and addressing vulnerable and marginalized groups. Further areas of inquiry include the interplay of emotions, knowledge and behaviors during the information seeking process, a better understanding of local knowledge and experiential knowledge, and the need to comprehend the limitations of ICT.  相似文献   

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